See what "Yahoo" is in other dictionaries. How Yahoo works Yahoo whose search engine
In Malzhak our father is considered the kindest man,
soft like freshly baked bread.
They think so correctly.
But there's too much crumb in it
and there is no crust at all.
Maleville, Robert Merle.
When asked what the quartet of the most popular sites in the world looks like today, a domestic Internet user may not have a clear answer. If there should be no doubt about the unshakable positions and at the top of the conditional rating, then certain difficulties may arise in determining fourth place. ? ? Or maybe Wikipedia?! But they didn’t guess...
If you believe authoritative web ratings (the same Alexa), then immediately after the mentioned trio comes Yahoo!- American old-timer with a monthly audience of 700 million users. This fact, and also the curious fact that the popularity of Yahoo! in the States, according to some estimates, surpasses the Americans’ love for , forcing us to take a closer look at the history of the development of this global portal.
The birth, strange name and first recognition of Yahoo! (1994-1996)
Happy birth to Yahoo! obliged to Stanford University, where at the dawn of the 90s, Jerry Yang and David Fileo, students of electrical engineering, studied and were friends. In January 1994, Jerry and David jointly launched “Jerry and David's Guide to the World Wide Web” with a very original name. Translated from English - “Jerry and David's Guide to the World Wide Web.”
The resource was a hierarchical catalog of links to other sites that guys loved on a variety of topics. According to the guys themselves, initially it was purely entertaining. It was a kind of hobby for them and nothing more. In other words, at that moment, none of the two could even imagine that in the future their brainchild would receive worldwide recognition and commercial success.
In April 1994, friends decided to replace the original cumbersome name with a more sonorous one. The word “Yahoo” became it. At that time, you could get to the updated site at: akebono.stanford.edu/yahoo.
By the way, about the name. There are two main versions of its origin:
- First says that the word “Yahoo” in the United States still refers to rude and uncouth residents of the southern part of the country, where David Fileo is from. Therefore, the latter was often called that way at the university. Apparently, David was not very worried about this, giving his nickname worldwide fame.
- Second version It comes down to the fact that the word "Yahoo" is an acronym for the phrase "Yet Another Hierarchical Officious Oracle." Translated from English - “Another hierarchical annoying (helpful) soothsayer.”
Which version is the most plausible, everyone has the right to decide for themselves, but it is known for certain that the fathers of Yahoo! adhere to the first of them.
Be that as it may, by the end of 1994 the popularity of the project increased noticeably. It now boasted 1 million unique visitors per month. And this figure was constantly increasing.
Seeing the extraordinary commercial potential of their site, Jerry and David leave their studies in order to fully concentrate on the further development of the resource. In January 1995, the site moved to a new one - Yahoo.com. And already in March a corporation of the same name was created. For this purpose, the comrades attracted investments from the venture company Sequoia Capital (California, USA) in the amount of $3 million.
A year later, in April 1996, Yahoo! enters the US stock market, making its creators millionaires overnight. With a nominal price of one share of $13, 2.6 million were sold. And this is almost 34 million conventional units.
This year the site itself is undergoing qualitative changes. From now on, this is not just a collection of links to interesting Internet resources. This is a search portal, from the start page of which millions of users in Western countries begin their work. At this time, the launch of “MyYahoo” took place - a personalized user page, which, among other things, displays the latest news, stock quotes, weather forecast, etc. September 1996 also saw the opening of the first overseas representative office of Yahoo! In Great Britain.
This could be the end of this period in the development of Yahoo!, if not for one “but”. You probably noticed that I use the name of the portal with enviable persistence along with an exclamation mark. This is done for a reason. The fact is that at the time the trademark was registered by Stanford students, such a name was already listed as the private property of manufacturers of barbecue sauce, knives and even watercraft. In view of this, it was decided to make the name unique by adding an exclamation mark. This is why using the portal name without this sign (which is still common) is erroneous.
On the wave of dot-com success (1997-2000)
The end of the 90s of the last century was a period of rapid development of all kinds of Internet companies: from the largest to the smallest (the so-called “dot-com boom”). The driving force behind this boom were such giants as MSN, Lycos and, of course, Yahoo!. A characteristic feature of that time was the opening of additional services based on these, initially search, portals in order to attract as many visitors as possible.
In the case of Yahoo! the search for new ideas for new services was quite simple, if not primitive. The company began buying up developed web projects in batches and creating its own products based on them. Thus, in 1997, the free email service RocketMail was acquired, on the basis of which Yahoo!'s own email service was subsequently created. Mail. This was followed in 1998 by the purchase of ClassicGames and eGroups, which then became Yahoo! Games and Yahoo! Groups respectively.
However, the fate of many acquired projects was not as rosy as those mentioned above. For example, in 1999, Yahoo! bought the then popular GeoCities for a fabulous $4.6 billion. I bought it in order to ruin it safely. For a whole decade, the project languished in the depths of the Internet until it finally disappeared in 2009. But there are such examples behind Yahoo! there are quite a lot of them. The corporation bought promising and even profitable web projects, only to eventually bring them into decline.
Why did this happen? According to some experts, one of the main reasons was that after acquiring one or another startup, Yahoo! began to reshape the established rules of use for visitors. The latter objectively did not like it, and they gradually left the project, dooming it to extinction.
What else do you remember about the reporting period? Yes, a lot of different achievements of Yahoo!, both with a “plus” sign and with a “minus” sign. For example, in 1999, Yahoo! Messenger. This instant messaging program is still popular today, especially in the United States.
The negative aspects of Yahoo! may be attributed to a pathological reluctance to develop one’s own search mechanism. Before 2000, Yahoo! uses search technologies from third-party developers (say, Inktomi). And in June 2000, Yahoo! enters into an agreement with Google for a period of 4 years, providing for the use of Google's search engine on Yahoo.com. As practice has shown, this step cost Yahoo! dear. In a relatively short period of time, users stopped associating the portal with the search engine. As a result, many of them began to use Google directly, thus significantly reducing the “search” audience of Yahoo!.
Another miscalculation of Yahoo! Led by Tim Coogle (CEO since 1995), some consider the deal to buy the then-emerging company to have failed in 2000. I wouldn't be so categorical. It is not yet known whether we would have the current one if Yahoo! had “gotten” to it in due time.
Despite its achievements and miscalculations, the popularity of Yahoo! at the turn of the millennium, it grew at an incredible pace, and with it its market capitalization. When the “dot-com boom” reached its apogee (early 2000), per share of Yahoo! gave 118.7 dollars, and the assets of the company itself were estimated at an incredible 100 billion dollars. For Yahoo! it was a historical high! The company never reached such financial heights again.
On the ruins of former greatness (2001-2007)
And history knows many examples when a period of rapid growth of a company was followed by its no less rapid decline. Yahoo! Corporation did not escape a similar fate. She turned out to be one of the few who were lucky enough to survive the “dot-com crash”, but at the same time lost a significant part of her former greatness, including financial ones. Suffice it to say that in September 2001, the company's share price dropped to its historical low - $8.11 per share. Now the cost of Yahoo! did not exceed 10 billion “American presidents”. So, for some year Yahoo! lost its status as the most valuable web company on the planet! This led to Tim Coogle giving up his place at the helm of the company to Terry Simil.
The reporting period of direct development of the portal is also characterized by several distinctive features.
First of all, Yahoo! continues its chaotic evolution in all directions at once. Trying to replace the entire Internet for the user, Yahoo! launches a huge number of new entertainment, news and sports web products. For example, in 2005 the company introduced its own music service Yahoo! Music, as well as Yahoo! 360°.
At the same time, a series of not fully thought-out purchases by the Internet giant continues. Thus, such social platforms as Upcoming.org, Blo.gs, Del.icio.us, Flickr.com, etc. become the property of the company. Many of them, due to the unique ability of Yahoo! lead to degradation of excellent sites that have not yet revealed their full potential. The same Flickr, the main photo hosting site on the Internet at that time, noticeably lost its popularity, having moved under the wing of Yahoo!.
Secondly, the company, due to the fact that the agreement with Google came to an end in 2003 (see above), finally decides to develop its own search engine. For these purposes, for 2002-2003. Experienced developers in this area were bought up: Inktomi, Overture Services Inc., AltaVista and AlltheWeb. The result of their joint creativity for the benefit of the corporation was the creation of their own search technology - Yahoo! Slurp, which began to be used on Yahoo.com since the end of 2003.
Thirdly, having timely recognized all the prospects, Yahoo! Since 2003, it has been working not only on its development, but also on its implementation in its services. In 2004, contextual advertising Yahoo! became “smart” - learned to “adapt” to search queries and user preferences.
And finally, fourthly, Yahoo! continues to demonstrate its inadequacy in “skirmishes” with other influential Internet corporations. Let's say in 2006 Yahoo! Google loses the fight first for , and then for DoubleClick (an experienced player in the market). The attempt by Yahoo! crush under oneself.
During 2005-2007. between Yahoo! and Microsoft are in active dialogue regarding a possible merger. However, the companies ultimately did not agree on anything specific. Unless they established closer cooperation in areas of interest to both. A local result of such friendship can be considered, for example, the fact that Yahoo! Messenger and MSN Messenger now have the ability to interact with each other.
In general, the logical result of the reporting period can be considered the company’s statement of the impossibility of competing on equal terms with the already recognized leader of the Internet - Google. As a result, in 2007, Terry Simil left his post, giving it to one of the creators of Yahoo! - Jerry Yang.
Recent history of Yahoo! (2008 – present day)
On the eve of the global financial and economic crisis, Yahoo! makes a statement that mass layoffs of its employees are not far off. No sooner said than done! In December 2008, over 1.5 thousand employees were laid off, which is just under 10% of their total number.
Not long before this, Yahoo! once again held out to Microsoft. The company offered to buy Yahoo! for a record 44.6 billion dollars. This proposal was rejected by Yahoo! due to the greatly reduced price. Underestimated according to Yahoo! executives.
Despite the fact that the “deal of the century” could not be concluded, the companies continued their cooperation. One of its most significant manifestations was the decision to use the Bing search robot, whose parent is Microsoft, on Yahoo.com since 2008. Thus, Yahoo! once again demonstrated its inconsistency, finally handing over the search segment of the Web to Google and Microsoft.
Further development of Yahoo! associated with the leapfrog in the top management of the company. In 2009, Jerry Yang left his position. After him, Carol Bartz and Scott Thompson took turns at the helm of the corporation. I must admit, we stood there to no avail, because nothing good happened with Yahoo! did not happen until mid-2012. On the contrary, another mass layoff, management scrambling to find new niches for the company, etc. There seemed to be no end to this and, accordingly, Yahoo! sooner or later, but will repeat the fate of many of its long-forgotten purchases.
And just when many experts had already come to terms with this idea, the company was headed in July 2012 by Marissa Mayer, an eccentric, but at the same time very ambitious top manager, who most recently served as vice president of Google. It’s not to say that Marissa, during her time at the helm of Yahoo!, was able to radically change the portal and everything connected with it. But certain advances for the better have clearly emerged.
Its anti-crisis approach to management finally allowed the company to say goodbye to huge ballast in the form of frozen and half-dead projects and concentrate on those whose potential is beyond doubt. At least for her.
So, in May 2013 Yahoo! acquired the fairly popular blogosphere Tumblr for $1.1 billion, and also relaunched Flickr on a grand scale (in Times Square). The company plans to create real, and not imaginary, competition with the recognized leaders of the Internet in the field of mobile applications and video hosting.
We will find out in the future whether Mrs. Mayer will succeed in all her plans. In the meantime, it is worth stating that the wind of real change brought by her to Yahoo! is already bearing fruit. Thus, the corporation began to be mentioned much more often in the media, and in a favorable light. Updated Yahoo! began to acquire a new audience. Curiously, Yahoo! even managed to outpace Google in some ways - by the end of July 2013, various Yahoo! turned out to be more in demand among US residents in comparison with the search giant’s projects. The growth of the portal’s American audience was 21% per year, which has not been observed for several years.
As a consequence of all that has been said, this year the company’s share price jumped to its five-year high. It's only the beginning?!
The world famous company Yahoo! invites domestic users to use the Russian-language version of a well-known portal abroad. Yahoo search engine in Russian began its work not so long ago, but already now domestic visitors to this service have the opportunity to use the “Internet Search” function and read news in Russian from the company’s partners.
The “My Favorites” section invites users to leave links to sites that interest them on the main page of the portal, as well as use other functions in order to give the Russian-language version of the search engine an individual look.
Yahoo search bar (working)
Search engine Yahoo and Bing
At the moment, the system is in second place in the world popularity ranking. It easily processes about 6-7% of information requests coming from all over the planet. As you can see, this project is not only popular, but also in demand.
Several large corporations tried to acquire this company in 2007-2008, but to no avail. So, for example, in mid-2008, Microsoft offered over 45 billion dollars for it, but the bosses decided to reject such an offer, because they believed that they could earn much more on their own.
But they did not last long and already in 2009 the Yahoo-Microsoft tandem was formed. But it was not possible to compete. The bulk of pessimistic forecasts regarding such a merger were justified with incredible accuracy. In this regard, the company's management decided to urgently introduce a number of innovations. According to their assumptions, they should significantly increase the functionality of the service.
After the service stopped supporting its own engine, transferring its search potential to the Bing engine, Yahoo's share of the global market fell by several percent, which is unlikely to be related to the consequences of the transition period.
Apparently the instinct to preserve the company among the managers turned out to be stronger than the comprehensive trust in the partner, since the corporation began to reorganize the Yahoo search system without receiving the go-ahead from Microsoft. We decided to focus all the work on the following areas:
- Optimization of advertising tools;
- Increasing the protection of data about system users;
- Creation of your own analytical center.
Review of Yahoo search engine
The project was founded more than twenty years ago, and today it is the oldest and most complete Internet catalogue.
These days it is the popular Yahoo search engine, serving over a million queries daily. It all started with two people, David Filo and Jerry Yang, who just planned to collect bookmarks in one place.
This search engine gained success and popularity due to the manual labor of a huge number of editors who tirelessly compose and edit the contents of the catalog.
The difference between the Yahoo search engine in Russian and others is that it searches exclusively in the catalog. Thanks to a simple and complete list of categories, the desired category and the necessary sites are quickly discovered. The main page of the portal loads almost instantly and provides a list of text links about new sites or materials. In the middle of the page there is a search box with a list of categories. At the bottom of the Yahoo home page, links to the most visited sections of the project are displayed.
If no information was found for your request, then the AltaVista search engine was connected. True, it was disconnected a couple of years ago, but now it is being connected.
Yahoo is more than just a search engine in Russian
On the one hand, searching for information on the global network is a priority task, but it has long ceased to be a simple search engine, but has become a huge portal that combines many services. E-mail will no longer surprise anyone, rather its absence will cause confusion, so it is not surprising that the Mail service is present, just like the Messenger instant messaging service. Not long ago, a new Answer service was introduced, combining the intellectual capabilities of users and computer technology. Moreover, at the beginning of 2010, the Yahoo search engine acquired the Flickr service, thanks to which people process and send pictures and photos. Now this won’t surprise anyone, but at that time the service was extremely popular.
It should be noted that in order to increase the popularity of the portal and its services, the company’s specialists are creating versions of their services in other countries. For example, in Taiwan they decided to try out a version of the Answer service, which eventually gained wide popularity, thereby giving impetus to the opening of several more versions of this service in other countries. In addition, the Yahoo search engine has several research centers abroad.
And finally, it should be mentioned that today the corporation’s employees continue to work hard on mobile versions of services. Using the new Go platform, people work with their email from their smartphones and tablets, communicate with each other using Messenger instant messages, share the photos they take with the Photos service, and search for the information they need with the Yahoo search engine in Russian. To further increase their audience, companies use various tricks to lure users. One of these is the creation of their own advertising videos by Yahoo users.
This is a new, fast, accurate, convenient search engine for Android devices. Minimalist design, the absence of unnecessary functions and a wide overview of the search engine allow you to find what you are looking for in the shortest possible time.
The search engine is very easy to use. Main features of this tool:
- intelligent assistant when typing words;
- possibility of voice input;
- support for local search.
There is a user support system that will allow you to enter the name of the desired object faster.
The instrument's voice typing is very accurate and does not require repeating a sentence. He makes mistakes only in rare cases. It is not necessary to speak loudly; thanks to intelligent voice selection, once you configure the search engine to match your voice, you can enter data even with other voices in the background.
Thanks to the geolocation function, when searching for specific places by name or general features, the search engine returns the exact location. It can also serve as a navigator and plot a route.
The search engine interface is very simple. By swiping to the right, you can change the search categories from general information to pictures and videos. The application saves your search history, which can be easily deleted in the settings.
In cases where the query is not being conducted accurately, you need to click on the arrows next to the keywords in the result catalog to refine the search. This allows you to filter out the results of clone sites, unnecessary and side resources.
In general, the search engine works fine. Unlike its other analogues from Yandex or Google, it does not overload the device and does not freeze. Perhaps the only drawback of this tool for searching the Internet is the lack of the ability to increase or decrease the font of the found texts.
At least Google Play Market users consider it a good search engine and rate it 4.2 points. More than a million users have already preferred this tool to its counterparts from Yandex and Google.
The application is free, but contains advertising. This is perhaps a very big minus for the search engine. After all, this is one of the most frequently launched applications, constantly running in the background. It is better to check the cache from time to time and clear it. Otherwise, the device may simply become filled with advertising junk and, over time, begin to freeze and slow down.
The circle of users is limited to owners of devices running the Android operating system versions 4.1 and higher.
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The program has not taken root in Russia, although the Yahoo messenger has a number of advantages. Among them is support for a large number of platforms (Windows, Linux, FreeBSD, Palm OS, Android, etc.), close integration with the Yahoo! portal, which allows you to use mail, maintain a calendar and address book without leaving the familiar Internet pager interface, track the most important news, stock quotes, market conditions, weather forecasts.
The built-in search bar makes life much easier for users, which sends them to www.yahoo.com for found links. Standard features include conferencing, voice and video communications, and chats.
When you install the program, a new panel will appear in your Web browser, which will give you access to all of the listed Yahoo! Messenger. On the one hand, this is very convenient, on the other hand, such intrusiveness is annoying, especially since this panel appears regardless of your desire and consent, and it can only be removed together with Yahoo! Messenger. For those who are especially impatient, there is a function for tracking responses - so before your interlocutor has time to touch the keyboard, you will already know about it.
The appearance of the program is customized using “skins”. In addition to this, the latest version of the Internet messenger supports changing the background of message windows: you can simultaneously enjoy swimming fish or some cartoon and chat. The developers called this innovation IMVironments, posted a lot of animated background images on the site and promised to update them regularly.
Program features:
- Communication in real time.
- Integration with games, search and music services of the Yahoo portal.
- Possibility to organize voice and video conferences.
- High quality video communication.
- Multi-user chats, photo and file sharing.
- Access to radio stations.
- The Launchcast service allows you to listen to your friends' music files.
- You can play chess, checkers, backgammon, dominoes, etc. right in the window for sending messages.
Russian: To Russify the Yahoo! Messenger use the application from the archive Build-11.5.0.228_ru. Launch it after installing the program and the messenger interface will be displayed in Russian.
