Pao pennant about the company. Vympel-Communications
VimpelCom is a holding company that has become an innovator in the field of cellular communications in the country. This is the first Russian company to be listed on the New York Stock Exchange, which later became part of VEON, one of the world leaders in mobile telecommunications.
Basic information about Vympel Communications
| Organizational and legal form | Public joint stock company |
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| Participants of PJSC (founders according to the Unified State Register of Legal Entities) |
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| Management |
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| Company structure in the Russian Federation |
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| Main product of the company | The company provides its communication services to the population under the BEELINE brand name. Included in the Big Four - the top largest operators in the Russian Federation (MTS, Megafon, Beeline, TELE 2) |
| Revenue of JSC Vimpel-Communications based on the results of 2016 (according to financial statements) | 272.4 billion rubles |
| Number of employees | over 23,000 people (as of the end of 2016, the number of employees was 23,602 people) |
| Official website of the company | |
| Main office | Moscow, st. Eighth of March, 10, p. 144 |
| Russian market coverage | 23% at the end of 2016 |
| Number of subscribers | 57 million users |
History of VimpelCom
Stages of company development:
- 1992 - Start of operation of the experimental network of the AMPS standard. Year of foundation of the company and registration of JSC VimpelCom.
- 1994 - official sales of the company's product under the Beeline brand begin (2,000 subscribers as of July 28)
- 1996 - registration of the Company in the register of the New York Stock Exchange (50,000 subscribers at the end of the year)
- 1997 - obtaining a GSM license. The appearance of the first roaming contracts.
- 1998 - contract with Telenor - the Norwegian company buys out 25% + 1 share of the Vimpel-Communications company. Development of strategic partnership.
- 2001 - Alfa Group becomes a shareholder of the company. The Beeline network has 2 million users as of December (including regions).
- 2002 - VimpelCom, together with Ericsson, were the first in the country to release a service for transmitting MMS (graphic messages). More than 5 million subscribers.
- 2004 - 66 Beeline service regions. "Vympel-Communications" is the leader in coverage of the country's territory.
Launch of the EDGE platform (first launch into commercial use).
- 2005 - formation of a new record of active subscribers to monitor the user base. Providing a Mobile Mail service that provides users with access to corporate email through the use of a mobile phone.
- 2006 - entry into foreign markets and expansion of influence in neighboring countries - Georgia, Armenia, Ukraine, etc. Introduction of an additional tariff for migrant workers in order to provide users with communications with CIS countries.
In 2006, a unique tariff plan for people with hearing impairments (Communication) was launched.
- 2007 - opening of the first flagship center in Moscow. Entering the Georgian market under the Beeline brand, opening sales offices.
- 2008 - merger with Golden Telecom - creation of a single operator in the Russian Federation and CIS countries.
- 2009 - launch of the first 3G facilities in Moscow.
- 2010 - a key event in the history of the company - the merger with Kyivstar - the largest mobile operator in Ukraine. The merged company is named VimpelCom LTD. Holding registration is in Bermuda, head office is the Netherlands.
Distribution of the authorized capital of the merged company: 38.46% - Altimo (Alfa group); 38.84% - Telenor; 22.7% - in free float (listing on the New York Stock Exchange).
According to Interfax, VimpelCom LTD is a holding company present in 13 countries around the world, the number of users is 207 million subscribers (based on the results of 2016). The main product is voice communications, data services, broadband Internet, digital and data services.
In March 2017, rebranding was carried out, VimpelCom Ltd was renamed VEON (this did not affect the Russian division of VimpelCom)
- 2012 - having purchased an additional 0.1% of shares, Vympel-Communications Company becomes the owner of 50% of the shares of the Euroset network (the remaining 50% belongs to Megafon).
Receiving an award for additional services of multiservice operators in the field of home digital television.
- 2017 - termination of cooperation with Megafon within the Euroset. Megafon is buying out 50% of the existing shares of VimpelCom in exchange for 2,100 Euroset stores (Euroset retains the status of an autonomous operating company).
VimpelCom in numbers
- Market share - about 23% of the cellular services market (Big Four Russian operators).
- 57 million subscribers in the Russian Federation.
- 5 years with the possibility of extension - the validity period of the agreement concluded by VimpelCom with Huawei and Nokia. The main component of the agreement is the transfer of Vympel Communications networks to outsourcing. The holding's partners will manage the network, optimize processes, and maintain equipment. The transition to the new model will take place during 2017, depending on the region.
Note. Beeline is the only cellular operator operating on the Commander Islands in the Bering Sea.
Main product of the company
The main product presented by Vympel Communications is mobile telecommunications under the Beeline brand:
- mobile communications for individuals and corporate clients;
- Mobile Internet;
- home Internet and TV;
- sales of equipment: sale of phones, laptops, etc.
In July 2017, a new communication platform VEON was launched in Russia - a new messenger with the ability to be used by clients regardless of the cellular data operator (free for Beeline users).
Since 2010, VimpelCom has also offered franchises for the development of its own cellular communication stores.
Key performance indicators of PJSC "Vympel-Communications"
The company's reporting is provided in the public domain within the framework of compliance with the current legislation of the Russian Federation.
| Financial indicator | Based on the results of 2016 | Based on the results of 2015 | % change |
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| Revenue (in billion rubles) | |||
| Profit from sales (in billion rubles) | |||
| Net profit (in billion rubles) | |||
| Retained earnings (in billion rubles) | |||
| Fixed assets of the company (in billion rubles) | |||
| Accounts receivable (in billion rubles) | |||
| Accounts payable (in billion rubles) |
Note. PJSC accounting is carried out in a specialized ERP system ORACLE E-Business Suite. Registers are generated automatically, information is stored electronically (data can be printed at the request of interested parties and regulatory authorities).
Return on sales = Net profit / revenue = 19.8 billion / 272.4 billion = 0.07 (7%)
As a result of the mergers, VimpelCom PJSC is now a subsidiary of VEON. The main co-owners are LetterOne (founders: Mikhail Fridman, German Khan, Alexey Kuzmichev (47.9%) and Telenor (19.7%).
Exchange
Some shares of VEON Corporation are listed on the Nasdag stock exchange.
VEON stock price $4.09 (as of 07/31/2017) - drop by 0.04 (0.97%)
Source - Nasdaq
Personnel policy
To ensure continuous professional development of VimpelCom employees, there is a Corporate University, which conducts trainings, online courses and other methods of personnel training.
In addition, VimpelCom is implementing a program to attract students for specialized internships and training.
Social guarantees: voluntary health insurance, business mobile communications, discounts on services of third-party operators, social benefits.
The Give Hope charity foundation has been operating since 2011. The fund is intended to provide assistance to the holding's personnel who find themselves in difficult life situations (payments for treatment, etc.). Contributions to the Fund are voluntary.
Charity
VimpelCom provides support to many charitable foundations through the provision of mobile communications and the Internet. In addition, to increase the flow of donations, Beeline is developing special mobile services (for more than 80 charitable foundations, including Podari Zhizn, Rusfond, Children's Hearts, Vera).
In 2013, a new service was launched for users - M-charity, which allows subscribers to make monthly donations from their mobile account directly to the Funds.
The main areas of social investment: adaptation of people with hearing disabilities, providing support to the Lisa Alert group, which searches for missing people, volunteer activities.
Many people today are annoyed by any advertising: frontal commercial, image, variously veiled, etc. In modern conditions the call: “Buy! This is a great offer! " - is perceived almost with hostility, even if the product is wonderful. Experts believe that this is all due to information fatigue syndrome and the rejection of advertising imperatives by our consciousness. People today trust more in the quality of a product or service that they learned about by chance. And they are also impressed by anti-advertising and self-criticism. It was this feature of consumer psychology that attracted the attention of marketers from one of the leading Russian mobile operators, Vympel Communications.
Lately, many people's mobile phones have been ringing. Judging by the number, they are made by employees of the Vympel Communications company. For what purpose, why are they calling? This is the first question that a subscriber has. So, let's figure it out.
What is Vympel Communications?
The Russian telecommunications company VimpelCom has been part of the international VimpelCom group since 2009. It provides geographic coverage with various types of communications both in Russia and in many countries around the world with a total population of approximately 740 million people. Vympel Communications provides the following types of services:
- cellular and fixed-line communication services;
- provision of high-speed wired and wireless Internet access;
- provision of IP television - this service can be used by both individuals and legal entities.
The company has its headquarters in Moscow and provides services under the Beeline brand.
Calls after calls
So, law-abiding citizens who pay on time for the services of a telecommunications operator are from time to time distracted from their business by friendly, polite telephone conversations about nothing with the employees of this company.
Reasons for calls
Among the reasons why VimpelCom employees periodically call subscribers are the following:
- debt reporting;
- questions about the quality of services;
- survey, etc.
Most of all, subscribers are dissatisfied and annoyed by calls regarding the repayment of debts, which in fact do not exist, as well as endless special offers and surveys to improve the quality of services, which are inappropriate in the current situation.
Complaints about strange calls
Many subscribers began to actively express concern and dissatisfaction with these calls, they themselves began to call the company, but when the subscriber at the other end of the line tries to pick up the phone, a failure often occurs... Therefore, people, willy-nilly, have the opinion that things are not going well at the company ok, therefore - the logical conclusion suggests itself - operators solve the problem through fake calls, which are successfully recorded in the outgoing log, and then go to the report to improve the indicators.
In fact, “analysts” from among the users continue to think, apparently no one at Beeline is studying the situation, which indicates an annual decrease in the number of subscribers wishing to cooperate with the Vympel-Communications company.
The company spares no expense on active advertising of tariffs to promote the brand, while not all potential Beeline clients understand that this is just a carefully planned marketing ploy - a kind of mousetrap with “free cheese”. Yes, the fees for services are low, but their quality leaves much to be desired.
But seriously, lately Beeline subscribers have been really complaining about poor communication, namely the inability to get through to the phones of other operators, which significantly complicates the work of many organizations whose employees must be in touch with partners. It turns out that such “service” affects the quality of sales. Attempts to prove something to managers end with the answer that the services are provided with high quality and correctly.
From all of the above, the conclusion suggests itself: rather than spending fabulous sums on advertising services that are not of entirely acceptable quality, as well as on annoying “empty calls”, the company’s management should pay attention to solving internal problems, training employees to effectively work with clients and providing really high quality services.
2015
Total service revenue from the provision of services at the end of 2015 decreased by 4% year-on-year, to 67.8 billion rubles as a result of a decrease in service revenue in the fixed segment. At the same time, service revenue in the mobile segment increased slightly year-on-year, reaching RUB 56.5 billion due to a 16% year-on-year increase in mobile data revenue to RUB 12.3 billion, and growth in revenue from interconnection. The growth in revenue from mobile data transmission is explained by the active promotion of package offers and traffic growth. However, this growth is partially offset by decreased revenue from voice services and roaming, due to a decrease in the average cost per minute due to the transition of the Company's existing customers to current tariff plans.
Service revenue in the fixed segment decreased by 21% year-on-year, to RUB 11.3 billion, as a result of a reduction in low-margin traffic, as well as a decrease in revenue in the B2B segment due to slower macroeconomic growth.
Communications infrastructure
Information Technology
Data centers
Experience in optimizing IT infrastructure costs
Approaches to cost optimization Beeline
- Outsourcing criteria: finances and impact on revenue
- Correctly calculate the budget and determine optimization goals (amount of desired savings and risk ratio)
- Outsourcing of work outside the production chain and without direct impact on revenue and profit.
- Monitoring and analysis of resource use
- Estimation of resource costs in terms of CAPEX/OPEX
User equipment
- Development of remote work and BYOD
- Data protection
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Statistics and invoice Outsource IT services
Simplification of IT infrastructure
Simplification of IT infrastructure
Optimizing the IT landscape of user equipment
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Story
2017
More than half of VimpelCom employees began working remotely
After a quarrel with the landlord, Beeline moves to the Bolshevik factory
Telecommunications operator VimpelCom (part of the Veon group, Beeline trademark) has agreed with the investment company O1 Properties to lease office space in the Bolshevik cultural and business complex owned by the group. As stated in the joint message of the parties, the lease agreement is 17 thousand sq. m. m of area will be concluded for seven years. Financial terms of the deal are not disclosed.
The Bolshevik complex is located in Moscow on Leningradsky Prospekt. The complex began its history at the end of the 19th century, when the A. Siu and Co. confectionery factory was built on these areas. During Soviet times, the factory was nationalized and renamed Bolshevik.
Preparing for the launch of 5G
VimpelCom will sell 13 thousand towers to Russian Towers
The operator VimpelCom has reached an agreement with the infrastructure company Russian towers"on the sale of 13 thousand telecom towers to it for the amount of $700 million. The transaction will be completed in the second quarter of 2017.
The tender for the sale of the asset was announced at the end of 2015. The bidding process dragged on because, according to the publication, VimpelCom planned to receive $1 billion for the towers, but the proposals received were about half of this amount, and the cost of the asset was revised. All of the company’s towers will be allocated to the provider’s subsidiary, National Tower Company JSC. By selling the towers, VimpelCom intends to maximize monetary benefits and find new reliable partners.
2016: Tele2 and VimpelCom will combine networks in 27 regions
The partnership between VimpelCom and Tele2 does not apply to Moscow and the region, in addition, it does not include the 450 MHz frequencies owned by Tele2 - until it builds a commercial network on them.
The purpose of the agreement is to reduce operating and capital costs of both companies: from now on they will share the costs of maintaining and upgrading the network. How significant the savings might be is not specified in the agreement.
2015: Plan to cut thousands of employees
Telecommunications operator VimpelCom (Beeline trademark) announced a large-scale staff reduction plan. About this in an interview with the TV channel “ Russia-24,” said the general director of the operator Slobodin Mikhail.
Slobodin did not name the exact number of people who will be subject to layoffs. But, according to him, there will be “tens of percent.” In total, VimpelCom employs 27 thousand employees, that is, several thousand people will remain without work.
Slobodin emphasized that the cuts will not affect people who interact directly with customers: in particular, employees of call centers and mono-brand networks.
Reductions will take place in the management sphere: people who, to one degree or another, participate in decision-making, including at the level of branches and regional departments, will be fired. The number of regional departments will also be reduced.
At the same time, VimpelCom announced that it was uniting a number of its macro-regions: the Volga and Ural macro-regions will be united into the Volga-Ural region (it will have 18 regional branches), and the Siberian and Far Eastern - into the Vostok macro-region (which will unite 15 regions).
2013: Beeline creates a special department for digital communications with clients
A special division for digital communications with clients is being created at VimpelCom, the company’s executive vice president for mass market development said in November 2013 Alexander Popovsky.
He explained to TAdviser that the new division will deal with everything related to interaction with customers online, including a self-service system (customer personal accounts) and an online store. In addition, this area includes all contacts with clients through SMS and USSD commands.
Alexander Popovsky explains the need to create such a division by the fact that now digital interaction with clients in the company is fragmented, related tasks are distributed among several departments, while for the client it is a single system. The creation of a separate division should provide a holistic approach to this area.
In the near future, the number of staff in this division will be about 50-60 people, and subsequently it is planned to transfer employees who physically serve clients on social networks, etc., and then the number of staff will be even higher, says Popovsky. Who will become the head of the new division has not yet been determined.
Speaking about the current level of Beeline’s digital interaction with customers, the company’s executive vice president for mass market development notes that in the summer of 2013 the operator launched a new version of its personal account, which fully meets modern requirements in terms of usability and convenience, which is gaining great popularity.
Compared to the previous version of the personal account, the number of users of the new version has increased significantly, he notes. The number of regular users of the system, according to Alexander Popovsky, as of November 2013 is about 2 million.
The Beeline representative also notes that this is beneficial for the operator itself - from the point of view of reducing service costs, and from the point of view of convenience for the client: “for example, there are often some psychological barriers associated with communicating by phone or in a communication salon , in addition, it takes more time, and in your personal account you can easily see what services are connected, where the money is spent, and more,” notes Popovsky.
2010: Vimpelcom Ltd buys out shares of Vimpel Communications
The company operates in all regions of Russia and CIS countries ( Kazakhstan , Ukraine, Tajikistan, Uzbekistan, Georgia and Armenia), providing cellular services ( GSM and UMTS) and fixed line, wired (FTTB) and wireless ( WiFi) high-speed Internet access, IPTV, as well as corporate services (Beeline Business). It operates in Vietnam and Cambodia.
At this time, VimpelCom Group of Companies separated three geographical business units - “ Russia", "CIS", "International Business". . The Rossiya business unit has been developing since July 1, 2008 as an integrated telecommunications business, including mobile and fixed-line operations.
2009
Acquisition of a 78% stake in the mobile operator Miliccom Lao in Laos for $66 million
On September 17, 2009, VimpelCom announced the acquisition of a 78% stake in the Laotian mobile operator Miliccom Lao. The seller of 74% of the shares was the international investment company Millicom International Cellular (registered in Luxembourg, owned by Swedish investors). Another 4% of shares were purchased from the Dutch offshore Cameroon Holdings (a local partner of Millicom). The total amount of the transaction was $66 million, the remaining 22% of the shares belonged to the government of the People's Democratic Republic of Laos.
Millicom Lao operates in the GSM 900/1800 standard under the Tigo brand and serves 275 thousand subscribers. According to the Rustelecom agency, the company is the third largest operator in the country with a share of 15%.
In the summer of 2009, Millicom Corporation decided to divest its assets in Southeast Asia. Previously, the Cambodian operator MobiTel was sold (66% of the operator’s shares were bought by Millicom’s local partner, Royal Group, for $346 million), and the sale of the operator Celtel Lanka from Sri Lanka is next in line. For VimpelCom, Laos has become the third country of presence in Southeast Asia: this year the Russian company launched its networks in Vietnam and Cambodia. Thus, VimpelCom has now completely covered the territory of the former colony of France - Indochina.
The EBITDA indicator of the acquired company is $13.6 million, the entire company was valued at $102 million upon purchase - that is, 7.5 EBITDA indicators.
Finally, Bryukvin notes, VimpelCom’s debt now amounts to 250 billion rubles, and it is better for the company to direct funds not to expensive acquisitions, but to debt reduction.
Start of sales of services under the Beeline brand in Cambodia
On May 4, 2009, sales of Beeline officially started (90% of the shares of SOTELCO LTD. were acquired) in Cambodia. Beeline subscribers in Cambodia are about 50 thousand residents of this country. Beeline's first product in Cambodia was the "Boom" tariff plan. This is a unique offer for the local market; the key advantage of the tariff is the low cost of calls to mobile numbers and to other countries. Along with the tariff plan, Cambodian residents received the opportunity to use additional “Living Zero” services, SMS, MMS, GPRS Internet and basic services - conference calls, caller ID, call forwarding. Official website of BeeLine in Cambodia: www.beeline.com.kh.
2008
Start of sales of phones under the Beeline brand
In December 2008, branded 3G economy class phones were launched for sale (manufactured to order by the company Huawei). Sales started in the Far Eastern region and will develop as 3G networks develop.
Launch of 3G network in Uzbekistan
Transfer of corporate business under a single brand "Beeline Business"
On September 1, 2008, Beeline launched commercial operation of “third generation” (3G) networks in St. Petersburg, Nizhny Novgorod, Samara and Chelyabinsk.
The licenses of the VimpelCom group of companies cover territories with a total population of about 340 million people. According to J"son & Partners VimpelCom is the world leader in the number of roaming partners and by the number of roaming countries.
56.5 million subscribers
- 56.575 million subscribers:
- Russia- 44.259 million
- Moscow- 8.667 million
- Kazakhstan- 5.438 million
- Ukraine- 2.365 million
- Uzbekistan - 3.015 million
- Tajikistan - 0.496 million
- Armenia - 0.814 million
- Georgia - 0.185 million
- Russia- 44.259 million
Start of provision of communication services in Cambodia
On May 18, 2009, VimpelCom officially announced the start of providing mobile communication services in Cambodia under the Beeline brand through the acquired company Sotelco LTD.
2007
Purchase of 100% shares of the operator Golden Telecom
On December 21, 2007, the purchase by VimpelCom of 100% of the operator’s shares was officially announced Golden Telecom for 4.3 billion dollars.
Termination of services in the D-AMPS standard
On the night of November 16-17, 2007, VimpelCom, due to the expiration of its license, stopped providing services in the D-AMPS standard. All subscribers have been transferred to the GSM standard.
Launch of GSM-1800 services in the Jewish Autonomous Region, Koryak Autonomous Okrug and Magadan Region
Since July 2007 - GSM-1800 in the Jewish Autonomous Region, Koryak Autonomous Okrug and Magadan Region.
Subscriber base in Kazakhstan 4 million people
As of February 7, 2007, the subscriber base " KaR-Tel"reached 4 million people. Until July 2007 LLP KaR-Tel» also provided services under the K-Mobile and Excess brands.
Launch of a 3.5G network in Tajikistan, 100 thousand subscribers in the country
In March 2007, VimpelCom launched a 3.5G network (HSDPA) into commercial operation in Tajikistan.
As of the end of January 2007, the number of Beeline subscribers in Tajikistan reached 100 thousand
901 thousand subscribers in Uzbekistan
Beeline subscriber base in Uzbekistan by the beginning of February 2007 it amounted to 901 thousand subscribers.
2006
Failure to obtain a license in Moldova
In the fall of 2006, the National Regulatory Agency for Telecommunications and Informatics (NARTI) of Moldova announced a competition for the country's third license in the GSM standard. VimpelCom together with companies Eventis Mobile and Uniton-Prim also took part in the competition. The competition took place in two stages. VimpelCom and Eventis Mobile advanced to the second stage of the competition. On December 26, 2006, the winner of the competition was announced. It was the Moldovan-Cypriot company Eventis Mobile. VimpelCom lost the competition. In the explanation for the refusal of the operator’s proposal, it was said that it “poorly takes into account the specifics of the local market.”
Purchase of mobile operator "Armentel" from the Greeks
On November 16, 2006, the transaction was completed to acquire 90% of the shares of the cellular and fixed communications operator ArmenTel CJSC from the Greek telecommunications company Hellenic Telecommunications Organization SA ( ArmenTel) for €341.9 million. In addition, “ VimpelCom» assumed the debt obligations of ArmenTel in the amount of €40 million. Subsequently, the remaining 10% of ArmenTel shares were also purchased from the government Armenia. ArmenTel owns licenses to provide communication services in standards GSM-900 And CDMA. The company's subscriber base includes 600 thousand landline subscribers and 400 thousand subscribers cellular communication standard GSM. Besides, ArmenTel is a monopolist in the Internet access market Armenia. .
In 2008, the name of the ArmenTel cellular network was changed to Beeline, while the name of the legal entity remained the same.
Negotiations on the purchase of a mobile operator in Kyrgyzstan
At the end of October 2006, information appeared in the press that VimpelCom was negotiating the purchase of the largest cellular operator in Kyrgyzstan - Sky Mobile. The transaction amount may range from 400 to 500 million dollars. At the same time, Sky Mobile itself in the summer of 2006 received all the assets of the largest mobile operator in Kyrgyzstan at that time - the Bitel company ( Bitel). The progress of the deal for " VimpelCom" is complicated by the fact that the right to own Bitel is being disputed by other Russian companies - Rezervspetsmet and MTS.
Sponsorship of pop star Madonna's concert in Moscow
In 2006, VimpelCom became a sponsor of Madonna's concert in Moscow, which took place on September 12, 2006 at the Moscow stadium in Luzhniki, as part of the world Confessions Tour. VimpelCom has entered into an agreement with Warner Music to use the image of the pop star in its advertising, as well as the exclusive right to sell the singer’s mobile content for a period of five months.
Start of providing services under the Beeline brand in Uzbekistan
September 12, 2006 Uzbek " Unitel» began to provide services under the Beeline brand.
Launch of cellular communication services in Tajikistan under the Beeline brand
On September 11, 2006, the company This way» began providing cellular communication services in Tajikistan under the Beeline brand.
Purchase of 51% shares of mobile operator Mobitel in Georgia
On July 12, 2006, VimpelCom announced the acquisition of 51% of the company's shares for $12.6 million Mobitel, a mobile operator in Georgia owned by GMC Group. VimpelCom also acquired an option from GMC Group to purchase the remaining 49% of the shares. Then Mobitel signed a contract with the company Alcatel for the construction of a new communication network. As part of this project, a new network will be deployed throughout Georgia GSM/GPRS/EDGE, ready for the introduction of third generation services (3G).
In December 2006, VimpelCom began technical operation of the network Mobitel in Georgia. The capacity of the launched network is designed for 300 thousand subscribers with the possibility of expansion to 1 million subscribers. On March 15, 2007, the network was launched into commercial operation. At the first stage, VimpelCom services became available in Tbilisi and Rustavi, however, by the end of 2007 the company planned to provide coverage in all regional centers, and by the end of 2008, according to the license, it should cover the whole of Georgia.
Launch of the Beeline brand in Ukraine, subscriber base of 2.8 million subscribers
On April 11, 2006, the official launch of the Beeline brand took place, under which VimpelCom began providing mobile communication services to Ukraine. As of August 2007, the subscriber base of the Beeline operator in Ukraine amounted to more than 2.8 million subscribers.
Purchase of 100% of the mobile operator "Buztel" in Uzbekistan
2005
Purchase of 60% shares of the Tajik mobile operator Tacom for $12 million
On December 29, 2005, VimpelCom announced the acquisition of 60% of the shares of LLC " This way» (Tacom), a cellular operator in Tajikistan. " This way» holds licenses to provide cellular communication services in the territory of Tajikistan in the GSM-900/1800, UMTS, CDMA-450 and AMPS standards, as well as services in the field of IP telephony.
Purchase of 100% of Ukrainian Radio Systems for $231 million
On November 11, 2005, VimpelCom signed an agreement to purchase 100% of CJSC Ukrainian radio systems" The transaction amount was $231 million. Norwegian shareholder “ VimpelCom", company Telenor, did not approve the deal. Telenor planned to enter the market Ukraine through another cellular operator - " Kyivstar", because Telenor“We owned a controlling stake in this company. The Norwegian side filed several lawsuits alleging the illegality of the purchase.” Ukrainian radio systems“, however, they were all not satisfied.
Rebranding
On April 4, 2005, a radical rebranding of the company was carried out, which was recognized by experts as extremely successful. The development of the new brand was carried out by the British agency Wolff Olins, which designed the album covers of the English music group The Beatles. It is believed that the brand change led to an increase in VimpelCom's income. In 2006, the same agency carried out rebranding of telecommunications companies AFK Sistema, including the main competitor of VimpelCom - the cellular operator " MTS ».
2004
Purchase of the second largest mobile operator in Kazakhstan for $425 million from the family of President Nazarbayev
Leadership in launching EDGE technology
In August 2004, Bee Line GSM was the first Russian cellular GSM-tests operators and then launches them (December) Vologda region EDGE technology.
2003: Alexander Izosimov was appointed general director, Joe Lunder - chairman of the board of directors
In October 2003, he became the General Director of OJSC VimpelCom Alexander Izosimov. Joe Lunder has been appointed Chairman of the Board of Directors.
2002: Leadership in launching MMS technology in Russia
In May 2002 - in the Bee Line GSM network for the first time in Russia MMS technology is launched.
2001
The first GPRS network in Russia
In June 2001, VimpelCom was the first among Russian companies to launch a full-scale GPRS network into pilot commercial operation.
Alfa-Eco is among the shareholders, Joe Lunder replaces Dmitry Zimin at the head of the company
1998: Telenor acquires 25% + 1 share of VimpelCom
In October 1998, the development of the mass market began: the “Bi+” service package was released, designed for the widest range of consumers. For the first time in Moscow, a prepaid payment system using payment cards was offered.
Requisites
INN: 7713076301 OKPO or others: 17337364 OGRN 1027700166636 dated 08/28/2002; Internal Revenue Service of the Russian Federation for Moscow. Bank details: account number 40702810438000121008, Moscow Bank SB RF, cor. account 30101810600000000342, BIC 044525342.
Operator companies Vympel-Communications
Briefly about Beeline
OJSC VimpelCom is part of the VimpelCom Ltd group of companies, which is one of the world's largest groups of operators and includes companies operating in Russia, Ukraine, Kazakhstan, Uzbekistan, Tajikistan, Armenia, Georgia, Kyrgyzstan, Vietnam, Cambodia , Laos, Algeria, Bangladesh, Pakistan, Burundi, Zimbabwe, Namibia, Central African Republic, Italy and has an indirect equity interest in Globalive Wireless Canada "Wind Mobile".
VimpelCom has operations throughout the world covering a population of approximately 843 million people. The company provides services under the brands Beeline, Kyivstar, djuice, Wind, Infostrada, Mobilink, Leo, Banglalink, Telecel and Djezzy.
OJSC VimpelCom offers integrated services of mobile and fixed telephony, international and long-distance communications, data transmission, telematic communication services, Internet access based on wireless and wired solutions, including fiber optic access technologies, WiFi and third generation networks. VimpelCom's clients and partners include individuals, small, medium and large enterprises, transnational corporations, and telecom operators.
Services are provided under the Beeline trademark. This is one of the most famous brands in Russia and the CIS countries. Since 2005, Beeline has remained one of the leaders in the ranking of the most valuable Russian brands according to the authoritative international organization Interbrand Group. The well-known research agency Millward Brown Optimor included Beeline in the prestigious list of the hundred most valuable brands in the world with a value of $8.16 billion. Also, the Beeline brand was recognized as one of the twelve most valuable global brands in the telecommunications market in the Brandz rating.
On February 29, 2008, VimpelCom completed the acquisition of 100 shares of Golden Telecom, one of the leading providers of integrated telecommunications services and broadband Internet access in the largest population centers in Russia and other CIS countries. In September 2008, VimpelCom began providing a wide range of services on the Russian market for corporate users under the single brand Beeline Business.
In October 2008, OJSC VimpelCom acquired 49.9 shares of Euroset, the largest cellular retailer in Russia and the CIS countries.
OJSC VimpelCom was the first Russian company listed on the New York Stock Exchange NYSE, shares were quoted under the symbol VIP. After the formation of the holding company VimpelCom Ltd. in April 2010, which consolidated the shares of VimpelCom OJSC and Kyivstar, the VIP symbol was re-registered to VimpelCom
Ministry of Education and Science of the Russian Federation
National Research
Tomsk Polytechnic University
Faculty of Humanities
Department of Cultural Studies and Social Communication
Course work
"Organization management systems
using the example of Beeline CO
Tomsk – 2010
Introduction………………………………………………………………………………..….3
Chapter 1 General characteristics of the organization, products……………4
Chapter 2 Mission and tree of goals of the organization……………………..….11
Chapter 3 Financial indicators…………………………………..….14
Chapter 4 Analysis of the organization’s environment…………………………….…….19
Chapter 5 Organizational structure……………………………..…..26
Chapter 6 Control mechanism……………………………………………………29
Chapter 7 Risk Analysis…………………………………………….…35
Chapter 8 Improving the organization’s management system…….36
Conclusion……………………………………………………….….38
List of references………………………………….39
Application
Introduction
This work is devoted to a comprehensive analysis of the activities of the telecommunications operator VimpelCom and its Beeline trademark.
The telecommunications environment appeared in Russia in the early 90s.
In 1991, 500 Russians became owners of the devices. By the beginning of 1996, there were already more than 200,000 mobile phone owners in Russia. Thus, over five years, the Russian cellular communications market has grown more than 400 times. As competition grew, the quantity and quality of radiotelephone services constantly increased and, as a result, a downward trend in prices, pleasing to the consumer’s heart and inevitable for all cellular operators, emerged.
Today, it’s not even surprising that buying a cell phone is sometimes cheaper than installing a regular one somewhere in the country. Many cellular operators have appeared, which pose considerable competition to each other. The largest operators in Russia are VimpelCom, MTS, Megafon.
Purpose of the study– The purpose of the research of the course work based on the materials of OJSC VimpelCom is to study the organization’s management system using the example of the Beeline CO.
Research objectives Let’s formulate according to the set goal:
- Consider the general characteristics of the organization and its services.
- Formulate the mission and build a “tree of goals” of the organization.
- Analysis of the organization's environment: consumers and competitors.
- SWOT analysis of the organization.
- Consideration of organizational structure.
Chapter 1
General characteristics of the organization.
Today, a “rare” person living in Russia has not heard or seen a Beeline advertisement.
Beeline (English bee line, bee, line) is the first digital cellular network in Russia. Its commercial operation began in Moscow in June 1994. The creation of the all-Russian cellular radiotelephone network "Beeline" was started by the operator company "VimpelCom".
Vympel Communications is the leading integrated telecommunications operator in Russia, the second largest cellular operator in the CIS, providing services under the Beeline brand. Headquarters - in Moscow.
Beeline logo until 2005. New logo since 2005
1. History of the company.
The history of the company began in 1991 with the organization of a group of technical experts led by Dmitry Zimin. JSC VimpelCom was officially registered on September 15, 1992.
In June 1992, a switch and base station were installed on the Foreign Ministry building in Moscow, and Russia's first experimental network of the AMPS standard with a capacity of 200 subscribers began operation.
On January 11, 1993, VimpelCom received a license to create and operate a cellular network of the AMPS standard in Moscow. By the fall of 1993, the number of base stations in the network increased to five, and the number of subscribers to 400 people.
In the summer of 1993, it was decided to create a trademark
Beeline. On August 6, 1993, the first advertisement using this trademark appeared on the streets of Moscow.
On June 1-2, 1994, the system acceptance certificate for operation of a new network for 10,000 subscribers was signed. The official start of commercial activities under the Beeline brand.
November 15, 1996 - VimpelCom was officially listed on the New York Stock Exchange. VimpelCom became the first Russian company to be listed on the NYSE after a 90-year hiatus.
OJSC Vympel-Communications - what is it and why do they call
VimpelCom shares in the form of American Depository Receipts (ADR) of the 3rd, highest level are placed on the stock exchange under the VIP symbol.
In June 1997, the first GSM-1800 network in Russia was launched under the Beeline brand.
On July 5, 1999, for the first time in Russia, the dual-band GSM-900/1800 network was launched into commercial operation.
October 18, 1999 - a new stage in the development of the mass market: the launch of the “box”. For the first time in the history of cellular communications in Russia, a set of a DAMPS phone and a payment card with a nominal value of $10 could be purchased for $49.
In June 2001, VimpelCom was the first among Russian companies to launch a full-scale GPRS network into pilot commercial operation.
In May 2002, MMS technology was launched in the Beeline GSM network for the first time in Russia.
On the night of November 16-17, 2007, VimpelCom, due to the expiration of its license, stopped providing services in the D-AMPS standard. All subscribers have been transferred to the GSM standard.
On September 1, 2008, Beeline launched commercial operation of “third generation” (3G) networks in St. Petersburg, Nizhny Novgorod, Samara and Chelyabinsk.
On May 18, 2009, VimpelCom officially announced the start of providing mobile communication services in Cambodia under the Beeline brand through the acquired company Sotelco LTD.
On December 7, 2009 (earlier in some areas of Moscow), testing of the DVB-H standard mobile digital television service begins in Moscow with the participation of subscribers.
2. Bank details
Full name: Open Joint Stock Company "Vympel-Communications"
abbreviated name: JSC “VimpelCom”
Legal address: Russian Federation, 125083, Moscow, st. March 8, house 10, building 14.
Phone number at legal address: 212-05-12
Fax to legal address: 212-05-12
Full name of the bank institution: Sberbank of Russia
Checking account: 40702810438000121008 Correspondent account: 30101810400000000225 BIC: 044525225 TIN: 7713076301 OKONH industry code: 52300 Organization code according to OKPO: 17337364.
The largest shareholders are the Norwegian Telenor (29.9% of ordinary shares) and Altimo, which manages the telecommunications assets of Alfa Group (44%). Approximately 24.3% of the common shares are listed as ADRs on the New York Stock Exchange.
3. Senior managers
Founder
Dmitry Zimin
In 1992, he initiated the creation of the mobile telecommunications company ZAO VimpelCom. In May 2001, Dmitry Zimin left the position of general director. By decision of the company’s Board of Directors, he was awarded the title “Honorary President and Founder of VimpelCom.”
CEO
Alexander Torbakhov
On April 2, 2009, Alexander Torbakhov assumed the position of General Director of OJSC VimpelCom. He is in charge of all issues related to relations with state, government and regulatory bodies, with Russian financial institutions, legal issues and issues of relations with personnel.
Chief executive officer
\ Boris Nemsic
On April 2, 2009, Boris was appointed Chief Managing Director of the VimpelCom group of companies.
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This week, the disgraced Dozhd TV channel suffered serious bad luck..
As it became known, a certain fund for supporting Russian media “Sreda” has summed up the results of its first year of work.
And so, as a result of some internal fund discussions, the lucky media outlets were announced that would receive the coveted grant.
And who do we see among the very best? Well, of course – the Dozhd TV channel!
The disgraced Dozhd will receive 7.5 million rubles annually for three years!
What kind of office is this – the Smena fund?
It turns out that the Sreda Foundation was created in 2014. It is headed by a businessman Boris Zimin, son of the founder of VimpelCom (owner of Beeline) - billionaire Dmitry Zimin.
This gentleman has (for obvious reasons) great financial resources.
There's not much to say about him himself. The son of an oligarch - and that says it all.
Previously, he was involved in rally sports and, at the same time, headed his father’s board of trustees of the Dynasty Non-profit Programs Foundation, which financed various projects. Then he headed the investment company BTM Management.
But Zimin Jr. was clearly bored just spending money, and he created the RPM-Driving Art rally team. Then for some reason he began to be called a “Snob columnist”... Then he founded another foundation, and to distribute this money he called a number of odious journalists like Parfenova And Maksimovskaya…
In general, Mr. Zimin Jr. lives in London, lives large and does not deny himself anything, including the support of pro-Western media.
For example, in liberal circles it has long been said that it is Zimin who finances the opposition magazine, which has been withering since its birth "The New Times" Evgenia Albats.
At one time, Zimin “appeared” in the media when he and Mikhail Khodorkovsky were going to “keep afloat” Galina Timchenko’s new media outlet “Meduza”.
What is Vympel Communications and why do they call from this organization?
Well, one cannot ignore Zimin’s statement, which, in fact, brought him fame as “an ally of Alexei Navalny”: Boris Zimin promised to regularly transfer 300,000 rubles to Navalny for his opposition activities.
Together with Ashurkov, they became Navalny’s first sponsors.
“He is our unconditional comrade-in-arms. Boris, along with me and Alexey, stood at the origins of the Anti-Corruption Foundation,” Vladimir Ashurkov later spoke about Zimin in an interview with Forbes.
As it turned out, the executive director of the Sreda Foundation is Mr. Mikhail Yastrubitsky- ex-head of the Khodorkovsky Foundation "Open Russia", ex-employee of Mikhail Prokhorov’s “Live” media holding, and even ex-head of the Prokhorov School of Civil Leaders, to which Navalny and even Sobchak were invited!
Alexander Mikhailov
The article contains the following persons: Sindeeva Natalya Vladimirovna, Prokhorov Mikhail Dmitrievich, Vinokurov Alexander Ivanovich, Khodorkovsky Mikhail Borisovich, Navalny Oleg Anatolyevich, Sobchak Ksenia Anatolyevna
The article contains parties: Open Russia
The linear-functional structure also has its positive and negative sides:
Advantages:
More in-depth preparation of decisions and plans related to the specialization of workers;
Freeing the chief line manager from in-depth analysis of problems;
Flaws:
Lack of close relationships between production departments;
Responsibility is not clear enough, since the person preparing the decision, as a rule, does not participate in its implementation;
Insufficiently clear responsibilities
Levels of management.
- Institutional (highest level)
At the highest level of management, the most general management decisions are made, and the policies (tactics) of the enterprise are developed. Strategic planning is adopted and developed, control is exercised over divisions (departments) and their managers (supervisors).
This includes: Gen. director
- Managerial (mid level)
At the middle level of management, managers at this level ensure the implementation of the operating policy and are responsible for communicating more detailed tasks to employees (lower level). At this level, the connection between the higher and lower levels is carried out.
This includes: Commercial Director, Financial Director, Marketing Director, Head of PR Service.
- Technical (lowest level)
Low-level workers directly implement the production program. They are subordinate to middle-level managers.
This includes: Chief accountant, cashier-accountant, marketing specialists, head of the supply department, head of the sales department, PR specialists.
Diagram 4. Beeline organizational structure
1.3.4 Management style
The Beeline company has adopted a democratic management style.
Table 4
Interaction between management and subordinates at Beeline
|
Parameters of interaction between a manager and subordinates |
|
|
Decision Making Techniques |
When making decisions, consults with the team |
|
Method of communicating decisions to executors |
Offers, requests, approves proposals from subordinates |
|
Distribution of Responsibility |
In accordance with authority |
|
Attitude to initiative |
Encourages, uses in the interests of the cause |
|
Principles of personnel selection |
Selects business, competent workers |
|
Attitude to knowledge |
Constantly learns and demands the same from subordinates |
|
Communication style |
Friendly, loves to communicate, makes positive contacts |
|
The nature of relationships with subordinates |
Smooth, friendly, demanding |
|
Attitude to discipline |
Supporter of reasonable discipline, carries out a differentiated approach to people |
|
Attitude towards moral influence on subordinates |
Constantly uses different stimuli |
1.4 SWOT analysis
In strategic management, the most commonly used method for analyzing the organization's environment is called SWOT analysis. Using this method, it is possible to establish lines of communication between strength and weakness and external threats and opportunities. Such connections are subsequently used to develop strategy.
In the process of developing a strategy, it is necessary to take into account that opportunities and threats can turn into their opposites. To successfully apply a SWOT analysis of an organization’s environment, it is important to be able to not only identify threats and opportunities, but also try to evaluate them from the point of view of how important it is for the organization to take into account each of the identified threats and opportunities in its behavior strategy.
Table 5
|
Possibilities: |
||
|
1. Favorable demographic changes. Increased birth rate. 2. Decrease in the level of competition. It will allow you to reduce advertising costs and not reduce prices for services. 3.Increasing the level of income of the population. Will increase the amount of population spending on cellular communication services. 4.Reduced taxes and fees. Allows you to reduce prices for communication services and thereby stimulate demand and increase profits. 5.Reducing prices for complementary goods and services. Will entail demand for the company's services. 6.Growing demand for additional network services. Operators receive almost 90% of their revenue from voice services and SMS. And only 10% of revenue comes from data transmission services; if demand for additional services increases, the company’s profit will increase. |
1.Low market growth rate (reduced growth). It will entail tougher competition, lower prices, etc. 2. Large number of competitors. 3.Reducing prices from competitors. It may cause an outflow of subscribers, or the need to also reduce prices and, accordingly, profits. 4.Expansion of coverage area by competitors. It will affect the level of competition especially in populated areas that have not previously been developed by other operators. 5.Entering the market of new, more attractive communication services. 6. Decrease in income levels of the population. The amount of population spending on cellular communication services will decrease. 7. Spread of prejudice among the population against cellular communications. Scientific discoveries proving the dangers of mobile communications on human health may lead to the refusal of the population to use cellular communications. |
|
|
Strengths: |
“Strength and Opportunity” |
“Power and Threats” |
|
1.The introduction of new services and technologies will increase profits. 2. The company’s participation in events (for example, Beeline sponsored the INNOVUS Innovation Forum in Moscow), personnel qualifications, quality control, unsuccessful behavior of competitors and the development of advertising technologies will make it possible to keep up with market growth. |
1. Increased competition and changing consumer tastes will affect the implementation of the strategy. 2. The emergence of competitors will cause additional expenses of financial resources. 3. Reliable monitoring will capture changes in consumer tastes. |
|
|
Weak sides: |
“Weakness and Opportunity” |
“Weakness and Threat” |
|
1.Homogeneity of advertising for all consumer segments. Follows from the last above list of strengths. The emotional connotation of image information in advertising takes away from the essence of the tariff - information, ratings and additional conditions. 2.High costs for network maintenance. A large network coverage area requires a large number of base stations, which entails additional costs for the installation and maintenance of these stations. 3. High prices for tariffs and services increase the risk of outflow of communication consumers. 4.Low value of innovation for the consumer. The introduction of new services is unjustified, the majority of subscribers are unwilling to evaluate new opportunities and, accordingly, bear additional costs for them. 5. Few service centers. The lack of official representative offices entails inconvenience for subscribers if they need to receive services that dealers cannot provide. |
1. The lack of official representative offices entails inconvenience for subscribers if they need to receive services that dealers cannot provide. 3. The introduction of new services is unjustified, the majority of subscribers are unwilling to evaluate new opportunities and, accordingly, bear additional costs for them. |
1. The emergence of new competitors. 2.High price levels will worsen the competitive position. 3.Unfavorable government policies can lead to additional costs (for example, a law on changing operators without changing numbers) |
1.5 Determining the organization’s development strategy
Michael Porter believed that in order for a company to generate stable, growing income, it is necessary to lead in some area: in product, in price, or in a niche area.
Michael Porter's 5 Forces of Competition Model
Differentiation strategy. According to Porter, means that a firm seeks to give a product unique properties that may be important to the buyer and that distinguish the product from competitors' offerings. Thanks to the distinctive features of the product and its uniqueness, the company receives significant competitive advantages. Differentiation may lie not only in the qualities of the product itself, but also in the image, brand, methods of delivery of goods, after-sales service and other parameters. Typically, differentiation strategies come with higher production and distribution costs. Despite this, firms using this strategy make a profit due to the fact that the market is willing to accept a higher price. This strategy requires greater marketing costs compared to the cost leadership strategy, as it is associated with the need for greater efforts to promote the product and explain its distinctive features to consumers.
The risk associated with differentiation is caused by the main sources: the gap in costs of a firm using this strategy and firms using a cost leadership strategy turns out to be so large that it cannot maintain customer commitment to a special assortment, brand, prestige of the product, etc. .d. Thus, differentiation exceeds price differences, i.e. prices for most buyers become unreasonably high;
the role of the differentiation factor decreases as the level of consumer awareness increases and as the product becomes familiar;
differentiation appears to be less significant due to the emergence of imitation products.
Cost leadership
This strategy is extremely simple. To succeed, a company must reduce costs and become a leader in this indicator in its industry. Typically, this type of strategy is understandable to absolutely all employees of the company, especially if its activities are related to the production of any goods. But being the leanest company in the industry is no easy task. Firstly, for this you will have to use all the most modern equipment and try to achieve maximum process automation. Accordingly, a company trying to become a cost leader needs the highest quality personnel possible, who will do their job faster and better (while earning more).
The cost leadership strategy involves constant monitoring of the current situation. This strategy is very dangerous, since there is a high probability that sooner or later competitors will appear who can make their costs even lower. All this is possible both due to better marketing and due to such factors as: distribution network, technological progress, management know-how, external factors in the country and the world, the entry of larger global players into the market, loss of motivation by employees and etc.
One of the main temptations for a cost leader is to expand the product range. But it’s worth resorting to it after thinking 10 times, since such an expansion can destroy all cost advantages, thereby ruining the company. Another factor that should not be lost sight of is consumers. They can be the factor that can force a company to lower prices, which will destroy the entire advantage of being a cost leader.
VimpelCom, having entered the international telecommunications market, tries not to reinvent the wheel and adheres to the principles of corporate social responsibility adopted by Western operators. The key word here is “responsibility”: the directions of Beeline’s strategy can be roughly called “responsibility to nature”, “responsibility to employees” and “responsibility to clients”.
Beeline's strategy has three main directions. The first is Go green - projects aimed at correct environmental behavior of the company and introducing subscribers, employees and clients to this behavior. The second is caring for employees, not only providing decent working conditions, but also helping in difficult situations. And third is the so-called Digital inclusion - helping society with the help of operator technologies.
The environmental direction in VimpelCom's strategy is just beginning to develop; it is now about one and a half years old. The use of innovative technologies in work allows the operator not only to support the health of the planet, but also to save money.
Among the innovations is Free cooling technology, which allows you to save energy at operator base stations, where it is necessary to maintain a certain temperature level in order to maintain the functionality of the equipment. Previously, half the energy required to operate a base station was spent on cooling equipment. Free cooling technology operates in this way: when the air temperature reaches 25 degrees, external ventilation systems are turned on, and all servers are cooled using external incoming air. Special filters installed in the ventilation system prevent the servers from becoming dirty. When the temperature rises, the air conditioning automatically turns on. VimpelCom is also putting into operation thermal boxes that allow you to estimate the load and automatically turn on cooling only the necessary zones of the base station. This helps the operator save energy by approximately 40%.
The most advanced in terms of “green” technologies promises to be the new data center in Yaroslavl, where all environmental innovations will be applied. In particular, flywheels will be installed in the data center, which generate kinetic energy to power some of the data center processes. Understanding full well that it is easier and more reliable to continue to use standard energy sources, VimpelCom believes that it is necessary to think about the future and move towards innovation. One example of innovation is several solar-powered base stations that operate in the high mountainous regions of the Krasnodar Territory. Of course, given the Russian climate, no one will dare to make such a practice universal, but in this particular case such a decision turned out to be justified - the lack of usual sources of electricity and the abundance of sunlight had an impact.
Sometimes social needs push for the development of certain operator services. For example, cooperation with the Lisa Alert search team prompted us to refine the “Search” service so that people lost in the forest could be found using a mobile phone. And representatives of one of the deaf societies directly contacted the operator with a request to develop a special tariff for this category of subscribers. As a result, the “Message” tariff was introduced with favorable prices for SMS and MMS and affordable Internet. Currently, about 50 thousand subscribers with hearing impairment are already connected to the tariff. By the way, cooperation with the deaf society did not end there. VimpelCom has included in its strategy the adaptation of hearing-impaired people in society and now, for example, regularly supports the Peace and Love festival, which is held annually on Deaf Day.
Beeline takes a very pragmatic approach to supporting various funds, promotions and events: only those that are related to the operator’s activities or its core values are selected. But for those funds that enlist the support of Beeline, the company tries not just to transfer money, but to help technologically. The operator's strategy does not include financial patronage; VimpelCom is trying to create technical opportunities for charitable organizations to work productively.
Beeline | Vympel-Communications
“Everyone should mind their own business,” explains Evgenia Chistova. “Funds understand who needs help and how to provide it correctly, transparently and honestly.” The operator goes about his business - providing communications for the work of charitable organizations. For a number of funds, VimpelCom provides free Internet, mobile communications, 8-800 numbers, and connects special services for simple and understandable collection of donations.
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