Why do they create groups in contact? Album of the group and photographs. Detailed instructions for creating a community from A to S

VKontakte is one of the most popular and visited resources on the Internet. This popularity is due to the fact that VK provides enormous opportunities for communication. However, in addition to communication, you can also earn money with its help. Let's consider how to create a group on VKontakte (VK).

It should be noted that creating a group is a fairly simple task. But creating your own community is just the beginning. After that, it still needs to be filled with interesting and useful information.

Step-by-step instructions: how to create a group on VKontakte

Let's look at it step by step, how to create a group on VKontakte(VC).

A window will open in which you need to click on the “Create a community” link.

In the next step, a new window will open where you will need to specify the name of the new VKontakte community. Keep in mind that the name should clearly describe the essence of your community and contain keywords. After all, it is by keywords that people will find it.

• "Group". Selected for communication between users.
• If you need to focus attention on your personal messages, select the item called "Public page".
• Option "Event", as the name implies, is chosen for organizing concerns, parties, and so on.

After selecting the required option, click on the “Create Community” button. That's all, the group has been created, and a page with the following settings (fields) will open:

1. Name. Everything should be clear here. You must indicate the name that was entered in the previous step.
2. page address. Specify the URL where the created VKontakte group will be available. It should be noted that you can choose more interesting options, and not just those offered by default. This is an important point as this will be a permanent address and will be remembered by future potential clients. Try to make the VKontakte group address memorable and reflect the essence of your activity.
3. Community Description. This includes information that describes your business or your activities on a social network as fully as possible.
4. Community Topics. You need to indicate the most suitable topic for your VK group.
5. Web site. If you have your own Internet project, you can indicate it here. This address will appear on the main page of the created group.
6. Age restrictions. You need to indicate what age audience the group will be for.
7. Comment filter. Allows you to set up a filter that will automatically delete entries containing obscene words or any words you specify.
8. Location. It only makes sense to indicate it if your company or office has a specific location.
9. Community Posts. By activating this function, users will be able to write private messages to the group administration.
10. Wall. Here you need to indicate the type for the wall: open, limited or closed.
    Off. News will not be available in the group.
    Open. Everyone can post messages in the group.
    Limited. Only the owner of the VK group can write posts, but anyone who wants can leave comments.
    Closed. Any content is added only by the group administration.
11. Switches: photos, videos, documents, audio recordings, materials for discussion. They regulate the corresponding types of sections. Can be turned off, open or closed.
12. Group type. Adjusts the visibility of the group for those people who are not yet members of it. There may be the following options:

• Open. Anyone can join the group.
• Closed. Before new people can join a group, the administrator must approve the application to join.
• Private. Entry is by personal invitation only.

So, we looked at how to create a new group in VK. Now the only thing left behind is to upload a photo (avatar). To do this, click on the “upload photo” button. A new window will open where you need to select a suitable photo. This can be your own photo or any other image you like.

You will then be prompted to crop the image to fit the required size. All that remains is to choose how the thumbnail will look and save the changes.

With this, the VKontakte group has been created, and you can start publishing new posts in it.

So, the article looked at how to create a VKontakte group and set it up so that it turns out to be an excellent platform that will inspire confidence among new visitors and will encourage people to want to make a purchase. It will also be useful to watch the video instructions:

CreationgroupsIn contact with- video

Today we will look at how to create a group in VK and how to configure it step by step to suit the needs of your business, so that the community brings maximum benefit. It will take about 10-15 minutes to do everything.

Creating a group on VKontakte is a very profitable investment of time and effort for several objective reasons:

• The network’s audience itself is large and almost reached 100 million active users per month according to 2017 data.
• VK attracts people of different ages and views, which, unlike Odnoklassniki, where the lion's share of users are women of the older generation, allows you to promote any line of business.
• Many VKontakte users literally live within the community - they search for information and make purchases without going to external sites. The consequence of this is the uniqueness of the target audience (it has little overlap with traffic from the search engines Yandex and Google).
• The technical functionality of the groups themselves allows you to conduct not only information projects, but also directly create showcases with goods and make sales through a special module, without investing in the development of an online store on a personal website.

A VKontakte group (community) can be not only an addition to your main website, but also an independent tool for promoting your business or making direct money.

What types of communities are there in VK and what to choose?

Before you start creating a group, it is worth exploring the possibilities provided for this by Contact. There are 3 options, each with its own advantages and disadvantages.

The choice of group option is available during the process of its creation; it is possible to change the type of an already existing project, but not more than once a month. If you immediately misjudge your desires, then nothing fatal will happen in this, but it is better to plan everything correctly right away.

Option #1. Group

This is the most democratic form of community, suitable for projects that involve the active participation of members in its life. Only the group allows all members to write on the wall, add photo albums and videos (if you allow them).

You can define access rules for a group; it can be:

• open - everyone can join,
• closed - each application requires approval from the administration,
• private – access only by personal invitation.

In groups you can see the entire list of participants.

Main advantage: You can invite up to 40 friends every day by sending out invitations.

This option is ideal at the start, when you need to recruit a primary audience.

Option #2. Public page

This format is not conducive to communication and discussion. Participants cannot publish topics on the community wall and have the right only to suggest news to the moderators, which will be posted on behalf of the community upon approval.

There is no option to make a public page private. So, if you have something secret or not for everyone, then the option of a public page is eliminated.

There is no list of participants. In fact, the very concept of participant does not apply here. Inviting someone using the capabilities of a social network is also not possible.

A public page is suitable for a project with rarely changing information, as well as in cases where, due to its specificity, the list of participants (subscribers) is not available for viewing.

Option #3. Event

The name implies the purpose of this type of community. When it is necessary to quickly notify and gather people for some event, event pages are created.

In terms of capabilities, the event is similar to a group, but:

• Has a date and reminds participants of themselves;
• Allows you to invite up to 5,000 people per day from the subscribers of your communities.

For example, if you have a regular group with a large audience dedicated to your services, and you are planning an interesting discount promotion, create an event and quickly invite all readers to it.

Features of the event: There is no way to attach a block with products to the main page.

When choosing an event is obvious, but when deciding between a group and a page, you need to take into account many factors, for example, the topic of the community - it’s better to pack something intimate into the page, since not everyone interested in treating impotence will want their avatars to be displayed in the list of group members .

How to create a VKontakte group: step-by-step instructions

To create a group on VK you must have an account on this social network.

Log in with your username/password, select the “Groups” item in the menu on the left with the icon of two people. In this section at the top right there is a button “Create a community”:

Name, topic and type of community

The first community data is entered in the pop-up menu (you can change it in the next step):

• Group name;
• Community type(group, page, event);
• Topics– the hierarchy for selecting topics is multi-stage and involves selecting suitable sub-items from drop-down lists.

Clicking on the “Create Community” button opens a detailed menu where you can configure your VKontakte group in detail.

Basic group settings

Some of the data is automatically transferred from the previous step, they can be adjusted, and all that remains is to enter the following from scratch:

• Group Description– make it short but concise, so that a second glance is enough to understand who this VK group was created for.
• Group type– open, closed, private (features are described above).
• Cover– this is a picture at the top of the community, acting as a header. To make a cover for a VKontakte group, you need a picture measuring 1590*400 px. You can take any suitable larger image and crop or compress it in a graphics editor.
• page address– the default set of numbers is set, it is better to change it to something simpler and more understandable.
• Web site– if your project has a website on the Internet, link it to the community, it will be listed in the group menu.
• Location– regional reference is indicated if necessary, you can select from country to exact address.
• Room in Snapster– this is an application similar to Instagram, please indicate if there is one.

Additional settings are divided into categories and placed in a separate block on the right.

Setting up group sections

Here the structure of the group is determined - which sections will be placed on the main page, as well as the rights and capabilities of different community members. The choice is great, from complete democracy, when everyone adds anything and anywhere, to a complete ban on new content even for administrators.

You can add a photo album, video and audio recordings, attach arbitrary documents and flexibly configure the rights to fill each block.

To create an online store within a VK group, you need to connect the “Products” item; go through the rest of the options yourself. Clicking on each item provides a clear hint.

Enabling the comment filter

This is done through the “Comments” settings section. There is a ready-made database of obscene expressions, to which you can add additional words. Any comments containing objectionable content will not be published.

If you need to display a widget with recommended links on the group’s main page as a separate block, open the “Links” tab and specify the required URLs. Both internal links to VKontakte pages and links to external sites can work.

How to add an application to a VK group

Through the “Applications” block, you can add new functions to your group, for example, interactive tests or a widget for collecting donations (analogue). The list of possible applications is large and is expanding periodically.

To install, click the “Add” button next to the desired application.

At this point, the process of creating a VKontakte group can be considered complete, but it’s worth adding a few words about its administration.

How to change group settings

You can change most of the settings you made when creating your community at any time.

All this is done through the “Community Management” section, the link to which is on the main page, on the right under the header in the icon with an ellipsis (“…”):

How to manage group subscribers

In VK you can manage all members of a group that belongs to you.

Go to “Community Management”, select “Participants” on the right:

In the list, find the accounts you need to take action on and by clicking on the appropriate links, either appoint them as commanders or kick them out.

Creating your own group in VK is useful, but this is only the first small step. Next, you need to invest a lot of effort and time into filling it and promoting it.

1. Before starting active promotion, fully set up the group and post a couple of dozen posts so that new users have something to watch/read.
2. Post regularly, choose your optimal schedule for this.
3. Post only content that is interesting to your target audience.
4. Involve members in your community through competitions and promotions.
5. Study analytics to understand the degree of audience activity by day of the week and time.
6. Do not overuse advertising, free educational and entertainment content should be at least 70-80%, otherwise there will be a lot of unsubscribes.

That’s all for today, and let the VK algorithms be favorable to your groups.

By creating a group in contact, you can unite all like-minded people in one community and close all information from prying eyes, i.e. from people outside the group. But most often, open groups are created to promote their services or goods on social networks, and then we will look in more detail at how to create a VKontakte group.

To create your own VKontakte group, you must be registered in this social network. We log in to our page as usual, go through authorization by entering your username and password. What’s most interesting is that the VKontakte website does not close the connection session for a long time after you leave the site, provided that you have not clicked the “Exit” button. Thanks to this, no matter how you are connected to the Internet, through a Mikrotik router or directly with a cable to the provider, when you go to the vk.com website you immediately find yourself on your page. And so, on your VKontakte page, on the left side of the menu you can see the “My Groups” item, where we need to go. If this item is not there, you need to go to “My Settings” and activate the display of this menu item.

How to create a group in contact? Activate the display \"My Groups\"

In a new account, when you go to “My Groups,” you will not be a member of any community and will immediately be prompted to create a VKontakte group or search through available groups. If you already have connected groups, you can create a VKontakte group through the “Create a community” menu in the upper right corner.

When creating a group on VKontakte, a new window appears asking you to specify the name of the community being created and the type of community. Naturally, we are interested in the “Group”.

Any data can always be added or corrected by going to “Community Management”.

Greetings, dear readers. Social networks have long been part of our lives, so it is simply vital for all owners of absolutely any business, both traditional and remote, to run them in order to be successful, so today we will talk about how to create a group in VK.

VKontakte, despite the growth of Odnoklassniki and Facebook, and even despite Instagram, remains the leader in promotion, there is a simple explanation for this.

Benefits of social VKontakte networks:

• Different audience segments.

We know that in OK the main audience is women over 30 years old, mainly from the regions, on FB - the most affluent audience, on Instagram - advanced youth. VK has all these segments from children to bankers.

• Habit of buying online.

VK people have developed an understanding of online shopping, they are happy to buy goods without leaving their favorite social network. networks, this is the so-called autonomous trading, i.e. when we do not transfer a person to external sites.

So, we need to sell through social media. VKontakte network, what needs to be done for this?

There are 2 vectors of promotion through VK:

1. Creation and promotion of your community.
2. Purchase of advertising in existing ones.

We will consider both options, and today we will talk about the first.

Many people here have a question: how many of them to create: one or several?

How many communities to create for business?

In some cases you need to create one thing, in others you need to create several different ones, everything here is individual and depends on your business.

Most often, for one business it is still better to create one group or public page; we will analyze which one is better to choose further. For example, if you have a travel agency, then you do not need to create several communities for different tours, for example, “Tours to Egypt”, “Tours to Bulgaria”, etc., because their promotion will not be as effective as if it were there was one community.

It is necessary to create several communities in the following cases:

• Different audiences.

If your product is consumed by different audiences, for example, if several businesses operate under your brand, it is a mistake to create one community like “Cargo transportation in Perm and cheap abstracts.”

In this case, you need to create separate communities, because these are completely different offers for different audiences and different content is needed here.

If a subscriber receives more than 40% of the content that does not correspond to his interests, then he will leave such a community.

• Bilingual business.

If you have interests, for example, not only in Russia, but also in the CIS countries, then you cannot maintain one community in different languages.

• Differences between offers in different regions.

For example, Internet providers do this, since their tariffs differ in different cities.

• Very intense marketing policy.

For example, the Wildberries store, it has many subscribers, the store has a lot of activity, is advertised, in this case you can highlight different directions, they do just that, they have a common community, there is a separate public for selling household goods and a group with children's goods , there is also a division by country (Belarus, Kazakhstan), etc.

The more targeted information a subscriber receives, the higher the likelihood that he will take the action we are targeting.

When we have decided on the required number of communities to develop your business, we proceed directly to its creation.

How to create a group on VKontakte step by step?

Step 1. Go to your VKontakte page, select “Groups” in the left menu and click the “Create Community” button.

The following window appears.

Step 2. Let's come up with a name.

I advise you to choose a concise and memorable name that will attract attention and reveal the essence of the group itself. In the next article I will talk in detail about how to choose the right name, and you can adjust it.

Step 3. Select the type of community.

What to choose a group, public page or event? Today, the difference between them is becoming less noticeable; the first, second and third formats have their advantages.

Below is a table that shows the differences between the different formats.

Think and choose what best suits your business: a group or a public page. Here, of course, it would be a mistake to create a public page like “Effective treatment of hemorrhoids,” because not everyone wants this to be displayed on their personal page; in this case, you need to create a group.

My advice is to create a group at the initial stage, so you can invite your friends to it, and when all those who want to join, you can transfer the group to a public page. The creator of a community can change its type independently, without resorting to requests in technical support. support if the number of participants does not exceed 10,000. Just as in the case of transferring a public to a group, changing the community type is allowed no more than once a month.

Step 4. Click the “Create Community” button.

Your VKontakte group has been created and you are in the “Edit Information” menu.

Group settings

• Name- we already have it.
• Community Description— here we write a description of the group, indicating what it does.
• page address— we change the address to a more beautiful one than the default set of numbers, it is advisable to make it as short as possible so that subscribers can easily remember it and find you.
• Community Topics— select the most suitable topic from the list and indicate age restrictions.
• Web site— enter the address of your website, it will be displayed on the main page of the group.
• Comment filter— automatically deletes comments containing obscenities or words you specify.
• Location— we indicate the address if you have an office or you have a regional group, or you want to promote a product in a certain city, for example, if you have a store or do manicures at home.
• Room in Snapster— indicate if it exists (photos similar to Instagram are shared there).
• Community Posts— if necessary, we connect community messages. This is a very convenient thing, messages are addressed directly to the community, and all managers can respond to them. The subscriber does not need to look for the group administrator, who often hides himself from the contact block, in order to ask a question. And administrators will not get confused about which of their several communities the question is asked. To immediately see on your personal page that the community has received a message, you need to add your group to the left menu.

Next, we enable the functions that you will need and configure access for them (who can add and edit: editors and administrators or all community members). I think that there will be no problems with setting up privacy, especially since VKontakte prompts pop up.

I do not recommend disabling participants’ ability to comment and show all sorts of activity in albums and other things, and even more so in discussions, because the higher the audience activity, the faster your group moves. If someone sends spam or behaves inappropriately, then the blacklist will help you.

Let me just explain what materials are. We need them if we want the “Latest News” block to appear on the main page of the group, which is a wiki page; the name of the block can be changed and the page edited as you please.

If you have an online store, then connect “Products”, then cards with the products you created will be displayed on the main page of the community.

Congratulations, you now have your own VKontakte community, the next thing you need to do is to create it.

If something is unclear to you and you still have questions, please ask them in the comments, I will be glad to answer them. Also subscribe to blog news so you don't miss new articles.

Hello dear readers! Like all social networks, VKontakte is constantly developing and changing. This is no longer the simple page that was founded in 2006. Many new functions and features have appeared. It is difficult for a simple user to keep track of all changes and take them into account in their work. Therefore, for those who value their time, I suggest studying the detailed instructions on how to create your own group in contact.

From this article you will learn:

At the beginning of the existence of the social network VKontakte, groups were purely informational and entertainment in nature. But already in the 2010s, when the number of users exceeded 100 million people, people realized that this was an excellent field for business. And now every self-respecting businessman, online store, beauty salon and confectionery shop has a public page in VKontakte. A little popularity and you can make a lot of money from it!

Six months ago I wrote an article about that, and now I switched to VK. Ask why? The answer is very simple! These are two fundamentally different networks with different contingents. Therefore, if you are planning to actively develop your business on the Internet, then creating a group in contact will not be superfluous, because you will have a chance to get new clients online.

Three clicks to create a new project

In order to open a new community in VKontakte you will need a personal page. I think that there will be no problems with this; most readers already have accounts. Well, if not, then it’s not so difficult to start one. Go through a simple registration, fill out a form with personal data on the website vk.com and you're done!

There is a menu on the left side of your page. We find the “Groups” section in it. You will see a list of all the pages to which you are subscribed.

At the very beginning of this list there is a button - “Create a community”. Let's press!

A pop-up window will appear in which you have to select the topic of the future community.

There are several options to choose from:

1. Business - online store, beauty salon, workshop, cafe, cinema, etc.
2. Thematic community - media, blogs, posters, news, entertainment.
3. Brand or organization - products, companies, firms, educational institutions, public organizations and foundations.
4. Interest group - student communities, closed clubs and communities, educational associations.
5. A public page is a musical group, creative association, social or sports movement.
6. Event - meeting, concert, exhibition, party.

I will explain the principle of action using the example of the business community. You should already be aware that I have my own project - “. I will take this as a sample.

The first thing you need to do is come up with a name for the group. It should be short, succinct, as original as possible, and reflect the essence of your project.

We go to the page containing basic information. Add a short description of the public and upload a cover that will be displayed on the main page.

I took the first beautiful picture I came across that matched the meaning and size. But in general, the cover, or as it is also called, the header, is the face of your community. It should be unique and memorable. Some even hire designers to create a header for a VKontakte group. And for good reason. After all, people are always greeted by their clothes.

Here you can change the page address, for example, instead of “public167788844” you can come up with a short address. I’ll write “schoolkoo”, and you can choose a name based on your topic. The main thing is that it is free.

Basic settings

Now is the time to start making settings.
Under the group cover on the right there is an “Actions” button. Click and select the “Community Management” section.

In the “Additional Information” section you must indicate age restrictions:

• up to 16 years old,
• from 16 to 18 years old,
• over 18 years old.

Age restrictions are selected based on whether your community page will contain posts with obscene language, swearing, mentions of alcohol, drugs, as well as depictions of scenes of murder, death, violence, or an erotic nature.

My community will be quite decent. However, only persons over 18 years old can become, so my choice is obvious.

Here you can also indicate the founding date of your project, enable export of statuses from Twitter, and indicate who can post news on the wall: all users, only subscribers, or no one at all except the administrator.

You can go to the Settings menu yourself and add or disable the necessary sections on the corresponding tab, allow or disable commenting and discussion of posts. And also turn on the filter. Then comments containing swear words will be deleted automatically.

Group filling

Now you can return to the main page of the community and start designing it.

Set a bright and memorable avatar to make your community stand out in the general feed.

To do this, click on the circle located under the cover to the left of the title and attach a logo image.

See how beautiful and profitable your project looks in the general list. This is the first step to promote the group, which we will definitely do a little later.

And now, you can safely create thematic albums with photographs of your products, add videos that capture the process of your work or results, and reviews from satisfied customers.

Closed club

Not everyone tries to create an open group in contact.

Often, it is necessary that information posted on a page be seen only by a certain circle of people. This is not an innovation, on the contrary, closed groups have been around almost since the founding of the VKontakte social network, when it was considered exclusively for students. Communities opened to unite students from the same stream.

Now closed communities are created for marathon participants when conducting any online training and courses in order to maintain anonymity. In general, this is an excellent tool for running an information business.

If you are planning to create a closed group, then you should select the community type “Interest Group” or “Event”. Other types of communities, including “Business,” are open.

You can set the access type during basic page setup.

You have three options to choose from:

1. Open - such a group is visible in search, any user can subscribe and view information.
2. Closed - visible in search, but you can join it only by invitation from the administrator or by submitting an application.
3. Private - completely hidden from prying eyes, that is, it is not displayed in searches, and only invited users can subscribe.

If, when creating a project, you accidentally selected the wrong type of community, then it is not difficult to change it. Although it is better to do this at the very beginning, so as not to edit all the settings later.

To do this, select the last item in the “Actions” menu - “Transfer to group”.

After this, you will need to link your phone to the page. This is done in one click. An SMS notification is sent to the specified number, which must be entered in a special field, and voila, your community has been converted!

Mobile versions of the site

I am to some extent an old-school person. I prefer to carry out all manipulations on a computer, so I always and everywhere carry a laptop with me. But I know that many have long switched to mobile devices.

As it turned out, creating a group using a phone or tablet is no more difficult.
The creators of VK tried their best and made a very convenient application and a perfectly adapted mobile version of the m.vk.com website.

1. In the mobile application, the process of creating a community occurs in the same way as in a computer browser.

Go to the “Groups” section and click on the “+” icon in the upper right corner.

And here we see exactly the same menu, with types of groups, that popped up in the browser.

We repeat all the same steps, we get a group. As you can see, there are no differences. Only the blocks are located a little differently, because they are adapted to the phone screen.

2. And if you go to the browser of your phone or tablet and try to create a new public page, it will look a little different.

And so, go to your page, to the “Groups” section and go to the “Management” tab.

At the bottom of the page you will find the inscription “Create a community”. You need to click on it.

On the new page you can also enter the name and topic of the community, but there will be only three types:

• group,
• public page,
• event.

With the group and the event, everything is quite simple. Their creation scheme is no different from what we have already considered earlier.

But if you select “Public Page”, a new list with page types will open.

And you have to choose what you will broadcast about on your page - about a small company, a cafe, a cinema, or about a large organization or social movement, perhaps it will be a famous person, a show business star, or some specific work - a film , book, product.

We decided on the type and type. Don’t forget to specify the subject and click the “Create” button.

So we can create communities in three different ways. All functionality for managing your group is preserved, both from the mobile version and in the application. And this is great, because you can do your business anywhere - at home, on vacation, or even on the way to work.

Friends and contacts

Once you've finally set up your community and posted a couple of posts, you can invite friends.

To do this, under the cover of the public on the right next to the “Actions” button, click on the inscription “You are a member” and select the “Invite friends” option.

You will see a list of friends to whom you can send invitations. Those who accept the invitations will become the first subscribers of your group and will be kept up to date with the news.

If you don’t plan to run a business alone, you can add your partners and colleagues to the number of group administrators.

To do this, go to edit the “Contacts” section and select “Add contact”.

To add a user, you need to insert a link to his contact page in the appropriate field. If you wish, you can also indicate your position, contact phone number and e-mail. This will be very useful if, for example, you have an online store and you want to appoint a sales manager who will take orders.

Please note that you can only add a user to your group contacts if they are subscribed to your community.

Community apps

Now let's move on to the most interesting part. Not long ago (to be precise, at the end of 2016), a new service appeared in VKontakte - “Community Applications”. With it, you can expand the functionality of your groups and simplify management.

To install the application, just go to the “Community Management” section and select the “Applications” tab. At the moment, the list of applications is huge and it is constantly growing. So you can install applications for booking tickets to events, holding competitions on the page, sending messages, collecting reviews, etc.

I chose the application to collect applications.

As you can see, the button names and visibility mode can be edited.

After installation, the application block will appear on the community page.

Try it yourself! Choose interesting applications to make your page lively and unique. And in general, think carefully about the idea and work on the content, because this will help you make money from your group.

I hope that the information presented in this article was sufficiently complete and understandable. If you have any questions, be sure to write in the comments! Let's analyze and discuss all the nuances! Don’t forget to share the link to the article with your friends and colleagues, and be sure to subscribe to blog updates. The VKontakte topic is just beginning! Ahead of you is a series of interesting and useful articles about community promotion and earning opportunities! Wait! See you soon!