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Sports nutrition landing page. Top sports themed landing pages. TheGem - universal

A landing page for a fitness trainer or club is a tool for two-step visitor engagement. In order for a reader to become a lead, he needs to be offered an immediate benefit in the form of a promotional code, a free lesson, or a consultation with a nutritionist. This approach will help the client contact the consultant who will carry out the transaction.

Other specific features of landing pages for sports agencies:

  • decoding of terms directly in the text. Complex names, specific words and other information unknown to the visitor should be revealed immediately or absent from the page. Without this, the client will think that he is being taken for an uneducated person and will leave the portal;
  • lack of negative motivation. If the landing page of a fitness club tells a potential customer that without visiting the gym or an individual consultant he will not achieve anything, will become ugly/unpleasant/stupid or something else, then he will not bring a single order. Nobody likes insults and attacks on their way of life;
  • Stock photos perform worse than real images. Ready-made pictures with beautiful girls and bodybuilding trainers attract attention, but can work against the site: the client will want to get to exactly the consultant he sees, but the club, for obvious reasons, will not be able to provide him;
  • The landing page for fitness and sports should adapt to any screen. Clients often view sports agency landing pages on their smartphones or tablets and are turned off by inappropriate navigation and design.

Place of sale ensures product availability to the target market and means that the company's product must be present in the market at the right place (where the target consumer can see and buy it) at the right time (when the target consumer needs to buy it). In other words, the place of sale indicates the distribution model of the company's goods. For an online project, this place is the Internet site.

1. Blog

A regularly updated blog that performs an educational function and increases the level of expertise of the trainer in the eyes of a potential client. It is important to fill it with expert content, do it regularly and at the same time follow all the rules of SEO promotion.

The blog sections can be divided into 4 main sections: training, proper nutrition, healthy lifestyle and rehabilitation. The frequency of publication of articles is 4 times a week. Each article is written for a separate search query. Keywords are collected through the service http://wordstat.yandex.ru and are the most popular in the Internet space in the CIS market.

2. Lead magnet

Free material that a site visitor can receive in exchange for their contact information. As part of the project, the fitness trainer’s task is to create several lead magnets that are valuable for the target audience and place data collection forms on the website.

Examples of a lead magnet for a fitness trainer:

  1. Training program for men/women
  2. Examples of simple functional tests at home
  3. 15 healthy soup recipes
  4. Health rules for Madonna (any other famous person)
  5. Simple self-massage techniques
  6. Video lessons for trainees

This lead magnet is collected through a special form, after which the data is sent to an automatic mailing service, which sends the document to the client by email. As part of an online fitness project, we recommend using the Getresponse service.

3. Landing Page

For each fitness service that will be implemented within the framework of the project, it is necessary to develop a special “landing” page. The purpose of such a page is to increase the user’s attention and interest in the fitness service and smoothly lead to the purchase of this service. For this purpose, the landing page is developed in a special format.

Landing Page structure with high conversion

1. Heading

Any marketing campaign must begin with identifying the unique characteristics of the brand. It is necessary to clearly formulate how the proposed product differs from others presented by competitors? Formation of a USP is a primary task.

2. Logo, company name, contacts

A potential user should simply and easily identify our fitness project. If the brand is popular, it will increase the level of trust. Contacts are required. Posting a current phone number as well as a real address is another strong trigger, a definite trust tool.

3. Product/service demonstration

The goal is to demonstrate the product/service. The goal is to give the potential buyer the impression that he is personally testing the product/service, although in reality he is just looking at a web resource. This can be implemented through a video in which a fitness trainer demonstrates part of the service.

Many people tend to think about their health only when problems with it have already arisen. However, the majority still strives to lead an active lifestyle, which means services and goods in the field of sports and physical education will always be relevant. This is evidenced by the great demand for the services of numerous fitness clubs, group and individual classes with fitness trainers, yoga, Pilates, etc.

Despite the saturation of the sports and health niche with offers, there are not so many truly high-quality sites on this topic. A modern, presentable landing page can help you get ahead of your competitors and ensure sales growth. We offer a brief overview of the 10 best landing pages from the field of fitness, yoga and sports services.

1.

A typical “sports” landing page for a popular Moscow fitness club with a good selection of background images.

The design follows the signature X-Fit style with bright green color accents. Simple, crude icons and font are used. On the first spread there is a large logo with a descriptor, a small slogan and a call to hurry to take advantage of the limited offer. In honor of the approaching New Year holidays, animation in the form of falling snowflakes has been added. All target buttons lead to various closed capture forms, except for the mobile application buttons and the official website button at the very end of the page.

Logic for constructing blocks:

  1. The first screen with a standard set of elements and a button for ordering a club card.
  2. Benefits block with brief descriptions and a button for purchasing a guest visit.
  3. A block with a short video presentation.
  4. Block with benefit bulletins.
  5. A small photo gallery with a button to sign up for a tour.
  6. Block "Our Team".
  7. Another block with advantages.
  8. Reviews.
  9. “Special offers” block with a button to clarify prices.
  10. Promotion with a countdown timer and a button to order a card at a discount.
  11. Contacts with satellite map.

Landing is not without certain shortcomings, the elimination of which could further increase conversion:

  • closed forms of capture, as a rule, sell worse than open ones;
  • the slogans “the energy of your success” and “winter as a gift” on the first screen are too abstract, do not really communicate anything and do not contain real, concrete benefits for the user;
  • the elements of the first block of benefits are not clickable and do not provide any additional information that would be useful here;
  • the presentation video is uninformative, without any CTA (call to action) and ends abruptly “mid-sentence”;
  • the photo gallery is small and without navigation, and in the “Our Team” block there are only 4 coaches without biographies or any additional data;
  • there are only 3 reviews, which raises doubts about their reliability;
  • in the “Special Offers” block it is not clear what price we are being asked to find out;
  • the landing page lacks more responsiveness and parallax effect for better UX (User Experience).

2.

Vinnytsia fitness club page.

A high-quality modern landing site with a stylish design in a simple “black-white-red” color scheme and adaptive layout. On the first spread:

  • logo with descriptor;
  • navigation menu in the header;
  • a title and subtitle with a specific message to the user;
  • a target button leading to detailed programs;
  • 5 clickable triggers, also leading to detailed descriptions.

It’s bad that the target button does not lead the user, for example, to the subscription registration form, but takes him away from the page. In general, many elements on this site lead visitors away from the main page. On the one hand, this harms conversion, but on the other, the user receives comprehensive answers to questions that arise, which makes the landing site informative.

The TOP GYM fitness club page has a number of advantages that distinguish it from other niche one-pagers, templates and unprofessional ones:

  • original blocks: “Plan for a beginner”, detailed schedule of group classes, “Club Rules”;
  • responsive layout - most elements actively respond to the mouse cursor and user actions;
  • adaptability - the site is easy to view on small screens;
  • informative - a large amount of additional information;
  • repeated often on pages, simple open form of capture;
  • a high-quality virtual tour of the fitness club.

Among the disadvantages it should be noted:

  • frequent user redirects from the main page;
  • the target button on the first spread does not lead to an action or form of capture;
  • lack of buttons for target actions and capture forms on the main page, which negatively affects conversion;
  • there is no button or form for feedback;
  • poorly visible, under-registered shares that you don’t immediately notice;
  • non-obvious prices on the price list page - it’s not entirely clear what’s what;
  • The blog on the site is almost empty.

3.

Landing page for a new fitness club in Moscow for lovers of yoga, Pilates and fitness, inviting users to a free guest visit.

For the first spread, an automatic slider with 5 screens was used, each with its own USP (unique selling proposition). The landing page also resembles a landing site with various separate pages, but here, unlike the previous one, everything is in order with CTA elements. The main page has both target buttons and a button for feedback, as well as an open capture form for signing up for a free guest visit.

There is a news block and a blog with articles that help promote the landing page. There is a drop-down chat for online consultations and a convenient navigation menu. The reviews are quite adequate and similar to the opinions of real people. At the end of the page there are detailed contacts and a half-screen satellite map. The small anchor button to return to the first screen refuses to work. We are pleased with the selection of different club cards, but we are disappointed by the problems with displaying the page on screens of different sizes, especially considering the font is too small.

4.

Landing page for a small family fitness club in Solntsevo.

The entire first spread is occupied by a New Year's promotion with a countdown timer and an open capture form with a field for entering a phone number. This is followed by the standard benefit triggers for such a landing page, and then a not-so-standard photo gallery. Instead of ordinary photographs, hand-drawn 3D interiors were used. It looks original, but is doubtful: real photographs of the premises of a fitness club would be more appropriate here.

The next block is completely dedicated to the unique genetic screening service. A service that only you provide on the market is always a powerful competitive advantage, which can sometimes help you gain a strong foothold in your own niche.

After genetic screening, you are offered 4 club cards to choose from. Ends
landing page for another promotion with a countdown timer and a capture form, as well as a block with contacts. In general, the page design is quite modest, but at the same time its layout is modern, adaptive and works well on any screen. It should be noted that it was unexpected to see such a strong landing page from a marketing point of view for a fitness club from a small locality.

5.

Stylish landing page for a yoga studio in Kharkov.

There are many websites dedicated to yoga on the Internet, but landing pages in this niche are rare. But a really good, modern landing page for a yoga studio is generally rare. This one is one of those. Notice, for example, how the floating navigation menu in the header reacts to the process of scrolling across the page. An interesting “feature”, although it needs some improvement.

The developers did a good job:

  • the design is pleasant, discreet, no frills;
  • smooth animation of elements;
  • the layout is spacious, bright, responsive and adaptive;
  • a lot of additional information about services, trainers, schedules, and most importantly, it opens in a pop-up window and does not take the user away from the page;
  • a very convenient interactive block with a detailed schedule of classes and a small “trick” - a button for embedding in your own calendar;
  • block with answers to frequently asked questions;
  • “transparent” prices and pleasant promotions;
  • good presentation video;
  • an unobtrusive, floating target button in the bottom right corner of the screen.

At the end of the page, before the contacts, there is a large open capture form for signing up for a trial lesson, which allows the user to decide for themselves whether to subscribe to the newsletter or not. The only mistake is that the “Schedule” block is repeated three times, two of them in a row. In addition, the landing page needs optimization, as it noticeably “slows down” when viewed.

6.

An interesting landing page for a yoga center in Moscow.

A long landing page made up of similar blocks, each of which is dedicated to a separate service. For background images, high-quality photographs are used with a fine grainy texture superimposed on them, which makes the text more readable. At the same time, the photos are original and made specifically for the landing page, and not taken from stock. All target buttons lead to an open capture form at the end of the page, and their names contain a call to action and are not repeated.

The convenient navigation menu behaves in an original way: it is not made to float, but simply appears in the header of each block while scrolling. There are additional pages that contain a lot of useful information, especially for those new to yoga. An excellent, thoughtful, well-optimized landing page with a responsive layout.

7.

Information landing page for promoting sports brand products at the Sochi 2014 Winter Olympic Games, with a whole arsenal of cool technological and design features.

A stunning landing page with rich visual content for a campaign to promote high-tech sporting goods. A laconic first screen, any click on which leads to the second, where an interesting visual “X-ray” effect is implemented. Scrolling the page is accompanied by parallax effects and animation of the appearance of blocks. Content-rich information blocks with product presentations alternate with simple ones that tell some interesting fact about winter sports.

The sports brand's product blocks feature capture points that open up additional information with a variety of slides, infographics, and presentation videos.

All this is implemented using pop-up windows so that the user does not leave the page (because once he leaves it, he may not return back). There is an interactive map of Russia with a switch that replaces the locations of branded fitness clubs with points of sale of sporting goods for home fitness.

The last information blocks were a block with a competition for fitness clubs and a news block. The landing page is available in Russian and English, and ends with a beautiful video background with contact information.

Despite a number of unexpected technical difficulties that the foreign developer encountered when dealing with the Russian Yandex, the Life Fitness landing page was made impeccably. It is perfectly optimized and works on any mobile device.

8.

A simple and responsive landing page for a gym in Vancouver.

Foreign landing pages often delight you with a cool, professional design. Here, stylish black and white photos are skillfully seasoned with flashy bright red color accents, setting the tone for the entire visual design of the page. It looks very impressive. The first spread is occupied by an automatic full-screen slider. The floating header has a navigation menu button at the top, and the logo and tagline at the bottom of the screen: “community + lifestyle + accessibility.”

In the list of trainers, in addition to the photo, name and position of the employees, there are their short biographies and certificates. However, there is a serious drawback in the design of this block - the slider at the bottom. You have to scroll through the list manually, which is very inconvenient. The slider should be replaced with a slider with side buttons, and when opening additional information about the coach, photos and text should be automatically centered.

After blocks about services, each of which has a button with additional information and prices, as well as an anchor button to a large open capture form at the end of the page. The capture form has an interesting feature that protects against robots and spam - the button for sending data becomes active only if the fields are filled out correctly. This landing page is very simple, and therefore understandable and user-friendly. The responsive layout is high-quality, and not a single element takes away from the page.

9.

Landing site of one of the most expensive and prestigious chains of fitness clubs in the world.

The Equinox brand offers its clients only the latest equipment, a team of famous trainers, the most luxurious service, impeccable taste and reputation. The quality of his landing pages is, of course, appropriate. A powerful promotion on the first spread and two buttons: one for step-by-step registration of membership in the nearest fitness club, the second with a closed form for a visit. The button of each next block leads to other service landing pages.