Yandex test. Direct. Questions Yandex expert. Key phrase: energy sensors. For which of these search queries will the ad be shown? % - Key phrase:! doors for a store. For which search query will the ad be shown?

Thus, there are many different types of advertisers and, accordingly, different forms of advertising, including national, local, for the general consumer, for industry, services, comparative, joint (paid by the manufacturer and local distributor of the product. - Ed.), explanatory and propaganda , corrective (one of the extrajudicial forms of punishment provided for by the US Federal Trade Commission regulations for advertisers whose advertising is found to be false or misleading - Ed.), counter-advertising, as well as advertising of the "public appeal" type. Each of these forms is discussed in the appropriate sections of this book.  

Describe the role of advertising in product promotion. Advertising is a paid form of impersonal influence of the advertiser on the target market, mainly transmitted in the media. Advertising informs, persuades, reminds and entertains. It is used to introduce a business's name, establish reputation, and communicate various types of public services. Advertising is often classified by reach (local, national, international, global), by advertising objectives (commercial, non-profit, corporate, public service), by media type (indirect response, direct response), and by consumer purpose (personal use, business , organizational). Many new forms of advertising are replacing traditional ones. The advantage of mass advertising is its relatively low cost in reaching a larger number of consumers. Advertising provides information that helps consumers choose between competitive products. Annual advertising costs around the world are almost 500 billion. Advertising has existed since ancient times. A turning point in the history of advertising was the invention of the printing press (mid-14th century) and technology during the Industrial Revolution, which contributed to the growth of advertising. In the latter part of the 20th century, advertising became a more sophisticated and widely used marketing tool throughout the world. The three parts of the advertising triad are the advertiser (pays), the advertising agency (creates), and the media (distributes). Advertising decisions include budgeting, creative strategy development, media strategy development, advertising creation, implementation and performance measurement.  

Advantages of P.r. - selectivity, i.e. the ability for the advertiser to choose the circle of consumers he wants to reach; wide coverage of the target audience; flexibility; high control over the circulation and quality of advertising products; individual impact; exclusivity; relatively high degree of reaction from recipients; Disadvantages of P.r. - high costs per advertising unit (about 12-15 times higher than in magazines or newspapers) delivery delays lack of information environment problems with selectivity.  

Advertising in the most widely read publications and popular programs is naturally the most expensive. Therefore, by saving on it, the advertiser risks losing a wide range of consumers. But we must remember the famous saying: When saving on advertising, an entrepreneur is like a person who does not look at his watch in order to save time. Advertising messages are often made catchy and attention-grabbing. At the same time, it should be clear to the reader, viewer, and listener where the advertising is and where the editorial material is. The form of the advertising message must correspond to the culture and worldview of the advertising audience to which it is directed.  

On the other hand, management can be considered as a process of interaction between the main participants in communication activities. The subjects of management (i.e., participants making management decisions in this area) are the top management of the advertising company, line and functional managers of its marketing service, and advertising department specialists. Potential consumers, resellers, and general public opinion can be considered as objects of management (those to whom management decisions are directed in order to achieve a certain result).  

Although it is useful for an advertiser to know about the general attitude of the market towards his brand, it is also important to determine the mechanism by which such attitude is formed. In other words, the advertiser needs to know which properties, useful qualities and opinions about them are most important in a given market situation and, in particular, which of them are decisive when choosing a brand. The means-end chain model helps explain the connections between product properties, consumer judgments, and personal values. Determining the appropriate set of properties is a crucial factor in the analysis. A number of procedures have been developed for this purpose. The degree of relative importance of each property can be obtained by ranking and conjoint analysis methods. Conjoint analysis is rapidly improving and is now widely used in industry. The study of influence and determinant attributes helps identify methods for identifying attributes that have the greatest impact on the structure of relationships, or are directly related to brand choice and purchasing behavior.  

Thus, almost 80 years ago it was established that a single contact between an advertisement and a specific consumer is not enough for the advertising message to work. However, many advertisers continue to believe that once they have widely advertised their business, they can rest on their laurels in the future. This is a very dangerous misconception. In any city or region there are almost no companies whose products are unique. And as soon as you stop advertising for a few months, the client will go to a competitor. On this occasion, J. Abraham wrote: The most expensive thing in any business is the loss of a client. If the client does not contact you again, you have failed twice. Acquiring a new client comes in second place, and costs twice as much.  

Advertising, i.e. The use of paid means of information dissemination by the seller to convey persuasive information about goods, services or organizations is a powerful means of stimulation. American market players annually spend more than $61 billion on advertising, and advertising itself comes in many varieties (national, regional, local for the general consumer, industry, retail, product advertising, brand advertising, prestige advertising, etc.) P.). Advertising decision making is a five-step process consisting of setting objectives, making decisions about budget, messaging and media, and then evaluating the results of the advertising program. Advertisers must clearly define the purpose of their advertising, whether it is to inform, exhort or remind. River sizes -  

On the one hand, advertising can be used to create a long-term image of a product (o a-ola advertising), and on the other hand, it can stimulate the acceleration of sales (sale advertising). Advertising is an effective way to reach numerous customers living in different locations at a low cost per advertising exposure. Some forms of advertising (such as TV advertising) require a large budget, while other forms (newspaper advertising) are relatively inexpensive. Simply by its very existence, advertising can influence sales - consumers tend to believe that a widely advertised brand must offer good quality, otherwise why would advertisers spend so much money on their product  

Corrective advertising - appeared as a reaction of consumerism to advertising that manipulates public opinion in economically developed countries in the 1970s. It is implemented in the publication of information messages (corrective announcements) on behalf of regulatory organizations that protect consumer rights. They report inaccuracies and misinformation contained in advertisers' materials. It is especially widely used in the USA and Scandinavian countries, where it must be paid for by the perpetrators.  

On the one hand, advertising is used to create a long-term image of the product (advertising for the company Oa-ola), and on the other hand, it stimulates the sale of goods (advertising for Sunday sales at Sears department stores). Advertising is an effective way of communicating with numerous buyers from different regions. Some forms of advertising (such as television advertising) require significant investment, while others - such as newspaper advertising - are relatively inexpensive. Advertising influences sales volumes by its very existence, because consumers tend to believe that a widely advertised brand offers high quality, otherwise why would advertisers spend huge amounts of money?  

As noted above, rather than seeking to sell a specific product, institutional advertising aims to establish a high level of goodwill towards the advertiser. Corporate public relations advertising attempts to create an attractive image of the company in the minds of employees, consumers of its products, stockholders and the general public. Texa o Petroleum, for example, runs advertisements that draw attention to the company's commitment to protecting the environment.  

IM K means that the relationship between advertisers and the agency will also change. Timm Krull, chairman and CEO of Nestle USA, succinctly described this relationship in a recent speech at the annual convention of the American Association of Advertising Agencies. Agencies must help clients develop compelling advertising concepts that will serve as launchers for the wide range of other marketing tools at our disposal. . These tools include packaging, advertising and in-store promotions, direct mail, direct response, manufacturer phone numbers starting with 800, consumer database marketing, coupon programs, cable programs, and more. This is not a complete list.  

Correct answer: At a rate of 1800 rubles, since the adjustment is set only for impressions on mobile devices.

2. There are several active and several stopped ads in the group. What price is displayed in the Search Price column?

Correct answer: The generalized price is displayed only for active ads in the group.

3. What is indicated in the “Conversions” column in Direct statistics?

Correct answer: Number of visits in Metrica during which the goal was achieved.

4. Metrica reports show that the campaign had many conversions from Direct for the same search query. How to find out what keyword the impressions were for?

Correct answer: Using the “Search Queries” report.

5. Over what period will the system try to spend a given amount if you select the “Weekly budget” strategy?

Correct answer: For a week from Monday to Sunday.

6. Created a new campaign. Opposite the key phrase we see the prices of the positions. Are competing listings taken into account in item prices?

Correct answer: Yes, all competing ads for the request are taken into account. Competitor bid adjustments are not taken into account.

7. Search query: how to grind coffee. Select a combination of operators that will allow you to take into account all word forms in the query.

Your answer: !how to grind coffee

8. An ad with a virtual business card is shown on mobile devices. All users clicked on the phone number and called immediately, but did not go to the site. Will such transitions be cheaper or more expensive than transitions to the site?

Correct answer: There will be no difference in cost - transfers to a business card cost the same as transfers to a website.

9. The campaign contains image ads. The task is to track calls only for them, without taking into account all other types of advertisements. How can this be done?

10. Why create ads in different formats in Direct?

11. Key phrase: [towel dispenser]. The square brackets operator is used. For which search query will your ad not be shown?

Correct answer: paper towel dispenser

Correct answer: Both will work - the display will be based on the conditions of selecting an audience, taking into account the adjustment of bids.

13. Key phrase: buy a stroller. For what search query will there be no impressions?

Correct answer: buy a stroller in Moscow

14. Key phrase: T-shirts + with inscriptions. Which of these search terms will NOT show your ad?

Correct answer: writing on T-shirts

15. You have created several segments in Yandex.Audience. Now you need to find out what percentage of users were on the site and what they did there. How and for which segments can this be done?

Correct answer: Data about user behavior on the site will be pulled up automatically if Yandex.Audience and the Metrica counter are on the same login.

File description:
1. In the “Reach” ad group from the “Retargeting” campaign, in the AAA login, we created the “Best Clients” audience selection condition. For which ad groups will the “Best Clients” selection condition be available?

The “Best Customers” condition will only be available for setting up the “Reach” group.
- The “Top Customers” condition will be available for setting up all groups in all AAA login campaigns.
- The “Best Customers” condition will be available for setting up all groups, but only in the “Retargeting” campaign.

2. The Metrica counter and the Direct campaign are registered under different logins. What condition must be met for counter goals to be available for setting up audience selection conditions in a Direct campaign?

3. Why is the reach value on the Yandex.Audience page greater than the number of loaded contacts?

An ad can be shown to one person several times.
- One person can use several devices (work and home computers, smartphones, etc.).
- This shouldn't happen. If this happens, it's a bug.

4. The owner of an online store wants to offer a discount to people who were on the site but did not buy anything. How to set up advertising most effectively?

Use the audience selection condition: according to the Metrics segment, set up the display of ads to those who have not yet been to the site.
- Use an audience selection condition: according to the Metrics segment, set up a display of site visitors to this segment.
- In the ad, offer this segment of visitors a discount or other special purchasing conditions.
- Describe the promotion on the pages linked to in the advertisements.

5. Some online store visitors add products to the cart, but do not place an order. What advice can you give to the owner of this site?

Launch an advertising campaign on search.
- Make sure that the delivery terms are visible and well described.
- Check the usability of the site, ease of ordering.
- Launch an advertising campaign for this segment of visitors using audience selection conditions.

6. Is it possible to make the cost per click automatically change depending on the time of day?

No. There is no automatic adjustment of rates depending on the time of day.
- Yes, it is possible using audience selection conditions.
- Yes, hourly bid adjustments are available in the time targeting settings. It only works for manual betting management.
- Yes, you can set up hourly bid adjustments for both automatic strategies and strategies with manual bid control.

7.What does the reach indicated on the Yandex.Audience page mean?

8. The campaign has set up conditions for selecting a look-alike audience for fifty thousand contacts. There are downward adjustments for men and for all people under the age of 44 and upward adjustments for mobile phones. There are few impressions and clicks. What hypotheses need to be tested?

The stakes are too low.
- Fifty thousand contacts are not enough to build a high-quality look-alike.
- The technology only works with millions of contacts.
- The targeting and conditions for selecting the audience are too narrow.
- Seasonality of demand for a product or service.

9. Two months ago, Ilya ran a campaign for people who regularly visit the Raduga shopping center. The campaign worked in segments based on geolocation data. Now Ilya wants to run a new campaign for the same target audience. Do I need to create new segments?

Yes, you need to collect new segments to exclude non-target users. Within two months, the information became outdated, and some users may have moved.
- It’s better to collect new segments to add users who recently started going to Rainbow to the sample.
- No, you can use the same segments - the information is updated automatically.

The cost per click on the “Address and telephone” link is always 0.3 rubles.
- The price per click on a virtual business card will be 0.3 rubles. below the assigned maximum rate.
- The price is the same, the advertiser pays the same for any click.
- There is no charge for clicking on a virtual business card.

11. Is it possible to combine Metrics goals, Metrics segments and Audience segments in one condition for selecting an audience?

You can only combine the Metrics and Audiences segments.
- Can.
- It is forbidden.
- You can only combine goals and Metric segments.

12. You have been contacted by the owner of a restaurant located next to a large office center. “In the office center there is a food court with restaurants, but I want office employees to come to me for lunch. How to attract these people? Leaflets don’t work anymore, and my budgets are small.” What advice would you give to a restaurateur?

Target an advertising campaign using look-alike to users similar to restaurant visitors.
- Using Yandex.Audience geosegments, target advertising to the location where the office center is located.
- Add more key phrases with the name of the office center to the campaign. For example: where to eat in Moscow city.
- Set up a campaign in Direct for the entire city.

13. Is it possible to create an audience selection condition consisting only of unfulfilled goals (the “Not a single one has been fulfilled” block)?

Yes, this condition can be used both for impressions on networks and for adjusting bids.
- No, the “None completed” block can only be used in combination with the “At least one completed” or “All completed” blocks.
- Yes, but this condition can only be used to adjust rates.

14. How to understand that a segment in Yandex.Audience is suitable for look-alike targeting?

In segment statistics you can see the user similarity index. The higher the similarity, the more suitable the segment is for creating a look-alike segment.
- You can’t give specific recommendations here. Look-alikes need to be created based on groups of people who have something in common and who behave similarly.
- This cannot be understood in advance. You can only experiment and track impression statistics for the look-alike segment.

15. The advertiser wants to expand the circle of his customers. For a business to flourish, it is important to attract only those who spend at least a certain amount per month. What tool will be the most effective and least labor-intensive in this situation?

Targeting using Yandex.Audience or Metrica to existing customers with a certain solvency.
- Setting up geotargeting for the most economically developed regions of the country.
- Look-alike targeting to people who are similar to existing clients and have a certain ability to pay.
- Using bid adjustments, target advertising to people of a certain gender and age.

16. You have created several segments in Yandex.Audience. Now you need to determine the percentage of users who were on the site and find out what they did there. How and for which segments can this be done?

You can specify the Metrics counter number, but the data will only be pulled up for segments created from Metrics segments.
- You can specify the Metrics counter number, but the data will only be pulled up for segments created for Metrics purposes.
- If you specify the Metrics counter for any segment, the statistics will be updated for all types of segments.
- Data about user behavior on the site will be pulled up automatically if Yandex.Audience and the Metrica counter are on the same login.

17. What does the reach indicated on the Yandex.Audience page mean?

The exact number of users found.
- Number of impressions by segment.
- Cookies on different devices for the last 30 days.

18. The owner of a chain of clothing stores wants to motivate discount card holders to buy more in the online store than offline. What's the best way to do this?

Target advertising in Direct to these people using your data using Yandex.Audience.
- In advertisements, offer discount card holders an additional discount in the online store.
- Launch an advertising campaign with dynamic ads.
- Place products from the online store on Yandex.Market.

Answers to 1. conditions for selecting an audience

The virtual business card will have to be created again.
+ If there is a link to the site, ads are shown for requests without a virtual business card.
The advertising campaign stops showing because the virtual business card is an important element of the ad.

100% Does the CTR of a temporarily stopped keyword reset to zero?

CTR will be reset to zero after the phrase is stopped and will begin to be calculated again after it is turned on.
No, CTR is not reset.
+ CTR will be maintained for 28 days from the moment it was stopped, after which it will be reset to zero.

100% The advertiser places ads leading to the same site, for the same request, in Yandex.Direct and in Yandex.Market. How will his ads be shown?

+ Only the offer with the best CPC/CTR product will be shown

100% - Key phrase: repair (player | headphones) Mytishchi. What search queries will your ad be shown for?

The ad will be shown upon request: player headphones + in Mytishchi
+ The ad will be shown for the following queries: player repair Mytishchi, headphone repair Mytishchi
The ad will be shown upon request: headphone player repair + in Mytishchi

100% - Key phrase: "cheap calendars." Which of these search terms will NOT show your ad?

Cheap calendars wholesale
cheap calendar
calendars cheap

100% - Request: Remember everything. Indicate the correct use of operators, in which the search engine will take into account all the words in the query and the word form of each:

+ !Remember!everything
Remember all
Remember + all

100% How does the autobroker system work?

The system is designed to manage your weekly budget strategy.
+ The system automatically optimizes the cost per click of key phrases.
The system automatically refines key phrases and adds negative keywords to them.

100% When selecting ads for display in all positions of search results, the following are taken into account:

Keyword (without stop words), quality factor, click-through rate and cost per click specified by the advertiser
quality factor, click-through rate, budget and cost per click specified by the advertiser
key phrase (without stop words), total audience reach on request, click-through rate and cost per click specified by the advertiser

100% When choosing the “Independent management for different types of sites” strategy, you can:

completely disable search platforms, with the exception of Yandex search.
+ manage bids on search and thematic platforms separately or disable impressions on search.
separately manage bids for different types of thematic platforms during ad displays.

100% Key phrase: renovation! stores. Which of these search terms will NOT show your ad?

Store renovation
repair store addresses
renovation of shops and offices

100% Minimum ad display time that can be set using time targeting:

40 hours per week on weekdays.
40 hours per week on weekdays and weekends.
at least 8 hours for each day.

100% Is it possible to allocate a separate budget for each ad in the campaign?

+ No, the advertising campaign budget is distributed across all ads in it.

Select the correct and complete list of strategies with automatic bid management:

+ “Weekly budget. Maximum number of clicks", "Weekly budget. Maximum conversion", "Average cost per click", "Weekly package of clicks", "Average cost per conversion"
“Weekly budget”, “Independent management for different types of sites”, “Impressions to the right of search results”, “Average price on search”
Distributed budget - all operating modes of the strategy, “Weekly package of clicks. Maximum conversion", "Average cost per click"

100% - What are the tags in ads for?

Grouping campaign ads for faster and more convenient work with them.
To create templates for displaying ads.
Adding additional information to the ad text on search results pages.

100% What targeting is not available in Yandex.Direct?

Behavioral.
Temporary.
+ Socio-demographic.

100% What is the maximum number of ads that can be shown under Yandex search results?

4 guaranteed impressions on the first page of search results, no more than 4 Yandex.Market ads on the second and subsequent pages.
4 ads: guaranteed impressions and dynamic impressions on the first page of search results, no more than 4 ads on the second and subsequent pages of dynamic impressions.
+ 4 ads of guaranteed impressions on the first page of search results, no more than 4 ads of dynamic impressions on the second and subsequent pages.

100% Is it possible to issue an invoice in the Direct interface to pay for several advertising campaigns?

No, you are billed separately for each advertising campaign.
Yes, without restrictions.
+Yes, if they are under the same login.

100% Key phrase: “plastic windows”. Which search query will NOT show your ad?

Plastic windows
Plastic windows
+Installation of plastic windows

If, when choosing one of the automatic control strategies, you set only high priority for key phrases, then:

The priority of phrases will not be taken into account by the system.
Ads will only be placed in the best positions.
there will be a budget overrun.

100% When choosing which display strategy can you disable impressions on Yandex search?

+ “Independent management for different types of sites”
"Average cost per click"

When choosing the “Weekly Budget” strategy:

the system will provide impressions only on priority positions (special placement and guaranteed impressions) for a given budget.
the system will provide keywords with a high frequency of impressions with a higher position.
+ the system will provide key phrases with high CTR with a higher position.

On Friday, the advertiser set a maximum bid of 7 USD, indicated a weekly budget amount of 2 thousand USD, and also selected the “Weekly Budget” strategy mode to receive the maximum number of clicks. Choose the correct statement:

The system will try to spend the entire amount over the next three days of impressions, promoting all advertiser requests in high positions.
+ After this week, the system will continue to operate under the specified conditions as long as there are funds in the account.
In the next two days, the system will practically not show ads from the advertising campaign, since it needs to analyze request statistics, bid values, click-through rates for the current position and other indicators.

The price for a transition on thematic platforms in most cases is equal to 0.01 USD.
The maximum price for a transition is adjusted for each YAN site individually, taking into account its quality coefficient.
+The maximum price for a transition depends on the topic of the site and the number of Direct ads placed on it

100% Select the correct statement about how the “Weekly Pack of Clicks” strategy works:

The minimum number of clicks per week is 100, the average rate should not exceed 0.03 USD.
The strategy is not suitable for campaigns with low-frequency queries.
+You can set a maximum click price and also assign a priority for query impressions.

100% - Key phrase: energy sensors. Which of these search terms will your ad show for?

sensor energy electricity
electricity level sensor
+fuel energy sensor

100% - Quick links have been added to the advertiser's ad. How will the cost per click be charged if the user clicks on several or all of the links while viewing the ad?

+ The advertiser will pay only for one click; the cost per click is the same for all links.
The advertiser will pay for each click; the price per click on the ad is the same for all links.
The advertiser will pay for each click separately; the price of a click on a quick link is 0.01 USD.

The advertiser added uniform negative keywords for the entire campaign in the parameters. Choose the correct statement:

Single negative keywords for the entire campaign complement existing negative keywords in phrases, but do not replace them.
Single negative keywords are valid for the entire campaign and replace the already selected negative keywords for the ad.
uniform negative keywords are valid for the entire campaign and replace already selected negative keywords in phrases.

In all of the above cases
Was: wedding photographer services, changed to: photographer services
Was: "electricity sensor", changed to: electricity sensor
Was: beauty salon, changed to: "beauty salon"

installation of plastic windows -by hand -instructions -your own -video
+buying a car -accounting -tax -photos
chandeliers cheap - spare parts - repairs - discounts - low

100% What is the maximum number of characters allowed in the Site Link field?

100
+1024
1000

If the advertiser has set a price per click for a key phrase that matches the entry price for a special placement, then after applying the bid:

the ad will not be shown on the second and third pages of search results, since they do not have Direct advertising blocks.
+ the ad is guaranteed to be shown in a special placement on the first page of Yandex search results if the query matches the key phrase.
the ad is guaranteed to be shown in special placement on all pages of Yandex search results if the query matches the key phrase.

100% - Key phrase: !doors for a store. For which search queries will the ad be shown?

door hardware store
+aluminum doors for shops
online door store

Without stopping the ad, the advertiser made changes to its title, text, key queries and link. Choose the correct statement:

While the ad is being moderated, its old version will be shown for new requests.
+While the ad is being moderated, its old version will be shown for old requests.
The ad display stops the moment it is sent for moderation. After passing moderation, a new version of the ad will begin to appear automatically.

The advertiser places a campaign in Moscow and the Moscow region. The price of entry to special accommodation is 0.8 USD, the price of the second place in the special accommodation block is 0.9 USD, the price of the 1st place in the special accommodation block is 1.1 USD. , the price of the 1st place on the right side is 0.96 USD.

When the “Highest available position” strategy is selected and the autobroker is enabled, the advertiser sets the maximum bid for a request of 0.95 USD.

Assuming that the user's query and the advertiser's keyword are exactly the same, where will the ad be shown and how much will the click cost?

Choose the most complete answer.

In the third position are special accommodations at a price of 0.8 USD.
+In the second or third positions of special placement, the price will not exceed 0.95 USD.
In the second or first position on the right side, the price will not exceed 0.95 USD.

What are the parameters for selecting ads for guaranteed impressions?

Market ads with the highest bids are selected for guaranteed impressions
Direct ads with the best CTR rates are selected for guaranteed impressions
+Direct and Market ads with the best CTR/Bid Per Click indicators are selected for guaranteed impressions

100% When placing an ad in Russia, is it permissible to provide a link to the site if the site’s content is in a foreign language?

Acceptable without restrictions
+It is acceptable if there is a corresponding mark in the ad text
Unacceptable

Advertiser C has a cost per click of 1.8 USD and a CTR of 3.7.

Which one will take the highest position?

100% - Key phrase: translations into!English. Which search query will NOT show your ad?

Translations from English
translations from Russian into English
translations English

The advertiser will be able to set up a special schedule of impressions for holidays or completely stop impressions on these days.
Advertisers will be able to block ad impressions on holidays
+The system automatically stops displaying ads on holidays, and selecting the “Take into account holidays” option allows you to enable them.

You can view a list of additional relevant phrases and the total number of impressions and clicks on them in all Direct statistics reports.
+You can order the corresponding report by clicking on the “Order reports” link, which contains data only on those phrases that were clicked on.
You can view a list of additional relevant phrases and the total number of impressions and clicks on them in such Direct statistics reports as “phrases by day” and “general statistics.”

Section Knowledge level

1. Display strategies 89%
2. Requirements for advertising materials 50%
3. Payment for the advertising campaign 50%
4. Advertising campaign statistics 100%
5. Keyword selection 100%
6. Display rules 71%
7. Moderation of advertising materials 100%
8. Advertising campaign parameters 88%
Total 86%

During testing you made 6 mistakes. (1 has already been fixed)

In which reports can you get statistical data in the form of graphs?

In the daily statistics report and PDF reports

On Friday, the advertiser set a maximum bid of $7, indicated the amount of the weekly budget of $2 thousand, and also selected the “Weekly budget” strategy mode to receive the maximum number of clicks. Choose the correct statement:

After this week, the system will continue to operate under the specified conditions as long as there are funds in the account.

There are two ads in the advertising campaign. For the first, the key phrase is used: buy paints, and for the second, “buy paints.” The request in the first ad has a higher CTR multiplied by the bid. Which of these ads will be shown to the user when he enters the query: buy paints?

The first ad has a higher CTR per bid

100% There are two ads in the advertising campaign. For the first, the keyword was used: mattresses, and for the second: “mattresses”. The request in the first ad has a higher CTR multiplied by the bid. Which ad will be shown to the user when he enters the query: mattresses?

The first ad - it has a higher CTR per bid.

If the advertising campaign was previously accepted for display before moderation, you can pay for it:

using the Yandex.Money system for individuals, for legal entities - by non-cash method.

100% How long does it take for the campaign to actually stop?

From 10 to 60 minutes

In all statistics reports for the selected period you can see:

number of impressions, number of clicks, CTR, cost, average cost per click

Select the least effective option for selecting negative keywords for your query:

buying a car - accounting - tax - photos

Select an ad option that will successfully pass moderation:

Czech breweries: profitable, convenient For restaurants, cafes, nightclubs ISO certificate, affordable prices

Select from the list an impression strategy in which bids are set manually by the advertiser?

“Display in block at minimum price”

Select the correct statement about time targeting:

Time targeting limits the time of ad displays and is configured for the entire advertising campaign.

Select the statement that is as complete as possible. Advertisements are considered similar if

Choose the correct statement

Moderation - automatic and manual checking of advertising materials for compliance with the Federal Law “On Advertising” and Yandex Requirements.

Select the correct query option among those proposed to determine the topic of used used cars:

Where do image ads appear?

On YAN sites that support displaying images, with a cost per click above 0.1 USD.

To reduce the minimum price valid for searches, you need to:

What is the purpose of monitoring changes in positions by phrases?

To receive alerts about changes in ad positions for key phrases.

You can add images to several ads at once:

using xls files, through wholesale operations in multi-editing and the Yandex.Direct API

If a request is placed by several advertisers who have chosen the strategy “Display in a block at the minimum price: in special placement”, then:

The position with the lowest price will be occupied by the ad with the best CTR.

Request: How could he. Indicate the correct use of operators, in which the search engine will take into account all the words in the query and the word form of each:

How!could he!

Why use operator! before the keyword?

To show an ad only when a query with a given word form is used.

How can I prevent ads from being shown for a specific additional relevant phrase?

You need to add all the words from the phrase to the list of single negative words in the advertising campaign parameters.

How can you get information about ad positions, display regions, and display sites in one report?

By generating a report in the Report Wizard section

How can you group your ads into campaigns to work with them faster?

By assigning labels

How can you find out which additional relevant phrases were clicked on and over what period of time?

You can order the corresponding report by clicking on the “Order reports” link, which contains data only on those phrases that were clicked on.

How is the price per click calculated on thematic sites of the Yandex Advertising Network?

The maximum price for a transition depends on the topic of the site and the number of Direct ads placed on it

What conditions must be met to select the “Weekly budget” strategy. Maximum conversion"?

a Yandex Metrics counter is installed on the site and at least one goal is set, the total number of targeted visits from this campaign over the last 28 days is at least 40

How can you limit budget spending on YAN thematic platforms?

In the campaign parameters, you should set a limit as a percentage of the total spend and a maximum cost per click as a percentage of the maximum price.

100% What is the minimum invoice amount for payment in Direct?

What is the maximum number of campaigns that can be created within one account?

3000 campaigns, of which no more than 1000 are active

100% - What is the maximum number of Yandex.Direct ads that can be placed on search results pages on the Yandex.Market service?

1 ad

Key phrase: !doors for a store. For which search queries will the ad be shown?

Aluminum doors for shops

Key phrase: energy sensors. For which of these search queries will the ad be shown?

Fuel energy sensor

Key phrase: translations + into English. Which search query will NOT show your ad?

Translations from English

Key phrase: beauty salon + in Yekaterinburg. Which of these search terms will NOT show your ad?

All beauty salons in Ekaterinburg

Key phrase: colored lenses. Which of these search terms will NOT show your ad?

You can add a negative word:

for every phrase, every ad and every campaign

Is it possible to specify a time zone in the time targeting settings?

Yes, it's possible.

Is it possible to add a single list of negative words for all phrases in a campaign?

Yes you can, but no more than 4096 characters, excluding spaces

Is it possible to set ads to run on a specific time schedule?

Is it possible to advertise in Direct and Market at the same time?

Yes you can

Is it possible to disable impressions for any keyword in an ad?

Yes, using the option to pause impressions by keyword.

Is it possible to set a limit on the maximum cost per click when choosing an automatic management strategy?

Yes, you can, but only if you select the “Weekly budget” and “Weekly click package” strategy

The user can see Direct advertisements in mail.ru mail, since it belongs to one of the YAN sites, provided:

that the subject of the ad corresponds to the interests of the user

Why can the price of entry into guaranteed screenings and the price of first place be the same? Choose the wrong answer.

The price, taking into account the CTR of the ad, is so low that it cannot overcome the threshold for entering special placement.

100% When choosing which strategy can you set bids separately for YAN thematic sites and for Yandex search?

"Independent management for different types of sites"

“Weekly budget” and “Average cost per click”

When you select the “display below search results” strategy, ads on Yandex search results pages will be shown:

only in the block of guaranteed or dynamic impressions

Under what modifications will the key query be considered new, and statistics on it in the “Phrases by Days” report will begin to be collected anew?

In all of the above cases

When setting a cost per click, the window for entering the bid is highlighted in pale red if:

The price set is more than 300 rubles.

When setting up ad impressions in the Yandex Advertising Network, you cannot:

set a minimum click price on search sites.

When placing an ad in Russia, is it acceptable to use a foreign language in its text and title?

When calculating the CTR indicator in the selection of ads for display in all positions of Yandex search results, the following are taken into account:

impressions and clicks on Yandex search pages

The advertiser turned on the site monitoring function and indicated his mobile phone to receive messages. Select the correct description of the situation when an advertising campaign is stopped by the site monitoring function:

The advertiser set a maximum bid of 20 USD and indicated the amount of the weekly budget of 1 thousand USD. and chose strategy mode to achieve maximum conversion. To ensure top impressions, he assigned all keywords in the campaign a high priority. Choose the correct statement:

The strategy will not take into account the specified priority of queries and will promote to high positions those key phrases that give the best results.

An advertiser has come up with a headline for an ad and wants to add a template to it. Cell phones ##! If among the requests for this ad there is a request for telephone, then what will the title of the ad look like in Yandex search?

Mobile phones phone!

The advertiser places a campaign in Moscow and the Moscow region. The entrance price to special accommodation is 0.8 USD, the price of the second place in the special accommodation block is 0.9 USD, the price of the 1st place in the special accommodation block is 1.1 USD, the price of the 1st place from right side - 0.96 c.u. When the “Highest available position” strategy is selected and the autobroker is enabled, the advertiser sets the maximum bid for a request of 0.95 USD. Assuming that the user's query and the advertiser's keyword are exactly the same, where will the ad be shown and how much will the click cost? Select the most complete answer:

In the second or third positions of special placement, the price will not exceed 0.95 USD.

How often is the cost per click data updated in the advertiser interface?

Every 15 minutes

You can transfer from a stopped campaign (choose the most complete answer):

either all funds or any necessary amount, but then the balance and transfer amount must be at least 300 rubles.

Please provide the most complete and correct answer to the question: what happens when the advertiser selects the “Take into account holidays” option?

Indication of cost indicators in foreign currency as part of advertising materials:

It is acceptable if cost indicators are also duplicated in rubles

What happens when calculating entry prices for special placements and guaranteed impressions:

The CTR of the request is taken into account when displayed to the right of search results and in special placement (for the last 28 days of ad display)

What happens if the cost per click set by the advertiser exceeds the remaining funds in the campaign balance?

The maximum cost per click will be equal to the amount of remaining funds.

What is the minimum search price?

Cost per click at which ads can be displayed on Yandex search results pages and Yandex search platforms

100% - Is it possible to set up 2 notification addresses in a campaign?

Yes, you can set an unlimited number of addresses in the campaign parameters.
+Yes, you can set one address in the campaign parameters and a second in the user settings.
No, you can only set one address in the campaign parameters.

If the advertisement uses superlatives of adjectives and/or contains information about the advantages of the advertised product over the goods in circulation, then:

If, when choosing the “Weekly budget” strategy, no limit on the maximum cost of a click is set, then the maximum cost of a click is:

will not exceed 10% of the weekly budget or 15 USD.

The advertiser places ads leading to the same website, for the same request, in Yandex.Direct and in Yandex.Market. How will his ads be shown?

• The Yandex.Direct search results will show the Direct ad, since it has a higher priority
• Offers will always be shown one by one
• Only the offer with the best CPC/CTR product will be shown.

Request: I'm alone, where is everyone. Indicate the correct use of operators, in which the search engine will take into account all the words in the query and the word form of each:

• !I'm!alone where!everyone
• I'm!alone where! +all
• !I'm alone!where is everyone

• Using the Report Wizard.

The advertiser specified requests for an advertising campaign for the sale of kitchen sets: kitchens, Italian kitchens, Moscow kitchens. After some time, the advertiser sees changes in his interface: kitchens -photo -download -assembly -Italian -Moscow. Choose the correct statement:

• phrases have undergone special autofocus to ensure better autobroker performance.
• autofocus added negative keywords to the specified query in order to exclude low-performing impressions for the keyword.
• autofocus added stop words to the specified query in order to exclude low-performing impressions.

100% Why is there no “Statistics” link in the advertising campaign interface?

100% Is it possible to enter different data in a virtual business card for each ad in one advertising campaign?

Is it possible to set different display strategies for different ads in an advertising campaign?

• It is possible, but only when choosing strategies with manual click cost control.
• No you can not.
• Yes, you can, there are 8 strategies in total.

100% The advertiser paid the invoice in the amount of RUB 413,000. For what reason was he not given a discount?

+To receive a discount, the paid amount must be spent on clicking on ads.

Can I allocate a separate budget for each ad in a campaign?

Yes, if you select the automatic “Weekly Budget” strategy.
No, the budget of an advertising campaign is distributed across all ads in it.
Yes, you can limit how much money you spend on each ad.

100% - Key phrase: buy a scooter. Which of these search terms will NOT show your ad?

buy a scooter in a store
+ purchase of a scooter
I'll buy a scooter

100% - Select the correct statement for the situation when the advertiser entered a bid per click in the appropriate box: “0.03 ue” or “0.003”:

The price window will be highlighted in red. Instead of the set bid, the minimum bid valid in real time during the search will be applied.
The price window will be highlighted in red. The system will allow you to save rates, but for a specific request the rate will not be applied.
+ the price window will be highlighted in red. The price cannot be saved until the error is corrected.

100% - What is CTR in Yandex.Direct?

Keyword effectiveness indicator, the ratio of the number of ad impressions to the number of clicks on it.
Keyword effectiveness indicator, the ratio of the number of clicks on an ad to the site’s quality score.
+ Key phrase effectiveness indicator, the ratio of the number of clicks on an ad to the number of its impressions.

100% What is the maximum number of ads that can be shown on the first page of Yandex search results?

+12 ads
9 advertisements
3 advertisements

100% - Advertising in Direct is placed with payment for:

days
impressions
+clicks

Key phrase: T-shirts + with inscriptions. Which of these search terms will your ad show for?

T-shirts with funny slogans
writing on T-shirts
T-shirt printing

The advertiser has set up geographic targeting throughout Russia. Choose the correct statement:

Keywords will only compete for bid in the regions in which they appear. When the autobroker is enabled, the cost per click will always decrease.
Keywords will only compete for bid in the regions in which they appear. Regardless of the specific city, each click will be paid at the average price.
Keywords will only compete for bid in the regions in which they appear. Depending on the number of competitors in different cities, the same ad upon request may be shown in different blocks.

100% - Is it possible to automatically adjust your CPC at different times throughout the day?

Yes, you can set a limit as a percentage of the maximum bet.
CPCs can only be adjusted manually.
Yes, you can set your own cost per click for each phrase.

The advertiser has the Highest Available Position display strategy selected and has set up an hourly CPC adjustment for their ad campaign. Choose the correct statement:

When you change the current impression strategy to the “Average cost per click” strategy, the settings for adjusting prices by time of day will be canceled.
The “Clicks by Hours” report will appear in the advertising campaign statistics, where you can track the largest number of clicks at a certain time of day.
The advertiser will have impressions automatically disabled on holidays as hourly price adjustments are not available for customization on holidays.

100% For what period does the system maintain the expense specified by the advertiser with the selected “Weekly budget” strategy?

+Per calendar week
Within 7 working days
In the last 7 days

100% - Select the correct statement:

Dynamic impressions include those advertisers who do not have time to set their bids for guaranteed impressions.
guaranteed impressions are advertising spaces located under the search results, dynamic impressions are advertising spaces located on the “All Ads” page.
+guaranteed and dynamic impressions are advertising spaces located under Yandex search results or to the right of Yandex search results.

Three advertisers were 100% selected for display in the block of guaranteed impressions; all of them had the strategy “Display in the block at the minimum price” enabled.

Advertiser A has a cost per click of 3 USD and a CTR of 1.

Advertiser B has a cost per click of 2.7 USD and a CTR of 5,

Advertiser C has a cost per click of 4 USD and a CTR of 3.7.

Which one will take the position with the lowest price?

100% In what case does the system independently regulate the cost of a click?

The system cannot independently regulate the cost of a click.
With proper time targeting setup.
+When choosing the “Average cost per click” strategy.

100% -On the bidding page next to the keywords there is one number of impressions and clicks, and in the report on key phrases there is another. Why do the numbers differ?

The bidding page displays impressions and clicks only from the main Yandex search for the last 28 days of ad impressions.
The key phrase report displays the total number of clicks.
The keyword report shows impressions and clicks only for the last 28 days your ad was shown.

100% Key phrase: Delhi. Which of these search terms will your ad show for?

Birthday
+Cities of India
Diwali holiday

100% Key phrase added to the ad: sea cruise. For what query the ad can be shown:

+Unforgettable sea cruises
An unforgettable sea cruise holiday
Cruise at sea

100% - What is the maximum allowed number of characters in the title and ad text?

in the title - 35, in the text - 100
+ in the title - 33, in the text - 75
in the title - 35, in the text - 73

100% - Quick links are displayed if the ad is posted:

in the special accommodation block and on the YAN websites.

in the position of first place in special placement and first place under search results.
+on Yandex search results pages and advertising network sites.

100% Where can I see statistics on ad impressions with images?

In the Report Wizard, but only if the “Independent Management” strategy is enabled.
+In the Report Wizard.
In any Direct statistics report.

Select the least effective option for selecting negative keywords for your query:

Expensive furniture - fittings - renovation - elite - luxurious
hard mattresses - water - inflatable - springless
family car -photo -two-door -Mustang

100% - The advertiser has spent RUB 350,000 on advertising over the last 6 months. For what reason was he not given a discount?

To apply a discount, you need to contact support.
To receive the discount, you must advertise for at least 12 months.
+The minimum discount threshold including VAT is RUB 401,200.

Negative words are:

Functional parts of speech and pronouns that are automatically excluded from the user's request when selecting ads for display.
words that are added automatically by the system to increase the effectiveness of the advertising campaign during moderation.
words for queries for which an advertisement will not be shown.

How to prepare and save a unique campaign statistical report template?

There is no way to save a statistical report template in Direct; you need to create it anew each time.
+Using the Report Wizard.
Using the “Order reports” function.

100% - Does a resident advertiser need to pay VAT separately when paying for Direct?

No, Direct services are not subject to VAT.
+Yes, VAT is paid and is already included in the invoice amount.
Yes, VAT is paid by the advertiser in addition to the invoice amount.

Key phrase: food store (animals | hamsters). What search queries will your ad be shown for?

Hamster store, hamster food store, pet food store
Pet food store, hamster feed store Sukharevskaya
+Food store +for animals, hamster food store, food store hamster houses

Can a client prohibit impressions on the Yandex.Catalogue site?

You can disable impressions on search results pages on the Yandex.Catalog service, but impressions on category pages of the Yandex.Catalog service cannot be disabled.
You can disable both impressions on category pages of the Yandex.Catalog service and impressions on search results pages on the Yandex.Catalog service
+You can only disable impressions on category pages of the Yandex.Catalog service, while impressions on search results pages on the Yandex.Catalog service will continue

Key phrase: pick up a car in Moscow. Which of these search terms will NOT show your ad?

Car selection Moscow
how to find a car in Moscow
pick up a car in Moscow in a week

Provided that the user's request and the advertiser's keyword are exactly the same, where will the ad be shown and how much will the click cost?

+If the advertiser has chosen only a special placement block for display, the ad can be shown in 1st place, the cost of a click will not exceed 1 USD.

The advertiser made several advertisements for which the same query was selected, for example, “buying clothes in a store.” In all ads for this request, the advertiser has set the same click price and display region. Choose the correct statement:

Each time, one of these ads will be selected for display in turn. Subsequently, the one with the highest CTR and bid per click will be selected, and then only this ad will be shown.
+Each time one of these ads will be randomly selected for display, subsequently the one with the highest CTR will be selected, and then only it will be shown.
Each time one of these ads will be randomly selected for display, subsequently the one with the highest CTR will be selected from them, and then only it will be shown, and the remaining ads will go to the “Stopped” tab.

Select the correct and complete list of strategies with manual betting management:

+“Highest available position”, “Display in a block at the lowest price”, “Display under search results”, “Independent management for different types of sites”.
“Highest available position”, “Impressions in a block at the lowest prices”, “Impressions to the right of search results”, “Independent management for different types of sites”, “Average cost per click”.
“Highest available position”, “Impressions in a block at the lowest price”, “Impressions to the right of search results”, “Independent management for different types of sites”, “Weekly package of clicks”.

Select the wrong answer to the question: is it possible to limit budget spending on YAN thematic sites in the campaign parameters?

Yes, you can if you enter the amount of weekly expenses in the advertising campaign parameters.

Yes, you can set a limit as a percentage of total spend and a maximum cost per click as a percentage of the maximum search price.
+Yes, you can set a limit as a percentage of search spending, and also select separate thematic platforms for displaying ads.

100% - Select the ad option that will successfully pass moderation:

Freight transportation! We are successful in the freight transport market! Discount for ordering online!
Installation of plastic windows! Our windows don't let the cold in! Call!
Bicycles at low prices! Huge assortment, low prices, best quality parts!

100% Website availability monitoring:

enabled by default, works regardless of the use of other tools.
+works only when Metrica is connected and can disconnect an advertising campaign from impressions if problems arise with the site.
works only when external Internet statistics are connected and sends the advertiser a notification about problems with the site.

The advertiser set a maximum bid of 20 USD and indicated the amount of the weekly budget of 1 thousand USD. and chose strategy mode to achieve maximum conversion. To ensure top impressions, he assigned all keywords in the campaign a high priority. Choose the correct statement:

Ads will always be shown at the highest possible positions in the special placement block or will not be shown at all, since lower positions contradict the established priority of phrases.
The advertiser will see a warning in their interface that the specified budget cannot be spent due to the low effectiveness of the keywords
+The strategy will not take into account the specified high priority of queries and will promote to high positions those key phrases that give the best results.

100% Negative words can be added:

+for every phrase, every ad and every campaign.
for every phrase and every ad.
for each key phrase.

100% How does the autofocus system work?

The system automatically disables key phrases with low CTR.
The system automatically changes the cost per click of key phrases.
+The system automatically refines key phrases and adds negative keywords to them.

100% You can add images to several ads at once:

+using xls files, through wholesale operations in multi-editing and the Yandex.Direct API.
only through wholesale transactions in multi-edit ads.
only in the parameters of an advertising campaign, through wholesale operations in multi-editing ads, as well as xls files.

100% What is behavioral targeting?

Ad display technology that takes into account the interests, age and gender of the user.
+ Technology for displaying ads that takes into account user interests.
Technology for displaying ads that takes into account the user’s socio-demographic data.

100% Key phrase: photo + on a T-shirt. Which of these search terms will NOT show your ad?

T-shirt photos in color
+ order a T-shirt with a photo
printing photo on T-shirt

RUB 350,001
950,000 rub.
+340,000 rub.

100% What is the maximum number of ads that can be created in one advertising campaign?

+1000
500
100

100% There are two ads in the advertising campaign. For the first, the key phrase is used: buy paints, and for the second: “buy paints.” The request in the first ad has a higher CTR multiplied by the bid. Which of these ads will be shown to the user when he enters the query: buy paints?

The second declaration - quotation marks ensures that the keyword phrase matches the query exactly.
+The first ad - it has a higher CTR per bid.
The first ad is shown for all word forms and query refinements.

100% How many ad tags can I use in one ad campaign?

Up to 30
The number of tags is unlimited
+ Up to 200

100% What is the maximum number of Yandex.Direct ads that can be placed on search results pages on the Yandex.Blogs service?

9 advertisements
+5 ads
1 ad

100% Do users see the data that the advertiser indicates in the “Campaign Name” field when creating it?

+No.
Yes, in some cases.
Yes, when switching to a virtual business card.

100% How can geographic targeting affect keyword bids?

Keywords compete for bid value, but only when time targeting is enabled
Keywords compete in terms of bid value, but only when targeting the entire world geographically.
+Keywords compete in terms of bid value in those display regions that are selected in the settings.

100% - Safe words are:

These are words that are added by the autobroker system to increase the effectiveness of the advertising campaign.
+ these are service parts of speech and pronouns that are automatically excluded from the user’s request when selecting ads for display.
These are words for which an ad will not be shown for queries.

100% When enabling the “External Internet statistics” option in the campaign parameters:

A special parameter is added to the link leading from the advertisement - the OpenStat label, and Direct statistics are marked with this label.
a special parameter is added to the link leading from the advertisement - the OpenStat label.
A special parameter is added to the link leading from the advertisement - a UTM tag.

Is it possible to provide a link to a downloadable price list of the store as a link to the site?

Acceptable without restrictions
No, it's unacceptable
+Acceptable if these are Word, Excel or CSV formats

In the title and text of the ad it is allowed:

Provide a contact phone number
Use space (writing words with spaces between letters)
+Indicate abbreviations in capital letters

100% Discounts on contextual advertising in Direct:

can be provided by agreement.
+ are cumulative, calculated automatically based on the total amount of funds spent on advertising over the past 12 months.
Provided to all clients who have been running campaigns for at least 12 months.

100% The presence of the phrase #Phone# in the ad text in the advertising campaign interface means:

"##" symbols are used to bold words from the ad text on the search results page.
+ the ad uses a template.
the word selection form operator is used.

Is it possible to change display strategies after the start of an advertising campaign?

100% What actions can you take to make your ad more clickable?

+Use a key phrase in the ad title.
Write the title of the ad in CAPITAL LETTERS.
Indicate your contact phone number in the ad text.

100% What is the minimum number of clicks that must be specified when choosing the “Weekly Pack of Clicks” strategy?

+100
10
300

100% The minimum discount threshold (excluding VAT) in Direct is:

950,000 rub.
RUB 350,001
+340,000 rub.

100% Where is an ad shown that has a CPC that is lower than the minimum CPC on search?

Only on the “All announcements” page
+ On the “All Ads” page and on the Yandex Advertising Network sites.
This ad is not shown.

The entry price for special placement is 1.1 USD, the price in 1st place under the search results is 0.7 USD, and the entry price for guaranteed impressions is 0.3 USD.
The advertiser chooses the strategy “Display in a block at the minimum price” and assigns a bid of 1 USD for the keyword.

Provided that the user's request and the advertiser's keyword are exactly the same, where will the ad be shown and how much will the click cost?
If the advertiser has chosen only a guarantee block for impressions, then in the guaranteed impressions block, the cost of a click will not exceed 0.3 USD.
If the advertiser has chosen a special placement block for impressions, the ad will not be shown in searches at all until the threshold for entering the special placement is lowered.
If the advertiser has chosen only a special placement block for display, the ad can be shown in 1st place, the cost of a click will not exceed 1 USD.

100% Is it possible to set the start date and end date of the campaign?

The start date can be set, but the end date cannot.
+ You can install both.
You can install it, but only when creating an advertising campaign.

How long will it take to actually save a rate changed via the API?

No more than 60 minutes from the date of change
+No more than 30 minutes from the moment of change
No more than 180 minutes from the date of change

The minimum price valid for a search is calculated:

Why do you need to use the " " (quotes) operator?

A key phrase is enclosed in quotes to show an ad only for a given phrase, without taking into account additional words.
Quotes enclose a single word from a query to make ad impressions more effective for the query.
Quotations are used to enclose the entire query to account for all words in the keyword phrase in the given form.

100% You cannot receive information in SMS notifications:

+ about changing ad positions

100% CTR accumulated for additional relevant phrases:

+ does not affect the CTR of the original keyword phrase and the ad as a whole

100% The price of entry to the special accommodation block is very high, however, upon request there are no advertisements in the special accommodation. Why is this happening?
+There is a price entry threshold for placement in this position, which does not depend on the presence of competitors.
This is a system error and must be reported to support.
The ad's CTR for this query is not sufficient for special placement.

Key phrase: “photo school”. For which search queries will the ad be shown?
photo school
school photos
+high school photo

How is data calculated on the number of clicks at the top of the advertising campaign page?
This is the number of clicks on all phrases in the campaign in the last day
+This is the number of clicks on all phrases in the campaign for the entire time since its creation
This is the number of clicks on all campaign phrases in the last 28 days

What does CTR not affect?
for the duration of ad activation
+ on the price of entry to guaranteed screenings and special placements
on the cost of going to the advertiser’s website

When choosing which strategy you can limit your total spending for the week:
Only “Weekly budget”
“Weekly Budget”, “Average CPC” and “Weekly Click Packet”
+“Weekly budget” and “Average cost per click”

Key phrase: energy sensors. Which of these search terms will your ad show for?
+fuel energy sensor
electricity level sensor
sensor energy electricity

The “Independent management for different types of sites” strategy allows you to:
When search impressions are enabled, select one of four strategies: “Maximum available reach”, “Weekly budget”, “Average cost per click”, “Weekly package of clicks”.
+ Separately manage impressions on YAN thematic platforms.
When search impressions are enabled, continue displaying phrases disabled due to low CTR on YAN thematic sites.

Key phrase: find an apartment in Moscow. Which of these search terms will NOT show your ad?
Find an apartment + in Moscow
Find an apartment Moscow region
+Selection of apartment Moscow

Use the Report Wizard or the “Statistics by Sites” report, load data on ads and sites and filter them by clicking on “Clicks”.

How can I find out on which YAN site the ad received the maximum number of clicks? Choose the most complete and accurate answer:
Go to any statistics report, click on “Advanced settings” and check the “Search” and “Context” checkboxes.
+Use the Report Wizard or the “Statistics by Sites” report, load data on ads and sites and filter them by clicking on “Clicks”.
Go to the “Site Statistics” report, download data for a certain period and analyze it manually.

The advertiser added a word to the list of negative keywords that matches the key phrase in the advertising campaign. Choose the correct statement:
a warning will appear in the interface indicating that the negative keywords and the query match. Impressions for the matching query will resume after the negative keyword is removed from the list.
a warning will appear in the interface indicating that the negative keywords and the query match. Impressions for the matching query will be stopped.
+a warning will appear in the interface that the negative keywords and the query match. Impressions for your matched search will continue.

What is the limit on adding keywords to one ad?
no more than 496 phrases
no more than 4096 characters
no more than 1024 characters, including spaces