2nd take gis. “2GIS” is an electronic map and directory in one smartphone. Finding directions by public transport

Hello, my dear readers!

I was not with you for several days, because... I went with my daughter to apply to universities in our regional city of Yekaterinburg.

Documents were submitted to four universities, which were located in different parts of the city, and we would have had to spend a lot of time to find them, find out how to get there, if one great program had not come to the rescue, which saved us a lot of time and allowed us to confidently move around city. This 2gis program.

And today I will be happy to share with you what it is 2gis cards and how to work with them, how you can download 2gis for free and for those who wish - download 2gis for Android and other smartphone operating systems.

2 gis are electronic directories containing maps of cities and organizations.

By selecting the city you need (if it is in the directory), you can see all the streets (with house numbers), transport and metro stops, all organizations with names, addresses, work schedules and other objects.

You can easily find out how to get from one point of the city to another by simply entering the departure point and destination (street and house or stop) in the fields.

On the left, the 2GIS program will show all the transport that goes on the route you specified, and on the map - the entire path of this route with all the stops. You can also select the “get there by car” tab and 2GIS maps will show you the best route for the car.

Before going to Yekaterinburg, I found all the universities on the map and chose the best route, as a result, we submitted documents to four universities in 4 hours (this includes the road). And then we made purchases, having previously selected the organizations we needed and knowing how to get to them, which also saved a lot of time. If it weren't for this program, I think I would have had to spend the whole day.

Let's go directly to the program.

2GIS maps contain more than 90 cities, including suburbs and surrounding areas. Work is underway on 2GIS projects in nine more cities.

You can download the 2gis program for free on the official website using this link http://ekaterinburg.2gis.ru/

You will be taken to a page where you can immediately download a map of Yekaterinburg. If you need another city, then simply click on the word “Ekaterinburg” at the top and, in the drop-down menu, select the city whose map you want to have at your disposal.

After that, click on the big blue “Download” button

After downloading, find the folder with the program, click on the file there and launch the Installation Wizard. Follow his steps - everything is clear there, in Russian, check the box when the Wizard asks you whether to create a shortcut on the desktop.

After installation, click on the program shortcut and open it.

First, set the parameters (in the upper right corner of the program). There you can configure general settings (language, directory location, etc.). I recommend leaving the “Show tools” checkbox, then at the top you will have a panel with tools like this

And you can quickly take the necessary actions. For example, by clicking on the ruler, you can measure the distance between two or a series of points and the program will show how much it will be in minutes on foot.

By clicking on the second tool - radius, you can determine the radius of the search for organizations in meters and minutes on foot.

By clicking on the third tool - 3D, you can turn on and off the three-dimensional image.

If you want to install another city, then next to the “Settings” tab, select the “Update Center” tab, check the box next to the desired city and “Install”.

Maps are updated automatically. The Update Center itself will let you know that you need to enable the update, it will open a window and you just need to check the boxes and click on the “Install” button.

When you click on “Catalog” (in the upper left corner), a catalog of all organizations in the city will open on the left or right (as you configure the location of the directory in the parameters). By clicking on the desired organization, you will see its activities, address, opening hours, and its location on the map (if it is a network, then the entire network of this organization).

You can find any object on the map by typing in the “What” field - the field of activity, name or telephone number, or in the “Where” field - the name of the street, stop, neighborhood and clicking the “Find” button. If, suddenly, you were unable to find an object in the main search, then select “Advanced search”.

If you need to find out how to get from one point of the city to another, then in the next section, in the “FROM” field, enter the name of the street, house or stop (when you enter, hints will pop up to help you select the necessary information, you need to click on the desired one option), in the “TO” field - the final destination. And click on the word “Find”, here you will be asked to choose city transport or a car.

If you choose city transport, then on the left (or right) in the directory window numbers and types of transport will open that will help you get from one point to another. If there are transplants, then all information about them will also be given.

By clicking on the route number, the map will show the entire route of this transport with all stops.

If you choose a car, then the directory window will provide all the information on this route

and the map will show the entire route.

And further. If you have several cities loaded, you can move from one to another by clicking the small “Open another city” button in the upper left corner and click on the name of the desired city. Other 2GIS cards will open, i.e. You can immediately open maps of several cities at the same time.

To download 2gis for Android and smartphones with iOS, Symbian, Windows Mobile, Windows Phone operating systems, return to the site from which you downloaded the 2gis version for your computer. Go just below the blue “Download 2GIS” button and see this picture

Click on the link “For mobile phone” and on the next page on the left on the link “More about 2GIS for phones”, you will be redirected to a page where you can familiarize yourself with the installation of 2gis for Android and other operating systems.

I myself have not installed this program on my phone, so I cannot describe this process. But I think that you will figure everything out just fine on your own!

So, friends, you and I got acquainted with such a wonderful program as the 2GIS program, we learned what 2GIS cards are and learned how to work with them, we were able to download 2gis for free on a PC and on a phone.

I wish you to easily navigate in any city, quickly find the necessary information on organizations and save your time!

With sincere and deep respect to you,

Long gone are the large, thick reference books that you had to tirelessly leaf through in order to find the information you need. All sorts of online guides have become a worthy replacement, and one of them is 2GIS.ua, thanks to which you can visit beauty salons, restaurants and shopping centers. Obtaining the necessary data and searching for the desired item takes a minimum of time. At the same time, using the card is simple and convenient.

What is 2GIS? This is an abbreviation that stands for geographic information system + city information directory.

Development of the project began in 1999 by the Tekhnograd Plus company, and by 2004 it became an independent unit. The card has gained enormous popularity that today it is used not only in our country, but also abroad.

How to use 2GIS

To start using 2GIS, you just need to go to the website or download the application for your smartphone. You can use the service on platforms such as IOS, Android and Windows. After you visit the site, the application will ask you to select the city in which you are currently located. In addition, users have access to the “Locate my location” option, with which the program itself will indicate your coordinates.

What other options are present on 2GIS.ua maps?

1. The “Traffic” service, which determines the level of congestion on highways in a specified unit of time. Using this option, you can create a route that bypasses all traffic jams in the city.
2. The “Scale” function, which will allow you to examine in detail each section of the path, turn or house.
3. A “ruler” with which you can measure the distance from one point to another.
4. "Layers" function. Thanks to this option, you can view not only a map of the city, but also its surroundings.

Using 2GIS maps, you can easily and in a matter of minutes plot a route from one point to another. You also have the opportunity to choose any type of transport, on which you plan to travel. The option is especially useful for those who want to walk around an unfamiliar city or area.

2GIS Directory

The second direction of the company is information and reference support for the population. Today, this is the most convenient functionality designed to search for information of interest. Compared to regular maps, when using the service you have access to the most current and detailed information about the organizations you need. What data can be obtained using the 2GIS.ua directory?

After entering the name of the organization in the search bar, for example, “beauty salon,” you will have access to all the information about the beauty salons available in the city. Data is reflected in graphical form, and you can choose those points that are located near your home, work, or study.

In addition, the service has a special filter with which you can find an organization that meets all the requirements. How to do it?

1. Filter by open/closed type.
2. Indicate additional services that the organization should provide.
3. Clarify the price range for services that is acceptable to you.
4. Check the availability of the company website.
5. Find out if you can pay by card at the establishment.
6. Find out about current discounts.

Once a suitable organization is found, you will be able to obtain all available information about it without leaving the site. The following information will be displayed in the window that opens:

1. Address, phone number and opening hours.
2. Is the company currently open?
3. How to get to the organization, and on which side the entrance is located.
4. Range of prices for basic services.
5. The site of the company.
6. Availability of parking spaces.

You can use the map and directory anywhere in the city from your phone, tablet or desktop PC. This is one of the simplest, most convenient and fastest ways to find the desired geolocation. Information services are provided completely free of charge.

2GIS is a detailed and up-to-date directory of organizations with a detailed map of the city: online service maps.2gis.ru, as well as applications for PCs (Windows) and mobile phones (Android, iPhone, Symbian, Windows Mobile). 2GIS applications do not require a permanent Internet connection: all data is downloaded directly to your computer or phone. In the future, you can receive the latest data every month in just one click using the provided update system.

Today, 2GIS directories are used by more than 12 million people.

Current information about organizations
Only verified data! More than 1,275,000 organizations (including government ones - clinics, schools, traffic police, etc.): addresses, telephone numbers, e-mails, websites, opening hours and payment methods for each branch.

Detailed maps of more than 183 cities
2GIS maps indicate all the main types of buildings (under construction, residential, administrative buildings, schools, kindergartens, garages and industrial facilities) and urban areas (residential areas, private sector, administrative territory, “industrial zones”, garages, green spaces, country houses territories, cemeteries).

Objects on 2GIS maps are clickable! For example, by clicking on a building you can find out its exact address, postal code, number of floors and see what organizations are located in it, and by clicking on a transport stop you can find out what it is called and what routes pass through it.

In addition to the main objects, 2GIS maps show the smallest but very important details of urban development: intra-block passages, fences, kiosks, paths in parks and entrances to metro stations.

We know not only the official names of places, but also the “folk” ones - “Khitrovka” in Moscow, “five corners” in St. Petersburg, “mother-in-law’s tongue” in Novosibirsk or “domino” in Yekaterinburg. Additional information layers are available for a number of cities - the cost of business lunches, WiFi access points and much more.

Finding directions by car and public transport
2GIS for PCs and mobile phones allows you to search for directions on public transport, taking into account transfers and pedestrian crossings. In addition, the PC version has a search for driving directions with the ability to build a route based on several points to visit. New feature in the online version from September 2011: traffic jam service!

The quality of information is our main priority!
We are professionals in creating directories and city maps. This is our main area of ​​activity, in which we have been working for more than 10 years: the first release of 2GIS was released in 1999. All data of organizations is checked by 2GIS’s own call center and information collection specialists; databases are updated monthly, and online versions for a number of cities are updated daily. 2GIS maps were created by professional cartographers based on current satellite images with regular updates on the territory.

The Forbes list of the largest Russian Internet companies is used in 220 cities of the country. Unlike other successful companies, 2GIS developed in the regions for more than ten years, and only then came to the capital.

In Moscow, he earns 25 million rubles a month (in the first city of 2GIS, Novosibirsk, revenue is 50 million rubles), they soon expect to reach $1 million. A year ago, the company began to expand through international markets - cards appeared in Italy, the Czech Republic, and Cyprus . H&F learned about the first results of the project's development abroad and plans for the future.

With your own hands

If you ask IT entrepreneurs what they think about 2GIS, the answers from different people will be similar: this is a company that knows how to work. It began as a family business when the head, Alexander Sysoev, decided to create the first digital map of the city - for his own convenience. His wife Marina and son Dmitry helped - he now heads the department of new products. The Novosibirsk residents did not have any investors - the founder likes to quote Tony Hsieh from Zappos: “If you have the opportunity to develop without funds, do it to the last.”

The history of 2GIS began in the late 90s in Siberia - then everything was foggy, no one knew the words “local search”, Foursquare services, and the system was installed from disks that Sysoev personally brought to clients. The only competition was the Yellow Pages. At first, 2GIS (then the company was called “DoubleGis”) bought a database from a reference company, but quickly realized that they could only rely on themselves - errors in the data reached 70%.

Now 2GIS proudly declares that it is the only one that provides data with 95% accuracy, and its system sees “every fence” and is able to guide a pedestrian through the right door. Employees regularly walk around cities and collect information. Yandex.Maps and Google Maps only aggregate data. “60% of businesses do not have their own websites, so search engines cannot find them,” explains Sysoev. However, the company’s Twitter, which acts as customer support, is still teeming with questions from dissatisfied users - here they forgot to indicate the entrance, and there the supermarket has already been demolished.

I ask Sysoev if he wants to create an empire like Yandex - to develop not only a directory, but also other services that will help 2GIS and attract new audiences. He is not going to move away from local search - now the company already employs 700 people. But services that support it appear all the time: the “Traffic Traffic” function was recently launched in five cities of Russia, and last year a tool for publishing reviews of companies appeared - Flamp. However, Alexander admits that this, like the application released for the Sochi Olympics, is a way to attract attention. “Traffic jams are not monetized, you can only make money from the directory.”

Fight for the budget

2GIS sells user attention. 20 million people access it every month; the directory gives them access to 2 million companies. In order to stand out, the service offers to use advanced features - provide more information about yourself in your profile or talk about a special offer. Buy a so-called contextual ad - for example, for the request “products” on one street, from the store that paid for participation, the dot will be bolder. “Nobody in the world monetizes map services properly yet,” says Sysoev. “We earn more than anyone in the world and were the first to do it.” In 2013, 2GIS earned 3 billion rubles.

The most difficult time was in Moscow. While the company was fighting for a place in Russian cities, Yandex.Maps tightly occupied the niche of geoinformation service in the capital. When asked why they didn’t come earlier, the company said that they simply weren’t ready and would have “choked.” The project in Moscow is one of the most expensive, costing 2GIS 10 million rubles.

The concern was that the advantage of the service - the offline version (you do not need the Internet to access the system) does not work in Moscow. There is high communication speed and Internet access here. Nevertheless, the 2GIS application soon after its launch ended up in the top of the AppStore and Google Play, leaving behind Yandex applications in the local search area.

“We earn the most from the mapping service in the world and were the first to do it”

“In terms of user dynamics in Moscow, it didn’t turn out the way we wanted, but in terms of financial dynamics, it turned out even better than we expected,” says Sysoev. Now the number of users is approaching a million, Yandex.Maps has about 5 million.

Yandex does not disclose the financial indicators of a separate service, but, according to experts, the company earns several times less than its competitor. 2GIS initially built a system that could pay for itself. For Yandex, maps are an addition to the main search. “The situation there is simple - their emphasis is no longer on this product, on the search engine,” says Sysoev.

The difference is also visible in building a business: 2GIS creates point maps in cities where it can make money, and does not lay out routes from one city to another. Yandex recently announced the creation of a global map and is developing in this direction.

Users don't stop accessing some cards when they connect to others. They download both apps when they realize that one has advantages over the other. Yandex shows traffic jams better, and 2GIS has more details. Therefore, both sides speak with caution even about competition. 2GIS positions itself not as a map, but as a reference book, because “the shelf with the knowledge of “map” is already occupied - this is Yandex.”

One of 2GIS's strategies is to enter into partnerships with major players, providing them with data in exchange for a portion of the revenue. The company is already working on this model with Mail.ru, but negotiations with Yandex did not lead to success.

International expansion

To enter a new country or city, 2GIS is not looking for franchisees, but is waiting for offers from potential partners - this is the setting. Today, in addition to Russian cities, the service has been launched in Ukraine, Kazakhstan, Italy, Cyprus and the Czech Republic. This year it is planned to enter Chile and the UAE. Usually the partner is a private investor, a former entrepreneur who lived in the Russian region, where the name “DublGIS” has become a household name. Entering a city abroad can cost up to 5 million euros. The cost of a franchise depends on the size of the card, the number of organizations in the city and its potential.

Payments for it consist of two components: a one-time contribution and monthly deductions. The first one for a partner in Russia averages about 1.5 million rubles, royalties range from 5 to 20% of revenue. The franchisee pays maximum deductions only in the third or fourth year of operation; the profitability of 2GIS is estimated at more than 800% over five years.

The franchise abroad is currently being sold more as an experiment. The first payment for a new partner ranges from 3 to 30 million rubles, monthly royalties range from 5 to 15% of revenue. Reaching the break-even point takes 25–30 months. Now 2GIS covers about 30 cities outside of Russia. The expansion does not have a big or beautiful goal - for now it is in experimental mode.

But the very result of this experiment is extremely important for the Sysoevs. Can their company go global?

Before selling the franchise, 2GIS analysts analyzed several countries that were interesting in terms of business. Here are some of their findings.

Main players: PagineGialle, Tuttocitta, Google Maps

In Italy, the most popular reference resource is PagineGialle. Advertisers love it, it provides a large list of advertising positions and free company registration.

PagineGialle and Tuttocitta are owned by Seat PG, publisher of paper telephone directories and organization directories. The PagineGialle electronic directory has been in existence since 1999.

There are 15 cities in Italy with a population of more than 200 thousand people. Internet penetration in Italy is 58%, in Russia - 53% (February 2014).

Cultural considerations: It is quite difficult to reach any organization in Italy. The local mentality is focused on “live communication” and there is practically no response to the phone. If you still manage to get through by phone, then the process of verifying information is easy - Italians are accustomed to various kinds of surveys, in addition, they really like to chat. Another unusual aspect is the siesta, an afternoon rest that can last until the night. It happens that the Italian working day lasts only four hours.

The franchise was bought by an investor originally from Novosibirsk, who understood the potential of the service firsthand. The office in Cyprus consists of 25 people, the main players are Cyprus.com, Active Cyprus (activecyprus.com, mixlife.com), BusinessLink (businesslink.com.cy), Google Maps.

The main service in Cyprus is Cyprus.com; Active Cyprus and BusinessLink have directories with maps.

For all local players, registration in the directory is free, but there is only an online version, and banners are offered as advertising. Cyprus.com is focused more on tourists, focusing on hotels, tourist attractions, while Active Cyprus is focused on entertainment and catering establishments.

89% of the population of Cyprus is located in 5 cities: Nicosia (294,000 inhabitants), Limassol (281,000), Larnaca (63,000), Paphos (66,000), Famagusta (43,000).

Internet penetration in Cyprus is 60% (US Census Bureau, Internet World Stats, February 2014).

Main players: Seznam.cz (search engine, has a mapping service Mapy.cz and a reference service Firmy.cz), Google Maps

In the Czech Republic, the main local player is Seznam.cz with its mapping service Mapy.cz and directory service Firmy.cz. Firmy.cz, unlike Google Maps, is very popular among advertisers; it provides a fairly large list of available advertising positions; in addition, free registration of companies is available in the directory.

Among the reasons for Seznam's dominance in the local market are the peculiarities of the Czech language, which are not always fully taken into account in the services of global players (Seznam assessment).

There are six cities in the Czech Republic with a population of more than 100,000 people: Prague (1.2 million inhabitants), Brno (379,000), Ostrava (300,000), Pilsen (167,000), Liberec (102,000), Olomouc (100,000) .

Internet penetration in the Czech Republic is 75% (US Census Bureau, Internet World Stats, February 2014).

Main players: Amarillas.cl, Mapcity.cl, Amarillas.com, Google Maps

The most popular among local players are Amarillas.cl and Mapcity.cl. All services have an online version and mobile applications.

The number of advertising positions for local services is relatively small: banners, additional information, priority placement at the top of the list of companies. There are 15 cities in Chile with a population of more than 200,000 people. The largest: Santiago (5.4 million inhabitants), Puente Alto (464,000), Concepcion (405,000), Viña del Mar (359,000), Temuco (321,000).

In Chile, 39% of residents have a smartphone, compared to 23% in Russia (Pew Research Center). Internet penetration in Chile is 61% (International Telecommunication Union, 2012).

When arriving in a foreign city, you can easily get lost in unfamiliar streets, and to prevent this from happening, you just need to download the 2GIS GPS navigator to your smartphone. The product of the Russian manufacturer, one of the TOP Internet companies in Russia, is being improved from year to year and delights its users with new convenient functions. Works even offline.

Information on each organization in the directory is collected in great detail and contains the following data:

• Name of the organization;
• organization contacts;
• working hours;
• organization website;
• methods of payment for services.

For the convenience of users, all organizations are divided into categories, for example, the application has the following categories:

• bars;
• ATMs;
• taxi and so on.

In order to get all the information on an organization, just click on the building in which it is located and in the sign that appears, follow the link to the desired company.

Interesting! This directory contains information on each organization in 273 cities in 9 countries.

Data on organizations is updated constantly. Hundreds of call center specialists across the country are involved in this effort. Manufacturers guarantee 95% data accuracy.

Each user also has the opportunity to leave a review about the organization, both negative and positive, so that other users can know better about it.

2GIS capabilities

2 The GIS reference book and navigator is convenient because it can be downloaded to a smartphone and used offline anywhere, even on the subway and airplane. The application is absolutely free.

Built-in navigator

Initially, 2GIS was used as a reference book for organizations, but now it has a convenient navigator that has the following capabilities:

1. Monitors the user and displays all his movements on the screen.
2. Voice guidance for maneuvers.
3. If the route is lost, it automatically selects a new one.
4. Shows the time required to cover the path.
5. Able to accompany the user to the entrance to the building.
6. Takes into account all obstacles, such as fences and barriers.
7. Builds a route taking into account traffic jams, drawbridges and repair work.

The manufacturer promises that in the future it will improve the navigator with the following functions:

1. Driver speed warning.
2. Speed ​​bump warning ahead.
3. Routes on toll and dirt roads will be added.
4. Night mode will be introduced.

This navigator is available for the following platforms:

• Symbian;
• Microsoft Windows;
• Android;
• Windows Phone.

All functions, except for traffic jam tracking, are available offline.

Floors

2GIS takes into account the needs of users and not only brings a person to the entrance to the building, but also helps to find the necessary organization inside the building, leading him straight to the door, taking into account the floors. That is, it has the internal navigation function.

This is very convenient to use in shopping centers, as the application will show the location of everything that is inside, from the cafe to the toilet. This service is available to more than 2,500 organizations and more than 600 objects in Moscow. The manufacturer promises to add organizations and shopping centers in other cities in the future.

Organization phone number

2GIS has a very convenient function to search for an organization by phone number. That is, in order to find an organization, if you have its phone number, just enter it in the search bar. This function is very convenient in a situation where the company that called is not known, so you can easily determine where the call came from.

Beautiful interface

The application has its own proprietary interface design. All buildings in the navigator are visible in 3D format; each building has a note indicating how many floors it has. All internal roads and kiosks are also taken into account.

Finding directions by public transport

You can use the public transport search function in the following two ways:

1. Indicate the starting and ending points of the route on the map.
2. In the card of the required object, select “How to get here?” in the context menu.

The starting point of the route can be the current geolocation, which is determined by GPS or Wi-Fi. When asked about the method of transportation to the desired point, the navigator will provide information on all types of urban transport and will even take into account seasonal modes of transport, for example, ferry.

Instructions for use

After 2GIS is installed, you need to understand the principles of its operation. To make it convenient to work with the application, you must complete the following steps:

1. After entering, you need to select a city; a list of cities is provided in a pop-up window.
2. Select the desired function from the 4 buttons provided by the application.
3. To access information about organizations, you need to select the “firms” button.
4. For more detailed information, you can click on the “clarify conditions” button.

Pros of the application:

1. It is possible to save data on organizations to the clipboard.
2. The information on the object immediately provides information on how to get there and by what transport.
3. The application map has the ability to change the scale.
4. Availability of a favorites folder where you can add organizations of interest for quick access to them.

After installing 2GIS, you will need to additionally download the city database, which does not take up much memory, with the exception of Moscow.

Important! GIS Directory 2 covers, for now, only large cities. Manufacturers are working on this, and soon the information will be available in all cities of Russia.

Computer version

In addition to the application for smartphones, manufacturers have developed a version for computers, which can be downloaded on the official website. It is also possible to use the program on a computer without access to the Internet. The desktop program has more functionality than the mobile application. The following functions are available on PC:

1. Make a Skype call without leaving the program.
2. Databases describing interesting places and the history of cities are available.
3. The ability to measure the distance between objects.
4. Ability to leave notes on the map.
5. Posters and intercity transport schedules are available.

According to users, the application is very convenient and accessible, has an easy interface and a wide database. It will become indispensable when traveling to other cities.