Living typography read. Book title: Living Typography. About the book “Typography. Font, layout, design" James Felici

J. Craig, I. Scala
Font and design. Modern typography / Transl. from English A. Litvinova, L. Rodionova.
- St. Petersburg: Peter, 2016. - 176 p.: ill.
ISBN 978-5-496-01370-3
Type design and typography is an ever-evolving and changing art, and each generation of designers brings something new and progressive to it. Some designers welcome change and freedom to experiment, others prefer a traditional approach. Still others believe that old and new can coexist to enrich and diversify the design as a result. One way or another, there is no single point of view on typography. However, one thing is absolutely clear: the font is no longer required to be “inconspicuous” and remain only a modest means of conveying the meaning of the text. Today, a font can be expressive, funny, provocative, daring, and at its best, an independent art object. A modern digital artist must be open to everything new, use all typographic means of expression and, based on them, create their own aesthetics.
We hope that new generations of graphic designers will continue to push the boundaries and break the conventions of this art. Some innovations will stand the test of time, others will simply mark passing fashion trends. And all this will become part of the rich history of printing. This book, which has become a reference book for designers around the world, can help them with this difficult task. A major new feature of the fifth edition is the integration of the book with a website, www.designingwithtype.com/5, where readers can see hundreds of examples of specific design projects and learn more about typography.

Literature:
Afrikan Alphabets Saki Mafundikwa
An Alpabet Source Book Oscar Ogg
American Typography Today Robert Carter
American Wood Type Rob Roy Kelly
Asymmetric Typography Jan Tschichold
Compendium for Literates: A System for Writing Karl Gerstner
The Complete Manual of Typography James Felici
The Design of Books Adrian Wilson
Design with Type Carl Dair
The Designer and the Grid Lucienne Roberts and Julia Thrift
Designing Ivan Chermayeff, Tom Geismar, and Streff Geissbuhler
Designing Books Jan Tschichold
Design Books Jost Hochuli and Robin Kinross
Designing Programs Karl Gerstner
Designing Typefaces David Earls
Education of a Typographer Steven Heller
The Elements of Typographic Style Robert Bringhurst
Expressive Typography and New Media George Kepes
Finer Points in the Spacing and Arrangements of Type Geoffrey Dowding
Form of the Book: Essays on the Morality of Good Design Jan Tschichold
Forms and Counterforms Adrian Frutiger
Gestalt George Kepes
The Graphic Artist and His Design Problems Josef Müller-Brockmann
Graphic Design Manual: Principles and Practice Armin Hofmann
Graphic Design Sources Kenneth Hiebert
Grid Systems in Graphic Design Josef Müller-Brockmann
A Handbook for Modern Designers Stanley Morison
Helvetica: Homage to a Typeface Lars Müller
A History of Graphic Design Philip B. Meggs
Hot Designers Make Cool Fonts Allan Haley
Information Graphics Peter Wildbur and Michael Burke
Irish Type Design Dermot McGuinne
Looking Closer: Critical Writings on Graphic Design Michael Bierut, William Drenttel, Steven Heller, and D. K. Holland
Typography: Macro and Microesthetics Willi Kunz
Making Digital Type Look Good Bob Gordon
Manuale Typographicum Herman Zapf
Modern Typography Robin Kinross
The New Typography: A Handbook for Modern Designers Jan Tschichold
Paul Rand Steven Heller
Pioneers of Swiss Graphic Design Josef Müller-Brockmann
Printing Types: Their History, Forms and Use D. B. Updike
Reviving the Rules of Typography David Jury
Stop Stealing Sheep & Find Out How Type Works Erik Spiekerman
Thinking with Type Ellen Lupton
Typographic Design: Form and Communication Rob Carter, Ben Day, and Philip Meggs
The Visual Display of Quantitative Information Edward R. Tufte

The book is devoted to typography - the art of designing printed works by means of typesetting and layout, which has artistic and technical aspects. The considered aesthetic principles for the selection and use of fonts for printed materials and screen presentation are supported by a variety of information, rules and subtleties of professional computer layout that meets modern standards. The material is supplemented with information from domestic experts. The second edition describes universal techniques for working in the latest versions of major layout programs for Mac OS and Windows, Unicode and OpenType fonts, extended character sets, character search methods, and the latest information on web typography (including CSS3). The book is useful and accessible not only to designers, printers and printing production managers, but also to everyone interested in layout issues.

The work was published in 2012 by the publishing house BHV-Petersburg. On our website you can download the book "Typography: font, layout, design" in fb2, rtf, epub, pdf, txt format or read online. The book's rating is 2.75 out of 5. Here, before reading, you can also turn to reviews from readers who are already familiar with the book and find out their opinion. In our partner's online store you can buy and read the book in paper version.

Book author:

Description of the book

This book is mainly about how to make books, but its subject is much broader. In the past, a lot of literature about this was published in Russian, starting with standards and technological instructions and ending with works on art history. However, all this is a thing of the past. With the advent of computers, the process of book publishing has completely changed, and we have published disappointingly few books about this. These are mostly translated publications, which often do not reflect our situation. Moreover, there are no tutorials to help you understand the basics of modern typography. So this is just such a unique book. It is written in lively, literate language. It is interestingly designed by the author. For its publication, the author specially developed several new original fonts. It examines typesetting fonts, general principles of composition, computer typesetting and layout, the latest publishing programs, font formats and much more at a modern level. This book is interesting and useful for students, future and current graphic designers.

Alexandra Korolkova

typography

Moscow Counterform 2006

BBK 85.15 K??

Typography*

There are many definitions of typography, apparently due to the blurred boundaries of the phenomenon. It is worth trying to identify the subject that will be discussed in this book.

The most appropriate definition would be “the art of arranging/creating a composition”

positions from typesetting material** on the plane of the sheet.”*** In this book, the word “typography” means, first of all, “working with text and working with type.”

** Under typesetting material This means fonts, typesetting and other elements, as well as all the background space around and inside them.

*** However, we should not forget about the space of the sheet. Using typographic means, you can destroy the flatness of a sheet or part of it, turning the sheet into an illusory space or volume. It is important to be aware of this and avoid accidents.

Brief introduction

This book is about typography.

The main problem of typography in Russia is that it is almost non-existent. Unfortunately, the level of font and typographic culture is very low, including among graphic designers.

One reason for this is probably a lack of information. Literature on typography in Russian is very

few. Mostly these are either translations of Western publications (sometimes inaccurate or not fully consistent with working with the Cyrillic alphabet), or books published several decades ago, the information in which is very outdated from a technical point of view. Both require some preparation from the reader or need to be adapted to time or place.

This book is intended for those who do not yet know much about type and typography, but who will have to work with design

text, for those who are interested, mainly for design students.

This is a description and attempt to explain some patterns, tips and rules adopted in Russian-language typography.

This is not a scientific study, not a means to get rid of all problems, not the absolute truth.

Information is collected here for the first time - in the hope that the reader will have a desire to turn to more serious, complete and complex sources.