Create a cover for Facebook online. The perfect cover for your Facebook page. Practical advice. Designing a page with the correct size cover

Facebook is the largest social network in the world, which is used not only for communication, but also for business promotion. In 2017, there were more than 65 million pages and groups of companies online from all over the world. It is incredibly difficult to stand out among so many organizations, especially for small businesses. One way to attract attention is a bright and memorable cover for a Facebook group. You can also put the cover on personal and on.

Rules for creating a bright Facebook cover

A unique image plays a huge role both for a small group and a huge online store. Most people don’t attach any importance to this, downloading a non-unique and unremarkable picture from the Internet. This action reduces user trust and repels potential customers.

A good cover helps:

Increase the number of subscribers. Even if you have written posts from experts on your topic and created an effective description, people will have to spend a lot of time reading it. In turn, a bright design can attract a person’s attention in just 60 seconds.
Stand out from your competitors. Business page posts attract a small number of people, and with 65 million companies competing, it becomes almost impossible to attract the attention of potential customers. A unique cover allows you to forever differentiate yourself from competitors, become unique and attract potential customers.
Increase conversion. Let's say the nth number of visitors come to the group every day, some of them subscribe to you, and the other part passes by. So, one of the options to ensure that more visitors are converted into a subscription base is to install an attractive cover.

But you will never attract users with an unattractive image. There are 2 rules that will help you make an attractive background image:

Just a couple of the rules described above will help to significantly increase the number of subscribers and conversion.

Facebook Cover Dimensions

When creating an image on Facebook, you must adhere to the following rules:

When viewing the cover on a computer, the size will be 820x312 pixels, on a mobile device - 640x360.
The file must not be smaller than 400x150 pixels.
Files smaller than 100 kilobytes load faster.

If there is text on the cover and you want a high-quality image, upload a PNG file. The system does not compress such covers much, which allows them to maintain high quality even with the presence of text on them.

How to make a Facebook cover for a group

How to set a group cover on Facebook

To set the fruit of our creativity as the cover of your Facebook group (business page or personal account), go to the desired page and click "Add cover."

After this, a drop-down menu will appear where you need to select “Upload photo/video” and select the background we created on your computer. After that, it will download and you just have to click “Save”. You can also use a video or slideshow of several images as your cover.

Facebook page covers are a great example of how social media marketing differs from regular social media use. A beautiful cover with a personal photo will decorate your personal profile, but covers for business should serve other purposes.

Covers in desktop and mobile versions

Technically, there is no cover size that is ideal in all cases, because the cover image appears differently on mobile and desktop. Covers will appear taller on a mobile device.

Luckily, Facebook doesn't try to stretch the image to fit the new measurements, which means it doesn't warp, but instead automatically crops the photo. You can also use the built-in repositioning tool to optimize your cover for better display.

With all that said, it's a good idea to use the desktop size of 820 by 312 pixels, and then check to see if any important components of the photo are cut off in the mobile version.

Beautiful covers for Facebook: what should they be?

Of course, the cover image needs to be high quality and relevant to the business, but you also need to define what exactly it will be, which is a more difficult task. It all depends on the business, on the person making the choice, and on his ideas about what the target audience will be most receptive to.

Some great ideas that are always a good choice.

Use your cover to increase sales or generate leads

Even though many believe that the social aspect of social media marketing should be more important than the marketing aspect, there is still always room for business promotion. A cover page designed to increase sales or generate leads, combined with a relevant CTA button, can produce significant results without any extra effort.

Promote upcoming events

If a company is planning to host a webinar, conference, or even a competition soon, the cover page can be a great announcement about it. New users will stay up to date simply by visiting the page.

Demonstrate product features and benefits

This is also related to sales, but demonstrating the benefits of the product in any case can work in the company's favor.

You can also:

Show your store. If a company has a storefront or office space that would look great in a photo, you can use that image as your page cover to increase traffic.

Show off your employees and team members. Employee-generated content can be just as valuable as user-generated content, and featuring real company employees on the cover page will help humanize the business and show the real people behind it.

Use user-generated content. User-generated content is one of the most powerful marketing tools at every business owner's disposal, and using authentic content for your cover can make a significant contribution to connecting with and earning the trust of your audience.

Mistakes to Avoid

While there are many image options you can choose for your page cover, there are also options you should avoid. Some errors can push users away from the page, and even completely ruin the impression of the company.

The worst mistakes you can make when choosing a Facebook page cover include:

Examples of Facebook page covers from small and online businesses

For inspiration, take a look at these seven great page cover examples.

1. Drip. Drip's cover is a great example of how to use prime real estate to generate more leads. This photo shows how easy their product is to use, and the ease of use is a huge benefit.

In close proximity is a CTA (Call To Action) to join their free online training, and in the bottom corner of the cover there is an arrow and “Register Now” to draw attention to the CTA button. Thanks to this, the entire cover acts as a lead generation tool, and even directs users' attention to the CTA.

2. Buffer. It's no surprise that Buffer's Facebook page cover is a great example to take note of.

Their cover is simple and clean and advertises their new podcast. Again, this is using the main focal point on their business page to promote their content. When a user clicks on the cover photo, they see links to iTunes and Google Play, where they can listen to the podcast by selecting their preferred platform.

3. Sizzors Hair Salon. Another example of a cover can be called effective for several reasons.

First, the cover photo is seasonal and relevant. They associated autumn leaves with gorgeous brown hair, and also cleverly used text to advertise their services as "art" and "high class".

One of the best things about this cover is the award badge in the corner, which is definitely an eye-catcher. This is a brilliant move because it shows first-time visitors that the high quality of the service has been officially verified. Combined with the “Sign Up Now” CTA right below it, this helps increase conversions.

4. Tamara Knight Photography. It would be strange to write an article about great cover photography and not include a local photographer in the list. Luckily, Tamara Knight Photography not only has high quality work, but also excellent social media marketing.

This cover photo is a fantastic choice and truly impressive. It shows a happy, smiling and laughing family. It's dynamic, lively and engaging. Such a photo automatically makes you smile and evokes an emotional response.

Not only does a family photo have an emotional impact (which in itself means a lot), but it also contrasts with the business profile image. This gives an idea of the range of services that the business offers, since the profile photo contains a portrait shot.

Finally, this photo provides a great example of branding. This is a translucent watermark that looks unobtrusive, but is nevertheless difficult to miss. This makes the page look more official and establishes itself as a serious business with high-quality services.

5. Bar Method Winter Park. The next cover example is Bar Method in Winter Park. This place as a whole does a lot of work in the field of social media marketing and can even be called a source of great marketing examples.

This cover photo employs one of the best social image tactics including lighting and play of light. A woman's reflection and dark hair automatically draw attention to her, so the focus of the cover is both the image and the company's services, despite the fact that the text occupies a significant part of the photo.

This text is a reasonable choice for three reasons. First: it is motivating and inspiring, which many clients need before any type of physical activity. It also uses different text colors and sizes to make it more dynamic and less monotonous. Lastly, it includes the brand hashtag in a darker color that contrasts with the image. This will ensure that users know which hashtag to use when they share related content.

6. Bailey's Grocery. Many small businesses are specific and want to present themselves in a way that makes them stand out. Bailey's Grocery chose a cover that represents their brand and how they want to present themselves.

This photo depicts Bailey's as a family business in a small town. Users automatically associate freshly picked produce on a truck with high-quality products they can buy in a store. This photo looks classic, even though it was taken not that long ago, and the company presents itself as a mainstay of business in a small community. This approach can help build customer trust.

The last great thing to note is the subtle branding of the photo. The logo and company name are displayed on the door of the truck, and it looks natural. Such marketing doesn’t even look like marketing; everything is extremely transparent and authentic, and therefore attractive to customers.

7. One Blood. The last example of a cover is from OneBlood, which is actually a non-profit company, but their cover is so good that it has to be included here as an example.

The entire cover photo acts as a CTA. It shows a smiling child next to a quote saying that all the blood donors who took part in OneBlood saved him. This quote is not from him, but from his mother - the person on whose behalf this will sound even more touching. This creates an immediate emotional response, which can be a great first step to any action.

Next to the image is a text CTA encouraging users to share their stories, their strength, and save lives. This provokes the emergence of new user content, which helps in further promoting the brand. Businesses that partner with non-profit companies, or that offer products that can make an emotional impact (insurance can protect your family, for example) can use this strategy.

How to create a cover for a group, Facebook, YouTube online?

For those who are ready to create a cover for their band, a powerful and easy-to-use graphics editor will help make the process as easy as possible. You can select a preset Facebook cover mode to automatically adjust your photo to the ideal size.

After selecting this option, you can also choose one of the ready-made templates (which you can later customize at your own discretion) or create a cover photo from scratch.

Even when using a template, you can upload your own photo or choose from a library of images. Easily add and move text, graphics, and effects to any part of an image. You can adjust the transparency of each element and choose which layer to place it on.

To brand your image, you can use text layering options and upload custom graphics, so you can add a logo in just a few clicks.

Where can you find beautiful cover photos?

Some stunning cover images like Buffer and Drip can be created using image editors. The rest of the companies featured used real photographs. Whichever option a particular business chooses, there are many resources that can provide high-quality images.
For example:

Free stock photo sites such as StockSnap.io and Pixabay, where stock photos are available for commercial use.
User-generated content, free and available in abundance. Some user photos are extremely high quality, and many users would be honored to have their photo used as the cover photo for a company page.

Summary

The right Facebook page covers play an important role in making a good first impression on new users. Ideally, your cover will look good on both mobile and desktop, with no weird cropping or image misalignment. A correctly selected, high-quality and relevant photograph with the ideal size as a page cover will help create the desired image and reputation of the company.

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Cover header size for Facebook group (Facebook)

In order to create a cover header for a Facebook group or business page, you need to know what size this header should be, and also have skills in working in any graphics program.

The easiest option is to find a suitable image on the Internet or on your computer and crop it to the desired size.

A more complicated and more correct option is to create a unique image in the style of your group, taking into account all the features, using your logo, photographs, etc. In order to create such a cover, you can use a moderately complex Photoshop program, creating a new file of the required size and placing all the information on it.

COVER SIZE FOR A FACEBOOK BUSINESS PAGE IN 2018

SIZE IN PIXELS: 820x312 PX

When cropping an image or photo to the desired size, it's not the pixels that matter, but the proportions. That is, the size of your cover can also be 1920x731 or 1366x520 px...

FACEBOOK COVER REQUIREMENTS

In addition to the size of the cover header, when creating it, it is important to take into account the quality of the image. Practice shows that images in png format are less compressed when published on a website than, for example, in jpeg.

FILE FORMAT: PNG

FACEBOOK VIDEO COVER FOR BUSINESS PAGE

Relatively recently, the social network Facebook added the ability to place a video on the cover of a business page. The advantages of this format are obvious: you can put a lot more information on the video, making the group more vivid and memorable. However, there are also nuances: the looping nature of the video, which is why you need to take this into account when creating a story.

VIDEO LENGTH: from 20 to 90 seconds

THE SIZE OF THE VIDEO COVER IS THE SAME: 820x312

And here it is important to maintain proportions. For example, for a video with a width of 1280px - the height should be 487px, 1920px - 731px, etc.

Here is an example of a cover video for our Facebook page:

Before uploading to Facebook, a standard size video of 1920x1080px was created. And here’s how Facebook cut it off in the group:

If you want to make a perfect Facebook cover, consider the recommendations of our site team, which we have collected especially for you.

In order for the cover header to look good for all users, it is important to take into account all the devices on which your group will be viewed.

Such devices include: large screens, laptops, tablets, mobile phones. At the same time, on mobile devices, users view the Facebook website both from a browser (Chrome, Safari, etc.) and in a mobile application (for Iphone, Android and Windows...)

Here are a few print screens that show the features of publishing a Facebook business page cover on different screens.

The first picture is a print screen from an Iphone 5 from a browser
The second picture is from the iPhone 6 Plus from the mobile application
The third is from an iPhone 6 Plus from a browser, mobile version.
The fourth is a print screen of a laptop screen.

Notice how the image is cropped on the left and right in 15% from each side. When you make a cover header for a business page, keep in mind that some of your text may be hidden, changing the meaning of the text. Place the text and subject of the picture in the center, leaving sufficient indentation.

AVATAR FOR FACEBOOK BUSINESS PAGE (OR GROUP)

When creating a business page (some call it a group) on Facebook, you can also create an avatar that will look good with the cover header.When creating such an avatar, it is also important to take into account several features.

When a user views a Facebook group as a registered user, the avatar size is quite small.

MINIMUM FACEBOOK GROUP AVATAR SIZE 180x180 PX

When a person views a group as an unregistered user, after a while a window appears on the screen to enter the site, on which the size of the group’s avatar on the left is much larger.

Therefore, it is better to create a group avatar larger than 180x180 px. Then for registered users the site will compress it independently, and for unregistered users it will be shown in good quality.

Another update to the capabilities of the social network Facebook is 3D photos. At the moment, this functionality is only available for iPhone series later than 7Plus.

HOW ELSE YOU CAN PROMOTE YOUR BUSINESS ON THE INTERNET

The site team has been promoting business on the Internet for several years, and therefore knows that promoting groups on Facebook, VKontakte and Instagram occupies an important place.

However, there are some areas of business on the Internet that are more appropriate to promote through a website, and use social groups only as additional connections with potential clients.

If you have a social group, but you think that sales through it are insufficient, you can order the creation and promotion of a website from us. A selling business card website, a website for a company or an online store is a guaranteed success for your online business.

If you are not sure which promotion method is best for your online business, contact us and get a free consultation from the website team.

Almost every business and person uses Facebook, from personal to work pages. It's likely an integral part of any marketing strategy. It could even be your main professional website.

Therefore, it is important to make the most of this platform to ensure that your social media profile is polished and professional. A sloppy image, poor cropping, or text that isn't scaled correctly can create the wrong first impression. Here are ten tips for creating the perfect Facebook cover image that people will want to click on.

1. Know the specifications

The first piece of the Facebook cover photo puzzle is size. There's nothing worse than getting your image size wrong and causing a major Facebook outage. And if you haven't updated your cover photo in a while, this is a good reminder to check the specs because they change periodically.

As of March 2018, the following specifications are available:

2. Choose the right image

Facebook is a highly visual medium, the image you choose can make or break the interaction and how users feel about your brand or page. You need a great image, so you should:

Select a high-quality, high-resolution photo or illustration.
Find something that is easy to “read” or understand, even if it is small on the screen.
Choose an image that represents your brand and shows a person or product in action.
Try to establish an emotional connection with the images.
Find a photo that fits well into the space. Crop the image using editing software to ensure it looks great at 851 pixels wide by 315 pixels high and that vital parts of the image are not missing.

3. Add a CTA

While it's not part of your Facebook cover design, think about what users will see when they click through to your profile. Combine a cover photo and an associated call to action to help generate leads, calls, or site clicks. Great photography can help stimulate interaction.

The “call to action” buttons are located directly below the photo on the right. Make sure you include something for users to do.

4. Use your branding

Facebook cover photos should be consistent with your overall branding. Use the same style of images, colors and labels as in all other communication lines.

All parts should have a consistent appearance so that when the cover photo appears - as a change in users' feeds or when someone visits your Facebook page - there is no doubt who owns the image.

Think about branding in terms of how your profile and cover photos work together on your Facebook page. They appear side by side in a square (profile photo) and rectangular (cover photo). In the feed, the profile photo is in a round container, while the cover photo maintains its rectangular shape.

5. Try a video

A great Facebook cover image doesn't have to be a photograph. You can also upload videos. The main thing is to follow the specifications.

Add a video to your cover photo in the same way as a photo, keeping the following in mind:

6. Don't forget about mobile trimming

Now here's the main pitfall of the cover image - it gets cropped on mobile devices. While the cover photo displays 820 by 312 pixels on desktop screens (pretty much whatever you've downloaded), the mobile image is a little squarer and automatically crops out some of the bottom and top of the image.

While you can't upload a separate image for mobile users right now, we know how much of this image will display on mobile devices: 640 pixels wide by 360 pixels high. The resizer uses the full width of the image and takes approximately the same amount from the top and bottom of the image for a Facebook mobile cover photo.

Select and crop your image accordingly.

7. Make it shareable

Look for an image that contains a lot of emotion or action that is relevant to your audience. Include a hashtag or small text block to inspire action. Choose colors that stand out in the ribbons - bright options can work great, as well as brand colors to establish a visual connection.

8. Keep the image simple

Don't overwork your Facebook cover photo design. Most people will likely see it as small—think phones when presenting your content—and trying to do too much with one image may not be successful.

Find a great photo. Trim it to proper specifications. Publish it. Ready.

9. Keep text to a minimum

The most difficult element when creating a Facebook cover is the text. Consider the two trimming options available—desktop and mobile. Think about the size that will be displayed to users.

If you can't stick to something short and easy to understand—like a logo or hashtag—you might want to avoid cover text altogether. Don't clutter a great image with words just for the sake of having them there. Any text elements should be added with a specific purpose and usability in mind.

10. Still stuck? Start with a constructor or template

Still not sure about cropping and alignment to get the perfect cover photo? There are several Facebook cover templates and tools that can make this task easier for you. All three possible options are free, although you will need to register for an account.

The nice thing about a Facebook cover builder or template is that all the sizes and shapes you need are created for you. You don't have to worry about cropping or editing images unless you're good at it. Each of these tools allows you to place your photo in a frame that is the right shape and size, and export it for easy uploading to Facebook.

Conclusion

Remember that every time you create and upload a new Facebook cover image, your followers will receive a notification in their feed. Make changes and choose the right moment for this with a specific purpose. Include a comment or link to support interaction when changes are made.

Consider changing your cover photo seasonally or every time you offer a new product or service. This simple update can keep your profile fresh and create an easy piece of content to share.

Good luck everyone!

Greetings, friends!
It’s been a while since I wrote about social networks (unless you count YouTube as such) =)
I decided to correct myself and tell you how you can make a creative cover for Facebook without using Photoshop and other graphic editors.
Nowadays, more and more interesting services are appearing that will happily do almost any work for you for free (or for a fee). And the Facebook page cover is no exception.
So let's get to the fun part.

How to make a Facebook cover quickly and easily?

You've probably seen interesting covers on Facebook. And most of them are made in such a way that the photo on the avatar is, as it were, combined with the cover design. If it’s not entirely clear what I’m talking about, see below for examples of such creative covers.

So how? Cool? So I like this kind of creativity =) I think many of you also sometimes wanted to do something similar for yourself. But one of two things stopped you: either you don’t know how to use Photoshop, or you’re just too lazy to do it all in Photoshop (calculate the size of the cover, calculate the distance from the edge to the avatar, etc.).
I congratulate you! Regardless of which group you belong to, we came up with an interesting solution for you.
Ta-dam! This is a service
Here you can literally make a creative cover for yourself in just a couple of minutes. All you need is to have some kind of more or less interesting picture to decorate your chronicle.
On this site you will need to select the cover option that suits you and upload your picture. The service itself will crop your picture to the size of your Facebook cover, and will also additionally make you an avatar (if you choose the option with an avatar), which will be like a continuation of your cover. This way you can make a rather unusual header for your Facebook timeline.
If you don’t understand how to use this site, then I bring to your attention my video, in which I showed and explained everything in detail. Enjoy watching!

Now you should not have any problems with a beautiful and interesting cover for your facebook page. Everything is done quickly and easily! So go for it! =)

Christina was with you as always,
which finally began to join the working rhythm =)

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