How to properly design an Instagram so that people follow. How to make a beautiful profile on Instagram: secrets and tips

Useful tips and tricks on how to create a profile on Instagram
A huge number of people use social networks not only for personal communication, but also for business development purposes. These platforms help promote products or services without unnecessary advertising costs. But for an account to gain popularity, it must be attractive to users, and this section will tell you step by step how to beautifully design your Instagram profile.

Many users believe that a large number of interesting photos is enough to make a page popular, and do not pay due attention to the design of the header. This section includes nickname, username and avatar. This is the very first information that a visitor sees, and it should attract attention. Let's look at how to make a profile header on Instagram, starting with the nickname.

An example of a correct Instagram Nickname

The nickname is located at the top of the page. It is through it that other users can find the account. To make things easier for them, there are a few principles you need to follow. An ideal nickname should:

easy to remember and read;
be quite short;
do not cause unpleasant associations.

It is important that key information about the account can be easily remembered by anyone and that they can enter the combination into the search bar without much difficulty. As a rule, users have enough patience for two or three attempts, and if they fail, they simply abandon the idea. This is especially undesirable in situations when registering an Instagram profile for business.

To avoid mistakes, you should avoid the following when writing your nickname:

punctuation marks;
complex structures consisting of various characters and underscores;
the use of several words spelled together, or broken up by dots.

In other words, the version of the nickname “@@mashenka_mani_kur@@pedi_kur” cannot be called successful. It's better to choose something less bulky.

Specify the username

The next step on how to beautifully design a header is to write the username. It is highlighted on the page in bold and is also listed in search engines within the platform. You will need to do the following:

Choosing a username also needs to be taken seriously. If you need to create an Instagram page to promote a business, for example, an online store, it is better to indicate its name here. And if services are offered, it is permissible to write your own first and last name with the appropriate note, for example:

“Galina Vasnetsova - eyelash extensions”;
“Alexey Ignatov - professional photography”;
“Angelina Denglieva - wedding hairstyles” and more.

You can also indicate the locality where a specific service is provided. In some cases, emoticons will also be useful, as they will add a certain originality to the page. Various fonts are also available in the settings, and writing the name in intricate letters will help you design the header beautifully.

Some users make a common mistake and write page names in Arabic, Greek, Armenian and other languages. You shouldn’t do this if you don’t want to write in Russian; in such situations it is better to use the English font, since most people speak this international language to one degree or another, which cannot be said about less common adverbs.

A high-quality avatar is an integral attribute of a popular Instagram profile. The choice of photo must be made in accordance with the following criteria:

Quality. Although the profile avatar on Instagram is very small in size, you should not post a bad photo taken, for example, in poor lighting.
Format. Since the avatar will have a round shape, it is worth taking this into account when choosing the appropriate image.
Uniqueness. Some people think it's cool to use a photo of a famous person as an avatar. But many people do this, and as a result, users looking for a specific page are not always clear which of the list they really need.
Information content. Since the picture will be very small, users should immediately understand what or who is depicted. Therefore, as an avatar, it is better to choose a photo that does not contain many unnecessary elements.
Aesthetics. For an avatar, it is better not to choose images that may contain elements of pornography or inscriptions that can offend the feelings of other users. Such a page will only alienate potential subscribers.

When a suitable image is found, installing it will not be particularly difficult. You need to do it like this:

Go to the profile editing subsection.
Click on the command to change the main photo.
Configure your avatar settings.

Filling out the description section

The description is a kind of “business card” that is seen by users who visit the page. Here you indicate basic information about yourself, and if the account creator is concerned about how to set up an Instagram profile for business correctly, it is worth placing information about the company in this section.

It is important that a potential subscriber realizes the benefit, namely, understands why he should subscribe to a specific page.

Design plays an important role in filling out this section. You can place text in two ways: on a new line or centered, using different fonts. Let's look at both options.

A new line

Unfortunately, it is impossible to complete registration in this way from a mobile device; you will need a computer or laptop. The sequence of actions is as follows:

Log in to the social network using any browser.
Go to the profile editing section.
Enter the required information, separating the lines with the “Enter” button.
Save your changes.
Check your profile status on your phone.

If everything is done correctly, the information will be placed sequentially, each item on a new line. This will make the text easier to understand for users.

Centered

This type of design is as simple to perform as the previous one. You need to act in this order:

Log into Instagram from your computer.
Open the profile editing tab.
When filling out the corresponding section, add spaces at the beginning of the lines until they are in the middle.
Save the settings.

It is worth noting that with this formatting you will not be able to enter large text, since the number of characters is limited, and spaces are also counted as characters

We post additional information

To make your Instagram profile not only look beautiful and original, but also be as informative as possible, you should provide additional information. This is especially important if the user promotes goods or services through the page.

Additional information can be provided:

other free methods of communication, namely contacts in popular instant messengers (WhatsApp, Viber and others);
links to accounts on other social networks;
other links, for example, to a website, video or blog.

We post a photo

When considering the question of how to design an Instagram profile beautifully and unconventionally, the photos posted on it play an important role. The following tricks will help make this section attractive:

Example of photo design for Instagram and VKontakte

And finally, one last point that should not be forgotten. The profile must be open to visitors, otherwise it is unlikely to become popular. To change the settings, you will need to visit the corresponding menu and move the “slider” opposite the line to close your account to the left.

Using the tips and recommendations provided, you can independently make your page on a popular social network beautiful, original and memorable. Having visited it once, users will want to “visit” regularly, which will significantly expand the circle of subscribers.

For professional design of your Instagram profile, you can contact our web design studio

If you want your page to be in the top of search engines, you need to take care of coming up with a beautiful and meaningful nickname - one, maximum, two words that will immediately tell people whose profile is in front of them and what can be found there. This is half the answer to the question of how to earn a lot of followers on Instagram. Your nickname must meet the following requirements:

Brevity

Memorability

Pronunciability

The first and second points are interconnected: the shorter the name, the easier it is to remember. As for the third - pronunciability - try to say the nickname you came up with yourself. It turns out? Easily? Do you think such a name could become a household name, like “VK”, “ ”, etc.? If your page is found in search engines, and its name is easy to pronounce, then only due to this factor people will come to you again and again, and - what is important - bring their friends, colleagues and acquaintances.

Page header design

Since Instagram is a social platform, in order to get many followers on Instagram, it is very important to design your header beautifully and with high quality.

Beauty is what the user sees. The photo should literally please the eye. There should be no annoying color effects, graphic noise or other artifacts.

Quality here means the most complete inclusion of objects in the picture. For example, if you show a part of your office on your header, show it in its entirety.

It is very important to provide a complete, accurate description of the page. Include brief information about your business or about you personally (if the page is personal). You can provide the following information:

First and last name (or company name in the case of a business representative office)

Mobile phone (Viber, Whatsapp)

Brief description of the business (or type of activity in the case of a private page)

If you write a quality description for your profile, it will be easier for people to understand what you do, and for you to get followers on Instagram.

Don't neglect hashtags!

Hashtags are a set of characters preceded by a “#” sign. For example: #MyCompany, #vk, #facebook, #img1, etc. They are a kind of linking between posts. Multiple photos can have the same hashtag. If the user finds the corresponding link on the Internet, he will also find your photo. If the hashtag is popular, then you can easily get a lot of followers on Instagram just by using it.

Hashtags can have the opposite effect if they are used inappropriately. Use only those that make sense specifically in relation to this photo.

Content on the page

These are, in fact, all the photos that the user will see. And one very important rule applies here: before you start promoting your account, the page must be filled to the maximum. If you decide to promote an empty account, you will most likely be faced with the fact that no one will visit the page - it will simply be uninteresting.

Do you want to know how to beautifully design your Instagram profile? After all, the effectiveness of promotion on a social network, where visual content plays a leading role, largely depends on this.

At the same time, it is not necessary to have any specific knowledge or be a designer. Follow simple recommendations and this is guaranteed to give results: there will be more subscriptions, likes, comments and orders. Do you want it to be like this? Then let's go!

Beautiful profile design on Instagram

Before moving on to the material itself, it is necessary and mandatory. Moving on to the design, it is better to divide the process into subparagraphs, and then go through each of them. So, the profile design consists of:

name and nickname;
avatar or profile photo;
description;
links to another account or hashtags;
contact details: address and telephone;
highlights (pinned stories);
buttons for quick communication: call, send a letter and how to get there (with the business profile enabled);
content (image and text).

Let's look at each point in more detail.

How to design a profile header on Instagram

Let's start with the design of the profile header, and then we'll talk a little about the content.

Name and nickname

Choosing a nickname (name on Instagram). When choosing a nickname for your account, you need to ensure that you have the same nickname on all social networks. For example, we are registered on Insta and VK under the nickname im_journal, which is certainly convenient for the user.

The second option for a nickname is to use keywords written in English transliteration. For example, nogti_spb or taksi_omsk. Thus, when searching, all other things being equal, you will appear above your competitors.

Example: the inclusion of the search keyword in the nickname also affects the higher display position.

As for the name, for a blogger it is better to come up with a creative pseudonym that will be well remembered, or use your real name and surname. For commercial accounts, you should choose the name of the company or the most popular keyword by which you can be searched.

An excellent example of how a keyword in a profile name allows you to appear on the first lines if the corresponding request is made.

Profile photo

As your main profile photo, it's best to use your personal photo rather than a picture. Even if you don’t have a personal account, but a company, it will be more interesting for people to go where there is a person’s image.

An alternative and, at the same time, working option is to use the “Girl” trigger and put an image of some beautiful girl on your avatar.

Profile description

Be friendly and open, introduce yourself. What is your name or what company do you represent? What does your company do? What benefits will the client receive by contacting you? At the end, call to action: subscribe, go to the site, call, etc.

To structure information, use emoji.

Since Instagram recently introduced a subscription to hashtags, as well as the ability to add a link to a hashtag or another account in the profile description, this should be used. Here are some use cases:

add a link to an individual hashtag with a selection of specific posts in your profile description;
if you use several accounts for promotion (by city or product category), you can put links from these profiles to the main account.

Contact details

There is no need to write your phone number, address and website in your profile description; there are special fields for this. Click "Edit Profile" and enter all your contacts.

Page design

Current

It consists of pinned stories, combined into albums. For this section, you need to specifically create separate Stories and break them down by topic on which questions most often arise. For example: price, reviews, work, opening hours, etc.

Also, for pinned albums from stories, you can make a cover to make them look beautiful.

Designing posts in the same style

To make your account more memorable and unusual, try to add photos in the same color scheme.

Also, the following design methods are popular:

in a column or diagonally;

checkerboard effect;

installation or collage;

pictures with frames.

Text

To make the text easier for readers to understand, we recommend breaking it up into paragraphs using emoji, so it won’t merge into an endless set of letters. At the beginning, be sure to write a title or make sentences with the most important idea to catch the eye, and put hashtags at the end of the text.

Secrets for page design

A few more features that will help make your account design unique:

More text in the profile description. Use the Address field and add the desired text. Don't abuse this opportunity and try to be concise.
TapLink, where you can link to several resources. Create a mini-business card in the taplink service and indicate the necessary links there.
Provide a direct link to one of the messengers. Provide a direct link to the messenger where it is most convenient for you to respond to messages.
Unusual font. Use italics or another font.

What to do after registration

Next, you should decide on a promotion strategy - how you will attract new subscribers and sell your product. What tools will you use for this? Will additional budget be required for various ( spoiler: required).

Then you need to decide what content you will have and. In the future, it is necessary to monitor the completion of all tasks, monitor the effectiveness of work and, if necessary, make adjustments.

Your profile is your point of contact with your potential clients and followers. It can also be compared to a business card.

When a person gets to the profile, he should immediately understand where he is and what he needs to do right now.

Improper design can cost you the loss of customers and subscribers. Since it is in the profile that the client makes the decision whether to subscribe or move on.

In addition, what is written in the profile header will also be displayed as a result of a search in Yandex and Google. Accordingly, you should write only important information about yourself, the company or the brand.

Using specific examples, I will show you how to create a profile on Instagram so that people subscribe to it. After all, you will only have 3 seconds to interest your subscriber!

When a client gets to the profile, he must understand:

What do you sell (product or service)
Why and who needs you
How are you different from your competitors (Offer - why you should buy or order from you)
What you need to do right now (CTA - call to action)

These are simple questions that will help you write a sales pitch and a call to action.

Example No. 1. What do you sell

When going to the profile, the client immediately sees the name of the account in large letters “DESIGNER WOMEN’S CLOTHING”.

It becomes clear that they sell designer clothes only for women.

Example No. 2. Who needs you

The following profile clearly indicates who will be interested. For example, parents who want to throw an unforgettable birthday for their child.

Example No. 3. How are you different from your competitors?

For example, this Instagram account only sells black dresses. Think about how you will be different from your competitors. State your competitive advantages.

Example No. 4. What to do right now

Tell people what they need to do. Write a call to action! The call could be:

Checkout
Submit your application
to write a message
Subscribe
Call
Request a call
Download PDF book
Buy
Go to website

Brainstorm answers to these four questions. As I said above, these are simple steps, but for some reason few people do them.

Some Instagram users do not pay attention to their profile header at all. They believe that this is not a mandatory attribute at all, because the main thing is interesting and high-quality photographs. Most likely, this is correct reasoning, but this part of the profile has its own, important, purpose.

What is a profile header on Instagram?

Your profile photo, that is, your avatar and your nickname, is the first information that random visitors to your account see (in a search by tag or profile name). Despite the fact that many users do not care about how to make and customize the design of their own header attractive. But this is very important, because your profile avatar, like bait for a shark, can hook a random user and lure him to your territory. Of course, no one will give you good advice about your avatar, but first of all you need to make sure that it matches the context of your account and is not too dull. Beautiful, joyful, bright photos are always welcome.

Also, do not forget about the profile description, which is located in the header. This is a very important component that, if designed correctly, can attract new visitors, or, conversely, scare them away. It is very interesting that on Instagram, namely in the profile description, you can enter not only letters, but also special characters, emoticons, that is, the user has the opportunity to somehow decorate his greeting in a special way, so to speak, to emphasize his individuality. I will say from personal experience - use a minimum of words and as much useful information as possible, and most importantly, write more positively.

We offer you one more material from our website: .

How to fill out an Instagram header correctly?

In fact, it’s not enough to create a profile, it’s not enough to post photos, you also need to optimize it for the search engine. Exactly. On this social network, people search through search, and even find something. When people find your page, you get spontaneous traffic. These are the people who specifically searched for your account if it is dedicated to something that interests them, for example, a clothing or cosmetics brand. These are very valuable visitors, so if you design your header incorrectly, you are only making things worse for yourself.

Let's figure out how to correctly visualize all the elements of the header and what to do with them.

Let's start with the “nickname” or “username” that you indicate when registering a page in English. This inscription will be displayed everywhere when you are active. Therefore, it needs to be made as simple and clear as possible, so that it is easy to remember. So that a person can find you in a search by remembering your nickname.

The nickname will also be present in the link to your profile, for example, https://www.instagram.com/leonardodicaprio, judging by the last entry in the link, it is already clear whose profile this is, and so should it be for you.

Since you are reading this article, then you are most likely not a star yet, and in order to become one, you need to be able to teach yourself, first of all this concerns a pseudonym, the main thing is that it is not occupied by someone else. Some very famous people really don’t bother with a nickname, because fans will find them anyway, but if you’re just starting your career, devote your time to this.

If you are a future blogger, come up with a very short and bright nickname. First and last names can also be an option if they fit the “short” criteria. Don’t write a bunch of letters and numbers; you don’t want your subscribers to rack their brains while reading.

Now let's talk about the "name", the one that stands out in bold. It greatly influences search and is displayed both in Instagram search and other search engines. Therefore, if you are a blogger, actor, dancer. It is best to indicate not just your Last Name and First Name, but also your type of activity, for example, “journalist - Yuri Dud.” Well, or try to design this field with emoticons or other symbols. But, of course, just your first and last name is best. If you enter “Sale of winter tires” into your business account and use services for promotion, you will not see any fruit, your business will wither before it has time to ripen.

The best photo for a header on Instagram

The photo is as important a component as the “nickname” and “username”; it is displayed everywhere. If there is a “left” picture from the Internet, your potential visitors will most likely remain just that – potential.

Choose a personal photo, bright, cool and rich, where you can be seen as a person even in a small circle. You can even put one photo on all social networks, this makes it easier for both you and your subscribers to navigate.

To make it easier for you to understand what high-quality design of your account means, look at the profiles of famous people who know how to teach themselves, which I have personally selected.

We also offer you to read material about questions that you may have already asked yourself more than once: .