Earn money by watching TV channels. How TV channels make money from viewers. How non-terrestrial TV channels look like

Modern technologies have taken over our world, our whole lives, therefore, you can make good money by providing entertainment and information. After the World Wide Web, in second place is the popular “more ancient” way of entertainment and receiving important information – television. And it’s very interesting how TV channels make money and what kind of income they generate.

The very purchase of digital or cable TV is already an expense for TV viewers. And, probably, the question came to many people’s minds: “How does the television market live if we don’t pay for TV views?”

How much do TV channels earn from advertising?

To find out approximately the earnings of TV channels, you need to learn about ways to earn money and other important nuances. There are many ways to make money on your own TV channel. To find out how much television channels earn (and their earnings differ significantly), you need to analyze a lot of data: channel rating, number of viewers, method of earning.

TV channel income

When we watch any program, there is an advertisement literally every ten minutes, and the time is not much less than the program itself. Statistics show that people spend from 2 to 4 hours watching TV, but some people can watch TV all day long.

Where do they pay the TV channel? TV viewers consume a lot of advertising without paying much attention to it. All highly rated series, shows, and films bring good income for the “introduction” of advertising videos into them. And the higher the rating (in other words, PR), the greater the income.

TV channels make money not only from showing obvious advertising, but also from hidden advertising. In many TV series and programs you can see advertisements for new gadgets, clothing brands, equipment, etc. on your favorite characters/actors/presenters. For example, in the very popular sitcom “Voronins” they often advertise Prostokvashino dairy products, Pikovit children’s vitamins, irons, a clothing store, etc.

At the same time, some successful TV channels sell their hits to “TV newcomers.” That is, the TV channel invests in the production of the project, and if it turns out to be successful, they sell it to channels with low ratings or to other countries.

Another point worth considering. What if the TV channel is not popular enough and has insufficient views? For example, few people watch music channels. Take, for example, a music video: why do the creators of the channel play the same thing for a long time? There are people who need to raise themselves to the Top. By paying extra to the TV channel, the clips are embedded in people’s subconscious. The audience “eats” what they are fed.

Income of the first channel

The income of Channel One for 2016 decreased by twelve percent and was equal to 26.5 billion rubles. The majority of the income came from advertising. “First” television channel is the leader in the number of viewers and in the number of revenues. Profits began to decline for the first time last year. As noted by AKAR, the television market has dropped to fourteen percent. But not only the income of the first channel decreased, but also that of CTC Media.

In 2015, Channel One’s consumption increased to 36.4 billion rubles, and this is due to an increase in costs, which the channel cannot yet reduce. This was due to payment to the rights holders of Eurovision, for showing the same Olympic Games, etc. A large share of the costs is to ensure the operation of all offices located abroad (in particular, much depends on the value of the currency). Also, do not forget the costs of the participation of famous presenters.

The expenses incurred by Channel One in the past year fell sharply due to additional profits - 92.3 million rubles (subsidized from the state budget). Channel One received 3.5 billion rubles.

How much does TV advertising cost?

TV channel	Geo: Russia (off prime)	Geo: Russia (prime 100%)	Geo: Moscow (off prime)	Geo: Moscow (prime 100%)
First channel	15 sec. – 219’000 30 sec. – 438’000	15 sec. – 522’000 30 sec. – 1’044’000	15 sec. – 72’000 30 sec. – 144’000	15 sec. – 165’000 30 sec. – 330’000
Russia 1	15 sec. – 131’000 30 sec. – 262’000	15 sec. – 282’000 30 sec. – 564’000	15 sec. – 36’000 30 sec. – 72’000	15 sec. – 60’000 30 sec. – 120’000
STS	15 sec. – 102’000 30 sec. – 204’000	15 sec. – 258’000 30 sec. – 516’000	15 sec. – 24’000 30 sec. – 48’000	15 sec. – 96’000 30 sec. – 192’000
TNT	15 sec. – 168’000 30 sec. – 336’000	15 sec. – 369’000 30 sec. – 738’000	15 sec. – 45’000 30 sec. – 90’000	15 sec. – 84’000 30 sec. – 168’000
NTV	15 sec. – 108’000 30 sec. – 216’000	15 sec. – 216’000 30 sec. – 432’000	15 sec. – 33’000 30 sec. – 66’000	15 sec. – 60’000 30 sec. – 120’000
Friday	15 sec. – 27’000 30 sec. – 54’000	15 sec. – 45’000 30 sec. – 90’000	15 sec. – 6’600 30 sec. – 13’200	15 sec. – 12’000 30 sec. – 24’000
Ren-TV	15 sec. – 63’000 30 sec. – 126’000	15 sec. – 90’000 30 sec. – 180’000	15 sec. – 21’000 30 sec. – 42’000	15 sec. – 30’000 30 sec. – 60’000
Che	15 sec. – 18’000 30 sec. – 36’000	15 sec. – 33’000 30 sec. – 66’000	15 sec. – 5’400 30 sec. – 10’800	15 sec. – 9’000 30 sec. – 18’000
Russia 24	15 sec. – 18’000 30 sec. – 36’000	15 sec. – 33’000 30 sec. – 66’000	15 sec. – 5’400 30 sec. – 10’800	15 sec. – 9’000 30 sec. – 18’000
Channel 5	15 sec. – 33’000 30 sec. – 66’000	15 sec. – 105’000 30 sec. – 210’000	15 sec. – 18’000 30 sec. – 36’000	15 sec. – 27’000 30 sec. – 54’000
Pepper	15 sec. – 18’000 30 sec. – 36’000	15 sec. – 33’000 30 sec. – 66’000	15 sec. – 5’400 30 sec. – 10’800	15 sec. – 9’000 30 sec. – 18’000

The effectiveness of television advertising

Advertising on Russian TV has always been the most effective marketing tool. First of all, this is due to the fact that television reaches the largest audience, and secondly, it is useful and quite interesting.

A good option would be to use the product in everyday situations. For example, on Channel One, the Good Morning television program shows products from a Moscow coffee shop every day.
Our life and the advertised product. You can show the use of a product for a certain, special philosophy of life, or the use of this product will guarantee the audience a completely different life.
Use of fantasy. For example, the following option might be a good solution: the viewer (future buyer/customer) uses the product and receives some kind of nice gift/prize. This option is more suitable for female viewers, because ladies are prone to dreams and fantasies.
Image and mood. It is necessary to focus on creating only positive emotions (forget about the negative). In this case, it is not necessary to make explicit advertising statements in favor of purchasing the product, but only a soft hint.
You can work on a song for the product, especially if you plan to launch radio advertising in support of television advertising. In this case, the popularity of the melody will play a big role.
Creating a character for advertising. A good option is an advertisement for a chocolate jelly bean called “M&Ms.”
Application of scientific data, research conducted, statistics collected, etc.
Demonstrating the product and talking about it in a positive way. It’s a great move to invite a celebrity to participate in advertising.

Of course, creating a television channel yourself is very expensive, but you can do it on your own channel.

The quality of television content directly depends on the number of players in this market. But for some reason the boom of non-terrestrial TV, which should compete with traditional federal channels, is not happening. Despite the fact that “new” TV is already available to almost 70% of all TV viewers, they watch it much less than traditional TV channels. And advertisers give it no more than 2% of their budgets.

How non-terrestrial TV channels look like

TV channels can be classified according to the method of signal delivery. The so-called terrestrial ones use radio frequencies and repeaters installed on television towers. First of all, these are eight federal channels, including “First”, “Russia 1” and NTV, included in the first digital multiplex (100% of the Russian population should be able to receive these channels in digital format instead of analogue for free by 2014). Non-terrestrial television is divided, in particular, into cable and satellite, MMDS (terrestrial broadcasting method) and IPTV (digital television over the IP protocol, often called Internet television). Cable and satellite, according to Aegis Media, accounts for 93% of non-terrestrial TV viewers in Russia.

This classification is largely arbitrary. Terrestrial channels often operate through the networks of cable and IPTV operators, and non-terrestrial ones can broadcast on frequencies in individual cities, recalls Maria Kamenskaya, head of the research department for thematic channels of the TNS Russia group. The most popular type of signal delivery remains mixed: for example, the Ostankino TV tower does not reach most Moscow apartments, so the signal from the nearest working antenna goes through the cable.

Non-terrestrial TV channels are often called thematic or specialized - as a rule, they focus on one genre, targeting a relatively narrow audience. The genre structure of non-terrestrial TV differs significantly from traditional channels, data from Aegis Media confirms. If on terrestrial TV 32% of all television viewing falls on news and socio-political programs, then on cable and satellite TV this share is only 5%. At the same time, 18% of television viewing on non-terrestrial channels is devoted to children's and educational topics, which in traditional television occupy only 7% and 8%, respectively.

The number of non-terrestrial TV channels in Russia is growing rapidly: if in 2007 there were only 180, today there are already about 300 (see top 15 in the table). The coverage of non-terrestrial TV, according to TNS Russia, in August-October 2011 reached 69% of all Russians: that is, this is exactly the share of all TV viewers over the age of four in cities with a population of more than 100 thousand turned on thematic channels for at least one minute. In 2007 it was only 33%. According to this indicator, our country has already overtaken countries such as Great Britain (55%), Germany (59%), France (52%) and Japan (24%). The world leader in this indicator is the United States, where, according to 2011 data, 89% of the population is covered by non-terrestrial channels.

Traditional TV channels have already felt the growth of the non-terrestrial segment of the market. Thus, the company "STS Media" in its financial statements for the three quarters of 2011 admits that the growth of television viewing of non-terrestrial and local TV has a negative impact on almost all major terrestrial television channels in Russia. And in its half-year reporting, STS Media even linked the decline in the share of its Domashny TV channel in its target audience - women 25-60 years old - with this trend.

However, even the most popular non-terrestrial TV channels are still inferior in audience to traditional ones. Thus, according to TNS Russia, the most popular non-terrestrial TV channel in Russia in the first half of the year was “Carousel” (a joint children’s channel of VGTRK and Channel One), its average weekly reach was 14.1% of the entire audience over four years of age. The same figure for Channel One during this period was 75.7%, Rossiya 1 (VGTRK) - 71.9%. Even Euronews, the least popular of the terrestrial TV channels, was watched by 14.3% of the total audience.

How do non-terrestrial TV channels make money?

Despite the relatively high coverage of non-terrestrial TV in Russia, its share in the advertising market is still small. According to the Association of Communication Agencies of Russia (AKAR), in January-September 2011, the volume of advertising on cable and satellite TV channels amounted to 1.3 billion rubles. excluding VAT, an increase of 41% compared to the same period last year. This is only 0.7% of the entire advertising market in Russia or 1.5% of advertising on TV. For comparison, according to Aegis Media, worldwide the share of non-terrestrial channels in all television advertising is 29%, and, for example, in the United States - 42%.

Cable and satellite TV in Russia accounts for, in particular, 3.5% of the advertising budgets of automobile companies, 0.8% of food advertising, and 1.1% of cosmetics and perfume advertising. At the same time, the cost of placement on non-terrestrial channels for certain target audience groups can be significantly lower, according to Aegis Media data. Thus, the average price for 1 thousand contacts with a male audience of 18-44 years old on the Discovery channel is estimated at approximately 450 rubles, while on Channel One and Russia 1 it is 5.1 and 5.2 times more expensive, respectively. . On the Nickelodeon channel, 1 thousand contacts with an audience of 4-15 years old is estimated at approximately 250 rubles, while, for example, on TNT and STS this audience will cost 3.5 and 3.6 times more expensive, respectively, and on the Russia 1 channel " - 21.3 times.

Advertising on non-terrestrial channels is sold by the same sellers who work with broadcast ones: 86% of this market falls on the Video International group (VI; 45%), sales house Gazprom Media (33%) and Alcazar (8 %), says Aegis Media. At the same time, four of the top 10 popular non-terrestrial channels sell advertising themselves - these are Karusel, RBC TV, Dom Kino and Eurosport.

Investments in the creation of a non-terrestrial channel, as a rule, amount to at least $4-5 million, estimates Dmitry Solopov, editor-in-chief of the joint editorial office of electronic media of the Kommersant holding. The payback period is at least five years, adds Sergei Kozhevnikov, general director of the Russian Media Group. A minimum of $1.5 million must be spent on the technological shell, the rest will be investments in content and access to cable networks in order to gain access to a wide audience. The costs of entering the network are very high; a young channel cannot enter large networks without payment, notes Mr. Kozhevnikov. According to Mr. Solopov, policies in this regard are different - fees can range from $150 thousand per year to several million dollars. Advertising, therefore, is the only source of income for Russian non-terrestrial channels, although the situation abroad is fundamentally different - there the operators themselves pay the channels for including them in the network, says Dmitry Solopov.

On Russian terrestrial TV channels, advertising is sold not by the minute, but by rating points - GRP, which reflects the number of viewers who will see the video, calculated by TNS Russia. The audience of the channels is measured electronically (as opposed to telephone surveys) through people meter panels installed in 3,656 households in 72 cities with a population of more than 100 thousand people. According to Maria Kamenskaya, head of the research department for thematic channels of TNS Russia, for measurements it is completely unimportant how the signal is broadcast; the inclusion of a TV channel in the study depends on its coverage - it is necessary that it be accessible to at least a third of the entire population of a country or a particular region. Only a few thematic channels meet these criteria. For example, in Moscow, along with federal channels, for example, TV1000 and “TV1000 Russian Cinema”, Discovery Channel and Eurosport are measured (for more details, see the interview with Mrs. Kamenskaya).

Thus, it turns out that the system of people meters is “tailored” for on-air television viewing, and non-terrestrial channels are practically excluded from the advertiser’s usual audience measurement system, says Mr. Solopov. This is the main reason why the entry of large companies into this budget segment is delayed. “Due to the lack of ratings, advertisers simply do not perceive non-terrestrial channels as television and do not include them in the structure of budgets allocated for promotion on TV,” he explains. Now non-terrestrial channels, not covered by people meters, sell advertising based on TNS data on monthly coverage, that is, almost the same as what happens on radio, explains Dmitry Solopov.

Cable and satellite television operators themselves have the technical ability to measure audiences, but their data is not yet used in advertising sales. “The situation should change when TNS agrees with operators on joint measurements,” Mr. Solopov is confident. Such negotiations are indeed currently underway, confirms Mrs. Kamenskaya.

How are they

The first licenses for broadcasting satellite and cable TV channels in Europe began to be issued back in the 1980s. For example, in the UK during this period, with a difference of several years, cable Virgin Media (part of Richard Branson’s corporation; now covers 2.7 million households) and satellite Sky TV (part of Rupert Murdoch’s media empire; 8.9 million households) received licenses. . In the spring of 2003, satellite and cable channels in this country for the first time overtook the leading terrestrial players in ratings: the audience of all non-terrestrial TV channels in April was 26.1%, BBC1 had only 23.9%. Now the British prefer non-terrestrial TV: 47.6% of households (12.3 million) use free terrestrial television in the country, the share of satellite TV is 37% (9.6 million), cable - 12% (3.1 million households), another 3.3% use other types of television broadcasting (terrestrial IPTV, local broadcasting).

According to research company Mediametrie, as of the end of November 2011, the total television audience in France is 58.5 million people. Of these, 29.5 million watch free terrestrial TV, 18.2 million watch satellite TV, 18 million watch TV via ADSL (modem technology), 6.3 million watch cable TV. The largest in the country are the national channel TF1 with a market share of 24%, as well as the channels France 2 (20%) and France 3 (12%). Among the non-terrestrial ones, the leaders are Canal+ Sport (cable), Disney Channel (satellite), Canal+ Family and Eurosport and 13eme rue (ADSL). The annual revenue of Canal Plus Group, for example, is about?4 billion.

In the United States, the first cable TV channels began operating in the early 1970s. By the mid-1980s, cable and satellite channels became available to mass viewers throughout the country. Now the share of cable television in the country is 70%, satellite - 15%, terrestrial - 15%. The most popular channels are USA Network, sports ESPN (ESPN Inc is 80% owned by Disney Corp and 20% owned by Hearst Corp) and Fox Sports (part of News Corp), CNN (Time Warner), Fox News (News Corp). But due to economic instability, American pay television operators have recently begun to lose viewers: in the second quarter of this year alone, according to various sources, from 200 thousand to 400 thousand Americans abandoned pay television services.

The popularity of channels is measured by the research agency Gfk using 2.5 thousand people meters - devices that are connected to the televisions of selected families throughout Ukraine and record which channel a person is watching at one time or another. People meters covered 6.5 thousand TV viewers in all regions of Ukraine.

The most expensive places in an advertising block are the first and last. Their cost is higher than usual by an average of 25-30%. The viewer does not yet have time to run to the kitchen for tea or already has time to return and still watch the hated video.

Basic cost of placing a TV spot on TV for 30 seconds, thousand UAH, excluding VAT

Source: data from the KOT and Co. agency,Mediashake

Channels also take extra money if two brands are mentioned in the video - for example, a dishwasher and a detergent for it. The cost of airing such a video increases by another 25-50%.

“I don’t remember such fierce competition between channels in the entire history of Ukrainian television. The amount of investment made in program products to defend their positions or conquer new frontiers is unprecedented. Of course, the Ukrainian TV viewer wins,” says Chairman of the Industrial Television Committee Oleg Popenko .

You will learn how much YouTube bloggers earn, what ways to make money on YouTube are relevant in 2019, and how a beginner can earn their first money

Hello, dear friends! The founder of the business magazine HeatherBober.ru, Alexander Berezhnov, is in touch.

Today I will tell you about one of the most popular ways to make money on the Internet - making money on YouTube (YouTube)

You will receive step-by-step instructions, after studying which you can start earning your first money from YouTube.

Make yourself comfortable, let's go!

1. Earning money on YouTube - how much money you can really earn

Today, YouTube is one of the most accessible ways to make money on the Internet, because almost every person has a computer and other gadgets with video cameras that make it easy to create videos and post them on their YouTube channel.

It’s no secret that every day more and more people are using the opportunity to turn their knowledge and skills in the field of video creation into an additional or even main source of income that can be created without any investment.

By the way, the amount of this income can be unlimited! After all, everyone can make money on YouTube: from students to retirees, from employees to businessmen.

According to statistics, the majority of video bloggers who own their own YouTube channels earn no more than $500 per month on the popular video hosting site.

If your income here exceeds $1000, then you can already be called a professional money maker.

In order to achieve such an income, you will need more than one month of hard work and certain knowledge.

Dear reader, you are probably familiar with the work of Max +100500, you have seen the videos “Opa Gangnam Style” and other sensational videos.

Viral video- a video that, due to its originality, quickly spreads across the Internet and gains a huge number of views.

This is how enterprising people earn good money here quickly and easily, with virtually no investment.

First of all, you need to understand that earnings here depend on several defining factors.

2. What makes money on YouTube depends on - 7 main factors

If you want to earn good money through Youtube, then you need to pay very close attention to these factors.

Don’t neglect them, otherwise you will be marking time for a long time waiting for big profits.

Factor 1. Monetary niche

This is the most basic factor that you should consider long before creating your YouTube channel or recording your first videos.

It means that you must choose a “money” topic on which you will blog.

For example, traditionally, financial niches on the Internet are: business, finance, earnings, construction, medicine.

Conversely, if you run a channel on the topic of cooking, cross-stitching or growing indoor plants, then most likely you will earn purely symbolic money, which will only be enough for ice cream.

Why is this happening?

The fact is that the main income on YouTube comes to us from advertising, which will be placed in our videos.

Accordingly, the more expensive it is, the more we can earn. In expensive themes, advertising is expensive, since here the profit of advertisers is many times greater than in cheap themes.

And in vain many people think that if I like to knit socks, collect stamps or go fishing, then God himself told me to record a video on this topic, because I am well versed in it.

This is a misconception.

In fact, the market decides what is in demand now and what is not. This is why it is worth creating content on popular and expensive topics.

Factor 2: Video quality

Everyone wants to get the best and will never pay attention to “hack work” if there is an alternative.

Therefore, the quality of your videos and, in general, professional work on your YouTube channel is the key to the long-term demand for your videos and, as a result, income growth.

Don’t create your videos “for fun”.

As they say, “less is more!”

If you have a choice to make 10 “thin” videos or 3-5 high-quality ones, then make a choice in favor of quality.

Record these videos with your soul, work to ensure that they have a competent structure, and add titles and effects if necessary.

The principle of working on video quality is the same as when working on an article - it must be thoughtful, structured and meet the user’s expectations as much as possible.

In this case, video views on your channel will be maximum.

Statistics show that quality always trumps quantity, especially when it comes to videos.

Factor 3. Competent selection of SEO keys

Here it is worth mentioning the term “relevance”, that is, the correspondence of the video content to its description.

If you have a video about how to grow tomatoes, and the title says “Putin rocks,” naturally, users will quickly leave your channel and never return there again.

Therefore, wisely select keywords for the titles and descriptions of your videos. This will make it easier for users to find them and become regular viewers of your channel.

Ultimately, your task is to turn your visitors into regular subscribers and viewers of your channel.

To attract additional traffic, YouTube today can be integrated with social media. networks.

Factor 4. Regularity of channel updates

There is a good expression: “The stability of the result is a sign of mastery.”

Our task is not just to “bomb” 10 or 20 videos in the first week after creating your channel and forget about it for a month or two, but to publish your video content regularly!

It will be best if you post high-quality videos in small quantities, for example 2-3 per week, but do it constantly, than to load up the clip of videos at once and abandon your project for a long time.

Regularly posting videos will help you earn more on YouTube, because it means that you care about users.

Video hosting “understands” this.

Ultimately, the viewers of your channel themselves often look at the date of publication of the video and give preference to those projects where there is always fresh content.

Factor 5. Number of video views

This is the most obvious and understandable factor that is easily measured.

Knowing this relationship, you can watch your channel grow exponentially by regularly publishing quality video content.

Factor 6. Monetization methods

Now we will talk directly about making money on YouTube.

Imagine that you already have a visited YouTube channel, for example with 30 videos and a total number of video views of more than 10,000 per day.

Quite a good result.

But, if you didn’t monetize your video content, that is, didn’t take actions that would contribute to making money on your channel, then it’s worthless in terms of commercial efficiency.

You will learn more about what methods of monetizing a YouTube channel exist, and what their features are, below.

Factor 7. Quality of monetization

Let's assume that you have decided exactly how you will make money from your videos, but this is only the first step.

The second step is to properly place monetization tools on your channel.

For example, if you decide that you will make money on YouTube using affiliate programs, then you should think about how exactly you will mention affiliate products so that as many visitors to your channel as possible will buy them.

3. Ways to make money on YouTube - TOP 7 best ideas

Let's move on to the most interesting part.

Now let’s look at how exactly you can make money on your YouTube channel and what you need to do to get the maximum profit with the current traffic.

That is, the same channel can bring in, with the same traffic, both 1000 rubles a month and a thousand rubles a day!

Method 1. Direct advertising in videos

This is a picture at the beginning of a video, a watermark, text or any other mention of the company, product or service of the advertiser who contacted you.

For example, you are running a video blog on traveling around Europe.

Then at the beginning of each video you can place a 3-5 second picture with an advertisement for a travel company that specializes in selling tours to Europe and providing related services.

Method 2. Google Adsense contextual advertising

These are pop-up ads that match the theme of your videos. YouTube itself selects them for your video content.

After that, you receive payment for each click on such an ad.

This method is the simplest and most common.

However, in most cases it is not the most profitable, although the income coming from user transitions through contextual ads is the most stable.

Method 3. Selling your goods or services

For example, in the case of making money from contextual advertising, you receive only a small part of the money, thanks to which the advertiser sells his goods or services, which means it is profitable for him.

By selling your products, you receive all the money that can be earned through advertising.

I think this is clear.

If you look at making money using Youtube from the perspective of an advertiser, then sometimes it is more profitable to place your advertising on other people’s channels (using other people’s videos) than to make money from third-party advertising and receive small money per click.

Method 4. Affiliate programs

Affiliate programs are an excellent source of income for narrowly themed YouTube channels with good traffic.

If for some reason you do not want to sell your own products or services, you can advertise third-party products on your channel that match the topic of your video blog.

To do this, you can also place affiliate links and mentions in your videos and receive commissions from each affiliate sale, which today range from 40% to 100%!

Method 5. Earn money from other people's videos

You can make money on YouTube even without having your own videos. To do this, you will have to find the necessary videos and post them on your channel, and then also monetize them with affiliate programs, contextual or other advertising.

This method has one clear advantage - the speed of content creation, or rather, the absence of the need to record your videos, which significantly saves time.

The disadvantages of this method of earning money are also obvious:

you don’t develop your “brand”, which means you lose regular visitors;
you may be sued for copyright infringement;
at any time YouTube itself can delete your videos and block the channel;
you will not be able to flexibly regulate the topics of your videos and their content, since you are not their author.

Method 6. Combined earnings - your blog + YouTube channel

This combination allows you to increase the amount of traffic and create additional opportunities for earning money.

How it works?

For example, if you have your own blog on WordPress, then you can direct traffic from it to your YouTube channel and vice versa.

If you have your blogs integrated with social networks, this allows your blogs to exchange visitors.

This way, you create more marketing traps and traffic from the two types of blogs generally converts better into money.

4. How to start making money on YouTube - step-by-step instructions for beginners

These are simple steps that include 3 simple steps.

Step 1. Create your own YouTube channel

To do this, you must register your Google account (if you do not already have one), since YouTube video hosting is owned by Google.

Follow all the usual registration steps and then sign in to your Google account.

Step 2. Design your channel and upload videos to it

I repeat that you should not upload other people’s videos to your YouTube channel, as you will quickly get banned by YouTube and all your work will be ruined.

Now you have your own YouTube channel and it’s time to design it and upload videos that you will then monetize.

Without design, your channel will look like this:

Now click on the channel design button and select the desired picture to make your channel header look more colorful.

You can upload either a simple thematic picture or order a professional design for your channel with a logo and corporate identity from a designer.

This will require some investment of money and time, but the credibility of your channel will be higher. This is evidenced by the statistics of successful video bloggers.

Step 3. Monetize your channel

Now we will talk about monetizing your channel directly using the internal function of the same name on YouTube itself.

To do this, go to the YouTube website, go to the “my channel” section

In the column that opens, click on “channel”, then on “status and functions”, in the window that opens we see the “monetization” function, but do not yet click “apply”.

We return to the “channel” again and select “USA” in the “country” drop-down menu. This will make it easier for us to undergo moderation by YouTube to approve the application for monetization.

Let's go back to “status and functions”. Now an “enable” button should appear opposite the “monetization” item.

Click on it and confirm the inclusion of monetization on your channel, following all further instructions.

If everything went well, then after some time the application you submitted will be moderated and you will receive a confirmation message.

Now you can make money on YouTube.

Now you know how to monetize your channel. I hope that this instruction will help you create a stable income on YouTube.

Watch detailed instructions from Stas Bykov on how to make money on YouTube step by step in video format:

5. Conclusion

Today we examined in detail the topic of making money on YouTube.

For many people, this video hosting provides ample opportunities to create their own business or an additional source of traffic.

However, this method of generating income from the Internet requires some time.

But in the future, watching videos and recording them will become not only a hobby for you, but may also turn into your life’s work.

As practice shows, from the start of working on your channel to receiving your first profit, it usually takes from several weeks to several months.

Also, your own YouTube channel is an excellent addition to a text blog and can act as an additional PR tool for its author when selling his own goods or services.

In the article, I told you how much you can earn using YouTube and gave real examples of bloggers who run their own video blogs.

By the way, when you start making money from the Internet using your channel, you immediately become a video blogger.

I wish you good luck and big earnings on YouTube!

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How non-terrestrial TV channels look like
TV channels can be classified according to the method of signal delivery. The so-called terrestrial ones use radio frequencies and repeaters installed on television towers. First of all, these are eight federal channels, including “First”, “Russia 1” and NTV, included in the first digital multiplex (100% of the Russian population should be able to receive these channels in digital format instead of analogue for free by 2014). Non-terrestrial television is divided, in particular, into cable and satellite, MMDS (terrestrial broadcasting method) and IPTV (digital television over the IP protocol, often called Internet television). Cable and satellite, according to Aegis Media, accounts for 93% of non-terrestrial TV viewers in Russia.

How do non-terrestrial TV channels make money?
Despite the relatively high coverage of non-terrestrial TV in Russia, its share in the advertising market is still small. According to the Association of Communication Agencies of Russia (AKAR), in January-September 2011, the volume of advertising on cable and satellite TV channels amounted to 1.3 billion rubles. excluding VAT, an increase of 41% compared to the same period last year. This is only 0.7% of the entire advertising market in Russia or 1.5% of advertising on TV. For comparison, according to Aegis Media, worldwide the share of non-terrestrial channels in all television advertising is 29%, and, for example, in the United States - 42%.

How are they
The first licenses for broadcasting satellite and cable TV channels in Europe began to be issued back in the 1980s. For example, in the UK during this period, with a difference of several years, cable Virgin Media (part of Richard Branson’s corporation; now covers 2.7 million households) and satellite Sky TV (part of Rupert Murdoch’s media empire; 8.9 million households) received licenses. . In the spring of 2003, satellite and cable channels in this country for the first time overtook the leading terrestrial players in ratings: the audience of all non-terrestrial TV channels in April was 26.1%, BBC1 had only 23.9%. Now the British prefer non-terrestrial TV: 47.6% of households (12.3 million) use free terrestrial television in the country, the share of satellite TV is 37% (9.6 million), cable - 12% (3.1 million households), another 3.3% use other types of television broadcasting (terrestrial IPTV, local broadcasting).