One-pager! What is a one-pager? How to create a one-page website? How to make a landing page yourself: a detailed guide

What is a one-page website? One-pager is a website that consists of one page. Such sites, as a rule, are of a commercial nature and are created for the purpose of quickly selling a product or service; in other cases, they are used to collect contact information and form a customer base.

How to create a one-page website?

Myself one-page website is an online storefront (selling page). A one-page website, as a rule, sells a specific product with a detailed description on the only selling page ;

The most important information is located on the index (main) page of a one-page website, the purpose of which is to describe the product, describe the capabilities of the product, tell why this particular product is necessary for the client, and motivate the potential client to further actions to purchase this product.

Unlike other sites, a one-page site is full of a large amount of information, large and bold fonts, colorful pictures, beautiful buttons, impressive comments and, in general, a colorful and beautiful visual presentation and design (design).

One-pager, unlike a regular website, it is harder to promote. The process of promotion and promotion of such selling showcases should be treated carefully; high-quality placement of incoming links is required. Considering the huge amount of information on the Internet, your one-page website should contain unique and only unique selling text. One-page website templates (lending page)

Ukit - Website builder for business

They provide a 7-day trial period, after which you can continue to use the designer for free! As payment, a small banner will be placed, which can be disabled by switching to one of three tariff plans: Premium, Premium+, Pro. When paying tariffs, discounts from 5 to 30% apply.

The Ukit constructor is one of the most popular services for creating sales pages (one-pagers). Your landing page will have all the necessary settings for both SEO and advertising companies. Large selection of colorful, professional Landing Page templates. Creating your own one-page website using the Ukit designer is not difficult, everything is done with just a click of the mouse! I recommend trying this one-page website builder on the Ukit platform!

Landing Page in 5 minutes with Spagece

Spagece is a young, dynamically developing Landing Page creation service, where the main feature is the creation of landing pages with simplicity and convenience. Design solutions offer a clear interface for the online seller. The created pages easily “contact” with customers, practically narrating and inviting them to take the required actions to create a conversion. Founded 2014

What features does the service provide and what functions does it include:

• Editor
  • A visual editor with which you can create sales pages without knowledge of web programming languages, and special sections allow you to reduce generation time in a matter of minutes.
  • Non-template design solutions, preserving functions for creating subsequent pages.
  • Ready-made design elements, icons, intuitive interface, copying elements, creating multi-page pages - additional thank you pages.
  • Multifunctional image editor.
  • Using the CTRL+Z keyboard shortcut to undo actions (memory for 20 actions).
• Design
  • Design generator, pinning the top menu when scrolling the page,
  • a set of parallax effects, a full-section slider,
  • automatic image resizing in combination with one-page elements,
  • automatic creation of a mobile version of the site and support for cross-platform layout, which ensures that the sales page is displayed identically on all popular browsers.
• Widgets include a text generator, fast loading of images, or the use of url images, order form, video insertion, buttons, slide shows, social networks, countdown timer, lines, blocks (+ empty blocks).
• Statistics and analytics displays data such as:
  • where the visitor came to the site from,
  • statistics of visits and number of orders placed,
  • sales funnel to increase conversion,
  • an advisor that shows which elements need to be removed or replaced to increase sales conversion,
  • tag generator,
  • collection of available information and data about visitors, statistics of visits and changes on the site in real time, which helps to maximize conversion by contacting the user.
• Integration with external services: Yandex.Metrica, RoboCall, Smartresponder, cloud CRM system for accounting clients and transactions, Google Analytics, GetResponse, MailChimp, UniSender.

... in addition, in the Spagece service you will be able to perform SEO optimization of a one-page page, connect a domain, have free hosting for your pages, maintain hidden fields for site verification in search engines, connect email like your_site@your_domain.ru. and all this is available for free use to new users. The free trial period is limited to 14 days. During this time, about 70-80% of sales occur from the moment the Landing Page is created. Take advantage of the free period to save your own money. You can also use this promo code: 707E280B which provides a discount 10% for any tariff plan.

p.s. For its clients, the one-page website creation service Spagece provides free online training materials:

1. Step-by-step course on creating a Landing Page from scratch.
2. A step-by-step course on creating high-quality advertising in Yandex.Direct.
3. + free thematic courses from partners: creating high-quality texts and building a working financial model.

Plugin for creating a WordPress one-pager

Wppage is a high-quality and good plugin for creating one-page pages on WordPress. You can view the plugin on the official website. The plugin itself is paid, but the developers provide the opportunity to try it for free!

Online service for creating one-page pages

LPGenerator provides a free trial period, during which you can evaluate its performance and decide whether it is worth using the services of an online service for creating one-page websites or not.

Create a one-pager with LPTrend

Convenient one-page website builder with professional design. It is possible to create a one-page website in 30 minutes, thanks to ready-made designs. The designer includes:

• more than 60 landing page templates
• adapted pages
• A/B testing
• CRM system
• support
• integration with other services

Inexpensive tariffs + free period while testing the service - 15 days.

LPMotor - one-page website builder

To create a one-page website, you need to register on the LPmotor service and develop your own design or use a ready-made one. You can create a one-page website in an hour and use it constantly. The minimum cost of the service, when paid for a year, is 300 rubles per month, which is very inexpensive compared to analogues. The constructor can be tested free of charge in order to test and draw conclusions for further use.

Free registration and creation of a one-page website. And all this is absolutely free! Fully automated account for managing landing pages and domains. The company is foreign, but it has not been on the market for the first year and has proven itself on the positive side. Among other things, it is possible not only to create one-page websites, but also to use other Maya Group projects that allow users to earn money and advertise their products and services.

Characteristics of the designer:

• UNLIMITED NUMBER OF LANDINGS
• UNLIMITED TRAFFIC
• 50 DOMAINS
• 10 OWN DOMAINS
• STATISTICS AND REPORTS
• 24/7 TECH SUPPORT

One-page and dropshipping

Where can I get products for my one-page website? There is a strong trend of sales through one-page websites using the dropshipping system. A properly built one-page + dropshipping system can give its owner stable payments of commissions or own sales. The dropshipping system involves you as an intermediary between the client and the supplier, where the client buys the product from you and delivers it directly to the client - the supplier. An ideal option for creating a profitable business without having your own warehouse. For more information about dropshipping, watch this video:

The ApiShop service allows you to create one-pagers in the designer, or use your own, and customize one-pagers for specific products. A huge selection of products for all existing categories, from watches to children's things, hamsters, etc. .

You can familiarize yourself with the special training video course "" .

The theoretical part of creating one-page websites

The main stages of creating a one-page website

First of all, you need to make (buy, find, download) a one-page template. (You can also use ready-made options, such as the wppage plugin for Wordpress or one-page services)

Break the one-page page into several parts, for example: an advertising splash page for the product, the composition of the product, a detailed description of the product with compelling stories and images, videos, statistics, good reviews, a subscription to the product or a registration form for a purchase or trial, inserting comments, bonuses, system payment.

Next, after completely creating the main single page file, we register a domain name for it and select hosting. Even free hosting is suitable for a one-page website; the main requirement from the hosting is the presence of PHP with mail() support, so that visitors can send messages and register. A MySQL database is not required as such (but sometimes it is needed if you send mail to a database of registered clients), and you don’t need a lot of disk space, from 100 to 500 MB is enough for a highly informative one-pager.

After you have created a one-page website, placed it on hosting, parked the domain, after all this we go to wordstat.yandex.ru and select keywords, and fully optimize the text of the one-page website for search phrases.

We add a one-page website for indexing in the search engines Yandex, Mail and Google (these are enough, I don’t see the point in other search engines). When optimizing a one-page website, pay close attention to its text; there should not be any copied material, only unique material. As a rule, search engines are not very fond of one-page websites, but Google indexes them quite normally.

Next, we create our support on social networks. We create groups on VKontakte, FaceBook, create twitter. If possible, we add as many participants as possible every day. You can do this manually, or you can use advertising exchanges on social networks; as a rule, the cost of one subscriber or repost is about one ruble. You can also always ask your friends to help you; they can always invite their friends to the group. I don’t recommend using software to cheat up group members, as this can end in failure, even leading to account deletion. It’s better to join subscriber exchange groups, write several posts asking to join, and in return you yourself join their groups, communities or subscribe to news , in general, there are many different normal, legal and not contrary to the rules of the network ways to promote your groups on social networks.

There is no need to wait for visitors from search engines in the near future, since you are unlikely to achieve a large flow in a short period of time. To promote your product, one-page advertising is of course important, whether you like it or not, if you are really serious about your business, then you should determine a budget for advertising your one-page. Regarding link purchases, from the moment you start, especially if your one-page site is still being indexed, you should not abuse a large number of link purchases in order to avoid a link explosion. Everything needs to be done gradually. But in any case, sooner or later, a correctly created one-page website, a correctly composed unique text with the right approach to promotion, will give an influx of potential customers and an increase in sales of goods and services.

Basic elements of a one-page website

• Logo- depending on the template design, the logo has three positions on the left/right/center;
• As a rule, to instill confidence in the visitor, the site uses block of guarantees;
• Bright headline used in a visible space for the user and without disturbing the design as a whole, not very catchy, but capable of attracting attention!;
• Blocks order form on-line and call back order form is repeated, as a rule, at least 2, 3 times on the page: at the top / in the middle / at the bottom;
• The main and no less important block is positive aspects of the company;
• The presence of the block " About company“, which describes not only the history of its origin, but also the positive features of both the company itself and the product or service(s) offered;
• Block " Product description“is created without fail in order to familiarize the visitor with the products offered, as well as the possibility of obtaining a solution to a certain situation for the visitor, after using this very product (service) offered by you;
• For greater harmony and to inspire confidence in the visitor, companies use the following blocks: Portfolio, where you can see the results of the work and our clients to evaluate the professionalism of the company, especially if clients will be used famous brands;
• In order for the visitor to understand the whole essence of the order and become familiar with the purchase procedure, companies use a visually designed block on the website " How we are working?";
• A mandatory block is a description of how, why and why the visitor must use your products or services. It is worth remembering one thing - the visitor is not important about your problems or anything at all, what is important to him is how to solve his task or the problem / need that has arisen. Focus on the visitor, let him know how important you are to him and how ready you are to help. As soon as the visitor understands that you want to help him, and not just “sell” a product/service, he will automatically become your client.
• Also use on the one-page page (if any) diplomas, awards, guarantees, certificates and documents confirming legality of running your business. This will enable the visitor to check your data in the Tax Service register and verify your legality;
• Use real ones

This Personal Information Privacy Policy (hereinafter referred to as the Policy) applies to all information that Sitemarket LLC (hereinafter referred to as the Supplier) can obtain about the user while using any of the Supplier’s websites (hereinafter referred to as the Sites). Use of the Sites means the user’s unconditional consent to this Policy and the conditions for processing his personal information specified therein. If you do not agree with these terms, the user must refrain from using the Sites.

1. Within the framework of this Policy, “user personal information” means personal information that the user provides about himself independently during registration (creating an account) or in the process of using the Site, including the user’s personal data.

2. The supplier collects and stores only those personal data that are necessary for the provision of services (execution of agreements and contracts with the user).

3. The Provider may use the user’s personal information for the purposes of: identifying parties under agreements and contracts, providing the user with personalized services, as well as communicating with the user, including sending emails, SMS and other notifications, requests and information regarding the provision of services.

4. The user’s personal information remains confidential. The Provider has the right to transfer the user’s personal information to third parties only to improve the provision of services to the user.

5. When processing personal data of users, the Supplier is guided by the Federal Law of the Russian Federation “On Personal Data”.

6. The user can at any time delete the personal information provided by him within a particular account. However, deleting your account may make it impossible to use some features of the Sites.

7. To delete his account, the user can use the “Unsubscribe” function contained in each email sent by the Supplier to the user, or send a request to the Supplier’s email support@site. The user must also clear cookies and browser cache.

8. The Supplier takes necessary and sufficient organizational measures to protect the user’s personal information from unauthorized or accidental access, destruction, modification, blocking, copying, distribution, as well as from other unlawful actions of third parties.

9. The Supplier has the right to make changes to this Policy. When changes are made to the current edition, the date of the last update is indicated. The new version of the Policy comes into force from the moment it is posted.

Landing is a special page that is needed to encourage a visitor to buy a product or service or leave a request. In order to create a high-quality landing page, you don’t need to be a marketer. An ordinary person can do this. Today we will tell you how to do this.

Briefly: what is a landing page and what is it for?

Unlike a multi-page site, a landing page does not have complex navigation, large layers of text, banners and unnecessary menus to go to other pages. Navigation on such a site is carried out either by scrolling or through a special menu, with the help of which it is easy to get to the item of interest on the page.

Synonyms: one-page site, one-page website, landing page, landing page, landing page, landing page.

A landing page is used to promote a product or service; it is designed to “direct” the visitor to perform a certain action:

• requesting a free consultation;
• application for the purchase of goods;
• seat reservations;
• subscription to the newsletter;

Do it yourself or order turnkey work?

So we've got the basics covered. The next question that will definitely arise in your mind is whether to make a landing page yourself or order it from a freelancer or a web/design studio.

Common Myth: It is very difficult to develop a high-quality, high-converting landing page; only professionals do this, and it is inaccessible to the average person.

Reality: making a good, working landing page is no more difficult than creating a page on a social network.

Of course, a landing page designed by a professional marketer will most likely show higher conversion rates. However, the difference in conversion will significantly affect income only at high turnover.

What is the best thing to do if you:

1. you are new to business;
2. want to test a new niche;
3. you have small starting capital.

If you fall into one of three categories, then you should consider launching a landing page yourself. It will be much faster and cheaper.

In the future, when things go uphill, you will receive your first orders, working capital and, most importantly, statistics. Then you can think about “pushing” conversions at all stages of the sales funnel, including the landing page. You can turn to professionals and make another landing page (or even several) and test their conversion compared to the first one to choose the best one.

The only thing you really need is knowledge of your product: its advantages, disadvantages and target audience.

On the other hand, if you have good capital to start and do not want to spend extra time creating landing pages, you can always turn to specialists. For my part, I can recommend the web studio Divly. They have fairly reasonable prices and good reviews.

Remember that if you decide to order a turnkey landing page, you need to draw up as accurate technical specifications as possible and agree on all the details with the developers.

So, if you decide to do everything yourself, then your next step is choosing a quality platform. I have selected 4 of the most convenient and functional services for creating a landing page, and made short reviews to help you choose.

LPMotor - the best one-page website builder

An excellent platform for both novice users and advanced webmasters. It stands out for its simple and intuitive interface, affordable prices for services, a set of necessary functions for creating a one-page website, and a selection of ready-made templates.

As for templates, the site offers users 90 ready-made design options. For ease of searching, all templates are divided into categories (photographer, beauty and health, events, information business, holidays). In addition, you can make a page from scratch from ready-made blocks and sections.

For each template, you can additionally connect a mobile version, which can be edited separately.

Another distinctive feature is the availability of high-quality training materials. There are step-by-step training videos for each stage of work (creating and launching a website, working with design, connecting a domain, optimization and promotion, sales management, increasing conversion).

There is no free plan on the site. It is possible to connect four paid tariffs (prices when paid annually):

If you pay annually, you will receive a 40% discount.

You can pay for the services and tariffs of the platform using a bank card, through Sberbank Online, Alfa-Click, by transfer through Svyaznoy, Euroset, MTS, Tele2 and Beeline. Electronic wallets supported: Yandex.Money, QIWI, Webmoney.

Advantages

• Affordable prices for services
• Huge selection of ready-made templates in different categories
• Has all the necessary functions to create a one-page website
• Possibility to integrate a finished project with other services

Flaws

• No free plan

Bloxy - stylish and modern

Bloxy is a builder for creating one-page websites that came to the market not so long ago, but has already earned popularity among webmasters.

The main feature of the service is the absence of ready-made templates; instead, the user is offered a special designer that allows them to create their own one-page website from various sections (header, main content, footer). Each section offers hundreds of options from which you can choose the one that best suits your topic.

The user is offered three tariff plans:

In addition, each user is given a free trial period of 7 days.

The service allows you to integrate your one-page website with popular services: amoCRM, Bitrix 24, Robokassa, Yandex Cashier, Google Analytics, Yandex Metrica, Mail Chimp, etc.

Advantages

• Clear interface
• Integration with all the necessary resources for doing business on the Internet
• Convenient constructor for creating your own one-page website

Flaws

• No ready-made templates
• Costs more than competitors

LPgenerator - the most functional constructor

LPgenerator has all the necessary tools to create a one-page website. This resource is mainly intended for professionals who have experience working with similar platforms. This is probably the most “powerful” and multifunctional construction set of all those on the market.

The site offers more than 300 templates (all adapted for mobile platforms), from which you can always choose something to suit your needs. If necessary, you can use the built-in designer, which allows you to create your website from various blocks absolutely from scratch. The company also offers users ready-made one-page websites for an additional fee.

The site contains the necessary tools for creating and managing a landing page: traffic channel management, detailed analytics and statistics, convenient split testing, sales funnel building, own CRM and LP Telephony, etc.

In addition, you can integrate lpgenerator with various online services: Robokassa, Bitrix 24, AmoCRM, Megaplan, Dropbox, SmartResponder, etc.

A special training system has been developed for novice users - materials have been collected that will help you understand complex terms and organize the process of creating a one-page website from choosing a design to attracting the target audience and completing the transaction.

There is no free plan; you can evaluate all the advantages and disadvantages of the service using a seven-day free trial period. Next, connect to one of the paid tariffs (prices per month): “Basic” (799 rubles), “Advanced” (2375 rubles), “Unlimited” (3999 rubles), “Corporate” (15730 rubles).

When paying annually, you get a 30% discount:

You can pay tariffs in the following ways: non-cash payments, Web Money, Visa, Maestro and MasterCard cards, Sberbank Online, Mir, Alfa-Bank, Yandex.Money, Qiwi Wallet, Tele2, Beeline, Megafon, MTS, Euroset.

Advantages

• A huge selection of ready-made templates that are adapted for mobile platforms
• There are tools for creating your own one-page website from scratch
• Detailed site analytics
• Available telephony for customer communication

Flaws

• High prices for services
• No free plan (7 days free trial)
• The interface may seem complicated to a novice user

Ucraft - free landing page builder

The service is suitable for both beginners and professional webmasters. Using the platform, you can not only create a one-page website, but also a business card, as well as an online store. The user has access to 19 ready-made templates, all of which are adapted for mobile devices.

Each template is built on the basis of blocks, which can be rearranged and removed if not needed by simply dragging the mouse.

The following services can be connected to the finished landing page: Google Analytics, Mail Chimp, Google Maps, Twitter, Instagram, You Tube, Disqus.

It differs from its competitors in that it has a full-fledged free plan:

Paid plans can be paid using Visa, Mastercard, Pay Pal.

Advantages

• Convenient editor for creating your own one-page website
• Free plan with hosting and 3rd level domain
• There are tools for collaboration on a project
• Ability to integrate a one-page website with popular services

Flaws

• Few ready-made templates

Approximate structure of a one-page website

Now that we've chosen a platform for our landing page, it's time to dive into the theory for a bit. Let's talk a little about the landing page structure.

1. Heading

The headline should display information that identifies the unique characteristics of the product or service being offered. It is advisable to outline all the characteristics that distinguish your product from competitors.

It is permissible to use a subheading to clarify to users the information provided in the heading.

2. Logo, company name and contact information

A logo allows users to identify your company and increase trust.

The second important element of a one-page website is the presence of contacts. It is advisable to post not only the work phone number, but also the company address. Contacts are the main tool of trust; the user subconsciously understands that if a project has a physical address, then professionals are working on it.

3. Data about the product or service provided

To give the user the impression that he is personally testing the product, it is advisable to place on the landing page:

1. Real product photos;
2. Video recording (potential consumers trust this content the most).

4. Brand benefits

It is advisable to place the brand’s advantages in a block that will stand out with a catchy and exciting headline. Next, we compile a detailed list of benefits for clients from cooperation with your company. All benefits should answer the visitor’s question “Why do I need this.”

5. Description of services

In this block, the real value of cooperation is conveyed to the user in the form of a list of services.

6. Customer Feedback

A feedback form with which the client can contact you and leave a request.

An example of creating a landing page with your own hands using the LPmotor service

Let's try to create a simple landing page in the LPmotor constructor as an example.

The first thing we need to do is register with LPmotor.

In your personal account, click on the green “Create website” button.

Now you will be offered 3 options to choose from: create a website from ready-made blocks, from a template or from scratch. The easiest and fastest option is to create a website based on a ready-made template, so we choose this option.

Now we need to choose a template that will best suit your niche. For convenience, all templates are divided into categories: goods, services, information business, beauty and health, etc.

As an example, I chose a landing page that would be suitable for a wedding photographer. Immediately after you select the appropriate template, the system will ask you to leave a phone number to which notifications about applications will be sent.

If you haven't found a suitable template, don't worry. Just go back a step and try to create a website from ready-made blocks or from scratch. You may have to spend more time, but you will get a high-quality and unique landing page that is 100% suitable for your product or service.

Now you can edit the template to suit yourself: change photos, write suitable text, contact information, list of services, benefits, etc. In order to edit an element, you just need to click on it with the mouse. Everything here is quite simple and clear, so no questions should arise.

In the lower left corner there is an "Add Element" button. You can use it to add an additional block, section or basket to the template.

In the top right corner you will see a green “View Site” button. Here you can see what your landing page will look like.

At the top left, you can choose a landing page display option: computers, mobile devices, and edit each option individually.

In the upper right corner there is a gear icon. If you click on it, a drop-down menu will appear. Here you can select “Manage” and you will be taken to the administrative part of your site.

From here you can manage all landing page functions.

The very first thing to do is change the domain.

You can choose any third-level domain (sitename.lpmotortest.com) or buy a second-level domain (sitename.com). If you already have a domain name registered with a third-party registrar, you can connect that domain to your site.

The next step is to connect Yandex Metrica or Google Analytics traffic counters.

To do this, you need to have accounts in Yandex and Google. Counters are created in one click and do not require any special knowledge.

In the notifications section, you can set up notifications about received applications via SMS, email, Telegram or VK.

In the “Analytics” section, you can view website traffic across different traffic channels and the conversion funnel.

In the “Extensions” section you can connect to the site the additional services and widgets you need: shopping cart, geotargeting, CRM, Yandex checkout, etc.

The very last step is publishing the site.

To do this, go to the “Desktop” tab and click the “Publish” button. From now on, your site will be available to users around the world.

I only talked about the most important functions of the designer. Surely, you will still have questions: what are A/B tests, what are SEO settings for, how to set up an anti-spam filter, etc. In this case, training videos are provided. You can view them using the “Training” link in the upper right corner of the screen. If you have any questions, feel free to contact support. In addition, you can also write in the comments to this article. I will definitely answer everyone.

Conclusion

Today we looked at the most optimal platforms for creating your own one-page website for promoting goods and services. Remember that the effectiveness of the project will depend not only on the platform, but also on the correct location of the blocks, as well as the information posted.

Hello friends. In a recent survey that I organized on my blog, I was asked several times to cover topics related to creating a landing page and various nuances associated with one-page selling sites.

Indeed, this topic is very popular today. Almost every first information specialist uses landing pages for their courses and products, and after them this idea was picked up by other businessmen who want to sell their goods and services via the Internet with a high conversion rate.

What is usually meant by landing page

Landing Page, they are also called landing pages, is usually a one-page website, the sole purpose of which is to force the user to take a certain action, in most cases this, of course, is to spend their money on your product or service. And special elements that are already considered standard on landing pages help with this:

1. Calls to action (Subscribe, buy, register, check out), a large, eye-catching sales/subscribe button, often more than one - at the beginning and at the end of the page.
2. Reviews from consumers, positive comments about the product from various forums, social media. networks, etc. in general, elements of persuasion using social tools to instill trust in the visitor.
3. All kinds of promotions, discounts, bonuses, often accompanied by a countdown counter. Something that will encourage the visitor to take action here and now, without postponing it for the future ( because then, with a high probability, he will never return to your site)
4. Various website design elements created for the same purpose - to force people to buy. These include all kinds of pictures, photos of the product from successful positions, happy people, and trustworthy characters. All sorts of design techniques, such as arrows directing your eye to the button, large headings, high contrast of important elements, frames, text changing places, etc. The arsenal is huge.
5. Actually, the selling text itself, which includes a description of the product, its advantages, methods of application and, ideally, work with consumer denials. In general, creating a selling text is a separate big topic.
6. You can often find embedded videos designed for those who prefer to watch and listen rather than read. Sometimes they make it launch on click, sometimes automatically when the page loads - everything is individual, somewhere one works better, somewhere else, somewhere without a video at all there will be a greater response.

And to my surprise the landing pages work ( Personally, they already cause a backlash for me, but most ordinary netizens still fall for them)! Although I must admit, it’s getting worse and worse, people are already fed up, it won’t be long before the conversion from them will not exceed the conversion from conventional sales methods, and maybe even less, I’m sure. But as long as this theme works, it should be used.

Moreover, selling one-page pages are created mainly for contextual advertising or other types of attracting traffic, except for SEO, and therefore such a landing page itself is not of particular value if it is not fed with traffic from the outside. Therefore, when it stops working, you can send it to a virtual landfill without unnecessary regrets.

Well, now, after a long introductory part, let’s move on to the most interesting part - creating your own landing page

How to create a Landing Page. Ways to create a landing page

There are several ways to make yourself a one-page website:

1. Use various templates that allow you to create landing pages (both for popular CMS and with your own admin panel or in pure html)
2. Online landing page generators
3. Make your own landing page from scratch
4. Order from professionals and avoid wasting time and nerves.
5. Buy a ready-made landing page in specialized online stores.

To save time, I use the first option, and we’ll dwell on it in more detail.

Creating a landing page using ready-made templates

Just recently I was given an excellent selection of templates for landing pages, both in html and with its own admin panel.

As you understand, this method saves a lot of time, since the main structure, scripts, html body, layout, etc. everything is already ready. You will only need to change the texts, upload the necessary pictures and, if necessary, add your own functionality and customize the styles.

In terms of time, it will take a little more than, say, working with an online generator, but in terms of money it will cost several times less. The only downside is that you will need at least basic skills in working with html and css, and of course your own domain with hosting.

For example, the other day I created a landing page for the sale of Christmas trees in Tyumen, and successfully screenshotted the whole process =)

There is no installation - just upload the archive to the hosting in the root folder and go ahead, work. This is what the default template I selected looked like:

Standard landing page, with counter, buttons, etc. The only thing missing is reviews, but this is not a problem - the customer didn’t need reviews, and if he wanted to add them, there would be no problem. This landing page comes with its own functionality - a mini-admin panel, if you can call it that.

The texts are changed live directly by typing on the keyboard. From this menu you can configure formatting, colors, background, add links, pictures, videos, flash and even frames, etc. However, some basic information, such as email, order script settings, etc. you will have to configure it manually by editing files ( instructions for the template are included)

1. First of all, I went to the site and picked out some decent free icons in the form of Christmas trees. They will be used both to create design elements or a logo, and to create a favicon.

2. I replaced the boxes with Christmas trees, changed the texts, the colors of the uniform and the header to a green tint, removed extra blocks, etc. it took about an hour to do everything, most of the time was searching for pictures and adapting them to the template. As a result, the top part of the landing page began to look like this

The colors, of course, are more reminiscent of some kind of military, but oh well, customers have different tastes and colors, I haven’t bothered with them with my aestheticism for a long time) I had to dig deeper into the code and get into the CSS - alas, you won’t be able to get by with just the admin panel if you want to customize template for yourself.

3. There are no problems at all with the lower part - I removed the card, and the work diagram later, too, at the request of the customer. I changed the gradients a little to match the colors I needed. Changed the texts of the advantages. They are still preliminary, they will be finished later, I think.

4. Next, I connected a free set of chic font icons Font Awesome. With their help, in 5-10 minutes you can easily add simple graphic elements for the design of the site. The advantage of vector icons is that they scale perfectly without loss of quality, and you can customize the appearance directly via css, without using graphic editors.

The end result will be something like this

In order for us to get such a beautiful truck, all we need to do is insert the code in the right place . To give it the design styles we need, we can add additional classes, for example, I added 2 classes . In elkico I set the size for all the icons of this row, in grn I set the corresponding color for all green icons, and then for the design I just needed to add 2 words when inserting the code.

If you wish, you can make links, buttons from such icons, you can rotate them as you like and even add animation, all using only CSS.

This is what the bottom part of the landing page looked like after adding icons

Fortunately, in the Live Christmas trees section, you should insert a Christmas tree icon, but there is no such thing in the set, and I was too lazy to do it manually) I’ll do it later. Thus, with the proper skill, you can create pretty nice landing pages in 2-3 hours ( and if you use basic templates, you can generally get it done in half an hour). Well, in general the site now looks like this:

Pros: fast, cheap, you are your own boss :)

Minuses: you need to understand html and css, be able to work with images, otherwise you can quickly cross out the point. Also, this set of templates has an outdated layout - it is not adaptive, i.e. On small monitors and mobile applications, the site design will look clumsy.

For WordPress, I can suggest several templates tailored specifically for creating landing pages:

• quite a good template, I used it once to create a landing page on WordPress. On the plus side, it’s inexpensive ($10) and simple compared to many premium templates. Adaptive, with a set of pre-installed design styles, shortcodes and even WooCommerce is supported. To create landing pages, the theme's built-in constructor is used. The downside is English. However, it is not complicated and my basic knowledge was enough to understand all the necessary functions and settings.
• There are also more advanced ones, like this one with all sorts of parallaxes, animation, etc.
• In general, there are plenty of them, for different needs and with different functionality, the one page tag on themeforest can help

Online landing page generators

Here I won’t go into so much detail - if you wish, you can familiarize yourself with online tools that allow you to create selling one-page pages. I’ll just list the most popular services

1. Lpgenerator is perhaps the most popular in RuNet, you can find it at the link. And at the same time one of the most expensive.

One of the advantages is that there is a free 14-day trial period. However, tariffs range from 2,000 to 15,000 rubles per month. The only option for profitable use I see is if you only need to create a landing page for a short period of 1-2 months. There are not so many templates there, according to my estimates, a little more than a hundred.

pros: no need to buy hosting and domain separately, everything is in one service and is included in the total price of the tariff payment. Those. support, additional goodies and all sorts of promotions from services.

Minuses: expensive, dependence on third-party service.

Firstly, it is possible to use the service without registration. Secondly, you download the created template and install it on your hosting, i.e. There is no dependence on a third-party service, which is nice. Well, thirdly, it seems to be free, at least until I found price tags and paid tariffs on it. The only thing I saw is that the service offers to create a unique design for you according to your requests, apparently this is how they monetize it.

Of the minuses, I can note that the service is too crude, it still needs to be improved and improved. Well, there are only 4 possible templates at the moment, which is very meager.

There are actually a lot of similar generators, but most of them, to put it mildly, do not inspire confidence and have very mediocre functionality and a couple of dozen similar templates.

Creating a landing page from scratch yourself

This method is not for everyone, definitely. If you yourself want to make your own sales page from scratch, then for this you need good knowledge of html, css, the ability to use java scripts, knowledge of all the necessary programs and necessary services, good design taste, proficiency in Photoshop, the ability to write high-quality selling texts, etc. d.

Pros: You are a full-fledged creator of your Internet masterpiece :) You will know every comma, every line of code of your selling website, and you will be able to create a unique, unlike anything else design or functionality. Moreover, it is completely free.

Minuses: Long and difficult, at least relative to other methods. This option is probably only suitable for pros or fanatics.

Order a landing page from a freelancer or web studio

Quite a common method. Many normal companies will not bother creating their own landing pages using generators or templates, knowing that in the end they will simply waste time or, at best, end up with a poorly functioning landing page. It’s much easier for them to turn to specialists and pay about 10-20 thousand rubles ( if without flashy design) and get a ready-made website for your requests and needs.

Of course, if you turn to some large show-off web studios, they can easily rip off 100 thousand) If you turn to little-known freelancers on cheap exchanges, then you can find a performer for 2-3 thousand, but the quality of such work will most likely be dubious ( or ready-made templates will be used in their pure form without any special adaptation to the individual customer, unless the text and a couple of photos are changed) and maybe they’ll throw you money, which also happens. So here, too, depending on your luck.

Pros: You order a website, you get a website the way you want. Without wasting time and effort on it.

Minuses: You are spending money on this)

By the way, if you need a landing page, then you can order it from me for a relatively low price (from 7 to 15 thousand rubles, depending on the complexity) and you will receive a full-fledged sales tool, with texts, pictures, counters, reviews and everything you need. More than 3 years of experience in website creation.