In India, Xiaomi's market share is equal to that of Samsung. Xiaomi has surpassed Samsung in a huge market Xiaomi market share in the world

We have been weaned from the association for many years." Chinese=bad" What can we say if even everyone’s favorite iPhone is assembled by comrades from the Middle Kingdom. But mainly, this reputation has been earned by several modern companies, including Xiaomi.

Has anyone ever wondered where they even came from? Why did they break into the near-Asian market so loudly? Products from Xiaomi pour in on us like from a cornucopia, and this, by the way, is one of the youngest brands occupying a leading position.

How did it all begin?

The company was founded in 2010 by eight like-minded people who were passionate about mobile technologies and the Internet. All were quite successful in their fields:

• Zhou Guangping is a famous engineer who has worked for many years in Motorola. He was the director of the company's research center located in China.
• Li Wanqiang - served as chief user interface designer at the company Kingsoft.
• Jiangji Wong - worked for 13 years Microsoft, rising to the rank of director of the development department in the Chinese division of the company.
• Hong Feng - worked in Google for almost ten years, first as a senior engineer, and then headed a team for localizing campaign products for the Chinese market.
• Liu De - graduated from the California College of Art and Design, and upon returning home, founded the Industrial Design Department at Beijing University of Technology.
• Wang Chuan - founder of the company Beijing Duokan Technology Co, which creates browser-based software for large platforms.
• Lin Bin - worked in research centers for a long time Microsoft And Google.
• Lei Jun - held a leadership position in the division Kingston and managed to make a billion-dollar fortune for himself through several startups.

The impetus for opening his own company was the immaturity of the Android OS and Google's departure from the Chinese market. Eight enthusiasts decided to create their own operating system based on Android. They named her MIUI- this is a reference to English pronouns " Me, You, I”, talking about the intuitiveness and friendliness of the interface.

From the very beginning Xiaomi is software company. Their goal was not to conquer the smartphone market. The main thing for Xiaomi is to distribute its version of the operating system to a huge number of devices and make profit on services. Therefore, MIUI became available for smartphones from third-party manufacturers, and later the company began releasing its devices with a built-in shell.

Why did they succeed?

The crazy growth of Xiaomi can be explained quite simply - the company chose dumping strategy. They sell gadgets with top-end hardware at a price slightly above cost. And they feel fine. All thanks to several factors:

Minimum number of retail departments Xiaomi's main sales are made through the Internet, and for many countries - not even through their corporate website. They enjoy benefits in China In addition to government grants and subsidies, Xiaomi purchases materials much cheaper than Western competitors. No research costs It's no secret that Xiaomi simply copies the successful technologies of other brands and famously adapts them for itself. Yes, a patent war cannot be avoided, but profits are growing. They fund successful startups Thus, killing two birds with one stone, they get a margin on gadgets that are created by other manufacturers, and avoid patent problems, because the device was invented by another company. They don't have their own production Everything is bought and assembled from the same manufacturers and at the same factories whose services are used by Western giants. They make money from services Smartphones and tablets are just a way to distribute their OS, with which they get money from app developers, built-in stores, music and everything else.

All this helps to conquer the local markets of China, India and other Asian countries. There is concentrated half of the planet's inhabitants, there are no licensing problems, and localization costs are minimal.

What happened to the brand on the Russian market? We asked an expert from the telecom direction “M.Video”:

Just a couple of years ago, Russian buyers knew very little about Xiaomi; it was impossible to buy it in official retail, but could be ordered in China. Xiaomi entered a market where Samsung, Apple, Sony, LG and other big brands ruled the roost. In the line of each of them there was a flagship for an impressive amount and a number of simpler devices within 20,000 rubles. Xiaomi offered flagship specifications for the same 15-20 thousand, which immediately won over Russian consumers.

From that moment on, the success of the brand in Russia began. If in October 2016 Xiaomi occupied 1% of the market, now it has 5.5%. In September 2017, the brand took third place in the Russian smartphone market in physical terms, behind only the traditional leaders Samsung and Apple. Xiaomi's share in M.Video sales tripled over the year. Xiaomi has released about 17 new models since the beginning of the year, each of which has its own characteristics. This allows the brand to quickly increase sales, winning new audiences.

As you can see, it really works. New devices from Xiaomi are breaking the records of old ones. Several generations of the same model are often compete among themselves, selling simultaneously in the same price segment.

Which devices BLOWED up the market?

Almost all devices from Xiaomi have been warmly received both at home and abroad. Foreign media never tire of writing rave reviews about new products from the Middle Kingdom (by the way, Xiaomi never got around to them). During its existence, the company managed to deliver several impressive records. For example:

Xiaomi Mi Band

The budget fitness tracker Mi Band is one of Xiaomi's first record-breakers. In April, on the company's birthday, it sold 208 thousand bracelets like this. This is approximately 144 gadgets per minute.

Now there is no point in buying the first generation Mi Band; for almost the same money you can buy the updated version 1S, which has a heart rate monitor. And the new Mi Band 2, with a display that displays notifications, does not cost much more.

Xiaomi Redmi Note 4

Xiaomi started 2017 with great success in the Indian market. On January 19 the company sold 250,000 pieces Redmi Note 4 in 10 minutes. Buyers were not stopped by the fact that the new smartphone is a minor update of the Redmi Note 3 Pro, which was released a couple of months earlier.

The 5.5-inch Redmi Note 4 boasts a capacious 4100 mAh battery, 3 GB of RAM, 32 gigabytes of internal memory, a 13 MP camera and a 5 MP front camera. Runs Android 6.0 and understands Russian frequency bands.

You can buy such a smartphone now V With free makeweight as Xiaomi Power Bank 10000 mAh. The gift is automatically added to the cart when checking out Redmi Note 4 from November 21st to December 11th.

Xiaomi Redmi 4a

Another record holder of the first half of 2017 - king all state employees, Redmi 4a. In official Russian retail it costs 8990 rubles. On the day of the launch around the world, in just 4 minutes Xiaomi managed to sell 250,000 of these smartphones.

The plastic Redmi 4a is ideal for those looking for a modern device under 10 thousand rubles. Of course, you shouldn’t have high expectations for the smartphone; this is by no means a flagship. But it will work, and pretty fast.

South Korean technology giant Samsung is the undisputed leader in the global smartphone market. But according to a new report, in one of the world's largest markets, the leading smart phone vendor has recently become not Samsung, but Xiaomi. A video has also appeared on the Internet showing the Galaxy S9 in the process of testing.

The leader of the Indian smartphone market has changed. Now it is Xiaomi with a market share of 27%. This means that the company managed to surpass Samsung in this indicator, which shipped 25% of all smartphones in India during the final quarter of last 2017. The important achievement of one of the most beloved smartphone vendors by a wide audience was discussed in more detail by Peter on the pages of the resource with reference to.

If we look at specific indicators, Xiaomi managed to deliver 8.2 million smartphones, while the South Korean technology giant, which is the leader in the global smart phone market, shipped 7.3 million devices in this popular category, but this was not enough for leadership. as the overall market grew by 6%. Despite the considerable interest of a wide audience in premium smartphones, a huge role in the market is played by devices in the middle and budget price categories, which are capable of performing all the tasks the user needs and are much cheaper. Progress in the mobile industry is such that even inexpensive smart phones are quite productive and functional. And it was the company capable of making good devices of this class that, thanks to them, managed to become the leader of one of the largest smartphone markets.

It is additionally noted that the success of the Indian branch of Xiaomi is due to the company’s own strategy, marketing and product lines it offers to consumers. In this context, it should also be noted that the share of Xiaomi phones is growing in India, but is declining in China. However, the company is quite successful in both China and India. And its success in the two largest smartphone markets is significant to its performance.

As for Samsung, the share of the company’s devices is declining in the most significant segment for the Indian market. We are talking about smartphones that cost 15 thousand Indian rupees or even less, which is the equivalent of 240 US dollars or 190 euros. Consumer demand for Galaxy smartphones has been lackluster, but Samsung is expected to improve this class of devices by expanding its research and development and supply chain.

Thus, Xiaomi and Samsung supplied more than half of smartphones to the Indian market in the final quarter of 2017. The top 5 smart phone vendors in the Indian market also include Vivo, Oppo and Lenovo.

Xiaomi makes great inexpensive phones. Meanwhile, Samsung is strong with its flagships, the release of which is expected almost a year before their debut. As the announcement of the Galaxy S9 and Galaxy S9+ approaches, messages about the features of the upcoming new products are increasingly appearing on the Internet. Preslav Kateliev reviewed a video on the resource pages (with a link to), which supposedly showed the long-awaited Galaxy S9.

First of all, you need to remember that the new items will debut in February. Moreover, this assumption, which appeared on the Internet earlier, was confirmed by Samsung. In anticipation of the next Samsung flagships, various “leaks” appeared on the Internet - schematic sketches, messages about components, various speculative information and renderings created by users anticipating the release of new ones belonging to one of the most popular lines of devices.

A new video that has appeared on the Internet is called “Galaxy S9 Touch sensitivity test” (“Testing the sensitivity of the Galaxy S9 touchscreen”), and it does not just show the new device, but gives an opportunity to look at the new product in the process of testing it.

The video is quite short, and most of the phone is out of frame, but users can even in this video look at some of the design features of the flagship Galaxy S9, which Samsung will soon delight many connoisseurs of its products with. It is noted that the new product looks similar to the Galaxy S8, but more modern - the width of the lower screen frame is thinner, which is in line with the trend in which a taller display takes up more and more space on the front panel of a smart phone.

However, it is expected that the Galaxy S9 will be a device quite similar to its predecessor, the Galaxy S8. The design changes will not be significant, but they will include a more user-friendly location for the fingerprint scanner. But this is good enough - after all, the Galaxy S8 even now, at the beginning of 2018, looks like not just a modern, but even a futuristic device and is not perceived by connoisseurs as even a slightly outdated smartphone.

According to research firm IDC, smartphone sales in India rose to 39 million units in the third quarter of this year, mainly driven by sales during the Diwali festival. For the first time, India accounts for 10% of global smartphone sales in a quarter. Additionally, Xiaomi now holds the same market share as Samsung in the country.

In the third quarter of 2017, more than 80 million smartphones were sold in India. IDC says smartphone sales grew 40% compared to the previous quarter. Compared to the third quarter of 2016, smartphone sales increased by 21%.

If we talk about the top five smartphone manufacturers in India, Samsung and Xiaomi occupy the top position with each company having a market share of 23.5%. In addition, Redmi Note 4 has become the best-selling smartphone in the country. The best-selling Samsung phones in the third quarter of 2017 were the Galaxy J2, Galaxy J7 Nxt and Galaxy J7 Max.

In third place is Lenovo (including Motorola). Compared to the second quarter of 2017, the Chinese company managed to increase sales by 83%. In the third quarter of 2017, its market share was 9%.

After a strong second quarter, Vivo dropped to fourth place with a market share of 8.5%. With the release of Vivo V7+ and Vivo Y69, the company began to regain its position.

The third quarter of 2017 also saw OPPO's best performance in the country, with sales up 40% from the second quarter and 81% from the third quarter of 2016. The market share was 7.9%.

I wonder if Xiaomi will be able to overtake Samsung in Q4 2017 in India? How do you think?

Read other news

Redmi K20 official image shows rear panel design

Xiaomi Mi 9T smartphone has been certified, most likely the Pro version of Mi 9

Xiaomi's flagship smartphone line usually includes several devices. So, last year we got the Mi 8, the Mi 8 SE model, which differed in size and processor, and finally the Mi 8 Pro with a transparent back panel and an in-display fingerprint scanner.