How to determine the number of requests in search engines. Yandex Wordstat: detailed instructions for using the service and operators

You can select search queries for website promotion through statistics services. In Yandex, the Wordstat system is used for this task, available at http://wordstat.yandex.ru In our article we will tell you how to find out the frequency of search queries using the Yandex service.

The Wordstat tool was created for people who want to place contextual advertising. It works like this: you enter a word or phrase and get a list of words and phrases with their frequency. But this is not the frequency of a specific request, but the frequency of all requests in which the specified words or phrases were found.

Let's look at an example (see picture below):

In the above example, the frequency for the word “air conditioners” is 1,741,974 - this is the total frequency of all queries that include the word air conditioner. But this does not mean at all that a query from one word “air conditioners” is entered so many times - in fact, no.

How can I see the request frequency?

To see how many times the search query “air conditioners” consisting of one word (without taking into account word forms) is entered, you need to put this word in quotation marks. If you need to check the frequency of a query consisting of several words, then you put the whole phrase in quotes.

See example below:

The number 64,981 means the frequency of all queries consisting of one word “air conditioners”.

How to determine the most popular request form?

How to find out how many times the query “air conditioners” (plural) is asked, and how many times the query “air conditioner” (singular) is asked? We set the query in quotation marks and put a “!” sign in front of the word form.

See an example of checking the frequency of a single word query in the plural:

The number 50,368 indicates the frequency of a single word query in the plural.

Using a similar scheme, you can check the frequency of a word in the singular and compare the frequencies of different forms of the query. This will allow you to select the form with the highest frequency.

To check the frequency of a multi-word query that contains stop words, you need to put the phrase in quotation marks, put an exclamation mark next to each word, and a “+” sign before the stop word.

Example:

How to find out the order of words in a query?

Unfortunately, there are no special operators for this in the Wordstat system, but by default it usually displays the most popular word order.

Also, to find out the order of words in search queries, you can buy contextual advertising placement and see which queries will be used to visit the site more often. It is expensive, but if you want to collect the most complete and high-quality semantic core, the costs will be justified.

Useful articles

Checking queries in Yandex is necessary for creating an SEO core, setting up contextual advertising, as well as other methods of website promotion. The statistics service is contacted after the topic of the project has been determined. In the Russian-language segment of the Internet, the most popular search engines are Yandex and Google. Therefore, the selection of phrases must be carried out taking into account the statistical data of these two search engines.

But Google search query statistics are somewhat more complicated to use than a similar service from Yandex. In addition, to compile an SEO core, an analysis of the results from any of these search engines is usually enough. The difference in the frequency of requests in Yandex and Google is small, and for most projects it is insignificant. Therefore, most webmasters limit themselves to a simpler and more understandable option.

Queries and "keys": what's the difference?

When talking about composing or setting up advertising, two different terms are used - Yandex or Google search queries and keywords (“keywords”). Moreover, these terms are often confused or used as synonyms.

Requests– individual words or entire phrases that are typed into the search bar to obtain specific information. The ranking of search queries allows you to determine which ones are used most often.

Keywords (abbreviated as “keys”)– these are phrases selected from Google, Yandex or other search engine statistics that a webmaster or SEO specialist will use to promote resource pages in search engines.

How to use the right column?

For most of the “keywords” you select, the Yandex query list displays two columns, we mentioned this above. On the right are the results of the analysis of queries in Yandex and user activity. Usually they do not contain the key phrase you specified for verification, but are very close in topic.

The fact is that the Yandex query counter, like , analyzes the sequence of words and clarifications that the user enters into the search engine during one session. In addition, search engine bots “learn to understand” not only the sequence of characters, but also the topic, for which both search engines use dictionaries of synonyms, tables of phrases related to a specific topic, and much more. And these algorithms work not only in “smart search”, but also in issuing Yandex statistics.

Words from the right column can become useful hints and contain keywords for the semantic core that you didn’t think existed. Add them to your list and check the frequency in the same way as the main list.

Service symbols: for advanced users

Each search engine allows you to use special characters (operators) to refine the results; they complement the main phrase. This method works both in regular search and in working with the analysis of search queries in Yandex.

Main operators:

In most cases these characters are not needed. Sometimes they are useful when analyzing existing keyword phrases. Experienced users use them to save time (combining two or more checks into one). But more often, in order to get results as quickly as possible, specialized programs are used.

Word counting and Google features

Even experienced SEO specialists most often use this service as an auxiliary service after they have assembled a full-fledged SEO core in Wordstat. Google statistics are used to expand the list of keywords in the process of project promotion. Unlike Yandex, to determine the number of requests for keywords here you do not have to specify the region and language of the site.

The service will conduct and independently determine these parameters, after which it will offer its own version of the list. There are also flexible settings and many options here, but to take advantage of them, you will need to spend time reading the help sections and carefully studying the services for the webmaster.

We hope that we were able to tell you in as much detail as possible how to find out queries in Yandex, and we talked about the main competitor of this search engine - Google. For a small project, you will most likely now be able to select keywords and create an SEO core based on them. But if you need to optimize an online store or commercial resource, leave this work to professionals. They will carry it out as part of full optimization and promotion. In the commercial sphere, optimization errors result in loss of profit. Remember this and plan your time and advertising budget wisely.

It is difficult to say unequivocally how many webmasters from the CIS have made life easier with the Yandex Wordstat resource. With its help, you can get statistics on popular queries from users to understand trending niches for business, create information and entertainment resources, commercial projects, etc. We will look at the most popular queries in Yandex in 2018 for novice webmasters and ordinary users who are interested in knowing what other people write most often in the search engine.

First, I would like to talk about how to get accurate information regarding the frequency of words and phrases:

To obtain reliable information regarding the frequency of use of a phrase or word, you must use quotation marks. Example: “Query rating in Yandex” - 44 impressions per month;

To obtain accurate data on the frequency of a phrase in a certain declension, it is necessary to use an exclamation mark;

To obtain data for a group of similar words, you must additionally use brackets and the | sign. Example: “(word stat | word stat | wordstat).”

We will not use well-known operators to collect statistics, since we are interested in the most popular words for the month.

List of the best queries in Yandex in 2018

10

The word “VKontakte” opens the TOP 10 popular queries of 2018 in the Yandex search engine. We are talking about a social network that was created in 2006. Even then, the resource was translated into 90 different languages ​​of the world. Despite the development of competitors, the development of Pavel Durov, who is no longer the owner of the site, is still very popular in the CIS. On the Internet you can find a huge amount of information resources for individual social network applications. At the moment, Durov is the owner of the Telegram messenger, which is gaining users almost as quickly as VKontakte once did.

With the advent of bloggers and major television programs, not many people continued to spend their time searching for news using Yandex. Nevertheless, this thicket exists and remains quite popular in general. This can be explained by the fact that many people find it easier to perceive textual information. At the same time, some publishers have earned such a powerful reputation that even alternative methods, which are more pleasant and interesting to read, cannot combat online news publications. Whether this is good or bad, you be the judge! But, if you decide to create a news portal, make sure that you are doing it for the required audience of users.

No, no, we are not talking about a movie, but about a social network that has become twice as popular as VKontakte. This is surprising, but rather not the merit of the developers of the Odnoklassniki website, but rather the mistake of the new management of competitors. However, this is another popular request of 2018 in Yandex, which deserves the attention of every person intending to make money from a group or their own resource dedicated to the social network.

The portal ranks 27th among the most popular sites on the planet. This is a phenomenal success, in my opinion.

Do you love games? If so, you're probably on the list of 65 million people who used this - a very popular query on Yandex in 2018. Actually, there is nothing to be surprised about. Most users download or run online flash games for children. It's surprising that the figure is so insignificant.

As for the prospect of creating a resource dedicated to this topic, it exists. There is a lot of traffic, the network is huge, but there is also a minus - monetization leaves much to be desired. For obvious reasons, it is necessary to try to find partners so that the labor and financial costs are recouped.

It is unlikely that fans of multimedia content will be surprised to learn that the word “Video” is one of the most popular Yandex queries this year. Naturally, among the entire stream of keywords, the greatest demand is for phrases that suggest viewing content for an adult audience. In addition, a relevant mid-frequency keyword is the word Video plus:

look;

This suggests that every day video hosting takes up more and more space on the World Wide Web among resources for watching videos.

Judging by popular queries on Yandex, there are more music lovers among Slavs than movie lovers. But in reality everything is somewhat different. In fact, about 20-30 million users are searching for music. The rest of the queries are repeated, that is, you can enter the phrase more than once. In addition, the search engine displays a query such as “Songs of Songs” in the report. It's about the work. This is a book. Here are some funny moments you can discover using Wordstat. To be honest, it is difficult to imagine that the Book of the Wisdom of Solomon could enjoy such fame. There may have been a mistake.

Every year, in December, Yandex and Google compile themes and ratings of the year. But these are not the most popular queries, which reflect user choice for the whole year.

In the Yandex blog it is written that “Topics of the Year” are not what was asked a lot in general, but what caused the greatest surge of interest. Over the years, the lists of events, people and phenomena that have become signs of the outgoing year will always include the main news, new phenomena, championships, next seasons of popular TV series, etc.

This is clearly shown in the Google video - Year in Search 2018

"Events of the year":

1. Soccer World Cup
2. Olympics
3. Kemerovo
4. Khabib vs McGregor fight
5. Russian presidential elections
6. Kerch
7. Ice Hockey World Championship
8. An-148
9. Prince Harry's wedding
10. Eclipse July 27

"People":

1. Khabib Nurmagomedov
2. Meghan Markle
3. Nastya Rybka
4. Pavel Grudinin
5. President of Croatia
6. Alexander Kokorin
7. Alina Zagitova
8. Elon Musk
9. Conor McGregor
10. Coin

"How to become":

1. Blogger
2. Model
3. Election observer
4. Programmer
5. Astronaut
6. Judge
7. Volunteer
8. Fitness trainer
9. Photographer
10. Stewardess

The lists are based on the search terms that saw the biggest increase in traffic this year compared to last year.

Features of keyword statistics

• Wordstat.Yandex in its forecasts may take into account events that are no longer relevant for a given month. For example, in February, even compared to December 2017, a large increase in the number of impressions was expected for New Year congratulations, in March - for the holiday of February 23.
• The word “family” accounts for almost 30% of impressions on the socio-political site “7x7” (family seven) and the film “family seven”.
• Most of the requests may relate to a completely different topic. For example, the word “cure” was most often searched for the movie “Maze Runner: The Death Cure,” and “sea” was the cartoon “Vacation Monsters 3: The Sea Calls.”
• People search for Instagram mainly by the beginning of this word: “instagra”, “instagr”. The Instagram of Buzova and Borodina is of the greatest interest.
• Yandex considers the words “children” and “child” to be the same, and the statistics for them are the same.
• "Home" - in first place is the series "House 2", "Dacha" - radio dacha, listen to dacha, dacha online, etc.
• Oddly enough, “YouTube” together with “youtube” are not even included in the TOP 10 most popular queries.
• With the word “Internet” the majority of impressions come from “online store”.
• The largest number of impressions is given not by “car”, but by “auto”; not “dentistry”, but “teeth”; not “social network”, but “social network”.
• Judging by the statistics, many users want to get a computer, laptop, or tablet for free.
• More than a quarter of all queries with the word “fish” do not relate to its preparation: horoscope of fish, photo of fish, what fish means in dreams, etc.

User activity on the Internet depends on the time of year, current events and a number of other factors, and therefore the number of search queries for keywords is constantly changing.

Popular queries about Yandex images

A survey conducted in January 2016 by the Public Opinion Foundation showed that 87% of Internet users use social networks, of which 51% have accounts in several online communities. 13% do not use social networks.

News on the Internet

80% of Russian Internet users have read news on the Internet over the past month.

The greatest interest is caused by events in the world, politics in Russia, the activities of the Russian authorities, international relations and family, children, home.

48% of respondents trust information messages received from the Internet.

Children

According to Yandex search data (March - May 2017), the number of search queries about children depends on their age and ranges from 400 thousand per month (children under one year old) to 60 thousand (children 10 years old). Requests that indicate the age of the child and briefly describe the problem or question that has arisen, for example, [a 2-year-old child has tantrums, what to do] or [how to dress a 7-month-old child in the spring] are asked more than 1.7 million times a month.

Health

More than 4% of search queries are devoted to the topic “health”, almost 7.5 million per day. Every minute Yandex is asked about health more than 5 thousand times. The three biggest medical topics are related to finding information about medications, diseases and symptoms, clinics and doctors. Many topics overlap with each other - because they are often asked at the same time, for example, about diseases and nutrition, pregnancy and vitamins, symptoms and medications.

Cooking

Every month, almost 30 million Russian Yandex users make queries on culinary topics. In just a month, Yandex responds to more than 91 million queries about cooking - mainly how to prepare this or that dish or what to do with this or that product.

Distribution of requests by time of day

People search for something on the Internet around the clock. In terms of the total number of requests, three topics almost always lead: school, cinema and porn.

Yandex has identified characteristic topics - those in which people are more interested during the day than on average (for the period January - May 2017).

In the morning (after 6 o’clock) the first thing they do is ask about the weather, find out the meaning of their dreams and congratulate each other on various holidays. Between 8 and 9 they are still trying to sort out their personal affairs.

From 9 to 17, the most common search topics are work and work-related topics - law, business, production (GOSTs, safety standards, product classifiers). Along with work, people are looking for answers to various questions related to money and government services - paperwork, payments, and so on.

At about 15:00, the first non-working topic appears among the most popular search topics - games. After 17 hours of work there are no more topics left. At this time, interest in games reaches its peak, and people also begin to look for culinary recipes and cartoons. Schoolchildren begin their homework.

At 22:00, queries about beauty and health, celebrities and sports appear. Before midnight, the most frequently searched topic is movies. At night, interest in cinema remains, but porn and intimate services become the most popular - until 5-6 in the morning.

Or before launching it is necessary to create a semantic core. It sounds scary, but in reality these are just queries that users will use to search for your services or products in search engines. If you choose the right key queries, your site will quickly rise in Yandex and Google rankings and bring you clients. To understand which direction to move in, think about how you yourself would search for your products, using what phrases. You can write down 3-5 main topics and build on them. But, in order not to rack our brains and invent a wheel, we created an assistant - Yandex Wordstat.

Wordstat shows statistics of user requests. The service displays all phrases with the entered key and the number of users who searched for this key query. In this article I will talk in detail about the service and what nuances should be taken into account when working with it.

Yandex Wordstat comes to the rescue

To view the statistics of the query you are interested in, you need to enter it into the search bar, click “Select” and the service will display the result. Below is a schematic representation of the main blocks of service functionality.

1. Search phrase.
2. Last update.
3. Total number of impressions per month.
4. The number of impressions for a specific phrase.
5. Similar queries.

You can search phrases by:

• words;
• regions;
• request history (by month, week, etc.).

The service shows the result not only for the entered query, but also similar phrases that users searched for.

Basic operators

To understand how it works, let’s enter the query “Italian pizza”:

The service gave us the result that this request was entered 16,654 times per month. But is this really so? No. It should be kept in mind that users could search for the query in different variations, for example, “buy Italian pizza” or “cook Italian pizza.” Some requests are clearly not worth considering. And to see a more truthful picture, the service has basic operators.

1. Quotes:"Word". This operator allows you to see the exact number of impressions of a given request, but for all possible endings and word order.

Now, instead of the number 16,654, we see 1,152 impressions per month. This is a more plausible figure.

2. Exclamation mark:!. Allows you to view the number of impressions on request, taking into account the end.

We changed the ending of the query, and we see that only 225 times users searched for this phrase and with this ending.

Auxiliary Operators

The service has additional operators that open up more opportunities when analyzing and selecting requests.

1. OR operator. Helps to combine queries and compare several phrases.
Designated(|).

In the figure on the right, we see how many requests for each phrase were made per month.

2. “Square brackets” operator. Fixes the order of words, taking into account all word forms and stop words. Denoted by .

3. Operator "Plus". Searches for the query itself plus an additional word. Denoted by the + symbol.

4. Operator "Minus". Gives the result without the word that comes with the - sign. Indicated by the symbol -.

Using this operator, we removed all queries containing the word dodo (dodo is a brand of pizza).

5. Operator "Grouping". Used when you need to group multiple statements. Denoted by ().

Additional features

At the beginning of the article, I mentioned that Wordstat has the ability to search and analyze queries by words, by region, and by history. Let's start with the request history.

Request history

The New Year is coming soon and you are already wondering when to start notifying your subscribers about New Year's promotions and sales. To track when people start to become interested in this topic, let’s go to the “Request History” tab and look at seasonal fluctuations in the request “New Year”.

If you look at the graph, you can see that the peak occurs in December (month 12). But they begin to become interested at the end of October.

Number of requests in a given region

In this tab you can see the number of impressions of a request in a region or city. You can also estimate popularity as a percentage. The higher the percentage, the higher the interest.

In the “Map” mode you can see the number of queries and their popularity by country on the world map.

Collection (parsing) of requests of a given length

Sometimes it becomes necessary to search for queries of a given length (of 2, 3, 4 words, and so on) with the occurrence of a keyword.

For example, we want to find a phrase with the keyword “pizza” and a length of 4 words:

Queries from 2 to 7 words in length can significantly increase your audience reach.

The article discussed the main functionality of the WordStat service. Now all you have to do is correctly apply the acquired knowledge in practice. Be sure to use this tool in your work if it is important to you to have high quality, launch effective and efficient.