Try to use standard fonts. Choosing and using fonts

1. Don't use fancy fonts

If you don't have enough experience and knowledge, don't even try to use unusual, fancy fonts. Keep it simple.

2. Forget Comic Sans

Imagine that you have never seen him at all.

3. Don't avoid standard, default fonts

Seriously, if someone tells you that standard fonts are boring, they simply don't understand typography. How the font will look depends on how it is typed. Times New Roman can look really cool. And most importantly: it’s better for the text to be boring than ugly or unreadable.

OmegaTransFer / Depositphotos

Mixing fonts

4. Don't use more than two fonts at the same time

It’s not worth experimenting with a large number of fonts at the initial stage. Two is enough. You don't want to turn the text into miscellaneous nonsense, do you?

5. Mix only contrasting fonts

Serif sans serif, handwritten with art nouveau. It is important to maintain contrast. Two similar fonts next to each other look sloppy.

6. Choose fonts with uniform letter heights

The height of lowercase letters without descenders is the distance from the base to the top line of the font, in other words, the point value of the lowercase letters. When choosing the fonts you want to use together, you need to make sure that the height of their lowercase letters is the same. This will help maintain the same level of paragraph saturation. In addition, such text will be easier to read.

Typing text

7. Font size

The text size on the web should not be less than 13 pixels. In my opinion, the best choice is within 14–18 px. Not too big and at the same time readable.

8. Choose the right line length

Don't be fooled by rumors that you can get the correct line length by multiplying the font size by two. This is bullshit. Just try to keep your line length between 45-75 characters. GOST for printed publications recommends a length of 60 characters, but this, of course, is a difficult ideal to achieve on the web. And yet it is worth striving for. Use your eye to see if a line is too long or too short.

9. Leading should match the font size

To achieve a balance between text and air, make the line spacing approximately one and a half times the height of the lowercase letters. There is another simpler method: set the leading to 125% of the font size.

Paragraph

10. Align Left

If you are not sure which justification to choose, choose the left justification: the “Right” and “Justified” options on the web rarely pay off. There's nothing wrong with a jagged edge. Left-facing text is easier to read because the eye sees a clear visual ending to each line. But in Russian such text is convenient to read if the line is not too long. Therefore, if your string is more than 60 characters, try disabled typing. Just remember to hyphenate and check that everything looks good: several hyphens in a row will definitely make it difficult to read.

11. Avoid too many hyphens

In general, hyphenation on the web should be avoided whenever possible. Try moving the word to a new line or slightly changing the letter spacing. If there are too many hyphens, change the font size or spacing. And when switching to the left, do not use word wrapping at all.

12. No indentation

Do not indent the first paragraph from the title. If you break paragraphs with blank lines, do not use paragraph indents. It's redundant and tasteless. On the other hand, text without any indents or spaces at all will be more difficult to perceive. In general, choose one of the methods: either a red line or a space - and use it throughout the entire text.

13. Narrow column

If you need to type a small column of text, try using a narrow font. This way the text will not only look better, but also be easier to read, since more characters will fit into the line.

14. Hanging punctuation

You should place quotation marks, parentheses, hyphens, periods, and commas outside the typing line. This always looks elegant and helps keep the paragraph in proper shape.

15. “Widows” and “orphans”

We are talking about hanging lines. "Widow" is one word on a whole line at the end of a paragraph, or a very short line at the end of a text or page. An "orphan" is a dangling line that ends up at the beginning of a new page or column. They should be avoided. Try reducing the letter spacing, moving lines, or adjusting the font size - in general, don't let "widows" and "orphans" sneak into your text.

16. Don't overuse spaces

To start a new line, press Shift+Enter. To start a new paragraph, press Enter. It's that simple.

Words

17. Kerning

If you are an inexperienced designer and do not have an eye for the smallest details, do not kernel text by hand.

18. Tracking

Remember: when you increase the font size, the space between characters also increases. Therefore, if you set a large heading in the text, we advise you to proportionally adjust the distance between characters and words.

19. Highlights in the text

You can highlight an important idea or word that you need to pay attention to in a variety of ways. Don't overdo them. You should not highlight an entire sentence with capital letters alone - a beginner cannot always do this appropriately. Just use bold font style.

20. Lowercase without space

You should not increase the space between lowercase letters. The reason is simple: readability is reduced.

21. Capitals with space

Increase the space between capital letters. In this case, readability increases. Increasing letter space by 10% usually works well.

22. Don't write everything in capitals.

Do not overuse capitalization. The length of such a set should not exceed one line.

23. Don’t use small caps unnecessarily

If a font doesn't include a special small caps style, don't use it at all.

Letters

24. Don't change the width of letters

Just don't do it. Please.

Send your good work in the knowledge base is simple. Use the form below

Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.

What are we doing wrong?

We use a large number of fonts

It is advisable to use no more than 3 styles. These can be fonts from the same typeface or from different ones. For example, the Roboto typeface contains a fairly large number of different styles. Of these, you can easily choose three that we think are suitable for our site. Let's say these are Light, Regular and Bold. You can use the Bold or Light font for headings, Bold for buttons, and Regular for body text. Thus, using one typeface, we provided our site with the correct typography. Naturally, it all depends on the theme of the site and the idea that you plan to incorporate into the design. My example is universal and does not pretend to be something unique or extraordinary.

We don’t know what size the font should be

The text size on the web should not be less than 12 pixels. The best choice is within 14–18 px for body text. Not too big and at the same time readable. Moreover, if we have chosen a size of 16 px, it should remain 16 px on all pages of the site and not jump plus or minus 1 px from block to block. This also applies to leading; it should be the same everywhere.

Font sizes must be specified in whole numbers, without using decimals, for example 16.28 px. And, of course, in Photoshop you need to convert pt to px. To do this, select from the menu: Editing - Settings - Basic. Next - Units of measurement and rulers. Change the items in the “Text” and “Rulers” drop-down menus to pixels. Click “OK”.

Line length - does it matter?

The line length should not exceed 600 px. This is the optimal size for comfortably moving your gaze from one line to another. A very wide content part is difficult to read - often you simply lose the line you were going to go to after reading the long previous line. If you still need to stretch the text block by 1000 px or more in width, you can try splitting the text into two or more columns. Another option is to make the line spacing a little larger than usual to visually separate the lines from each other. Remember to separate the text into paragraphs, this will also help make it easy to read.

Leading matches font size

The spacing between lines should almost always be larger than the font size. Except for the headers. To achieve a balance between text and air, make the line spacing approximately one and a half times the height of the lowercase letters. Or set the leading to 150% of the font size. For example, the text size is 14 px, then the interlining is 21 px. 14 / 2 = 7 + 14 = 21.

Choose any font you like

I think everyone already knows that fonts for website design are best used with fonts.google.com and webfont.ru, unless, of course, the customer provided you with their own font.

O Lorem, lorem...

It is quite natural that when developing a website, the content that will be there is almost never used - often this content simply does not exist yet. Therefore, designers (and layout designers too) use “fish” - arbitrary text that fits into content blocks. This is quite convenient, especially for designers, because now the notorious “Lorem Ipsum...” can be inserted directly from Photoshop (Menu: Text - Insert Lorem Ipsum). But for Russian-language sites it is not recommended to do this - the Latin alphabet does not give an idea of what the text typed in Cyrillic font will look like. Therefore, a text generator can help you.

Checking the design for correctness is simple: if the viewer, without touching the mouse, can guess where the link is and where it is not, then we have a good site. Therefore, it is necessary to think in advance about how all the links on the site will look. Let's say that all clickable elements are one color, for example red, and not clickable elements of another color - black. Then no one will be confused.

This often happens: the headline is highlighted in red (after all, it needs to be highlighted somehow), then there are several more very important USP phrases in blue, and all this is mixed with regular black text. At the end of the text there is a button, also red. It is clear that you need to click on the button, but it turns out that the text colored in blue was also clickable (it revealed additional information). But who knew, who knew...

Alignment

There are text blocks that are very often aligned incorrectly - justified, center aligned, and right aligned. In all these cases, the text is inconvenient to read and visually it looks unattractive. Alignment should ALWAYS be left. Even if you really want to make it on the right side (simply because it seems to you that this is how it should be compositionally) - this is wrong. An exception may be one or two short sentences, which, most likely, are subheadings for the main text.

Contrast

Contrast is one of the main means of expression in design. No need to be afraid of large shapes and empty spaces! Deliberately large typography becomes an independent element that does not require additional graphic design tools.

Creating a logo is about more than creating a visual identity for a company's brand. And this is a far cry from the company name located in a rectangle. Smart entrepreneurs and designers never separate the visual aspect from the business strategy. A logo is often the first impression of a company, and this in itself can influence a customer's perception of the brand.

A well-designed logo is a unique combination of business and art that is extremely difficult to achieve. Typography in logos, if used wisely, can achieve the desired balance between the two. Typographic logos seem to be the simplest logos and the least creative. However, it is not. Professional and creative approaches can make your brand not only memorable, but also trusted and loved. This article is for those who are looking for ideas and inspiration in creating text logos.

It's not a good idea to start designing before diving into the nature of the business. What message are you trying to deliver? Is the brand action-oriented or is it more focused on triggering emotions? What will make customers turn to your service again? Once you understand your brand enough, you can deliver the right message through your logo.

Secondly, the typographic logo will influence your company name. So make sure the name is clear enough not to confuse potential customers.

Know your audience

The next step is to get to know your audience. There is a big difference in what you expect from a brand and what your audience expects. Think about the answers to these questions:

Who are they? Their age, gender and nationality are just as important as knowing your clients' professions, hobbies and interests.
Where will they see your logo? This could be a website, a banner ad, a billboard, or a neighbor's T-shirt. Try to consider any situation.
Do they understand your message? Try to think of all the associations that might come to mind when they see your logo. It's a good idea to survey members of your potential audience.

Make sure you know visual basics

Based on your research and your deep understanding of your brand, you will have to make several choices related to your logo.

First of all, be prepared to discuss fonts. There are thousands of fonts available these days, making it even more difficult for designers to choose. All basic fonts can be divided into several types, and each of them can have its own emotional tone:

Serif (serif): respectable, traditional, reliable, calming;
Sans Serif (sans serif): modern, objective, clean;
Script type (imitates hand writing): elegant, creative, affectionate;
Decorative: expressive, unique.

You can see that each font has its own mood and personality that it conveys to your brand. It can be serious, careless, playful or sophisticated. You need to determine what exactly you want to say using the font and whether it matches your design. Choose a font that is not based on personal preference, but keep in mind the spirit and characteristics of your business.

They also play an important role. Each color has its own connotation and can add some nuance to your message. So don't send the wrong message to your customers.

Here are some tips to help you choose the right font and color for your logo:

Check your competitors. Your goal is not to imitate, but to analyze carefully. If their decision is reasonable, you can learn from the experience.
Keep it simple. A clean font will allow your logo to be reproduced on different products and in all sizes, be it a large banner or a pen.
Ensure readability. Your logo should be readable within seconds.

Make your logo versatile

Logo design is best done in vector applications such as Adobe Illustrator. Photoshop is not the best choice for this purpose because the logo needs to be scalable without losing quality.
Specify your logo colors using CMYK or Pantone to ensure the colors will be reproduced correctly once your logo is printed.
You should be able to reproduce your logo in one color (black or white) for printing.

Beware of Common Design Mistakes

Using too many fonts and colors. The best companies tend to use one font and one color. The more fonts used, the messier the logo looks. Using two fonts is acceptable as long as they are different for the company name and slogan.
Using trendy fonts. Most trends don't last long: what's popular today may be outdated and funny tomorrow.

Copying others. Imitation is a lazy way to solve a creative problem. A logo is a reflection of your business: if it looks like someone else's, your business cannot be unique and loses credibility in the eyes of customers.

Typography Examples in Logo Design

There are certain types of logos that you should be aware of before you start designing your own logo and make sure the type you choose suits your business needs:

Written and text logos

There are many world famous companies that rely solely on typographic logos. Here are just a few examples to feel the power in text logos. Of course, IBM, CNN, Google, Facebook, etc. are the most prominent representatives of logo booklet design.

Graphic logos

Apple, Nike, Shell and many other companies have graphic logos.

In contact with

Classmates

From this article you will learn

What is print design
What are the basics of print design
What are the forms of print design?
What are the stages of developing the design of printed products?

Print design is a broad field of knowledge about the methods and principles of illustrating printed products. Of course, its importance is undeniable. Technologies, techniques and rules created during the existence of printing make it possible to present products in a favorable light, accurately influencing the emotions of the consumer. Although print design has many positive aspects, it has one serious disadvantage: this field of knowledge is so broad that it is not entirely clear where to begin to create some kind of understanding about it. This article is aimed at eliminating this barrier and will introduce the reader to the basic principles and rules of print design.

What does print design look like?

Design of advertising and printing products– a subtype of graphic design, whose main task is to create materials for a future product. In most cases, the finished product is presented on paper. In addition to advertising purposes, printing design is widely used in printed publications, so there are four areas of its use:

mass advertising;
advertising printed materials;
multi-page products;
periodicals.

Print design as a company style with a winning design

New companies and industries emerge every year, which increases competition in sales. Any company dreams of standing out from the crowd, gaining a big name, popularity among clients, and introducing them to its offers. For this reason, the importance of promotion, especially printed products, in this area has recently grown so much. Print media has become almost the most widely used method of advertising, as it has low cost and proven effectiveness. All this makes it possible to quickly transmit the necessary information to a large number of potential consumers.

To attract the attention of a potential client, a variety of print advertising options are used: booklets, leaflets, brochures, catalogs, calendars, etc. Each person has a huge number of print design products, and they all claim that their offer is better and of higher quality . How not to get confused in this amount of information?

It is obvious that a person who comes to an exhibition or presentation will notice, first of all, the catalog that looks attractive in appearance. And only after that he may have a desire to study in more detail what is contained inside. As the example shows, two equally important characteristics play a key role in creating a printed product: an unusual design that can capture a person’s attention, and printing of an appropriate level.

Bright design And layout in combination with high quality printing, they are generally recognized as the main method of attracting the eyes of visitors towards advertising printing objects. They occupy key positions in the production of business cards, leaflets, booklets, catalogs, brochures, as well as in the creation of emblems and other details of corporate culture. A well-chosen design will be the key to a successful marketing campaign.

The functioning of any company cannot be imagined without printed handouts. Leaflets and other options that talk about your activities occupy key positions in the formation of the company’s image, development, sustainability of the entire business, and its popularity among other companies. Therefore, during the development of an advertising product project, it is impossible to do without printing designers. Believe me, proper design is capable of incredible things. An experienced, out-of-the-box specialist will make a simple booklet so functional, colorful and attractive that you won’t even raise your hand to throw it in the trash.

For printing design, the following main tasks are envisaged: creating the appearance of an advertising printed product, creating a corporate style for the company.

Professional design plays an incredibly important role in creating a company’s corporate style. Think for yourself: a letter that arrives in an envelope with the organization’s logo is first examined and only then opened. The appearance itself allows you to create such an important first impression of the entire company. The design of the image component requires the same serious approach as the creation of advertising printing. In some cases, it is precisely this that influences the growth of popularity.

Printing design includes the development of a company sign or the entire style of the company, creative printing design with a professional selection of fonts, tones, composition, arrangement of blocks in a future product, and a harmonious combination of the latter. It necessarily provides for additional operations: photography, scanning, layout, collages, color correction, retouching, etc.

Only when using a thoughtful design will your printed products look in such a way that every possible consumer will be pleased to hold it in their hands and find out what’s inside. The likelihood of a successful first communication with a potential buyer is largely related to a successful, catchy design. The technical side of the issue is also significant. Thus, the level of quality of catalog production can influence interest in the product and the client’s desire to purchase your product.

When creating a print design, many questions come to mind: “What comes first – text or picture? In what case will advertising be more useful? Unfortunately, it is impossible to give an exact answer: different people have different opinions. But as studies by psychologists show, we receive up to 80% of data using vision. Therefore, a picture can often be more effective than a large amount of text. But we must not forget that professionally designed text advertising can be imaginative, attractive and very effective.

Basics of Print Design

The concept of “printing design” includes all the variety of products made on paper or its derivatives. The image of each company is greatly influenced by the level of the printed product. The booklets, leaflets, calendars, and magazines offered by the printing house are able to emphasize the importance of the organization among other companies in its sector, present products and offers from a more advantageous angle, and convey all the necessary information to potential buyers.

It is no secret that when creating printed products, considerable attention is paid to design, since a design that is too restrained, nondescript, and boring will not be able to attract people and gain a foothold in their minds. A printing project is a kind of synthesis of competent creation of images and presentation of text. Print design today is used in a wide variety of areas: from printing advertising materials to designing books and periodicals.

Its main difference from other types is that the developed images and text messages are only the initial step in the printing process. For this reason, the creation of a design project in this situation must meet the requirements of all stages of production. Consequently, a specialist is expected to have quite specific knowledge of printing technology and the ability to correctly present information on paper. When each stage of production goes on its own, for example, the studio carries out the design, and the printing house transfers the finished material to the medium, the customer’s expectations are often not met.

In our example, the designer works in the applied industry, that is, he is a direct part of the production process. He has to always remember about seemingly insignificant details. This includes the fact that the materials prepared using different techniques may have significant differences due to the specific features of the machines themselves or the selected consumables. In other words, the final printing result and the color performance of the final product are necessarily under the control of the printing designer.

Any professional, having received an order for the development of a printing design, asks the printing house where, for example, brochures will be produced, technical requirements for the products. This step allows the result to best match the plans of the specialist and the customer. Unlike the design of Internet resources, where the result cannot be touched, in printing the printing methods used in the production of materials are of key importance. Masters of their craft are well aware of the different methods of applying an image, the intricacies of the printing house, they are well aware of the printing process - all this is necessary in order to ensure the planned end result.

Print Design Forms

To date, incredible things have been developed variety of forms of printing design. Let's name the most common ones:

forms;
leaflets;
booklets;
brochures;
calendars;
business cards;
folders;
notepads;
envelopes;
labels;
labels;
books;
magazines;
newspapers;
posters;
catalogues;
postcards;
package;
stickers;
stickers.

Despite the fact that we have named the most popular printing design services, the list doesn’t end there. Customers also love non-standard forms of advertising media.

Design of printed products in the photo

Stages of developing the design of printed products

Print design development consists of creating a visual design of a layout that can meet the individual needs of the client and fits the technical standards dictated by the printing house.

Stage 1. At this step, a general idea of the future appearance of the product is created.

Stage 2. Designers select colors, develop a general style and coordinate fonts, after which they prepare sketches showing how the elements will be approximately arranged.

Stage 3. Computer modeling is carried out with the elaboration of even the most insignificant details and the creation of a layout of the printed publication.

Stage 4. The layout is transferred to the media selected for printing. It can be paper, modern plastic, plastic film. But this is not the final step.

Stage 5. Post-printing processing takes place, that is, stitching, binding, gluing, laminating or other manipulations necessary to achieve the required result. The designer can also actively participate in these processes, tracking the progress of the creation of materials until they take on a completed form.

The basis of layout in printing design in most cases are techniques that are widespread in other areas of design.

Choice of product shape. It is a known fact that people prefer to look at rectangular and square shapes, preferably in a vertical rather than horizontal placement. When arranging images over a large area (poster, magazine page), it is advisable for the designer to follow the rule of the “golden ratio”. It is universal and is used in almost all types of design. In any case, a specialist must know the compositional basics of layout.
Selecting the optimal font for printing materials. The font, on the one hand, should make the text readable, and on the other, attract the attention of the person looking at the product. In addition, the information presented in the printed publication must have a proper structure.
Choice of colors. Viewers' attention is better attracted by rich and colorful tones in advertising, while excesses can provoke irritation and rejection. Therefore, the selected colors, on the one hand, should be bright, and on the other, harmonious, so that potential clients do not feel visual strain when looking at your booklet. Of course, a variety of pictures and photographs are used in printing design. They perfectly attract attention and contribute to a more trusting atmosphere, as they confirm the reality of the product or the popularity of the offer. For this reason, the status of a professional print designer is directly related to creativity, since readers always choose original designs with eye-catching details and non-standard solutions.

In addition to the listed techniques inherent in many subtypes of design, technologies characteristic of creating printed products are used in the formation of printing materials. This includes varnishing of products that improves the appearance and influences the attractiveness, which is so important for promotion. This process involves applying a special solution to the printed image, forming a transparent, uniform film. It gives pictures a well-known shine, and also increases contrast and color saturation.

In addition, varnish contributes to greater strength and increased service life of printing materials. Another design option is foil stamping. In this case, foil is placed between the cliche and the paper and pressing is carried out. When producing postcards, pocket calendars and other small printed products, specialists may also prefer die-cutting technology. It involves cutting out figures of unusual shapes from a sheet of paper.

Nowadays, printing and post-printing techniques are changing rapidly, and designers are getting the most interesting techniques for additional decoration of printing materials. The main goal of the specialist is to achieve a harmonious combination of all visual elements. This is always associated with serious responsibility, since most post-printing processes are not cheap, and with large print runs, any error will result in significant financial losses.

How color influences modern print design

We are constantly surrounded by nature with an abundance of colors and shades: green grass, blue sky, bright flowers, pink sunset, snow-white mountains. Color is everywhere. Its significance in our life is very great. It has long been no secret that color can influence a person’s emotional state. Scientists have proven that we perceive 80% of color and light through the nervous system and only 20% through the organs of vision. For this reason, the role of the right choice of color in the development of printing design is so important. It can both attract, helping to perceive information, and cause negativity, repel and irritate.

Unfortunately, it often happens that when paying for the design of printed products, customers do not think about it at all. In the meantime, the choice of color will seriously affect the perception of your promotional items by potential consumers. In the course of psychological experiments, scientists came to the conclusion that color can influence people's assessment of a particular object. So-called warm colors (red, yellow, orange) visually make the object closer, increasing its size. Cool colors (blue, indigo, violet) help the subject appear smaller and more distant. Therefore, when giving preference to one color or another for creating your printed products, consider it within these parameters. Perception is also significantly influenced by a person’s mood at the moment of contact with color. Depending on your emotional state, some tones may be pleasant, while others may be stressful. Since color works with feelings, and not with the mind, you have to be very careful when choosing a color solution for any type of printing design, and even more so aimed at promotion.

In the middle of the last century, questions about the influence of color on people excited the scientist Max Luscher. In his research, he started from the assertion that human perception of color was formed over a long period of historical development and is associated with lifestyle and contact with the outside world. The day was fraught with activity: it was necessary to arrange housing and search for food. Night is a time of rest and tranquility. For this reason, shades of dark blue were reminiscent of the peace of the night, and yellow tones were reminiscent of a sunny day and its troubles. Red spoke of blood and flame, actions requiring great concentration and speed.

Luscher came to a very important conclusion for graphic printing design that color not only causes a certain reaction depending on the emotional state of the beholder, but also shapes his mood.

So, red inspires determination and encourages you to take one or another action, for example, to buy a promoted product. It attracts eyes well to the object of advertising, but it should be used in moderation - in large quantities it can provoke negativity. One block of a catalog or brochure in this color will be appropriate and will attract attention, while its excess can cause irritation and rejection of the product offered to the buyer. Red is often used in political and propaganda campaigns for its properties. It is also well suited for advertising products for men.

Blue color helps you focus and concentrate. The blue detail will immediately attract attention in your booklet, but, unlike the red one, it will not provoke negative emotions. This is the color of seriousness, which is why large companies love it very much.

Orange causes a surge of energy, lifts the mood, even provokes a feeling of happiness and peace. It fills you with strength and gently pushes you to make a choice. This is the color of health and creativity, so it is good to use in print design and layout of advertising for medicines, products for children, services in the field of medicine and education.

Yellow– the color of sociability and openness. It helps to calm down, improves emotional state, and encourages talkativeness. Perhaps this is why yellow has become so widely used in recent years. True, it is not recommended to choose it to fill large areas, since the effect can be completely opposite. Yellow color is suitable for advertising children's products, advertising and PR agencies, and for the design of travel agency catalogs, since in our minds it is associated with the sun, sea and sand.

Green the color reminds of nature, freshness, and a healthy lifestyle. It calms, relaxes and heals, which is why they like to include it in the design of office premises, hospitals, sanatoriums, and veterinary clinics. This color is also common in advertising and packaging of medical products, water purification systems, detergents and cleaning products, dental salons and pharmacies, animal hospitals, health and conservation centers. But be careful - in large quantities it can cause lethargy and relaxation. Therefore, it is better to combine green with other colors: white, red, yellow and blue.

Violet– the color of inner concentration, which promotes solving creative problems and inspires. Therefore, if it is important to hint at the creativity and originality of the product, a purple detail is well suited for printing design. This color is usually used when decorating exclusive and original things. If your printing product is produced for the creative elite, we strongly advise you not to abandon purple.

Pink the color is formed by combining red and white, therefore it has the positive properties of both colors, while the negative features of red are destroyed by the influence of white. As a result, pink helps create a romantic, upbeat mood. This color is common in the design of various women's perfumes, cosmetics, children's and family products. It makes us more attentive, gentle and caring. The color pink is used everywhere: from perfume advertising to the services of marriage agencies and family centers.

Blue the color echoes the sky and reminds of peace and friendship. It evokes a feeling of trust in a person, which is why it is often used in logos. Blue color is associated with coolness, freshness, and cleanliness, which is widely used by manufacturers of perfumes, cosmetics and hygiene products.

Black– the color of isolation. It makes it possible to isolate yourself from everything, concentrate and concentrate on a particular task. But this color is dangerous, as it can induce melancholy and despondency, cause a feeling of heaviness, sorrow, and loneliness. Therefore, it is better not to use it in its pure form in advertising printing design (we are not talking about fonts and tables). It is usually combined with other, warmer and brighter colors.

White– the color of complete openness to the beautiful and diverse world. It is good because it is not associated with any unpleasant sensations. In printing, it is better to use it together with other colors, since white alone can create a neutral effect, in which the consumer simply receives information about the product, without accents or advantages.

What is the best print design software?

Over the past ten years, the leading position in the market of design software for printing has been held by Adobe Creative Cloud. Today, this package is a complete set of software products for working in almost any area of design. Besides this option, there are several other platforms developed for print design that remain widely used. It is impossible to objectively name the best of them - each specialist must choose for himself, based on what functionality he most needs.

Adobe Photoshop.

This graphics editor became the basis of all raster graphics standards and gained popularity in version 3.0. It provided a method of working with layers that was unique at that time. Initially, Adobe Photoshop was developed for the Mac platform and was considered as a program for printing design, but over time it began to receive more and more new capabilities and moved into the areas of web design, photography, video production, and animation. Now it is a multi-platform environment that includes a huge number of tools for working with raster graphics. The latest versions are equipped with tools for editing vector images and also allow you to create videos. However, according to many experts, other software specifically designed for these purposes would be more suitable for such tasks.

Adobe Illustrator.

This is a well-known vector graphics editor of any complexity, which has become incredibly popular thanks to its convenient intuitive interface and wide capabilities. Designers use it as a universal tool for creating vector elements. A large set of tools makes it possible to prepare almost any print design product. Some specialists design entire catalogs in Adobe Illustrator. Of course, the program is not intended for this, but if necessary, it can cope with a similar task.

Adobe Indesign.

This simple and at the same time complex program allows both printing and interactive layout. For a designer in any field - from a printer to a 3D animator - owning this product will be equally useful. The fact is that he has an extensive set of tools necessary in all branches of computer, including printing, design. Adobe Indesign is a desktop publishing system that combines all the capabilities of printing and interactive layout. Here you can easily arrange everything - from a tiny booklet to a book. The program includes pre-press preparation tools to meet the technical requirements of any printing house. Since electronic versions of magazines for iPad and Android became popular, Adobe Indesign has all the capabilities to create and post such material. Electronic presentations with interactive elements and multimedia inclusions are also suitable for this software, as are simple business cards and booklets.

Adobe Acrobat.

A software product designed to create and edit PDF files. This is a universal format that is used for secure transmission of documents. It is not affected by the platform and hardware used. PDF will look everywhere the way the author intended it, regardless of the fonts, images, and interactive elements it contains.

Adobe Acrobat is considered a very important designer tool. It allows you to both create and edit files. This software has wide functionality for preflight testing and preparation, includes all the tools for creating forms, introducing interactive elements, and works with electronic signatures. The program has a built-in fairly correct OCR engine that can recognize text from both text and graphic files. In addition, Adobe Acrobat allows you to implement different levels of security into your documents.

CorelDRAW.

A very convenient software product that combines a layout program and a vector image editor. It is characterized by an intuitive interface and convenient arrangement of elements. It is used both in preparing designs for the printing production of small brochures and for drawing in vector. In addition, CorelDRAW has a huge variety of plugins.

Corel Photo-Paint.

Analogue of Adobe Photoshop only from Corel. This is an easy to learn and quite functional program for designers and artists. It allows you to bring to life, if not all, then many ideas that are limited only by the capabilities of two-dimensional graphics. There is a set of tools for retouching, creating collages, and color correction.

Corel PowerTRACE.

Professional program for tracing images. Tracing is the conversion of images from raster to vector. Unlike Adobe Illustrator, where such tools are included in the program itself, Corel has this feature in a separate application with many settings and additional options.

The package also includes web design software, a screen capture tool, a content search tool and many other interesting things.

Corel Painter.

A software product created specifically for artists. The program is tailored for the creation of computer drawing and painting and is recognized as the undoubted leader in this field. It has powerful tools and a user-friendly interface, and remains a recommended application for use with Wacom Cintiq tablets.

Three Common Mistakes That Will Ruin Any Print Design

Mistake 1. Ignoring the shape of the product.

We must not forget that a book, catalog and brochure are designed differently, so take into account the types of products when developing print design.

Mistake 2. Incorrect use of black.

This is a popular mistake due to a lack of understanding of the features of print design. There are many subtleties with the conversion and use of black, which any specialist must know. But it wouldn’t hurt for the customer to check whether the designer took into account the nuances of processing black, and whether the technique will produce a transparent picture instead of the expected result.

Mistake 3. Implementation of stages by different performers.

This situation is usually associated with a desire to save money. Some promise cheaper layout, while others have less expensive printing. But a high-quality product can only be obtained from printing houses that work with a full cycle.

What are the prices for design of printed products?

The cost of the product depends on the amount of work, its shape, the materials chosen and a large number of other factors. Therefore, prices for printing design are calculated individually in each individual case.