Popular women's topics on the Internet. Troubleshooting Guides

Today we bring to your attention 5 tips that will be useful to owners of blogs (commercial and private) aimed at a female audience.

Key #1: Make sure your blog looks attractive

Let's face it: women like beautiful things, they are simply attracted by beauty (or, in scientific terms, a harmonious combination of all the qualities of an object that causes aesthetic pleasure). An attractive design is vital because it is the design of your blog that makes the first impression on your visitors. And if it fails, the woman will press the button with a cross in disappointment.

What makes a women's blog attractive?

Feminine simplicity. A very effective combination is a minimalist design with a soft palette. Use lilac, pink, red, pastel shades. For clarity, let's look at some of the best women's blogs.

Blog Cupcakes and Cashmere(“Cupcakes and Cashmere”) features very clean shades of white, gray and pale pink:

Refinery29- a bold feminine look at design. Blog in a bright color scheme using black, white, mint green and orange-pink:

Brit.co- another example of a blog with a light, “airy” design and small inclusions of simple colors:

The second factor influencing the attractiveness of a blog's appearance is photographs. It will be great if visitors start taking your photos to other blogs, especially when you are targeting a female audience. Let there be a good, clear, bright photograph at the beginning of each of your posts. Make sure it is large (within reason, of course) and of high quality. Small photos are unlikely to attract enough attention (what can you see on a 100x100 pixel postage stamp!).

Your photos don't have to look super professional or glossy. But you must be 100% sure of their visual appeal: that they are not blurry, well-framed, bright, with colors that are pleasing to the eye.
Use any free photo editing service (like Google Picasa) to make your photos more attractive.

Key #2: Find your demographic niche

You can define the circle of your readers as “women from 16 to 24.” But it is better to select the audience not by age, but by interests. Find your circle of readers with a certain passion. For example, you can write a blog about denim fashion or write about the fashion of punk rock fans - in a word, specialize in a specific (and necessarily relevant!) topic.

Instead of creating another faceless blog “about beauty in general,” create a blog aimed at a narrow audience. For example, a blog about “beauty for women after 40.” Let your target audience be more specific than just “all more or less eligible women.” This will allow you to find loyal readers (and clients), quickly gain their trust and successfully develop in this direction. Not to mention, this strategy works great for blog promotion.

A good example of this approach is Free People's blog(“Blog of free people”). It covers a wide range of topics, but for a strictly defined type of girl: those who adhere to a free, natural, healthy lifestyle:

Key #3: Your publications should be interesting for readers

This is an addition to the previous paragraph. It's not enough to carve out a niche - you should still strive to be different from others. Be on the lookout: today there are thousands of sites in the blogosphere that can offer your audience something interesting - and lure potential readers.

For example, advice from a stylist is great, but nowadays they are a dime a dozen. There is a risk that your audience will become bored over time. The same applies to “beauty” blogs, which from post to post review some “extraordinary” cosmetic product.
Share your advice, express your personal opinion or give individual recommendations on where you can profitably buy a particular product. You need to stand out from the crowd, offer readers valuable information, and make your site different from others.

Key number 4. Simple and clear presentation of information

Articles about shopping make up a large percentage of women's blogs, regardless of their main topic (what woman doesn't like shopping?). Therefore, always ensure that such “store” information is accurate and up to date.

Make sure that the information is presented clearly and is easy to understand. When using product images, make sure that the photos correspond to the true appearance of the product: they should not contain design additions or unnecessary inscriptions. It is better not to take collages - the products on them can be inconvenient to look at.

One of the most famous English-language blogs dedicated to shopping is J's Everyday Fashion(“Casual Fashion”). Ideal page: everything is clear and clear. The visitor immediately understands what will follow the click:

Key #5: Avoid Negativity!

Sooner or later, every blog is visited by an unfriendly character. The only correct line of behavior in this case is to restrain emotions and not succumb to provocations.

Your blog will look unprofessional and may gain a bad reputation if you become involved in squabbles, gossip, or scandal in response to criticism.

Watch yourself: no profanity, dissatisfaction and passive aggression - sarcasm, reproaches, personalization, excessive apologies, etc. on a blog or social network page.

When receiving negative feedback, do not respond with rudeness. Your tone should always be friendly, no matter where you communicate with your interlocutors - on a public page or in personal correspondence.

P.S. And if you have serious plans to promote your blog, be sure to chat with ours. A professional is a professional - his tips will definitely be useful to you.

The text was prepared based on the publication: “5 Key Elements for a Successful Women’s Blog” (English)

Useful articles about beauty that are not included in the main category of the site

More than once I have received questions in private about how I take care of my facial skin. Several times I had to write such large opuses with links and photographs. Therefore, I have finally matured enough to write a detailed, comprehensive article on this topic.

Skin is the largest organ of the human body. And he is the first to signal us if something is wrong with the whole body. Of course, in order for your skin to glow and be radiant with health, you need to lead a healthy lifestyle. But additional products in the form of masks with essential oils will not be superfluous. Read the special page dedicated to a variety of masks for any skin type.

To prevent the appearance of a pimple from taking you by surprise and ruining your entire mood, it is advisable to have several emergency remedies on hand.

Pharmacy and folk remedies for ingrown hairs, little tricks, knowing which you can avoid unsightly spots and marks from inflammation.

Anti-cellulite massage at home should be carried out extremely carefully. It is best to consult with specialists first. The effectiveness of the massage will be higher if you alternate it with anti-cellulite wrap. There are a huge number of recipes for such mixtures. It is especially effective to use clay, warming components, essential and fatty oils.

Finding a good body scrub is a big deal. But instead of spending significant amounts on expensive scrubs of different brands, you can prepare this product at home yourself.

Some tips on what to do with dried mascara so that it will serve faithfully for a long time.

If you are lucky enough to spend a holiday in exotic Thailand, be sure to try the famous Thai massage. For most of us, massage is a means to relieve fatigue, stretch muscles and ligaments, and improve blood circulation. But Thai massage affects the more subtle substances of our essence.

Some tips for brides.

Inspiration for creating your individual wedding look can be drawn from watching shows of famous couturiers: Chanel, Christian Dior, Christian Lacroix, Jean Paul Gaultier, Valentino.

Sometimes in foreign online stores you can order things that cost 2-3 times more in our country. how to find such a resource and what you should pay attention to before paying for your order.

In order to make purchases on foreign websites, as a rule, you need to use a special money transfer service. And to do this, your Visa card must be registered in this system. Read about how to understand such a system using the example of working with PayPal.

In order for our hair to look beautiful and shiny after washing, and to be easy to comb, we need to use conditioner. This product, unlike shampoo, should be applied not to the roots, but along the length.

If you are concerned about your health and you care about what cosmetics are made of and how they affect our body, then perhaps you will be interested in an article about the use of natural deodorants - products of volcanic rock.

Natural beauty almost always means health. One cannot exist without the other. The same truth applies to our nails. So if they are not okay, pay attention to the lifestyle you are leading. And also use the recipe for nail care with essential oils.

In the summer we want our legs to always look their best! After all, open sandals leave no chance to hide skin or nail imperfections. Therefore, foot care in summer should be especially thorough. Read about how to do a pedicure at home without much difficulty.

Hello, Vladimir Manerov is in touch. And today in this article I have prepared for you 28 interesting ideas for a blog. If you are at the very beginning and are just thinking about starting your journey in, then read the article carefully. My thoughts and ideas will push you on the right path. :)

When choosing an idea for a blog, you need to approach it extremely carefully and devote enough time to this process. So that in the future interest in your creation does not disappear. But the truth is this: almost 90% of beginners abandon their blog in the first six months. :(

When choosing an idea, remember the most important rule: the topic of the blog should be close to you, so that it is pleasant to write new articles, and you get money from it.

If this rule is followed, then undoubtedly your blog will achieve high results.

Before choosing a blog topic, answer yourself a few key questions:

Am I ready to love and cherish my creation like a child?
Is this blog topic interesting to me?
Is there anything new I can tell the readers?
What can I teach?
Who will be my future readers?
Is this topic interesting to people?
Is it possible to make money on this topic?

Below in the list I will present my thoughts that seem to me to be useful in the future. I'm not saying that they will 100% live up to their expectations. Everything will depend only on the author of the blog. My job is to help push you, guide you in the right direction.

Read each point carefully and think about whether it suits you or not? And also write in the comments what you liked and what you think is not worth attention.

About a beginner athlete (football player, hockey player, it doesn’t matter which one, the idea is that in the future he can achieve great results, and your blog will already exist).
About one day in the life of celebrities.
About health at the computer.
Your pet's blog.
About records and the Guinness Book of Records.
About water (everything about water, its benefits, harm, where it is found, etc.).
About babies (if you have a baby, create a blog about his life).
About tricks and magicians.
About Olympic records.
About gifts (we are all looking for something to give for the holiday, why not answer this question in a blog?).
About the new series.
About UFOs!
Ideas for what to do with a large group.
About the paranormal.
Answers to questions from the Internet.
About and facts.
About the red book.
About extinct species of animals.
About the most unusual people.
About unusual hobbies.
About parables.
About beautiful places in your city.
About your young family.
About the amazing.
Mythbusters style blog.
About a new invention.
About dreams.
About the psychology of color.

Where to get inspiration from?

We all love to watch an interesting, exciting video. But look at it this way. You can take an interesting idea for a blog from the video.

I think this is the most correct decision. People can spend hours doing their hobby, their favorite thing. It could be anything from cooking delicious food, raising children, collecting, building, etc.

Professional qualities (your work)

You work as a lawyer, then why not create your own personal website and use it to help people in need of legal assistance? Or maybe you are a chef, then create a blog about goodies. And if you're a seller, create a blog about new products or how to sell. I think you get the idea :)

Life events

The idea is to blog about your life event. Give a solution. For example, you moved to live in America and write a blog about how to move to America and how a Russian person can survive there.

From the book store

Just walk around the bookstore at your leisure and look at different books. Assess what people are interested in, what they like to read, how often they buy this or that book. Or maybe the idea for your blog will be some novel that became a bestseller and shocked the world. For example, like Harry Potter or today A Song of Ice and Fire (Game of Thrones).

From loved ones

Just ask them so they are interested. Or what they think you are good at and what you do better than others. It's always clearer from the outside.

Advice: we often search the Internet for information on some topic, and to find it we have to scour the entire Internet and look through thousands of sites. Why not collect all this information in one place and tell it in understandable language? Think about it.

Personally, I wish you to find the right path and bring your blog to huge traffic and profitability. But the main thing to remember is that your blog should be interesting to you and people should like it. ;)

Write your thoughts on this topic in the comments, write those items from the list that you liked and liked. And also subscribe to blog updates or join groups on social networks so as not to miss interesting information.

I look forward to your comments on interesting blog ideas. ;)

Review of online stores of goods for women

I think that a website dedicated to reviewing online clothing stores will make good money on the Internet. Why am I sure this is a good idea for the site? There are just a ton of women’s sites, they grow like mushrooms and look alike like twins. I understand that many women are close to this topic, and they want to work with it. But how can you stand out among these twins and attract visitors?

I think that this idea for a site is just right, because it will not only entertain women, but also help them understand a new business for them - shopping at virtual retail outlets.

By the way, quite a few owners of such sites where I had to write articles are men :). Apparently they consider this a profitable niche and work for a female audience.

What has changed in the women's world over the last couple of years? Online stores have appeared in our lives. Even those who have not yet made purchases there themselves, in any case, have friends, colleagues or acquaintances who do this, which means they have thought about this idea. In this regard, information about online stores and more becomes relevant. There are a lot of questions related to online trading:

how to choose products;
how to pay for purchases - types of payment, delivery surcharge, etc.;
return or replacement of goods;
latest information about promotions, discounts, coupons, sales, etc.;
how to navigate the size charts, how accurate they are and where there are online mannequins.

Male mannequin option

An interactive online shopping mannequin called Fitbot is sold by Fits.me. The development of this miracle was carried out by scientists from the Tallinn Technical University. The body of the robotic mannequin, consisting of flexible plates, can be automatically adjusted according to the entered parameters. The mannequin is able to copy the figures of 85% of customers. Fitbot can enlarge breasts, change the size of the waist and hips, the coverage of the shoulders and neck, and even simulate pregnancy. As a result, the buyer receives a picture of how he will look in the outfit of the chosen style. This mannequin was tested by Hawes & Curtis. Although marketers initially doubted the benefits of this idea, sales to new customers increased by 57%, and product returns after virtual try-on decreased significantly.

There are already very, very many stores on the World Wide Web. How to choose the best? Where are the best prices, Where is it better to buy shoes, and where are business suits? A lot of questions arise and therefore, which will collect the latest information about online trading, is now in great demand.

The best option is to buy the item yourself in an online store and tell readers what they liked, what they didn’t, whether the description of the product on the website corresponds to reality, how long it took and other nuances. At the same time, there must be an opportunity to leave comments or even a forum so that visitors can write their reviews and share their impressions of their own online purchases.

Additional ideas for a website reviewing online clothing stores

A separate section can be devoted to joint purchases. Tell readers what kind of animal it is, how it is convenient, and even help in organizing them. By the way, judging by the number of requests in wordstat.yandex.ru, this niche is extremely in demand.
Another topic is online trading on social networks (mainly), here you can write about this type of earnings on the Internet, what and how is best to buy there, which groups are preferable, review products, etc.
You will obviously need a section dedicated to fashion: the latest trends, trends, the best ideas of famous fashion designers. Where you can buy clothes from famous brands and compare prices on different sites. And of course: what, how, what to wear with next season.
You can add a section about the stars: who wore what to the Oscars and Cannes, who is dressed tastefully, and who should change stylist. Everyone loves to gossip, and besides, nothing warms a woman’s soul more than cellulite on her thighs and tasteless outfits of famous film stars :).
Where there are outfits, there too. Market news, makeup secrets, anti-aging and anti-cellulite products, manicure, etc.
Plus, you can add any women’s topics: love, relationships, home, handicrafts, diets (this is sacred!), horoscopes, tests and other crap that we often scold, but still read.

I have a brand new fashion website. There are only a few articles there, so I think that this idea for the site will suit him just fine; it won’t be difficult to repurpose it. In a year I will report on the results: about attendance, TIC and earnings on the Internet with this resource.

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Almost every copywriter is interested in the question: articles on what topics will be most in demand? Despite the fact that everything in our world is fickle, there are certain categories of topics that are in great demand. Which articles sell better?

It has been noticed that those who like to read on the Internet are mainly representatives of the fairer sex. Men prefer to watch videos. According to statistics, about 70% of Internet users who spend the most time online are women. Therefore, women's themes will always be in demand.

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Topics related to education, health, and the psychology of children are especially popular among women. Articles on the topic of relationships with men are no less in demand. Representatives of the fair sex are not left indifferent to business issues. Namely, the opportunity to earn money at home, which does not require much time. Issues of health and beauty, wedding themes - all this interests women, especially young ones. All over the world, upon reaching a certain age, not only women, but also men have a desire to start a family. The copywriter needs to take note that articles on the topic of preparing for a wedding and various tips on this matter will always be relevant.

Let's take a closer look at each topic.

The most popular topics for women's articles for websites

Currently, the popularity of Internet projects created specifically for the female half of humanity and taking into account all their interests is growing. What topics are the most popular on women's sites?

1. Fashion. A copywriter will never find himself without buyers if he writes about fashion trends or simply about various wardrobe items and accessories. However, be careful: fashion is fleeting, and there are many competitors among copywriters, and if you posted articles about fashion for the current season, then there is a high probability that you will not have time to sell it. Next season, the owner of the web resource will no longer need your article. Write about fashion trends only if you find a regular customer.

2. Makeup. We can’t imagine a women’s website without a section about makeup. Think about what articles you can offer to a potential buyer: master classes on makeup, advice on choosing a particular cosmetic, makeup for a specific holiday, a review of cosmetic new products.

2. Beauty and personal care. This is a very relevant and extensive topic. Women of all ages need advice on maintaining youth and beauty. You can write about face and body care, sell recipes for masks and scrubs for the body and hands.

3. Losing weight. The topic of losing excess weight is perfect for both general women’s sites and highly specialized ones: medical portals, sites about a healthy lifestyle and diets, as well as women’s health. This topic includes articles on dietary products, diet, variety of diets, gymnastics and anti-cellulite procedures.

4. Astrology. It is considered one of the most popular: both young girls and older women, if not keen, are at least interested in horoscopes. Articles for the esoteric and astrological sections of the site are a great opportunity to make money.

5. News about the stars. Almost every second girl is sure to subscribe to the newsletter from the world of show business, or regularly checks her favorite sites in search of new information. News and notes about stars are sold out very quickly, but there are pitfalls here too: the latest news needs to be sold very quickly, because tomorrow it will no longer be relevant.

6. Pregnancy and childbirth. Not all general women's sites publish articles about pregnancy, but this topic is a key one on a children's site. Among the topics of such articles are: pregnancy calendar, advice to expectant mothers, possible complications, doctor’s advice.

7. Health and development of children. The same applies to children's themes. Children's health, advice to parents, development, ideas for games with children, child psychology - you can't count it all. Just keep in mind that such articles are not easy to sell for big money. The exception is pediatricians and child psychologists: any serious portal considers it necessary to receive an article from a specialist.

8. Women's psychology. Articles on the topics “loves - does not love”, “how to please a man” and “how to learn to love yourself” are necessary for every woman. Sooner or later, they are read by a young girl, a woman in love, or a lady preparing for divorce. There are never many such articles. We advise you to dwell on this topic if you are a practicing psychologist; such experience will be highly valued by customers.

What else can you write articles about for women?

These topics are not always found on women’s websites, but large resources with a large number of categories willingly buy and order them.

1. Household appliances. Large portals buy review articles about household appliances. Smaller sites prefer articles with tips on choosing and caring for household appliances. Beginning copywriters can try their hand at describing various models.

2. Woman and finance. Quite a relevant topic, useful and readable if it is presented correctly. You can write articles about women in business, as well as tips and ideas for working from home for mothers on maternity leave.

3. Travel. Resorts, beaches and reviews of countries and cities for a trip during the Christmas holidays are a great topic for a women's website. Articles that look like reports from a journalist or advice from a tourist who has visited a country or city are well sold by major portals.

4. Wedding. Everything related to the special day will be received with a bang by the brides.

The most expensive articles for women's sites

First let's ask: how much do women's articles cost?

The exchange price in this topic ranges from 7 to 50 rubles. for 1000 characters. However, some authors sell articles for much more. The low cost on the market is explained by high competition, as well as a large number of buyers, which makes this topic mainstream. In such a flow of supply and demand, it is sometimes difficult to find truly high-quality material. And here the author of original and interesting content will win.

It is known that copyright is always valued more than rewriting. A rewrite is an existing article rewritten in your own words. It can be rewritten better than the original, however, more often than not, the rewrite is not very appreciated by visitors, since they have probably already seen it somewhere. Copyright is a work of authorship, where advice can be given from a specialist, or the point of view of the author himself is expressed. If you are a practicing specialist in any matter, then you can sell articles for women much more expensive than the usual market price.

1. Psychology. If you are a psychologist, psychotherapist or family consultant, you can write original and interesting texts where information and advice will be given on your behalf. For an SDL site, this is truly irreplaceable content.

2. Makeup, hairstyles, manicure. Expensive articles for such a topic should be written by a makeup artist, manicurist or stylist.

3. Losing weight. If you are a nutritionist or a fitness trainer, then the topic of losing weight is for you. Share your tips and answer questions.

4. Issues of pregnancy and children. High-quality and interesting articles from an obstetrician-gynecologist, neonatologist, pediatrician, or child psychologist will make the owner of an Internet portal about motherhood your regular customer.

How to write women's articles

Since there is now a lot of competition in women’s topics, customers will be glad to see voluminous articles that cover the topic in detail and answer pressing questions from users of their sites. Before writing an article, think about what you can write in addition to the main idea, whether there are any tips that you want to write on your own.

If you are writing a rewrite, then try not just to rearrange the words, but to make an artistic rewrite, leaving the main idea, but retelling everything in your own words.

Also, try to divide articles into paragraphs. A well-structured article will be more valuable to the customer. If you add photos, choose good quality themed images. Photos should be large - the buyer will decide how to use them.

Women's themes are varied and in demand. From all this diversity, each copywriter will be able to choose a topic for his future article. Useful tips for beauty and health, raising children, relations between the sexes and other issues that interest women will bring you good earnings.

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