What is Alexa Rank? How to check and improve it. Statistics from Alexa Rank: calculation methods and ways to improve visits

Alexa Rating is the most popular rating of Internet sites in the world, collecting statistics using the Alexa Toolbar through the browsers of Internet users. This service can be effectively used both to collect statistics from competitors’ websites and to track behavioral factors on your projects.

What functions does Alexa provide us with?

Site Review

Comparison of sites

This function offers us a visual comparison of the performance of Internet resources in the form of time diagrams and tables for all of the above parameters. This will be useful if we want to find out how a competitor's behavioral factors changed after making changes (if you are tracking them). As an example, let’s look at a comparison of failure rates over 3 years for the search engines Yandex.ua and Google.com.ua. As we can see, Yandex had 2 big changes in July 2013 and July 2014, which led to a significant decrease in the bounce rate. To find out exactly what changes were made, you can go to the website http://web.archive.org/ and view the saved copy.

Linking Sites

As we have already said, the Alexa service shows approximately 5-6 times less number of referring domains compared to Ahrefs or . This is due to the fact that it collects data using the built-in toolbar in users’ browsers, which means that only pages that have traffic are included in this list, which will be very useful when analyzing effective donors from competitors’ sites, since now the emphasis is on links much more on quality and naturalness rather than quantity.

Keywords

The last section contains a website keyword analysis service:

1. Search results. Here are the keywords for which the site was found in the search results. If we compare these indicators with the semrush (RU) service, then Alexa collected 62% more key queries, which practically makes it a leader when analyzing sites in Ukrainian search results. But if we compare the Russian segment, for example, for the site ozon.ru, then Semrash shows 226% more results than Alexa.

2. Paid ads. Here are the keywords for which the site provides contextual advertising in search results. By analyzing your competitors, you can expand your list of existing queries or quickly collect ready-made queries for advertising from scratch. More than 17 thousand requests have been collected for the outlet site, which is three times more than semrush gives.

3. Opportunities for improvement. And finally, Alexa pleases us with the possibility of expanding the display of our ads using additional keys? presented in two tables. First table Keywords Targeted by Competitors does it include queries? for which there were transitions from the search results to the site over the past 6 months and which are also found in competitors’ ads. In the second table you will see a selection of so-called long tail keywords? which, in the system’s opinion, will bring the most profit due to low cost and high competition for the short version of the keyword.

Finally

At the moment, the Alexa service provides us with many useful tools for SEO, usability and contextual advertising? which are ahead of their competitors in many aspects. But whether there is a need to expand your arsenal with this acquisition is up to you to decide. The basic plan for all the data reviewed will cost you $49 per month, but if you have only a couple of projects, then you can take a free trial period of 7 days and download all the necessary information for free. If you have any questions when working with this service, we will be happy to answer them in the comments :)

Hello, friends! Ekaterina Kalmykova is with you. Today we have a rather interesting article about such an indicator as Alexa Traffic Rank. Have you heard of this one? Surely yes, especially if you have been blogging for a long time, then it should be familiar to you. And if not, then make yourself comfortable and I will begin to introduce you to him.

In the world of webmasters and bloggers, there are many indicators that help measure web projects in a qualitative equivalent, for example, indicators such as Yandex TIC and Google PageRank.

I will write about them in more detail in my next articles, so if you want to find out information useful for the development of your Internet resources, I recommend not to miss the release of these articles. And now I’ll just say this: these indicators help assess how high-quality our websites and blogs are.

So, Alexa Traffic Rank is also a factor by which, to some extent, one can judge the quality of a site. And it is on this that I will dwell in more detail.

So, in today’s article we will find out what Alexa Rank of a website is, why it is needed, how to install it and how to check Alexa Rank.

What is Alexa Traffic Rank and its features

Perhaps I'll start with a definition.

Alexa Rank of a website is an indicator that demonstrates the assigned rating to a certain resource on the Internet, the value of which depends on the traffic to this resource.

The peculiarity of this indicator is that bloggers and webmasters should strive not to increase it, but rather to reduce it. That is, the lower its value, the better. A low Alexa Rank of a site tells us that this project has high traffic and good behavioral factors. This means that the audience is lively, the atmosphere is favorable and visitors are active when they come to this site. All bloggers and owners of web resources should strive for such an active and positive movement.

For example, look at the value of this indicator for the well-known and beloved Google.

What is called: “Are you weak?”

By the way, for those interested, the Top 500 most visited Internet sites can be viewed here - alexa.com/topsites/global. And here Here collected, as they say, the best of the best sites in Russia. Maybe you’ll find your resource on this list :)

Another feature of Alexa Rank is that it can only pay for the whole thing, that is, for second-level domains like site.ru. In this case, subdomains are not taken into account and their owners will not be able to find out about their numbers. This is another plus for choosing a paid platform to host your project. You can read what I think is the best platform for creating blogs.

And the last distinctive feature: this parameter shows two ratings. One of them is world (global), the second is regional (in a specific country).

How is Alexa Traffic Rank calculated?

When calculating this indicator, the service analyzes only those visitors who have either a special extension from Alex installed, or scripts for recording the number of visits, or special widgets. The site provides information about the time spent by users, the number of pages they view, the number of failures and the geography of visitors.

I believe that the data for this indicator is very conditional, since only that part of the audience that uses one or another service from Alex is analyzed. Therefore, I don’t attach much importance to this indicator, but I believe that knowing how it is calculated and why it is needed will not hurt anyone.

Why do you need Alexa Traffic Rank?

Many people are probably now wondering: “Why is this Alexa Rank needed?” In addition to the personal interest in monitoring changes in this indicator, there is one more point that will be useful in the case of resource monetization. If you place your site on link exchanges or sell advertising, then many advertisers pay special attention to this value.

Accordingly, those resources that have a lower Alexa value are valued higher and more expensive. After all, you agree that it is more profitable for advertisers to advertise on a live blog with an active audience. How can they find out, besides analyzing your project? That's right, look at your Alexa Traffic Rank.

How to check Alexa Rank

Now let's move directly to the question of how to check this indicator. This can be done in several ways:

1.go to the website follow this link http://www.alexa.com/siteinfo/site.ru. Just don’t forget to replace site.ru with the domain name of your resource. You can also simply enter the name of your site in the search bar on the main page and click on “search”.

And the service will show you the result. The top number is the global rating, the bottom is the regional rating.

2. install a special Alexa Toolba extension r. It's easy to do. let's move on this link. Click on “Install Alexa Extension”.

A Google Chrome online store window will open, where you will need to click “Install extension”. After which an icon with the letter “a” will appear in your panel.

To activate it, you must click on “Accept and enable”. This will complete the installation.

This is what the extension looks like in my panel. To analyze the Alexa Rank indicator of a site that interests me, I just need to click on the icon of this service.

3. view through the RDS Bar extension. If you have this extension installed, then you can easily check out the Alexa traffic rank of, for example, your competitor.

How to Improve Alexa Rank

We already know that to improve this indicator means to lower its value. And how to do it? I distinguish two types of ways to improve it - “Human” and “Technical”.

"Human" ways

You probably already guessed what I consider this type of method to be! This is work with attendance and activity of behavioral factors. You must strive to increase traffic to your project and improve behavioral factors.

Now I will not describe all the methods in detail, but I will recommend that you read articles already written on this topic. Please read, put into practice and the results will not keep you waiting.

Related articles:

By the way, one of the ways to activate visitors is to hold various competitions and promotions. Before the New Year, Anton and I also decided to announce the start of interesting competitions on our blog. For those who don't know, you should!

"Technical" methods

1. Install the Alexa Rank widget on your resource. This can be done by this link. Your rating will improve depending on the number by clicking on the widget.
2. Install the Alexa Rank extension in the browser you are using.
3. Work to attract visitors who most likely have this extension installed. Most likely, they may be programmers, webmasters, SEO optimizers. Accordingly, you need to look for them on specialized sites, thematic forums, websites, etc.

Whether to follow the Alexa Rank rating system or not, whether to take this indicator into account or not, is the business of every blogger. Once again, I don’t attach much importance to it, but I don’t let it out of my attention either. I believe that information is never superfluous and perhaps a case will arise when it will be necessary to use it.

Therefore, always stay informed, and I, in turn, will always try to share with you the most valuable thing - up-to-date information.

That's all for me, bye-bye!

Ekaterina Kalmykova

>> Alexa Traffic Rank - what is it, how to check and how to improve

This article will talk about what it means, why the site needs it and how to improve it. You will find out why this indicator is slowly replacing indicators such as Titz and PR and becoming the main indicator of the quality of a resource on the Internet.

Alexa Rank- the most objective little beanbag on the Internet. When calculating Alexa Traffic Rank, it doesn’t matter how many months or years your site is, what kind of site trust it is, or how many incoming links lead to your site.

The work of this belly meter is that when it is assigned to a site, there are no complex calculations in this belly meter, compared to assigning the Titz bean meter to a site. The Alexa Traffic Rank algorithm consists of a total calculation of the number of website visitors. At the same time, it doesn’t matter where the visitors came from - from search engines or from social networks.

In order to see the Alexa Traffic Rank of your website, you can go to alexa.com and download Toolbar, or, install the extension in the Google Chrome browser. Alexa Traffic shows the level of incoming traffic on the site. Alexa Traffic is assigned for activity on the site.

Therefore, Alexa may be higher on those sites where the maximum number of visitors per day reaches 300 visitors, and on those sites where thousands of visitors may have a lower indicator of this size. Alexa loves live and growing sites that are able to deliver what visitors want. Therefore, make your websites for people and you will be rewarded for it.

Alexa Traffic Rank Purpose

If you think that there is no benefit from this belly bag, then you are mistaken. Now you will find out why I think so.

Due to a good Alexa traffic rank, you can sell links from your website at a higher price. If you are trying to remember which link exchanges take Alexa rank into account, then the answer is obvious - bourgeois ones. For example, on foreign exchanges for buying and selling links, PR and the Alexa rank itself are taken into account when determining the price. At the same time, the PR belly influences the price of a link just as well as Alexa. According to rumors, there is a possibility that if your site has PR = 3 and Alexa rank = 100-200 thousand, then in this case, according to rumors, you can earn up to $100 from the site from links. But this is not final data and may depend on many factors.

2. When selling: articles, links and banners, the advertiser will carefully study the indicators of your site, including Alekh, so good Alexa traffic rank indicators will come in handy. If you work on your site often, then you will have a good Alexa rank and when an advertiser notices that your site has good Alexa scores, then he will be more likely to accept your site to place various advertisements.

According to some data, there is a possibility that a good Alekh indicator affects the ranking of a site in the Google search engine, or rather the level of quality of the site (trust), and trust is known to influence search results. Therefore, take care to increase this size on your website.

And now you will learn about how to still increase the indicator .

How to Increase Alexa Traffic Rank

1. Make settings on your site so that people can leave comments on your articles, that is, they are active on your site. A good way to do various surveys and voting, competitions and promotions on the site... Turn on your imagination and do experiments and success will come.

2. You need to install Toolbar alexa traffic rank, and in this case, when you do something on your site, your plugin will send activity information on your site to the official website alexa.com.

3. Activity on the site is also reported from visitors who have the same Alexa Toolbar installed as you, so you need to attract more such visitors. If you need this little baby, then it’s best to attract foreign traffic.

4. Create subdomains and develop them. Create a forum on your website and make sure that it does not stand idle without traffic and that there are constant discussions on various topics. By the way, subdomains transfer not only Alexa traffic rank to your main domain but also Titz.

5. Make easy navigation and good linking of site pages so that people want to walk around your site and find the information they need. At the end of each of your articles, make a list of links to similar articles. It is very important not to overdo it with advertising displays, because if there are too many of them, the visitor will simply leave your site and you can forget about a good Alexa rank.

That's all I wanted to tell you about what it is and what it is eaten with. But remember, if this indicator is high, then your site is truly valuable, which will not go unnoticed. They also say that if your site’s Alekha rating is below 100 thousand, then foreign search engines will see you, and this will add additional traffic and fame.

Well, how do you like the article?

Hello everyone. Websites (pages) located on the Internet, as well as their individual pages, can have a variety of indicators. Most often, the analysis takes into account the TIC ( subject citation index) and PR ( PageRank), you can read about these parameters in the article: “ “. These indicators display the citation index of a resource (the frequency of its mention on the pages of other sites). Based on the size of the TIC and PR, we can conclude how popular and authoritative the site is. In addition, these indicators quite strongly influence the cost of links when selling them through the relevant exchanges.

There are other indicators of the popularity and authority of a resource that receive slightly less attention. Today we will talk about one of these indicators, namely . This indicator is more important for the foreign Internet; in RuNet it is not given such attention. When calculating it, as a rule, the frequency (total number) of views of resource pages is taken into account. The more views and visits, the higher your Alexa Rank will be. Unlike TIC and PR, the value of Alexa Rank is inversely proportional to the popularity of the site. In other words, Alexa Rank does not show the rating value, but the site’s place in this rating (from 1st to infinity).

It turns out that the lower this indicator, the closer to 1st place you are. For example, at the moment first position ranks google.com (Alexa Rank is 1), second place— at facebook.com (Alexa Rank is 2), third place- from youtube.com (Alexa Rank is 3).

Another important thing should be said. This indicator is assigned only to second-level domains (about domains, ). It is not calculated for subdomains or domains of level 3 and higher.

Why is this bad? Yes, because people who run their blogs on popular blog hosting sites (), such as livejournal, blogger, will not be able to get this indicator, all such blogs have a domain level 3 and higher. In turn, if you run a blog on such an engine on a foreign Internet, then the sale of links will be carried out at a lower price.

Where can you view and check the Alexa value?

Data on the rating of a particular resource can be viewed on the website alexa.com. Also here you can see which sites are currently in the TOP. I have already written that the first places are occupied by such sites as:

and I think for the next couple of years no one will move them, although perhaps Twitter will catch up.

To find out what Alexa Rank for your resource, you should enter its URL on the site in the appropriate field on the main page.

The main rating will be indicated in the paragraph “ Alexa traffic rank". To the right of the graph you can see the item “ Global Rank” is the ranking your site ranks worldwide. The rating only for your country will be indicated in the “Rank in Russia” item (of course, if you are from Russia).

If you don’t take into account the site itself, then this indicator can also be viewed using special plugins that are installed in browsers, for example:

• seo assistant,
• seoQuake.

Their advantage is that you don’t need to go to Alex’s website, and by pressing one button on the panel you can see all the necessary statistics for the parameter.

How does alexa.com collect site traffic data?

To collect this information, it uses its own toolbar, which is called Alexa Toolbar is a special plugin that users install in their browser. You can read about how to install it, configure it and how to work with it in the article: ““.

This toolbar sends information about all sites visited by a person and enters them into the Alexa service database. It is clear that not all users install this plugin in their browser, because it does not give a person any special advantages. In addition, many simply do not know about the existence of the alexa.com service and the corresponding toolbar.

In the vast majority of cases, the Alexa toolbar is used by webmasters and people whose activities are in one way or another related to the promotion and promotion of websites (and SMO optimizers). Actually, these users form Alexa rating for most sites, especially in RuNet. As for the foreign Internet, this toolbar is used quite often by ordinary people, since the indicator itself plays a big role.

How to improve (raise) Alexa Rank?

1. The first thing you need to do is install Alexa Toolbar. After installing it, it is recommended to visit the site at least once a week and check your rating. Considering that the percentage of people in RuNet who have this toolbar installed is small, the indicators should increase by 100%.
2. For a site in RuNet, the emphasis should be on attracting traffic consisting mainly of webmasters and optimizers, that is, people who have a toolbar installed. A logical question arises - how to get this traffic? When attracting user data from search engines, you need to remember that webmasters and optimizers are interested in information related to, information related to Internet marketing, etc. If your site relates to one of the listed topics, then the task will be significantly simplified. Otherwise, you will have to look for some workarounds, loopholes. In addition, webmasters and optimizers can be attracted from social networks (the corresponding groups

Greetings, dear visitors of “Webmaster's Notes”! I’m in touch with you again, Sergey Saranchin.

Did you know that in addition to the well-known indicators and PR, there is another indicator. And, by the way, no less important than these two.

It is assigned to every web resource on the Internet and is called alexa traffic rank. In blogging, these three indicators (TIC, PR and Alexa Rank) are usually called “bellies”. The larger the belly, the more authoritative the resource.

If we compare Alexa rank with TIC and Page Rank, then we can say that this indicator is less known and few people look at it in our RuNet. But its popularity is gaining momentum every year, and its significance is beginning to be taken into account, so I decided on this topic.

What is Alexa Rank?

What is Alexa Rank? To answer this question, you need to delve into the Internet and find out the origins. Alexa Internet was founded several years ago.

According to Wikipedia, the respected web encyclopedia, Alexa Internet was founded by Brewster Keil and Bruce Gilliat in 1996. The headquarters of this company was located in the USA (California).

This company became famous for collecting many other web resources using a special browser called Alexa Toolbar. This plugin was distributed free of charge to all Internet users.

Using Alexa Toolbar, traffic statistics for all web resources were created. Information about traffic came from visitors who visited different sites and who installed this plugin.

Many of you will probably ask why you need to install Alexa Toolbar? I will answer this question, but later. Read further this article and find out my opinion. Well, I will continue to tell you about the Alexa Rank indicator.

Indeed, Alexa Rank is not such an important indicator in RuNet compared to TIC and PR indicators. However, it does a good job of showing traffic statistics and showing how active your blog visitors are.

It is these facts that have recently forced advertisers to pay attention to this indicator. Well, optimizers are working to reduce it and make it minimal. Indeed, everyone wants to reduce it, not increase it. It's not a mistake. The lower the Alexa rank of a site or blog, the better.

Alexa rank is initially a kind of rating on the entire Internet. It indirectly gives an assessment of each web resource about its traffic and displays it in the form of a certain value, which is measured in the range from a billion to one.

A web resource with an indicator equal to one, according to Alexa Rank, is considered the most visited resource on the Internet.

Alexa traffic rank is not calculated using super complex algorithms, such as TIC or PR. Its main indicator is calculated on the behavior of visitors to your web resource.

Therefore, the activity of your blog users (in the form of commenting on articles, viewing pages) improves Alexa's score. It is for this reason that sites and blogs that have large traffic, the Alexa Rank indicator is small in size.

Why do you need Alexa traffic rank?

I would like to highlight two main nuances for assessing the need for this indicator.

• There are quite a large number of different ratings on the Internet that take into account the Alexa traffic rank indicator. Therefore, these ratings will increase as this indicator improves. And this, in turn, although not much, will be reflected on your resource in the form of an increase in traffic.

• When selling links from your blog (if you plan to do this), the Alexa traffic rank indicator will also be important and will have a positive effect. You will be able to sell the link at a higher price.

But an Alexa score that is too high will scare optimizers. They are unlikely to want to place a link on a web resource with such an indicator. Most optimizers, before buying a link to their blog, analyze the donor site and examine all its indicators, and Alexa rank is also among them.

For example, in the RotaPost link buying and selling exchange there is an Alexa rank indicator when analyzing the donor site:

How to check a website's Alexa Rank

To check the Alexa rank of a site, follow this link:

The Alexa traffic rank value shows where your web resource ranks worldwide. This indicator is an average for the previous three months, but is recalculated every day.

According to this, my resource is in this place in the ranking:

My blog was included in the first 200,000 web resources of the global Alexa Rank rating. This is a pretty good result.

Now I want to tell you about a special Alexa Toolbar plugin. I already talked about it at the beginning of my article. But I would like to dwell on this point in more detail.

What information does Alexa Toolbar provide?

Alexa Toolbar collects statistical data on all resources. Using this extension, traffic analysis is performed, as well as the activity of visitors to each web resource.

After this, the received information is sent to a special server in which this data is processed. Ultimately, you get a large list of all sites and blogs.

According to statistics, each resource is awarded a certain value. The main Alexa rank indicator will depend on this value.

It turns out quite interesting. Information on all web resources is actually provided by ordinary visitors to these resources who have the Alexa Toolbar extension installed in their browser.

Indeed, this extension is not so popular among visitors to the Russian Internet, but webmasters have recently been very actively installing it in their browsers and using it. And information about resource visitors will be much more accurate if more users install this extension.

The whole point is that if you install the Toolbar extension in your browser and go to your blog, then you will thereby improve the Alexa rank for your web resource. Alexa Toolbar records the activity of all visitors, even if the author himself visits the web resource.

Here's the schedule. And the more visitors who have this extension installed come to your blog, the lower your Alexa traffic rank will become. Just like that.

If you're eager to find out who's currently number one on Alexa's global ranking list, check out this page:

On it you can see the first 500 resources of the global ranking, from first to five hundredth.

So, in first place is the Google search engine. Well, the top five are the following web resources. See for yourself:

Let's now look at the Russian-language ranking of sites and blogs according to Alexa Rank. Click this link:

So. As we can see, our Yandex is in the lead here, and the Google search engine takes third place:

What interesting and useful information can Alexa Toolbar provide us with? In theory, if you dig deep here, you can find a lot of interesting features. But I won’t go deeper, since my goal is to tell you about Alexa Rank and show you the main features of this cool program. Maybe I will explore its other possibilities and write an article on this topic in the future.

If you are eager to find out more information that Alexa Toolbar has, you can do this without my help.

Using Alexa Toolbar, you can conduct, view advanced visit statistics and see what place your web resource occupies relative to other sites and blogs. But don’t flatter yourself, friends. Such statistics are available only for resources with an Alexa rank of 100,000 or less. For me, as you have already seen, it is 156682. It’s too early for me to dream about this, but there is something to strive for!

How to download and install Alexa Toolbar

To download Alexa Toolbar, follow this link:

To start downloading the plugin, click the “Install Alexa Toolbar” button:

After that, follow the instructions to install the plugin. Everything here is clear, as it is written in detail and step by step and, moreover, in the native Russian language. After the installation is complete, the browser will ask you to restart. Next, the following icon will appear in the browser panel:

Now, to see the Alexa traffic rank for any site you are currently visiting, just click on this icon and the following window will appear:

In addition, there are such indicators as the number of people on this site. There is also a cool option called the Wayback Machine. If you click on it and select the save date, you can see what this or that web resource looked like in the past. A cool and useful option, just between you and me.

How to lower (improve) Alexa traffic rank

Well, now I want to give you some tips that will help you lower your Alexa traffic rank.

• Install the Alexa Toolbar extension in your browser. You already know its main functions, and it seems to me that it will not be superfluous for you to have additional statistics. In addition, you can recommend this plugin to your visitors and your web resource. After each visit by a user with this extension installed in the browser, the ranking of your blog will decrease.

You can also improve your Alexa rank yourself. To do this, you just need to spend some time on your blog, looking at different posts and pages. The fact is that the Alexa Toolbar extension includes all users without exception (even the blog author) in the statistics.

• In addition to this extension, there are other widgets:

If you install any of these widgets on your blog, you will also lower your Alexa Rank score. Blog visitors will lower the score when they click on this widget. To access them, go to this page:

• Try to motivate your visitors to leave comments on your blog. Reward active readers of your blog with various gifts. Organize different ones, do surveys and all kinds of promotions.

• Create a competent and high-quality blog without . Linking will increase the number of user clicks on blog posts and pages.

• Try to attract visitors who have the Alexa Toolbar extension installed, as these are the users who improve your statistics. This can be done by commenting on forums in your own way and leaving announcements of articles on social networks for webmasters.

That's all. My article about Alexa rank is coming to an end. I hope you find this information useful and will actively use it. Now you know that there is another indicator - Alexa traffic rank and you have information on how to improve it. See you in new articles and look forward to your comments. Bye.