Selling domains as a business reviews. Transaction guarantor Garant.PRO = safe transaction. Is it possible to make money selling domains?

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How to make money on domains, how to avoid problems with the law when buying or selling a domain, how much money you need to start earning, we will answer these questions, consider the main methods, and analyze the pros and cons of each.

There are two fundamental and fundamentally different methods of making money on domains, which in turn are divided into specific methods.

Purchase and further monetization or sale of a domain.
Organizing a business selling domains by becoming a partner of one of the registrars.

Not a single method allows you to make money on domains without investments, but the minimum amount to start can be only 100 rubles. This is how much it costs to register an unoccupied domain name. Let's look at each method and answer the question of how to select, buy and make money on domains.

First, we will look at the main ways to make money on domains, then we will talk about domain name resellers, and at the end of the article we will look at the purchasing methods themselves.

Purchasing domains for the purpose of subsequent sale (speculation) is the most accessible and common way to make money by reselling domains. This is not surprising; the same principle applies in ordinary market relations - buy cheaper and sell more expensive. The complexities of the domain resale scheme are the same as in speculative offline sales:

Find a domain that will be of interest to a potential buyer.
Where to buy cheaper.
To whom to sell at a higher price?

How to choose a domain and where to buy is described below in the article. There are several ways to sell an existing domain:

Display in a store or auction (exchange).
Post on the website information about the sale of the domain, with contact information.
Contact a potential buyer (for example, searching for interested parties on forums).

You determine the starting price yourself, based on logic. I recommend completing resale transactions through transaction guarantors, for example reg.ru. This is an additional expense, but this way you will protect yourself from possible problems with non-payment or domain hijacking.

Stores, exchanges and domain auctions:

Earning money from domain parking

Domain parking, in simple terms, registering a domain and placing a sat stub on it, a redirect to the main site or advertising.
From the point of view of earning money, domain parking is the purchase of domains that are consonant with well-known site names, or the purchase of domains that continue to receive traffic (drop domains) and placing advertising on them.

Until a buyer is found, the resource operates at a loss, annual domain renewal, and possibly payment for hosting. During downtime, the best solution is domain parking. It is much cheaper and brings in a regular income. It is enough to find a provider with such an offer.

If we consider this method as the main one, then for these purposes we choose domain names with typos of known website addresses or dropped domains. Advertising is placed on such domains. And the domain owner will receive a certain percentage of profits, clicks or impressions.

People who decide to make extra money by selling beautiful Internet addresses resort to this technique quite rarely. Earning money from domain parking is needed as a temporary solution to reduce costs.

https://domainparking.ru/ - domain parking service
http://parking.nic.ru/ - free domain parking

Domain rental

In this case, the monetization scheme will differ from the previous ones. Renting out a domain brings good and constant income. In this case, the tenant places his website or stub on your resource.

Domain rental is used in a couple of cases:

Your domain is exclusive and has a very high purchase price.
The tenant does not want to reveal his information.

There are no ready-made platforms for renting domains; as a rule, everything is decided individually.

Sometimes renting a domain means registering a domain, since in fact you are renting it for a year and if you don’t renew it, it can go into the wrong hands.

Domain reseller

Essentially, this is buying domains at a wholesale price and selling them at a retail price. The domain reseller enters into an agreement to cooperate with the address element registrar and can enjoy favorable prices for the purchase of names, as well as act as a representative of an accredited entity. The profit from the price list difference will largely depend on the activity of the person who chose this earning option.

If you want to become a domain reseller, here is one of the programs “Affiliate Program
reselling domains and services."

Domaining - selection and purchase of a domain to make money

Before you sell, rent, or start making money parking domains, you need to buy this very domain. This whole procedure is called domaining.

Registering a new domain

This method involves using your existing experience and ability to identify trends and select consonant names.

The trend may be gaining popularity:

goods;
series;
events;
people, etc.

In addition to trends, you can search for available domains based on the following points:

Short (4-5 letter) domains.
Geographic (country, city, place in the city) domains.
Industry domains (kredit.ru, remont.ru, perevozki.ru).

Buying a domain for a trend

A new device has entered the market, an event is being planned, or a TV series is being prepared. Example:

Hoverboards
Spinners
Olympics 2026
Game of Thrones Season 8
Yuri Gagarin

And as a result, domains could look like this:

giroskuter.ru
spinner.ru
olimpiada2026.ru (domain free at the time of writing)
igra-prestolov-8.ru (domain free at the time of writing)
yurii-gagarin.ru (domain free at the time of writing)

When choosing a domain, assume who might be potentially interested in it, look at similar already registered domains. Find out what sites they were registered under (online stores, information sites). And is there a possible demand for them?

Advice. How to buy trending domains?

You should buy several domains at once using all possible spellings.
When selecting a domain, focus on those who could buy it.
Domain selection and purchase can be done.
Check domain history.
The domain must not violate copyright, otherwise it may be taken away from you and you may be fined. Read more about this in the chapter on Cybersquatting.

Drop domain registration

Drop domains are domains with history that are free for registration. Previously, there was a site on such a domain, but the site owner did not dare to renew it (forgot, blocked, or for other reasons).

Dropped domains are of interest primarily to SEO specialists. A properly selected released domain can receive traffic and have links to itself. Both of these usually give quick results when creating a new site on a drop domain or restoring an old site from web.archive.org (a service that stores information about what used to be on the domain).

There are services that allow you to track released domains and already released domains.

https://www.reg.ru/domain/new/rereg - purchase of vacant domains.
https://www.reg.ru/domain/new/freeing_domains - purchase of freed domains.
https://www.reg.ru/web-tools/tracking/ - domain monitoring
https://www.expireddomains.net/ - domains with history.
http://dropdomen.com/ - list of released domains.
Webdomainservice.net is a service for checking the status of a website.
Dropwind.com - list of dropped domains and domain hijacking services.

Advice. How to buy drop domains?

Before purchasing, check the domain history (http://web.archive.org/, https://www.similarweb.com/, https://serpstat.com/ru/).
Not only the characteristics of the domain are important, but also the topic, or rather the demand for the topic.
Buying drop domains is, first of all, the ability to find dropped domains and monitor those that are released. And then an assessment of the possible price for which the domain can be sold.

Buying domains at auctions

Making money at a domain auction is also possible if you know that you can sell for more than you buy. Purchasing domains at auctions requires sufficient funds, which can be hundreds or thousands of dollars.

Most of the interesting variations are already up for auction. Exchanges and domain stores offer many domain names; it is possible to buy a name and not for little money. Making money at an auction involves the risk of spending more on a domain than it might be worth. But the right name can sometimes be considered as a tool for saving money.

There are many domain auctions on the Internet, but you should choose only proven ones with a large number of reviews. Little-known auctions may turn out to be scams.

Here is an example of verified auctions:

auction.nic.ru - domain name auction.
reg.ru/domain/new/rereg - domains being released in auction format.

Carefully! Scam - auction of antique domains

Many are trying to find easy money on “antique domains”. Most often, such sites have many tempting offers without complex legal implications. If you have heard about good earnings on antique domains, then the whole truth about them can be found on the forums.

For the most part, making money on antique domains is a scam. Scammers primarily rely on the inexperience of newcomers who have decided to try their luck in a new job. The amount of losses usually amounts to 250-1000 rubles, for which a person is unlikely to run to court to sort it out. But thanks to such mistakes, charlatans make good money.

Cybersquatting

Cyberscotting is a way to make money by registering domains containing brand names and then selling them to the copyright holder or other interested parties.

The cybersquatter finds a company in advance, under which he borrows possible profitable combinations from the registrar, in order to then offer them to the owner. On the one hand, real income is expected, and on the other, legal troubles may arise. Russian legislation has an article for the illegal use of a registered trademark. So cybersquatting is a liability.

Any business has its pros and cons. Cybersquatting can bring huge profits if the domain name interests the buyer so much that he is willing to shell out any money. Cybersquatting also has disadvantages when the costs of maintaining registered elements exceed the income.

The risk is high, but in the history of cybersquatting companies, there are very few cases where owners have sued over the use of their patented mark. In reality, it is easier for the heads of concerns to buy a domain name from a cyberscotter than to get involved in a lawsuit. The fight against cybersquatting continues, and therefore legislation is being finalized to protect the companies being created.

If you decide to start cybersquatting and are wondering where to start? First, identify the cybersquatting target. But do not forget about responsibility before the law.

Typesquatting

Typesquatting is the registration of domain names that are similar in spelling to the addresses of popular sites, counting on the error of some users.

This type is used not only for domain resale, but also for advertising promotion. By registering domain names that are similar to well-known sites, but with a typo. Users end up on a fictitious website, where they see posts promoting a particular product. Currently, commercials bring in good income.

Even more interesting

Hi all! In this article, we’ll look at what making money on domains is, how much you can earn from it, and what the threshold for entering this business is.

Of all the ways to make easy money on the Internet, making money on domains is the easiest and fastest in terms of profitability. It includes buying and selling domain names. Nowadays, there are already quite a large number of people who earn good money on the Internet from these transactions.

About the importance and cost of domain names

You don't need too much technical knowledge and skills to register a good domain, just a little originality and good imagination to create a unique name for a domain that is not yet on the Internet. In addition, such a domain should not only have an original name, but also be popular among users.

Before the process of creating a domain, you need to conduct marketing research on the Internet and find out what and how popular it is now. After directly creating the domain, you need to put it up for sale on the Internet market.

Selling and buying domain names is one of the most successful solutions for making money on the Internet, which is equivalent to real estate transactions - investing in future profits. It will be surprising to you that a real good domain will cost the same as an apartment.

Why are domains profitable?

Domain spaces and territories on the Internet are comparable to plots of land that are put up for sale piece by piece. Domains in each territory have the same property as land plots - every day they decrease in number. Naturally, new zones and areas are being created, but domain names in old territories have a much higher cost.

For example, in the.com zone several years ago there were absolutely no free domains that had four-letter combinations in their names. Having such a .com domain was a so-called advantage, and their price on the secondary market went up a lot.

In general, in any case, if you register a domain today with a more or less beautiful and harmonious name, then tomorrow it will become more expensive. Let's consider the main reasons for such events:

if a given domain territory has run out of free space for registering new domains;
it is no longer possible to create the same domain in this zone;
More senior domains receive more loyalty;
if there was at least one site under your domain, then, in any case, its traffic will not be zero, and thus you can roughly calculate its profitability with the participation of parking (domain parking) or placing contextual advertising;
if under the roof of a domain there is a site or project with an already established target audience, then the cost of such a domain increases significantly.

Many people are mistaken that only the most beautiful and most harmonious domain names are sold. But that's not true. There have been numerous cases when domains with names like ************.com were sold - not the shortest option, and generally difficult to pronounce.

The most active Internet users almost always register several domains, often this number reaches several dozen. They act on the principle of “maybe it will come in handy,” and in the end they turn out to be right. Domains can be contributed to an affiliate business as an investment, a contribution, they can be given to friends and acquaintances as a gift, new projects can be opened on their platform, and they also sell well.

Even if the cost of one domain per year is about 10-15 dollars, and you have 20 such domains, then over 10 years you spend 3,000 dollars on maintaining them. If parking is properly placed on all of them, then in this case the income will already exceed the costs by an order of magnitude.

And if you are going to sell one of them for at least a few thousand dollars, then your super income will cover all the expenses, and you won’t have to do anything special.

Why are domains being bought up?

As you all already understand, websites and domains are one of the most popular products that are bought and sold without much effort. Some owners get rid of things they don’t need - unsuccessful projects, while other webmasters buy them back and make a profit from them.

But there are cases when a user bought a domain, created a small semblance of a website on it and conveniently forgot it due to his daily affairs, or decided to return to the unfinished business a little later. In this case, the domain registration may expire. But it will not disappear immediately and you will not be able to register it again.

The process of fading and disappearance of a domain name is labor-intensive and includes several stages, each subsequent one more complicated than the previous one.
First, the domain name parking step starts. Files are deleted from the domain. As a result, it turns out that all resources that are located on this domain cease to operate, and parking pages appear in their place. Thus, this whole picture appears before us as an ordinary catalog of links.

In the situation with forgotten or abandoned domains, there is the concept of “registration deferment”, which lasts 40 days. This occurs if the domain is not renewed before the end of its validity period. All the time during these 40 days the domain is on the commercial parking page. This page is temporary and shows the status of the domain name, namely that it has already expired. And all kinds of resources or messages that should relate to this domain cease to function.

The owner is notified of such a situation through an informative letter to the personal email under which the bottom domain name is registered. It states that he still has one last chance to renew his domain, and he must take advantage of it within 40 days. Otherwise, after this period has expired, the domain will be deleted from the database.

In such cases, experienced users organize a hunt for this kind of forgotten thing.

They are convinced that a domain at this level is the most profitable and will bring much more profit than they will spend on purchasing and promoting it. One of the main indicators of the site is the TIC - thematic citation index. Yandex assigns this indicator and it consists of the following components:

number of external links to this site;
proximity of sites on the subject that link to it;
authority, quality and reputation of these sites.

Everything is proportional here: the more links on the topic, the higher the TIC will be.
TIC is used to determine “its place in the sun” - the place where the site is located in Yandex or in its catalog. It is also the main characteristic and indicative elements in determining the economic profitability and potential in the future and authority in the present among the Russian-speaking population of the Internet. On Russian link exchanges, the price of a trade item is directly proportional to the number of TICs: the more there are, the higher the cost of the link will be. You can increase the TIC on your own or buy an already available domain with your own TIC.

The advantages of purchasing a domain with a TIC are the following:

you have the opportunity to quickly monetize the site from the very beginning of the domain’s existence;
even if the TIC is only 10, this number can be called a threshold, after which increasing this indicator on your own will not be so difficult and much faster;
the presence of this indicator allows you to take part in affiliate programs, exchange links and participate in the link trading system;
if you have a good TIC, then advertisers will come to you with orders to place their information on the page of your newly created project;
Also, the presence of a TIC frees you from the need to promote a site from scratch and increase this indicator, since in some areas the expansion process is quite expensive, since there is a lot of competition and high prices for links.

Many people believe that buying a domain is tantamount to speculation. Repurchase or resale of a domain name is like blackmail - bought at a wholesale price, sold at a price higher than the retail price. But even such frauds are beneficial to both parties to the purchase and sale.
But, despite the significant advantages of purchasing a vacant domain, it is necessary to take into account the presence of pitfalls:

there is a need to maintain the TIC at the level at which this indicator was when purchasing the domain name;
the main thing is not to fall into the hands of scammers and not get a “glued” TIC;
After transferring the domain, the previous owner will stop paying for the links that he used to build up the TIC and the new owner may be left with nothing.

How much can you earn from domains?

There are several ways to use domains to make money, and one of them is parking. If you have several domains and not all of them are used and functioning to their full potential, then it is better to give preference to parking rather than leaving the domain idle. This way, you can at least pay for its constant expenses without much effort: registration, renewal, hosting, and if you’re lucky, you can also receive a small additional income.

But not all domains will be the best option for parking. There are several ideal types of domain names for successful parking:

domain names must consist of keywords;
should be the names of generally accepted and frequently used phrases;
should be similar to the erroneous (typographical) name of known network resources.

Income from domain parking directly depends on the number of visitors. But in this case, you shouldn’t pay attention only to regular traffic; you can also take into account the number of domains.

Now let’s calculate the income from parking: statistics show that for 1000 unique user transitions, a domain owner can earn about $10. As we can see, the income is completely insignificant, but it’s better than nothing at all.
Domain owners can also replenish their wallets a little (and in many cases, make them rich) due to the mistakes of Internet users.

They may spell the name of a search engine such as Google or Yandex incorrectly, they may forget to put a period after www, they may make a mistake with the name of even the most famous Microsoft company. Domain owners take advantage of this incredible traffic and earn pretty decent money, since the cost of such domains can range from $15,000 to several million dollars.

If until recently you made money only from advertising, then most likely your income was equal to several dollars with a successfully created domain. But if you are seriously thinking about selling a domain name, then everything proportionally depends on its consonance and customer needs.

Also, you should not focus only on the domestic market, you also need to focus on foreign buyers, because in Runet, for example, the cost of one click on advertising from your domain varies from 2.5 to 5 cents, while the cost of this figure in European countries can reach 0.1-0.2 dollars. And it turns out that the average price of a domain is 3-5 thousand dollars. So don't sell yourself short!

You can also rent out your domain. If you are sure that your domain name is popular, catchy and original, then you can receive an average of 200 euros per month for its rental. But there are cases when a domain name sounds like “the best car” from French and brings its owner 150 euros per day; a Dutch domain brings a happy webmaster 15,000 euros per month.

Earning money from domains is not only profitable, but also belongs to the most democratic type, because even schoolchildren and retirees who have realized that the Internet is a great place to earn real money can do it.

Beginners simply cannot create a domain business. It requires some minor technical skills, plus a budget to purchase the first hundred domains, as well as a sales channel - forums where they post advertisements for searching domain names for various kinds of projects.

Today, at the request of our regular reader, we will consider one of the modern ways to make money on the Internet - making money on domains. After reading this article, you will learn what options there are for making money on domains, what cybersquatting, reselling, interception, and parking of domains are, why these methods of making money are interesting, what are their advantages and disadvantages, what risks does a person who wants to make money from selling domains take, and what does he may get as a result. Thus, firstly, you will increase your financial horizons, and secondly, you will draw conclusions whether making money on domains is interesting to you specifically.

What is a domain?

To begin with, just a little theory so that everyone understands what we are talking about.

Domain(or Domain name) - these are the letters and symbols that you type in the browser line to get to the site, we can say that this is the identifier of the site on the Internet..

A domain name consists of a unique identifier and a non-unique domain zone designation, which is written separated by a dot. There are international domain zones (for example, .com, .net, .info, etc.) and country-specific domain zones (.ru, .рф, .ua, etc.).

Absolutely anyone can register any unoccupied domain name for any desired period (further, if desired, they can extend this period). The exception is names in certain domain zones that require the provision of certain documents. To do this, you need to contact any domain registrar or reseller in the desired domain zone. Once a particular domain name is registered to one owner, no one else can take it. However, if the domain registration expires in the future and the owner does not renew it, the domain name will become vacant and will be put up for sale by the registrar.

The domain registration service is paid, but inexpensive. Its cost depends on the term for which the domain is paid for: the longer the term, the lower the cost per month or year of registration. On average, domain registration for a year costs 10-20 dollars, and in a number of domain zones it costs even less.

How to make money on domains?

Now let's talk about how you can make money on domains. In its financial essence, it is speculative earnings, carried out according to the principle “bought cheaper - sold more expensive.” However, at the same time, it has a number of unique features.

In particular, you must have good creativity, good instincts and understanding of the domain name market, be able to search for and find buyers for domains, and, of course, have .

To make money on domains using any of the methods that will be discussed below, the most important thing is to really understand the value and cost of each domain name, to be able to select those that can really be resold profitably.

History knows examples when global domain names, registered on time at their standard price, were resold, attention, for millions of dollars! And in RuNet - for hundreds of thousands of dollars!

Let's highlight several key areas for making money on domains:

Domaining– registration of domains for the purpose of resale.
Cybersquatting– registration of domains for a specific brand for the purpose of resale;
Domain Reselling– mediation between domain registrars and registrars;
Domain interception– tracking domains with expiration dates for the purpose of redemption and further resale;
Domain parking– earnings on empty domains until they are sold;
Domain rental– transfer of the domain name for management with the collection of rent.

Now let's look at all these ways to make money on domains in more detail.

Domaining (registration and sale of domains).

So, the simplest and most common option is to make money by selling domains by selling domain names for more than the cost of registering them.

To engage in domaining, you can either register domains from scratch or buy already registered ones in order to sell them at an even higher price. The most important thing in this way of earning money is to be able to see the potential in a specific domain name and not make mistakes. Because if the registered or purchased domain is not sold, then your activity in this direction will be unprofitable: you will incur expenses and will not receive income.

When choosing domains for resale, you should follow the following rules:

The shorter the domain name, the more expensive it can be sold.
An expensive domain name should contain popular words or their transliteration (for example, in the financial sector - finance, forex, invest, money, business, dengi, finansy, biznes, etc.). Moreover, for domains in international domain zones the English word will be more important, and for Russian-language zones - transliteration.
The more popular a domain zone, the more expensive domain names are.

The most relevant areas for domaining now are:

Business, investments;
Auto;
Real estate;
Tourism;
Construction;
Services.

You can buy and sell domains on special websites – domain auctions, as well as on popular webmaster forums.

One of the options for making money on the Internet is a domain business. The investment in purchasing domain names can provide excellent returns. The number of sites increases every year. At the same time, any owner wants to have a beautiful and memorable name. The demand on the domain market is very high, and there are not many good offers. Where there is demand, you can always make money. How to do it?

Earn money on the Internet: selling domains

Some domain names are worth millions of dollars. Company owners are willing to spend a lot of money to purchase a suitable domain. Use this to generate your own income.

There are primary and secondary domain markets. The bulk of the domain name investor's (domainer) profit comes from sales on the primary market. Here the final buyer (end-user) is the future owner of the site. Sales on the secondary market are made between temporary buyers. A domain name can be resold several times until one of the investors decides to enter the primary market with it.

You can build your earnings on domains by working on the primary or secondary market. By the way, on the secondary market it is preferable to buy domain names from other investors. Sales are best done on the primary market. This way you can earn more.

Rules for organizing a domain business

Domain investors and end buyers are not the only participants in the market. There are also cybersquatters - people who register domains of well-known companies that, for some reason, are in the public domain. Cybersquatters offer to purchase the resulting domains to the companies that previously owned them or to their competitors. The manager receives an offer to buy the domain.

The company can pay for the domain name or go to court. As a rule, litigation on such issues lasts a long time. It is often more profitable for company owners to pay money for a domain than to pay lawyers.

In order to make good money selling domains, you must follow a number of rules.

1. Before purchasing domains, you need to correctly assess their significance and value on the market. Domain names in the ru and com zones are more popular. Other areas look less attractive, so you carry risks when working with them.

2. Don't buy cheap domains. The more expensive a domain name is, the higher the chances of it being resold. Evaluate the quality of a domain using special services before making a deal.

3. It’s rare to make money by buying available domains and then selling them. There are few valuable domains in the public domain. To make money selling domains, you need to use the secondary market, where you can buy in-demand domain names for the purpose of reselling them.

Investing in domains can be long-term. You must be prepared to defer your income. The domain business is designed for the future. For beginners, it will serve as an additional source of income.