Texet phones - who is the manufacturer? About company. GPS navigators teXet

Story

The Alkotel company was founded in St. Petersburg in 1993. The company was engaged in the sale and service of landline telephones.

In 2004, the company created a new brand, teXet, under which it continued producing wired and wireless phones.

Until 2005, DECT phones were sold under the teXet brand, purchased under OEM agreements from China. In the summer of 2005, the company decided to expand its range to include MP3 players and entered this market with several OEM products.

Future plans

Products

Telephony teXet (DECT radiotelephones and wired telephones)

The oldest line of the company, it accounts for almost 40% of the turnover among other product lines. At the end of 2010, teXet's share in the DECT radiotelephone market was 25% (2nd place among manufacturers).

MP-3 players teXet

The production of players under the teXet brand started in 2005. At the end of 2010, teXet ranks 2nd in terms of sales volume with a market share of 14%.

Digital photo frames teXet

7”, 8”, 10” displays. The teXet lineup is designed in such a way that the user can choose: a photo frame with simple functions or a universal multimedia device for viewing photos and videos at home.

GPS navigators teXet

One of the company's most popular products, teXet GPS navigators have received numerous awards from leading IT publications. At the end of 2010, teXet's market share was 14% (2nd place).

Mobile phones teXet

May 2010 – the first mobile phone under the teXet brand.

Electronic books teXet

In August 2010, the first e-book was released (teXet TB-106, 6’’ E-ink display). The teXet line includes E-ink and TFT displays.

Tablet computers teXet

The first teXet tablet on Android OS appeared in February 2011. All devices come with Android OS and pre-installed mobile applications: from Yandex, the Mail.Ru Agent program, news clients RIA Novosti and Kommersant, FBReader book reading software, widgets and shortcuts for popular social networks and many others.

DVRs teXet

A new direction for the company, the first products appeared on the market in June 2011.

Awards

teXet TM-650 – “Russia: the best of the best 2010”
Section of PC Magazine / Russian Edition, in which the teXet navigator was noted (March, 2011)

teXet T-960HD – “Best Buy”
Review leader among several models of multimedia players from PC World magazine (February, 2011)

teXet TN-505 Best economy class car navigator 2009
Magazine "Mobile Computers" (January, 2010)

teXet TN-600 Voice - MirPK Editor's Choice
The TN-600 Voice GPS navigator was awarded the title of “Editor's Choice” by the most popular magazine about computers and IT technologies “PC World” and the sign of the magazine “Mobile News Recommend” (October, 2010)

teXet navigators – TOP 5 according to Mobile News
Navigators teXet TN-500 – second place, TN-600 – fourth place in the TOP-10 rating from the editor-in-chief of the Mobile News magazine on the portal NOMOBILE.ru (February, 2009)

Colombo teXet TX-D 8300 – IF product design award 2009, Universal design award 09, Universal design consumer favorite 09
The DECT Colombo radiotelephone was awarded the prestigious international Universal design award (as part of the world famous IT and electronics exhibition CEBIT in Hannover) and iF awards (one of the main annual events in the world of digital device design).

teXet TX-D7100 – the best model of DECT radiotelephones
Based on the testing results, experts from UPGRADE magazine awarded the teXet phone the “Editor's Choice” badge (December, 2004)

Notes

Wikimedia Foundation. 2010.

See what "TeXet" is in other dictionaries:

Year of foundation 1993 (Alkotel) 2004 (teXet) Former names Alkotel Founders Korolkov Alexander Mikhailo ... Wikipedia

Texet Sales Ltd- The Hira Company Ltd (incorporating Texet Sales Ltd) is a family owned UK company specializing in the import and distribution of consumables. [ , hira.co.uk; article retrieved 30 October … Wikipedia

VTech Laser 200- Dick Smith VZ200. Vista trasera del VZ200 … Wikipedia Español

VTech Laser 200 Type Home computer Released 1983 Produced by (((Discontinued))) Processor Z80, 3.58 MHz Memory ... Wikipedia

VTech Laser 200 Type Home computer Released 1983 Produced by (((Discontinued))) Processor Z80, 3.58 MHz Memory ... Wikipedia

VTech Laser 200 Type Home computer Released 1983 Produced by (((Discontinued))) Processor Z80, 3.58 MHz Memory ... Wikipedia

VTech Laser 200 Type Home computer Released 1983 Produced by (((Discontinued))) Processor Z80, 3.58 MHz Memory ... Wikipedia

VTech Laser 200 Type Home computer Released 1983 Produced by (((Discontinued))) Processor Z80, 3.58 MHz Memory ... Wikipedia

The teXet trademark belongs to the Alkotel Electronic Systems company, which has 27 years of experience as a developer and manufacturer in the Russian telecommunications market. Producing high-tech devices, Alkotel uses innovative techniques, places high demands on the quality of products and offers the best prices.

2004 is the year the teXet brand was created. Since then, corporate identity, modern technology, price attractiveness and reliability are fundamental aspects of the company's policy. CJSC Electronic Systems Alkotel is constantly expanding its product portfolio and introducing new product categories to the market. Having started with the production of telephone equipment, today the teXet brand is represented in eleven directions:

• Tablet computers
• Smartphones
• Smart watch X-Watch
• Cell phones
• Portable audio
• Autoelectronics
• E-books
• Phones for home and office
• Home video surveillance
• digital photoframes
• Accessories

The multi-product basket is an advantageous feature of the company that sets Alkotel Electronic Systems apart from its competitors. Product leadership is confirmed by market statistics. At the end of the anniversary year 2014, teXet entered the TOP 5 tablet suppliers in Russia (data from the international analytical agency IDC), and also took leading positions in product categories: e-books (Russian market share 18%), MP3 players (27%), digital photo frames (51%).

Headquarters of ZAO Electronic Systems Alkotel, St. Petersburg

The main and defining feature of the company is the continuous improvement of the quality system. teXet cooperates on a contract basis only with the best factories, choosing as partners the largest manufacturers who manufacture equipment for Western Europe and the USA. At the stage of development and preparation for mass production, each new product goes through a full customization cycle (from writing special software to preparing product design and packaging). In accordance with international standards, all devices are subject to strict inspections and tests during the development stage at the Alkotel production site in St. Petersburg. After introducing a product to the market, the company does not stop improving it. Our own service department monitors customer requests on a daily basis and regularly updates software for released devices. Alkotel is one of the few Russian companies that pays increased attention to quality control and provides users with full service support.

CJSC Electronic Systems Alkotel has a developed distribution system - partnership agreements have been signed with federal networks: Euroset, M.Video, the DNS Digital Supermarket network, Eldorado, Yulmart, Tekhnosila, Svyaznoy. In addition, teXet products have official representatives in the CIS countries (Ukraine, Belarus, Kazakhstan, Kyrgyzstan, Uzbekistan). In 2012, the company launched a project to create its own mono-brand network; the first teXet brand stores have already been opened in St. Petersburg, and are planned in other cities with a population of over a million.

Bringing the Best Together - Offering the Best Together is the brand's motto, which is brought to life by a close-knit team of teXet professionals. By implementing new projects and ideas every day, the company’s specialists strive to ensure that users receive maximum comfort from teXet products.

Have you heard that there is a TEXET mobile phone? That's right, there is a trademark operating in Russia, offering electronic equipment under this brand. And no, we are not talking about yet another Chinese developer offering their copy of the iPhone at an affordable price. This is a completely independent manufacturer that has already managed to realize itself in the market, which has 27 years of experience in interacting with domestic buyers. And yes, this company is of Russian origin.

And although, as we have already mentioned, products under this brand include tablet computers and e-readers (which you may have even heard of), the attention in today’s review will be focused mainly on what a mobile phone is TEXET.

Positioning

I would like to immediately note that TEXET is clearly not participating in the technology race, which is also going on between Chinese manufacturers. This can be judged by the characteristics that are indicated in smartphones. Take, for example, the TEXET TM 5007 mobile phone. On the company’s website store it is designated as New (a product that went on sale relatively recently). However, its parameters indicate that the device was clearly late in its appearance on the market. This is clearly demonstrated by a screen with a resolution of 540 by 960 pixels (despite the fact that some Chinese developers have long been supplying their devices with Full HD quality displays) or the amount of RAM of 512 MB. Such characteristics indicate that such a device will not be able to run any modern game or program. Moreover, the performance of the smartphone as a whole will noticeably suffer (the resources are simply not enough even to smoothly expand the Android menu).

The lineup

The catalog of the TEXET online store presents all the models that the company offers. At the time of writing, it included 12 devices - smartphones with different features, capabilities and, of course, different pricing policies. All names are given in two variations - with the index X (X-mini, X-maxi, X-cosmo) and with a four-digit number (for example, TEXET TM 5016 telephone).

What is characteristic is that the catalog of devices is filled exclusively with smartphones (with a 4-5-inch diagonal touch screen, 2/4 core processors running on the Android 4.2.2/4.4.2 operating system. I would even like to point out that visually many devices are similar to each other , with the exception of the “protected” one (TEXET X-mega phone). The rest of the devices really seem to belong to the same class.

Design

I would immediately like to make a note regarding the appearance of mobile devices sold under the TEXET brand. Firstly, there is nothing special about their design; something that might interest the buyer and provide him with some value. In fact, we have 11 “shovels” and 1 “protected” rubberized phone, which seem to have been designed according to the same model.

If you look closely, you can even notice some elements of the appearance of “top” devices - from Samsung, Apple and other developers. For example, the TM-4503 model is similar to the first, and the TM-5006 is similar to the second. Other device models also included some “borrowings”.

Obviously, when projecting their gadgets, TEXET specialists did not disdain outright plagiarism in order to please the buyer and increase sales due to this.

Hardware basis

When talking about TEXET smartphones, you shouldn’t expect them to be powered by powerful, cutting-edge processors that deliver serious performance. Those devices that we analyzed (X-mega, X-line) are capable of being compared with an affordable Chinese smartphone. We are talking about 4-core Spreadtrum or MediaTek processors, which are more of a budget compromise than an application for speed.

Accordingly, the TEXET phone interacts at the same level - it can cope with most games on basic or average characteristics; but, of course, it won’t handle the “bulky” graphics of colorful gameplays. Plus, we should mention the small amount of RAM - only 512 MB or 1 GB. For comparison: in normal operating mode, the Android system consumes 300-400 MB of memory. Imagine what will happen if you run two or three programs in the background? The smartphone will simply experience serious problems with response - and its owner will feel a lot of inconvenience. And all because those who make the TEXET phone obviously tried to save as much as possible on components. To some extent, they, of course, succeeded.

Camera

For many users, the ability to take photos and videos is the most important feature of any smartphone. After all, it’s so convenient: as soon as the opportunity arises to take a photo in some unusual setting, take out your mobile phone (which you always carry with you anyway) and click a couple of frames. Of course, for this you need to have a device that is capable of this.

On paper, TEXET phones (we do not take into account reviews from real users for now) are equipped with two cameras, as befits modern phones of their class. These are the front camera for selfies and the main (rear) camera. Some of the described characteristics may even seem like solid 5- (like X-line) or 8-megapixel matrices (as is the case with TEXET iX). However, as we all know very well, this is not enough to speak with confidence about the quality of the images.

In fact, color rendition, camera focusing abilities, and the accuracy of software settings play a huge role. If the developer saves on this, even an 8-megapixel camera will shoot worse than one with a high-quality 5-megapixel matrix.

Therefore, speaking about the TEXET camera, we can confidently note that significant savings have been made on it. And you shouldn’t expect colorful, realistic pictures - these are smartphones of a completely different class.

Price policy

By the way, speaking about the classes of models, it should be noted that the phones belong to TEXET, their classification in terms of cost. So, as you can already understand, we are looking at budget devices that don’t pretend to have serious functionality. Their task is not to show stability, ample opportunities, or quality of work, but to present themselves to the buyer in the most attractive (from the point of view of acquisition) light. And, if you look closely, everything is designed for this.

We have already mentioned the first factor - design. It is copied from the most popular, best-selling devices. The second is the geographic location of the manufacturer. Well, of course, if it is a Russian company, then who wouldn’t want to support it by buying their product? Third is the price. The cost of the smartphones that we described in this article is an order of magnitude lower than even the most affordable “Chinese” ones. If the latter are offered for 8-12 thousand rubles, then a TEXET phone (for example, the X-mega model) will cost only 5-6 thousand. There is also a lower price positioning - take at least the X-mini 2 smartphone with a price tag of 3400.

That is, as we see, the manufacturer consciously takes all measures to make the smartphone more accessible and tempting from the point of view of the average person. Of course, the buyer will not go into details of the technical characteristics, since, most likely, he himself does not understand them enough.

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The company was founded in 1993 in St. Petersburg and was originally called Alkotel Electronic Systems. On June 1, 2004, the company introduced a new brand of electronics intended for the general consumer. Thus, the TM teXet brand replaced the Alkotel Electronic Systems brand. New ambitious steps by the company, which persistently promotes its products on the market, required the abandonment of the old brand.

Texet regularly introduces high-tech devices to the market, using innovative techniques. High demands on product quality at the best prices - this is the motto of the company’s employees.

Is texet a good company?

To answer this question impartially, it is enough to give the following example.

The first products that were introduced to the market under the teXet brand were wired and wireless DECT phones. They were assembled by OEMs from China. And in the same year, the official website of the teXet company was announced.

The entry into 2005 was marked by the company's decision to begin a comprehensive enrichment of its product range. Texet's expansion of production by including MP3 players in its product line was a very successful marketing step. So, today, this particular product is the most popular and sold in the Russian Federation.

A little later, the texet company included other products in production. Among them are GPS navigators, which began to be produced in 2009, and mobile phones, the production of which began in 2010.

What is teXet today?

Currently, texet's products include the production of phones, e-books, tablet computers, players, video recorders, GPS navigators, and digital photo frames. The range of phones includes both DECT phones and smartphones. It must be emphasized that DECT phones are still the company's key products. DECT phones come in a wide variety of models. The models are famous for their functionality and stylish design, capable of satisfying the most sophisticated taste. Therefore, it is not surprising that these product lines still lead the company's overall sales.

teXet is a manufacturing company whose success was predetermined

The reasonable and balanced policy of the company's management led to well-deserved success. Today the phrase: texet-manufacturer, country Russia is known to a huge number of consumers in Russia, Ukraine, Belarus, Kazakhstan, Kyrgyzstan, and Uzbekistan. The brand's products are sold through the largest federal networks, such as Eldorado, Euroset, Tekhnosila, as well as online stores.

Many times the company's products have received prestigious awards and prizes.

Fundamental aspects of teXet company policy:

• application of modern technologies;
• flexible prices;
• recognizable corporate style;
• reliability;
• encouraging new ideas.

The multi-product basket is a unique feature of the company, which provides great advantages over competitors. Product leadership can be easily confirmed by statistics of the modern market for a given product line. Thus, the teXet brand is among the top three in such product categories as: e-books, accounting for 20% of sales in the Russian Federation, video recorders - with 14%, MP3 players - with 24%, digital photo frames - with 13%. Agree, the results are impressive!

Main directions

teXet, the production of which began with conventional telephone equipment, is currently represented in the following areas:

• DECT radiotelephones;
• wired telephones;
• Cell phones;
• smartphones;
• MP3 players;
• digital photoframes;
• e-books equipped with TFT and E-Ink displays running on Android OS;
• tablet computers;
• GPS navigators;
• Video recorders;
• radar detectors;
• wide range of accessories.

Deserved success is the result of the main and defining feature of the company - the policy of improving the quality system, without which it is impossible to conquer the modern market. teXet actively cooperates on a contract basis with the best factories, and the company's partners are only the largest manufacturers operating in the markets of Western Europe and the USA. All products go through a full customization cycle, which is a series of steps from writing special software to special preparation of the design of each model and its packaging. All products are subject to strict control and detection of defects at the development stage at the production site in St. Petersburg. Inspection and testing are carried out in accordance with international standards. After introducing a product to the market, teXet continues to improve it. There is its own service department, which monitors customer requests on a daily basis; it also regularly updates software for all, without exception, released devices. This is one of the few Russian companies that pay constant attention to quality control and are able to provide consumers with high-quality and complete service support.

The company has a developed distribution system: Euroset, M.Video, the DNS Digital Supermarket network, Eldorado, Yulmart, Tekhnosila, Svyaznoy. teXet products are sold in the CIS countries: Ukraine, Belarus, Kazakhstan, Kyrgyzstan, Uzbekistan through official representatives. In 2012, a project was launched to create our own mono-brand network. Then the first teXet brand stores were opened in St. Petersburg.

The headquarters of the teXet company is located in St. Petersburg, Russia.

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