They greet you by their clothes, or the beautiful design of their Instagram profile. How to make a beautiful profile header on Instagram How to fill out an Instagram profile for advertising

How to design a profile header on Instagram? How to make a beautiful hat yourself and what to write in it? Find out everything about this design option for your page in this article.

Whether to believe in love at first sight or not is a personal matter. But scientists have already proven that the first impression is the strongest. This clearly works on social networks. Therefore, an Instagram profile header made according to all the rules will definitely bring you new subscribers. And many people need an increase in audience not only for pleasure, but also for earning money.

What to write in the Instagram header to attract potential subscribers? A regular profile contains the following information:

Photo (avatar) of the owner (we'll talk about it later);

In large font and at the top - nickname (user name);

Smaller name (can be replaced with a nickname or use a line for business purposes);

Accounts for business or blogging will have more buttons or lines. We'll tell you more about them below. Now let’s look at what to write in the Instagram header literally line by line.

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The username, or nickname, should be simple and easy to remember. Thanks to this, you will make life easier for both yourself and future subscribers. Sometimes you have to type a nickname in order, for example, to recover a password for a page or return it after being hacked. It will be difficult if the username contains 15-20 characters. When you only need to write 5-7 letters, it’s easier to find you through search. So the simpler and shorter the nickname, the better. If this is a personal page, use an abbreviation of your real name or a nickname. For commercial accounts, you can come up with a nickname indicating your occupation. For example, qleanlife is cleaning services.

You can type up to 30 characters in the “Name” line. Information from here is also taken into account by the site’s search engine. Therefore, it is logical to give your real name (if, of course, you want to be found). But, for example, write it not in Latin letters, but in Cyrillic. Or use this line to place a query by which clients will find you. Let’s say it’s “Cosmetologist Tatouage Saratov”.

For the “About Me” text, you can use 150 characters. This is enough to briefly describe what you do and give keywords. On a commercial page, your company’s slogan, some operating principles, and an offer for clients, for example, a free service in exchange for a subscription, would be appropriate. If there is enough space, give options for communication, address or opening hours.

As already mentioned, an account for business (a blog falls into the same category) allows you to place a little more information in the profile header. A link to the Facebook page will automatically appear there. And in front of the publication feed there are two buttons for communication. One with a phone number, the second for an email address. At your request, you can write the contacts specified for registration, or others.

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That's all you can fit in your Instagram header. Next we will figure out how to present this information beautifully and give good and not so good examples. If you intend to learn more about social networks, check out the website avi1.ru. It offers many life hacks and reveals the secrets of the most popular online communities.

Before continuing the conversation about how to make a header on Instagram, let's think about why we are paying so much attention to this topic. Why is this even needed? Social media promotion specialists assure that if such information is presented correctly, you will be able to promote yourself faster. The reasons are as follows:

Your page will be the first to be returned by the search engine;

A well-written and designed text will attract new subscribers;

Subscribers, having become acquainted with business information, will become customers.

If you have trouble filling out these required fields, watch how other, more experienced users do it. You don't have to learn from the stars. It’s just not very important for them how to make a header on Instagram and how to decorate it. A photo and a name will be enough from a celestial being. But they also do not neglect the opportunity to write the telephone number of their agent or manager. Provide coordinates for potential advertisers.

So, Instagram headers are examples worthy of imitation. Let's consider the option of a personal profile, but aimed at earning money. The artist paints canvases and looks for buyers on social networks. Contact is offered via email.

And this is a page of a public (group), so instead of a name, its name. Age restrictions, contact channels, hashtag and Internet address are indicated. And just below, in the “Current” section, the price list for placing advertising content is posted.

From the screenshots above, it is immediately clear that these users are trying to maintain their account correctly. They want to succeed and have taken care of how to design their Instagram header. Now let’s give an example of a careless attitude towards your page. Or this is a bot account, or maybe a fake one.

It's time to talk about profile photos. This is one of the main questions for those who are thinking about how to design a header on Instagram. You can post comprehensive information about yourself, publish great photos/videos, but subscribers won’t come to you if your avatar (photo) has a bad image. After all, this is exactly what they see when they first meet you, before even going to your page. So the more attractive the picture, the more clicks you will get.

There are only two options for an avatar: on personal pages or blogger pages it is customary to give your own image, on commercial or group pages - the logo of a company, a public page, or a typical product. Choose a high-quality photo where you (or the subject) look most advantageous, “glossy”. You can put on something intriguing and unusual. You can take a photo with the attributes of your craft or business.

The worst thing you can do is leave this circle empty or put a vague, uninformative picture from the Internet there.

Beautiful headers on Instagram also include a non-standard original font in which you write information on your profile. There are special programs and applications to accomplish this task. In addition, you can and should dilute the text with cute pictures, emojis and emoticons to match the topic. Just don't go overboard using them and don't replace entire text with them. Otherwise, discrepancies and misunderstandings will arise. You can use a picture to mark each new line in the description.

Another option to increase the attractiveness of your profile is to post stories (we talk about them separately) in the “Relevant” section. These are bright circles that are located immediately below the description and in front of the publication feed. Unlike fleeting Stories, they live forever until you decide to delete them.

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Such albums can not only serve as page decoration, but also perform important functions. You can put a price list in them, give a catalog, show a master class, report the results of a promotion, competition or drawing, tell about yourself and your business, and answer questions from subscribers. If you have been running Instagram for a long time and have accumulated a lot of material, it is very convenient to place a guide to the page among the current stories. Classify publications by hashtag headings and create a rubricator. The links will work inside your account, and subscribers will easily find what they are interested in.

Feedback from clients or customers can also be presented in the form of an eternal story. Collect them together from time to time and add the publication not only to your feed, but also to Stories, and then save it in “Relevant”.

Judge for yourself, it will take very little time to make an Instagram header according to all the rules. You will spend no more than half an hour on this, and you will make your account attractive for at least six months or a year. Experts advise occasionally making changes to this information.

You are looking for instructions and recommendations on how to create a beautiful design for your Instagram account. At the same time, you are only at the beginning of your journey, promotion or promotion of your profile in the Instagram application. At this stage, you decided to get acquainted with examples of the design of your page. To do this, you read instructions, blogs, PR profiles, users who have already implemented this. We tried to lay out not only the standard functions of editing an Instagram profile, but also supplement the material with thoughts that will help you and broaden your horizons. Namely, vision and understanding the very essence, design. Let us remind you that these are not statements, but recommendations; you will have to speculate, test, and even more so implement; you will do the rest yourself.

It doesn’t matter whether you create a new page or edit an existing one, the essence is the same - it’s as clear as possible, to convey the meaning. This means that the description of the account, its header, and design must correspond to the content.

Commercial Description

Cakes at home mean not your weekend in the park, but a portfolio of your work. Having read about baking and become interested in your account, the user wants to see not your weekend, but examples (photos and videos) of your work, in our context cakes, likes, comments, reviews.

If you don’t know how to combine similar styles in your account, no need to experiment and create, in the profile, salad, vinaigrette. Stick to a single style, at least until you understand how you can combine and expand the style of your account.

Profile name nickname on Instagram for special registration

On Instagram, you can edit any information, both in the redesign of the description and in the username and nickname. If you are creating a page for a business account, then it is better to immediately make the username thematic. Since it is written in Latin (English letters), we translate the topic into English, select similar words, and so on. The username (English) should be simple, beautiful and easy to remember.

But the name field can already be written in Russian. Maximum 30 characters. It’s clear what is written there, cakes to order, photographer Moscow, makeup services and so on. These are the keywords for your business area that make it easier to find you in Instagram search. Option when, the profile is personal, your name or nickname that you use.

Step-by-step scheme for creating an Instagram profile

One of our accounts, which tests different types of promotion and is already popular and has targeted requests for the purchase of lingerie, which is why we wrote that we do not have a store. So, the most common question is how to make a beautiful design with emoticons in a vertical order?

Vertical design on Instagram with emoji

To describe the field about yourself, you have 150 characters left. You need to write a beautiful, clear, concise, concise, loyal, understandable, and meaningful description of your profile. This could be a slogan or a set of short statements. To edit, go to your account and click edit profile.

Change the design, edit the profile.

Next, on the page that opens we see the user name or your business direction, then the nickname (English), the website field and description. Then everything is simple, don’t be afraid to try and experiment, everything can always be edited. We write what you need, for example;

?Cakes and pies
?I do it with love
?Best ideas
?Not expensive
?Delivery/I’ll bring it myself
?Orders via direct

If you write everything in one line, then it will be displayed that way. But if you want the appearance and what you wrote to have a vertical appearance, then after each description, switch the line down. On Android it is an arrow icon with a corner, on iOS it is an enter command, but not on all devices this can be done. Take this into account! In some cases, it may save you by installing an additional keyboard for your mobile device, for example - Go Keyboard.

Life hack: the easiest way to design your Instagram with emoticons

In general, nothing is clear? Make it simpler, go to the social network VKontakte, select any window, messages, wall - where you can insert emoticons. Now we write the description you need and insert emoticons exactly where you need them! After that, we copy all this, go to Instagram and paste it into the window, description. We save and get vertical design in our account.

Vertical design structure

The essence of the structure, as you might have already guessed, is to line up posts and emoticons vertically, by moving the line down. That's all! We hope we have helped you and now you will create your own unique and beautiful design.

Your profile is your point of contact with your potential clients and followers. It can also be compared to a business card.

When a person gets to the profile, he should immediately understand where he is and what he needs to do right now.

Improper design can cost you the loss of customers and subscribers. Since it is in the profile that the client makes the decision whether to subscribe or move on.

In addition, what is written in the profile header will also be displayed as a result of a search in Yandex and Google. Accordingly, you should write only important information about yourself, the company or the brand.

Using specific examples, I will show you how to create a profile on Instagram so that people subscribe to it. After all, you will only have 3 seconds to interest your subscriber!

Profile header design

When a client gets to the profile, he must understand:

What do you sell (product or service)
Why and who needs you
How are you different from your competitors (Offer - why you should buy or order from you)
What you need to do right now (CTA - call to action)

These are simple questions that will help you write a sales pitch and a call to action.

Example No. 1. What do you sell

When going to the profile, the client immediately sees the name of the account in large letters “DESIGNER WOMEN’S CLOTHING”.

It becomes clear that they sell designer clothes only for women.

Example No. 2. Who needs you

The following profile clearly indicates who will be interested. For example, parents who want to throw an unforgettable birthday for their child.

Example No. 3. How are you different from your competitors?

For example, this Instagram account only sells black dresses. Think about how you will be different from your competitors. State your competitive advantages.

Example No. 4. What to do right now

Tell people what they need to do. Write a call to action! The call could be:

Checkout
Submit your application
to write a message
Subscribe
Call
Request a call
Download PDF book
Buy
Go to website

Brainstorm answers to these four questions. As I said above, these are simple steps, but for some reason few people do them.

Login (your profile name)

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Photo kaboompics.com (cover)

Instagram profile design: why is it important

Information in the profile header:

Helps people find you in searches, which means it can bring you new subscribers.
The first thing a person sees when they land on your page. After reading, he decides whether to subscribe to your page or not.
Affects how many of your subscribers will eventually become your customers.

Be sure to take 10-20 minutes and format your profile correctly. But before that, update your Instagram application to the latest version. This way you will be able to use all the innovations of the platform and not miss a single opportunity to promote your account.

How to choose a nickname on Instagram

In the settings, the field is called “Username”.

When wondering how to choose a nickname on Instagram, keep in mind the main thing - you should not complicate the life of a potential client. The nickname should be so simple that when a person hears it, he can easily find you in a social network search. If the nickname is complex, rewrite it and make it clear and memorable.

Examples of simple nicknames:

The account is the first in search results not only for the query “Galia Berdnikova”, but also for the query “businesswoman”

Profile description

In settings applications this field is called "About Me".

Maximum length is 150 characters.

When a person first visits your account, they decide whether they want to continue following you. You may be interested in your profile description.

A few tips

Website, if available. Add a caption to the link with a call to click, for example, a new collection, a discounted product, and so on.

Hashtags and accounts. Recently, you can tag another account or hashtag in your profile description, and it will be clickable. You can tag your adjacent account, for example, a business account in a personal account or vice versa, and also add your main hashtags. After marking an account, you need to confirm the mark in another.

It is clear what the company does. There is an address, work schedule and contacts for communication, which is important in the case of offline business

Unusual font in profile description

A custom font in your profile header is a way to emphasize your most important text.

To create a description in an unusual font, you can use:

This is what fonts might look like on Instagram

"Eternal" stories

In a different way - pinned stories, Highlights.

Highlights - collections of “Stories” that are displayed under the profile description. Moreover, they are displayed only in the mobile application; when viewing your account from a computer, you will not see them.

These are kind of albums for Stories that can be pinned to your account. Such an album can contain either one story or several at once.

To create such an album, when viewing your story, click the “highlight” button.

How can you use Highlights?

Catalog of goods/services- you can create albums for a special product or service.
Content Categories- especially relevant for bloggers or for those who promote a personal brand, constantly write and share their posts using hashtags for sections.

When there are a lot of sections, you need to inform subscribers about what sections you have, tell them what you write about in them. To do this, you can make albums with Stories. Hashtags in Stories are clickable, so it will be easy for the reader to go to the category page.

Significant Events- events that you want to announce. Or important events that have already happened and to which you want to draw more attention.
Promotions and sweepstakes.
Information about yourself or the project. For example, you can record several videos with a short story about yourself.
F.A.Q. (answers on questions). How to place an order, payment methods, how to get to the store - you can add answers to all the questions that subscribers often ask you. Pin Stories with answers to questions, and they will always be “at hand” for a visitor to your account.

Today, a page on the social electronic network Instagram has become not only a means of viewing and liking other photos, but also a means of developing one’s creative abilities, especially in photography. In addition, it is suitable for promoting your own products and services and attracting new subscribers. Let's find out how to create an Instagram profile in just 3 steps.

Step 1. Memorable avatar

Long-registered users do not always know how to create an interesting profile.

Let's take a closer look at what “beautiful profile design” means?

The first thing a visitor to your page sees is your avatar.

An avatar is an original, memorable photograph of a user with the same quality second name, or so-called “nickname”.

The nickname should be simple in the perception of the reader, carry a certain semantic load in expressing the main idea or character trait, short in the number of letter characters.

All these rules for creating a nickname should be followed to make it easier for new network users to find you again in order to establish partnerships.

Beginning entrepreneurs will be interested in learning how to create an Instagram profile in order to attract the maximum number of subscribers. In the column for providing personal information, you should indicate information about yourself, type of activity, directions for implementing your own projects, ideas, plans, hobbies and interests.

In general, all the information that will be useful to the subscriber as a potential client of your company is published.

It is worth highlighting the areas of your activity broadly and truthfully, so that the user knows why he is subscribing to your page.

Step 2. Proper design of the page header

It became possible to properly design your profile by following certain rules for displaying photos and a stylish “header”. The profile header looks like a column, a “window” at the top of the page below the main photo, in which information about the type of activity and the professional services you personally provide is entered.

Watch the video: How to get 100,000 followers on Instagram

It is common for different people to have conversations on a variety of topics and make up for the lack of knowledge on several issues, but the first publication of information regarding the movie or book you have watched will be a grave mistake that will repel potential consumers.

In order to present your abilities and achievements, you must use specific descriptions of goods in the form of correctly displayed, for example “#narashivayu_nogti_akrilom” or “#kachectvenno_kleyu_oboi”.

Thus, a network user who is a member of the target audience is more likely to become your subscriber.

The correct option for designing the page header would be to initially indicate professional interests, and then personal preferences in various areas of life.

Step 3. Tips from Instagram creators for filling out your profile

According to the creators of Instagram, it is worth putting a certain topic on the page so that it is easier for visitors to decide who they are dealing with and whether the person, according to their disclosed interests, is suitable for further communication.

All photographs should be framed in colors appropriate to the time of year: white and blue for winter photographs, green and white for summer photographs.

Pictures should be published once every 2-3 days and commented with clarifying details, perhaps indicating “emotional” moments. The lack of comments in this case is considered by the subscriber as indifference to his professional work in life, and to him personally.

To avoid the “spammy” effect, you should not post photos every day and overload the page with hashtags.

Now, knowing everything, you will become a popularly loved and recognizable person.

As you can see, if you already know what needs to be done on your Instagram profile so that it attracts the attention of clients and fans, then do not forget to put a bright photo, come up with a memorable nickname, make a clear and cool description, set a link to your website or profile in social network. It is important to remember: if the photos and descriptions are dull and boring, then no cool profile made according to all the rules will save you. The main thing is the content. It is better to act together and together with those people who already have experience and results. Come to our programs and earn more at the same time!

With you,
- Igor Zuevich.

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