Characteristics of the most popular social networks. Features of creating publications for different social networks. Facebook has a lite and mobile version

The most modern means of organizing the educational process, pedagogical communication, and improving professional level is the telecommunication technology Web 2.0. This is a new round of Internet development, in which the main emphasis is on socialization, bringing it closer to end users, uniting people, developing online services, simplifying the process of obtaining information and working with it.
The appearance of the term Web 2.0 is usually associated with the article “Tim O'Reilly - What Is Web 2.0” dated September 30, 2005, first published in Russian in the Computerra magazine No. 37 (609) and 38 (610) and then presented under with the title “What is Web 2.0” from the site “Computerra online”. In this article, Tim O’Reilly connected the emergence of a large number of sites united by certain common principles with the general trend in the development of the Internet community, and called this phenomenon Web 2.0, as opposed to the “old one”. "Web 1.0. Web 2.0 turns information networks into social ones. The convergence of network communications with social (real) ones is concretized in Web 2.0, the Network actually becomes a social operator, operating with the help of new communication models that establish control over all its subjects.
The term was coined in 1954 by Manchester School sociologist James Barnes. He developed an approach to studying relationships between people, invented back in the 30s, using sociograms, i.e. visual diagrams in which individuals are represented as points and connections between them are represented as lines. Sociometry, a psychological method for determining the distribution of roles in a team, is based on this approach. A complex of sociological and mathematical research methods has been formed, which form the scientific foundation of modern analysis of social networks.
A social network is a social structure consisting of nodes connected in one or more ways through social relationships (examples of nodes include individuals, groups of people, or communities). In the usual sense of the word, a social network is a community of people connected by common interests, a common cause, or some other reason for direct communication.
A social network is a set of social objects and a certain set of relationships on it. Social objects (actors) are also called actors. Metaphor" social fabric" or " web of relationships"was used by social philosophers of the 19th and 20th centuries. The history of scientific research on a social network can be counted from the 1930s, when J. Moreno published a series of works on sociometry. In the lectures of A. Radcliffe-Brown, the concept of social structure was developed as an orderly combination of parts into a whole, a stable pattern of relationships between people.
At first, the interest of researchers was limited to connections between individuals in small groups. In the 1950s, the work of English anthropologists J. Barnes and E. Bott drew attention to more complex social phenomena associated with membership in a social network. Thus, S. Nadyalina advocated considering not individuals, but social positions, statuses, roles, groups and institutions, as units of social structure.
Today, two approaches can be distinguished in defining social networks: 1) applied and 2) general theoretical.
The first approach is common in economic sociology and is intended to solve specific applied problems. Here, the network is an informal association, as opposed to official interactions at any level. The network is opposed to hierarchy, and the relationship of coordination is opposed to subordination.
The second approach is more theoretical and mathematical; it is aimed at creating a universal network model of society. The mathematical basis of network analysis is graph theory. In general terms, a social network is defined as a special type of connections between network nodes, which are selected depending on the purposes of building a particular network.

A network node is the main concept of network analysis of social structure, an indivisible particle of social interaction. On the Internet, a social network is a software service, a platform for interaction between people (individuals, users) in a group or groups. Theoretically, any online community whose members take part, for example, in discussions on a forum, can be considered a social network. The social network is also created by readers of the thematic community on the blog service. Many professional communities have become a tool for finding people, recommending employees and finding a job. Social networks in their modern form have a number of additional capabilities compared to previously created user communication tools.
The main feature of the social network is the new generation of services provided, namely tools for finding the right contacts and establishing connections between people. With the help of these social network tools, each of its users can create their own virtual portrait - create a profile in which they indicate in detail information about themselves, their work experience, hobbies, interests and goals. Having a profile already allows you to use mechanisms for finding like-minded people, co-religionists, colleagues, people with whom communication is necessary in work and study. That is, a network participant supposedly receives his own “place of residence” on the Internet, and it is not even close to the personal sites that spread at the dawn of the Internet.
The level of development of social networks has almost reached its peak, and at this time one can see the birth of new social networks almost every day. Recently, these have become niche social networks. Quite often you can come across interesting topics, sometimes simply absurd. This trend was caused by the saturation of the market with general networks “for everyone”. Among the most interesting are projects such as MyChurch. com - a social network for creating your own churches, Geni - Genealogy - Free Family Tree - a network of relatives, or Runetiv examples: We remember... - a social network of memory, DrugMe.ru - a social network for sick and recovering people; Odnokamerniki.su, Dodgeball, MoyMir from Mail.ru. There is a mobile version on the social network VKontakte and Odnoklassniki.
Western analogues have had mobile versions for quite some time. One of the latest is currently being tested - a mobile version of the professional social network LinkedIn.

Ever wondered how much bigger Facebook is than VKontakte? Or what do the Chinese do without Twitter?

And we thought.

Practically every an Internet user is registered in one or another social network. Today these are not just communication tools, but entire media platforms owned by world-famous IT giants. Here are some of them.

Facebook

from left to right: Mark Zuckerberg, Eduardo Saverin, Dustin Moskowitz and Chris Hughes

The most popular social network in the world needs no introduction. It was created by Mark Zuckerberg and his roommates Eduardo Saverin, Dustin Moskovitz and Chris Hughes. On February 4, 2004, a social network called Thefacebook was opened to Harvard students. The worldwide launch took place on September 26, 2006.

according to Bitly Science Team

Today's Facebook received ubiquitous spreading. Of course, the popularity of the network differs in different countries. For example, in China it is banned, in North Korea things are no better, and in Russia VKontakte and Odnoklassniki have pulled the blanket. Nevertheless, about 25,000,000 users use Facebook in our country.

in Russia, based on Brand Analytics materials

QZone is the most popular social network. China network.

Its audience numbers 755,000,000 users, which is second indicator among all the social networks in the world.

The Qzone members are predominantly men (57% versus 43% women), aged 26 to 30. For some reason, there is no data on those who are under nineteen, either these are the peculiarities of the legislation, or they hide their age. :)

from left to right: Founder Ma Huaten, Executive Vice President Seng Yee Lau

The network is owned by the telecommunications giant Tencent (messengers QQ and WeChat are also their work). By the way, the CEO of the company, founder Ma Huateng acquired 10.26% of the shares the familiar DST fund, and this is the part of Mail.ru that is responsible for foreign investment.

Comparison

For more and visibility, we have summarized the above indicators into charts. Everyone loves diagrams? To estimate the real audience, we usually take the number of active users per month or per day.

number of social network users who have been active over the past month

The fact that Facebook is the most popular in the world did not raise any questions. This preponderance is amazing; the number of active Facebook users is almost equal to the audience everyone else mentioned social networks in total.

capitalization of companies owning social networks

The Chinese telecommunications giant is not far behind the undisputed leader. Not surprisingly, in addition to QZone, Tencent owns other social networks, several instant messengers and free-to-play games. Reminds me of Russian Mail.ru, increased several times. By the way, despite its modest capitalization compared to others, the Russian company pursues a bold investment policy and diversifies its assets. Of the six social networks reviewed. networks, Mail.ru capital is represented in four directly, and in one indirectly.

(5.00 out of 5, rated: 3 )

Today, social networks are so firmly rooted in our lives that the composition of the top five most popular social platforms remains virtually unchanged from year to year. However, the penetration and use of these social networks varies depending on geography and demographic factors. Understanding these differences plays a big role when targeting specific audiences. When comparing the most popular social networks, it is important to pay attention not to the number of registered accounts, but to the number of active users. From the review you will learn which social networks are growing faster than others, and which are currently in decline.

The most popular social platforms

The chart, produced by analytics agency Statista, gives a clear picture of the number of active users (in millions) on the world's most popular social networks. Topping the list is Facebook. This can hardly surprise anyone. Facebook holds the majority of the market share with over 2 billion active users. In January 2017, the giant's closest competitor was WhatsApp, which is also owned by Facebook. Then he was in second place. Today, YouTube is in second place with 1.5 billion active users. Facebook Messenger and WhatsApp take third and fourth place respectively.

They are followed by platforms, the majority of whose audience is located in the Asia-Pacific region. These are QQ, WeChat and Qzone (with more than 600 million active users). This shows that there are a number of popular social media in APAC countries. After them, we see a cluster of platforms popular mainly in the West - Tumblr, Instagram and Twitter.

What about in Russia?

In Russia, the penetration of social networks is estimated at 47%; 67.8 million Russians have accounts on them. According to Statista, YouTube is used most actively in the Russian Federation (63% of respondents), VKontakte takes second place - 61%. Global leader Facebook is only in fourth place with an indicator of 35%. Skype and WhatsApp dominate among instant messengers (38% each).

Social networks that are growing faster than others

Marketers usually don’t spend much time on SMM. Which social network should you concentrate your efforts on? Twitter, which amassed 313 million users between 2010 and 2017, has seen the slowest growth compared to its biggest competitors Facebook, WhatsApp and China's WeChat. Founded in 2013, Instagram had already surpassed Twitter in terms of audience size by 2014.

A new study from Statista shows that Twitter fell far behind its peers in 2017. It saw the lowest growth in monthly active audience, with only 23 million from Q3 2015 to Q3 2017. Facebook, meanwhile, grew by 461 million.

How users interact with brands on social networks

Knowing how to behave and what posts to make on social media is also important, since it shapes the image of your brand and, as a result, encourages users to buy your products or, conversely, unsubscribe from your groups. Social media is increasingly being used as customer engagement platforms where customers, existing and potential, want answers to their questions in real time. A chart taken from a Sprout Social report shows that 48% of users can be persuaded to buy by quickly answering questions in a group. 46% respond positively to promotions, and 42% may choose a brand's product if its page contains educational content. 27% of surveyed users admitted that they would be willing to make a purchase if they were shown materials that are usually left behind the scenes.

Half of Sprout Social survey respondents said they would unfollow a brand's community if I posted content that they found offensive, and 27% said they would mark a brand and its page as spam and block it. This is why it is so important to reach and engage your potential customers by publishing relevant and interesting content that resonates with your target audience.

Social networks with the most active audience

An important factor that influences how much time we should devote to SMM on a particular social network is the level of audience engagement. Here again, Facebook dominates, and also has the highest engagement over time, according to data from analytics firm comScore's study of a panel of US consumers.

Facebook's success is amazing. In addition to the social network itself occupying the top spot, other corporate-owned platforms also took second and third place. Facebook Messenger has a 47% penetration rate, with Instagram right behind it.

From the latest data from Pew Internet, shown in the chart below, we can see that Facebook also leads in the number of active audiences per day. 76% of users log into the social network every day, on Instagram this figure is 51%. Only 42% of Twitter users check it daily, which is almost half that of Facebook.

The average daily duration of use of social networks in the United States is 2 hours 1 minute; in Russia, users spend a little more time on social platforms - 2 hours 19 minutes.

Engagement rates in different social networks

Marketing analytics company TrackMaven analyzed 51 million posts from companies across 130 industries to find out which social networks have the highest engagement rates. The results showed that the absolute leader in terms of engagement per 1000 subscribers is Instagram. This is so much higher than other social networks that we had to create a separate chart to illustrate the difference between Facebook, LinkedIn and Twitter.

As you can see from the second graph, Facebook is significantly ahead of Twitter and LinkedIn. The reason for this is largely due to the fact that Twitter posts more because there is no algorithm to show content to only a small portion of the audience. Because of this, brands have to flood their feeds with posts to break through the information noise. This, in turn, reduces the response rate to publications. Below is the average daily number of posts per account on three social networks.

General statistics on social media usage around the world

Every year, WeAreSocial updates its comprehensive Global Digital Report, which compiles actionable data on social media around the world. From it you can find out how differently social platforms are used in different parts of the world. It is surprising that Western countries are seriously lagging behind in the rate of penetration of social networks.

Below are the main conclusions of the studies.

• The number of Internet users in 2018 reached 4.021 billion people, which is 7 percent more than a year ago.
• The audience of social networks in 2018 totals 3.196 billion people - 13% higher than last year’s figure.
• The number of mobile phone users is 5.135 billion people, which means an increase of 4% compared to last year.

The numbers are growing rapidly, especially for active users of social networks on mobile devices - the penetration rate is 39%, which is 5% more than in 2017.

If we talk about the structure of web traffic depending on the type of device, then the most traffic is generated by mobile users (52%, which is 4% higher than last year). Only 43% of all web pages are visited from desktops, which is 3% lower than last year.

Northern, Western and Southern Europe, as well as North America, boast the highest levels of Internet penetration, with 74%–94% of the total population using the World Wide Web. In Russia, 110 million people use the Internet—76% of the total population.

The growth in the global audience of social networks since January 2017 was 13%. The fastest growth in the number of users is observed in Saudi Arabia. Since January 2017, their number has increased by 32%, the global average is 17%. Other countries with the highest growth rates include India, Indonesia and Ghana. The reason for the jump was the development of technology, which made it easier for the population to access social platforms. Social networks grew the slowest in the UAE, South Korea and the UK -<5%. В России пользователей соцсетей стало на 8 826 000 человек больше (+15% к прошлогоднему значению).

Since Facebook has the largest share of users, it would be useful to know how the content you post will perform on the social network and what features to use to increase its reach. According to social network statistics, the average reach of a publication is 10.7%, with organic posts having 8% (organic reach in Russia is 11.3%), and for paid posts this value is 26.8% (27.4% in Russia) . Organic and paid Facebook posts have huge potential. It is important to target publications correctly in order to receive quality leads.

You can get a more complete picture of the state of the global digital market in 2018 by studying our review of the Internet 2017-2018 in the world and in Russia: statistics and trends, which we prepared based on the Global Digital 2018 study.

Popularity of social networks by country

The graph below from the GlobalWebIndex report, based on a survey of Internet users, perfectly reflects the popularity of various social networks by country. Indonesia, the Philippines, Mexico, India and Brazil are among the top ten most active audiences on each social network, significantly ahead of the US, UK and European countries.

Of the four social networks presented (Facebook, YouTube, Twitter and Google+), Russians are the most active users of the video service. Twitter and Google+ are used relatively often by only 20% of our compatriots, and Facebook is regularly viewed by just over 40%.

Demographic statistics of social media use

As can be seen from the graph, different age groups have a similar pattern of social media use. This suggests that social networks have reached a stage of maturity where they can reach all demographic groups, regardless of age and gender. The exceptions are Instagram and Tumblr, which have younger audiences.

Strategies for interacting with social media audiences

According to The State of Social 2018 study, 96% of brands have a presence on Facebook.

Moreover, only half of the respondents have a documented SMM strategy. Large businesses are a little more responsible about this issue than small companies (60% said they have such a document).

When it comes to the types of content brands publish, images, links, and text lead the way. Even though video posts tend to get the most engagement, video content only comes in fourth. This is primarily due to the complexity of creating such materials.

At the end of 2017, Smart Insights, together with Clutch, conducted a survey among business representatives, in which they asked which social networks were of the greatest value to them. It turned out that among B2C companies Facebook is considered the most effective (93% of respondents), and most B2B companies prefer LinkedIn (93%).

The Value of Social Media for Brands in 2018

1. If you think that your target audience is not on social networks, you are mistaken.

Through social networks you can reach any audience, regardless of gender, age, social status. 98% of online consumers are registered on social networks, a fairly large part of them are adults 55-64 years old.

1. People devote a third of their time on the Internet to social networks.

The average user spends 2 hours 15 minutes a day scrolling through their feed and communicating on social platforms, and young people aged 16-24 spend almost three hours. If you do not consider SMM as a channel for attracting customers, then you are voluntarily giving up the attention of your target audience to your competitors.

1. Half of all social media users follow brand pages.

4 out of 10 internet users follow their favorite companies on social media, and a quarter follow brands when planning to buy something. People respond positively to such content, so an active presence on social media is of great value to companies.

1. Social networks are the main source of information for consumers.

People aged 16-24 prefer to look for information about brands on social networks rather than on search engines. A quarter of users in this age group admit that a large number of likes on a brand’s page can persuade them to make a purchase. In the group of 35-44 years old, 20% of respondents said the same. Social commerce can be considered one of the main channels for generating profit, which means it is important to diversify your efforts and not rely only on advertising.

1. Watching videos is a favorite pastime on social media.

Facebook is the largest social network in terms of number of users, but YouTube takes first place in terms of traffic and the reason is because of the video. Video posts receive the most active response, and that is why leading brands constantly publish videos on their pages.

The following materials were used in preparing the article:

1. Global Social Media Research Summary 2018 by Smart Insights
2. The State of Social 2018 report by Social Media Week
3. The Biggest Social Media Trends Shaping 2018 article published on the GlobalWebIndex blog
4. Social Networks Study: How social networks were used in 2017 by analytical agency Metricool
5. Global Digital 2018 report package compiled by WeAreSocial analytical agency

Do you want to order the maintenance of your company’s communities on social networks? Contact us by phone:

Facebook is a Silicon Valley startup. Widely used among colleges and universities in most English-speaking countries. It is the second most popular network after MySpace in the United States. This network is not yet available in many countries, but is developing and growing steadily. Recommended for: College and university students.

MySpace is one of the largest social networks in the world. It conquered the United States with tremendous speed; MySpace now has about 80 million users. In 2005, it was bought by Newscorp for $580 million. MySpace continues to develop rapidly and at the moment it is she who determines the development of social networks. Recommended for: teenagers, young adults.

Bebo - unlike the Americanized MySpace, Bebo is designed for other English-speaking countries such as England, Australia and New Zealand. Bebo is very similar in functionality to MySpace. Initially, Bebo was created in order to communicate between friends, but subsequently the network has grown and currently has about 40 million users. Recommended for: teenagers, young adults.

Friendster, one of the first networks launched as a “social experiment”, recently acquired a “social networking” patent. The network has grown very quickly, but today it has completely fallen and currently occupies less than 1% of the social networking market. Very popular in Asia. Recommended for: teenagers.

Tagworld - founded in the fall of 2005. Direct competitor to MySpace. It stands out for its excellent implementation of Web 2.0 (tagging, AJAX). Tagworld also has a search engine for music and an IM client with video chat capabilities. Recommended for: teenagers, young adults.

Orkut is a product created by a Google programmer in his free time (every Google programmer has the right to spend 20% of his working time on his own projects). Orkut began its development in the USA, but subsequently became widespread in Brazil (about 65% of users). Recommended for: Brazilian youth.

AIM pages - The youngest social network among the most popular. This is AOL's attempt to supplant MySpace in the social networking market. It was believed that AIM Pages would be a real breakthrough, but it still has a long way to go. Recommended for: teenagers, young adults.

Hi5 has about 40 million users. You have to pay to participate in this social network. One of the distinctive features of the system is that you can download music from iTunes for money and add it to your profile. With a free account you can upload a whole gigabyte of photos. Hi5 has profiles for Kelly Clarkson, Jessica Simpson, and Tyra Banks. Recommended for: teenagers, young adults.

Cyworld appeared in Korea and grew to phenomenal proportions. The daily income of this network is about $300,000. Cyworld is now gradually expanding to the US. The network has its own currency (acorns), and each user has his own “minihompy” (profile). Users can decorate their “minihompy” and keep in touch with each other. Recommended for: teenagers, young adults.

Tagged - intended mainly for teenagers. The main idea is to be tagged, create tagging teams and earn points in order to become the coolest tagging team. Tagging is slowly gaining popularity among teenagers in the United States, but is secondary compared to MySpace. Recommended for: teenagers.

Popist is very similar to MySpace, both in interface and focus. Offers users a large number of open functions, such as the ability to integrate with other social networks. Recommended for: teenagers.

Tribe - NBC recently acquired this network. The main task of Tribe is not so much in dating and communication, but in uniting users’ own social networks. It provides the opportunity to create so-called “clans”, and is also very well localized due to these same clans. Recommended for: teenagers.

ConnectU is very similar to Facebook. Also designed for college and university students. ConnectU, unlike Facebook, covers a much smaller number of colleges and universities around the world. Recommended for: College and university students.

Yahoo! 360 - launched in early 2005, a Yahoo product that provides the ability to combine blogs and photo albums. Only for those over 18 years old - this significantly reduces the list of potential users. Recommended for: adults.

PeopleAggregator is Marc Canter's attempt to carve out his niche in the social media space. Based on open standards and functionality. One of the distinctive features is that this is just a demo version of the software, which can be purchased later. Recommended for: adults.

MommyBuzz - Launched just a couple of months ago, MommyBuzz is designed to allow moms to connect online, share and exchange thoughts and ideas with other moms. A wonderful place for such a target group. Recommended: Moms.

Flickr is the most popular photo service in the world. Millions of people store their photos on Flickr, tag them, create albums, and add them to discussion groups. Recommended for: amateur photographers.

MuslimSpace - Created by a former computer engineering student at the American University of Sharjah, MuslimSpace lives up to its name - MySpace for Muslims. Today the site has about 15,000 users, and its goal is to be a cleaner and more secure site than MySpace and, of course, only for Muslims. Recommended: Muslims.

Stardoll - Would you like to dress up celebrities as paper dolls? Originally called Paperdoll Heaven, Stardoll does just that. With a strong social network at its core and almost a million users, Stardoll is gaining mega popularity in the world of children and teenagers in much the same way as Neopets did a few years ago. Recommended for: children/teenagers.

Imbee - There are so many sites for teenagers, but what about children? Imbee's goal is to provide a safe and secure social network for children. So now if your big brother is bragging about his MySpace profile and teasing that you can't get one, go to Imbee! Recommended for: children.

Dogster is a place where dogs (and their owners) can meet and socialize. On Dogster, each dog has its own web page. The subtitle reads: post dog photos, tell dog stories, make new dog friends! Recommended for: dogs and their owners.

Catster is practically the twin brother of the Dogster site, developed by the same people, Catster is Dogster for cats. Post photos of cats, tell cat stories, make new friends (cats)! Does anything else need to be explained? Recommended for: cats and their owners

Fuzzster - Being somewhat of a combination of Dogster and Catster, Fuzzster is the place for your cats, dogs and other furry pets. Launched in early 2004, it has grown to become a fairly large community of animal lovers. Recommended for: furry animals and their owners.

BookCrossing - In the real world, bookcrossing works like this: someone leaves a book in a public place for others to pick up and read, and then do the same. The goal of the BookCrossing site is to launch the same process in the virtual world. Recommended for: book lovers.

Boompa is a site for car enthusiasts, and there are certainly a lot of them on the Internet. The goal of the network is to become your online garage. Car enthusiasts can show off their cars here, find recommendations for improving them, meet other car enthusiasts, view videos and photos, and much more. Recommended for: car enthusiasts.

Spout is a database of over 250,000 movie titles, Spout is a social network for movie fans. Here you can find reviews and recommendations, meet other film fans. Spout is a good place to visit before you plan to rent a movie. Recommended: Film buffs.

MOG is a startup from Silicon Valley, MOG's goal is to unite music lovers with the same interests. A very interesting way to meet new people, and here you can discover new musical trends that you didn’t know about before. Recommended: for music lovers.

Gusto. There are sites about cars, films, music, books, animals, but what about travel? Gusto is precisely a place that unites travelers based on their lifestyle (expressed in preferences). You can also find tons of travel information, recommendations, and reviews here.

Yub.com - combines a social network and shopping. Yub.com's goal is to provide a smart online shopping experience. A `cash back' system is used, where if one user helps another or vice versa, both users have the opportunity to receive CashBack. An interesting way to shop. Recommended for: lovers of (online) shopping.

Yelp (from the makers of PayPal) - This site is much like Yub, designed to help shoppers make decisions by showing them reviews from other users. However, unlike Yub, Yelp is more focused on commercial activities and services rather than consumer-facing products. Currently only available in the US. Recommended for: Any US resident (especially in big cities).

LinkedIn - according to surveys, the most popular business network, the purpose of LinkedIn is to unite colleagues and business partners and help find new ones. With nearly 5 million users, LinkedIn remains popular among business audiences. Recommended for: mercenaries and businessmen

biddingBuddies - Often on auction sites like eBay you have to deal with a lot of people. BiddingBuddies can help you with this. This is the only social network exclusively for eBay users. Now, if you are participating in an auction, why not make friends with your opponents. Recommended for: eBay users (buyers and sellers).

Faqqly - There are so many things you'd like to know about your friends, so why not ask them through Faqqly? Faqqly creates an FAQ (frequently asked questions) page for each user and allows friends to ask each other anything.

Runet networks

In contact with. Search for fellow students and classmates, the most visited resource in Russia and Ukraine. Created in 2006 by Pavel Durov (registration requires an e-mail and mobile phone number).

Odnoklassniki -- Year of foundation -- 2006. The largest social network, has 11 million (February 2008) users. Odnoklassniki.ru will help you find old friends and find out what and how they live now. You can send messages to people you've lost contact with and perhaps arrange a meeting with them (registration has recently become free).

My Circle is a social network for finding jobs and employees. The first social network on the Runet, created in 2005 by a group of recent graduates of MIPT, Moscow State University and the Russian School of Economics to search for classmates, fellow students, colleagues and employees (as of June 2006, it had 100 thousand registered users). On March 27, 2007, the service was purchased by Yandex; Now it is one of Yandex’s services and continues its development under his tutelage.

LovePlanet is a dating and communication site.

TooDoo - as the site's authors write: “This site is a social network of site fans, designed to unite the Runet and allow everyone to exchange opinions with their friends about their favorite (or least favorite) sites, find new interesting pages, get to know in person those who reads the same sites, makes new acquaintances with interesting people - for example, with the authors of his favorite sites.”

Privet.ru is a site about people and interests. Communication, blogs, communities, videos...

Spaces.ru is a Russian network for mobile phones.

The site will help you find new acquaintances, both for a serious relationship and just for the sake of friendship by correspondence.

Infographics are always simple and beautiful. Even a person who does not know English can easily understand it. Today I want to tell you about a study from the company GO-Gulf.com - Web Design Company, which they published on their blog. I will try to present its main theses in Russian.
So, the infographic is built on the five most popular social networks today - Facebook, Twitter, Google, LinkedIn and Pinterest.
This is the order in which these networks are located in accordance with number of registered users:
1. Facebook - 901 million users,
2. Twitter - 555 million users,
3. Google - 170 million users,
4. LinkedIn - 150 million users,
5. Pinterest - 11.7 million users.

Next comes the following indicator: number of unique visitors per month:
1. Facebook - 7012.9 million,
2. Twitter - 182.1 million,
3. Pinterest - 104.4 million,
4. LinkedIn - 85.7 million,
5. Google - 61.0 million

The next indicator by which these social networks were compared is male to female ratio in them (I am a man and therefore they are arranged in descending order of the percentage of men in them):
1. Google - 63% men and 37% women,
2. LinkedIn - 55% and 45% respectively,
3. Twitter - 43% and 57%,
4. Facebook - 40% and 60%,
5. Pinterest - 31.8% and 68.2%.
As you can see, the vast majority of men prefer Google and LinkedIn, while women use Pinterest most often. In general, I advise those who are not familiar with this social network to get acquainted. A very interesting and promising service in my opinion.

Next comes such an important indicator as average amount of time spent on a social network per user(min. per month):
1. Facebook - 405,
2. Pinterest - 89,
3. Twitter - 21,
4. LinkedIn - 17,
5. Google - 3.
As you can see, users spend the most time on Facebook and Pinterest.

Followed by age characteristics of social network users. It’s probably not worth listing all the categories, because everything is already clear on the Infographic, but it’s still worth pointing out the peak values:
1. Facebook.
29% of users of this social network are between the ages of 18 and 25 and 23% are between the ages of 26 and 34. Using simple mathematical calculations, we find that 62% of users of the social network Facebook are people aged 18 to 34 years.
2. Twitter.
30% of Twitter users are between 26 and 34 years old, 27% of users are between 35 and 44 years old. Here we already see a shift in the main user mass to a more age category - from 26 to 44 years old - 57% of users.
3. Google.
The social network's user age mix is ​​very similar to Facebook's, but the numbers are different: 23% are 18 to 25 years old and 35% are 26 to 34 years old. In total, these two categories combine 58% of this social network.
4. LinkedIn.
The percentage of the majority of users is very similar to Twitter: 31.2% of users aged 26 to 34 years old and 24.8% of users aged 35 to 44 years old. The total number of users in the combined age range from 26 to 44 years old will be 56%.
5. Pinterest.
And finally, the dark horse (for some, but I’m just starting to get acquainted with it) - Pinterest. In it, users are distributed almost evenly in three age categories - from 26 to 34 years (28%), from 35 to 44 years (28%) and from 45 to 54 years (25%). And here we already see that the majority of users (81% in total) are distributed based on their age in a much wider range (from 26 to 54 years).

And finally, the last point that is offered to us as part of this study is estimated value of social network data users:
1. Facebook - $118
2. Twitter - $71.43
3. LinkedIn - $71
4. Pinterest - $28.09
For some reason missing from this Google metric.

Well, below is the infographic itself and a link to the company’s website.