Rolsen whose company is which country. Rolsen company: electronics from Russia with South Korean pedigree. Disadvantages of Rolsen LED TVs

Gadget manufacturers

The Rolsen company is a brand that specializes in the production of household appliances and electronics. Part of its products is assembled from parts that are purchased in the south-eastern part of Asia. However, the main business is concentrated directly in Russia. The official website says that the Rolsen company began its activities back in 1990 in South Korea. However, the year of its founding is considered to be 1994. The company’s founders were two graduates of the capital’s Institute of Physics and Technology, Ilya Zubarev and Sergei Belousov.

Ilya Zubarev was born in 1975. After graduating from the institute, together with Sergei he founded his own company. Initially, it specialized in the production of household appliances and consumer electronics. For example, its products included MP3 players, DVD players, televisions, and so on. By the mid-2000s, Ilya’s fortune was estimated at $0.55 billion. At the end of 2012, together with Sergei, he created the world’s only fund for investing in quantum technologies. In addition, businessmen founded several more funds to invest in promising startups.

Sergei Belousov was born in the summer of 1971 in the northern capital of Soviet Russia into a family of physicists. Received secondary education at a boarding school. He graduated from the institute with a master's degree in electrical engineering and physics, also earning a Ph.D. in technical sciences. In 1994 he founded Rolsen together with Ilya. In less than three years, the income of their joint company grew to $150 million. Until 2003, Sergei also served as the organization’s executive director. He achieved fame not only as a competent leader and entrepreneur, but also as a successful investor. By 2014, the list of his IT investments already looked quite impressive. Sergey also actively supported educational and scientific projects in the field of high technology.

By 2014, each of the company’s founders had already become the owner of many other companies. These businesses were and still are related to automation, technology, backup, and so on.

In 1999 the company entered the market under its own brand. Already in 2001, it produced 1 million televisions per year. In 2003, the company expanded its product line to include vacuum cleaners, microwave ovens and mobile devices. In the same year, agreements were concluded with the largest English and German retail chains. In addition, the company’s products hit the shelves of Moldovan and Ukrainian stores. Along the way, Rolsen began to increase production capacity.

2003 was also notable for the fact that the company won the “Product of the Year” competition, receiving an award for the high quality and affordable price of its product. This victory for Rolsen is considered especially valuable because they were recognized as the best according to surveys of experts who manage sales departments in 500 retail enterprises in the largest cities of the Russian Federation. In addition, when determining the winners, sales volumes were directly assessed. Subsequently, the company was also awarded many other prizes and awards.


In 2004, Rolsen entered the top ten largest television manufacturers in the world. By this time, the company's factories were producing more than 2.5 million TVs per year.

In 2005, Rolsen began to actively develop the markets of countries that were formerly part of the USSR. At that time, it was already producing thirteen types of products. In 2007, the company became the exclusive distributor of R-TOUCH players. In subsequent years, she expanded her own dealer network, eventually expanding it to 197 Russian cities. In addition, the company managed to create one of the most extensive networks of service centers throughout the Russian Federation. For the average consumer, this meant that he could always contact the place of purchase with repair questions. The company also offered warranty service, and the warranty period depended on the type of product and could range from 1 year to 5 years.

The full range of products was presented with small household appliances, microphones, clocks, remote controls, LCD TVs, microphones, wired and DECT phones. The company also produced radio tape recorders, music and DVD players, external batteries, car speaker systems, antennas, power supplies, compressors, and voltage converters.

Own production was established in the Kaliningrad region. The company worked under OEM agreements with brands such as Hitachi, JVC, Philips, LG, Toshiba, etc. The factories were located in Korea, the Russian Federation and European countries. All of them were equipped with the most modern equipment, and the staff received special training. The company also took care of opening research and development centers around the world. They were created in China, Germany, Korea, Lithuania and so on. All these factors allowed the brand’s final products to meet the highest international requirements and standards.

The company is one of the most competitive manufacturers of household appliances - in particular, due to a reasonable combination of parameters such as price and quality. This applies not only to the countries of the former post-Soviet space, but also to European countries. The dynamics of industrial growth are especially evident in the household appliances segment, covering microwave ovens, irons and vacuum cleaners. Among the company's partners and friends are: LG, and many other companies.

Rolsen was also able to achieve such great success due to product quality control at its factories. Firstly, the company cooperates only with suppliers who have been certified to specified standards. Secondly, a special quality control department has been created at each industrial site. Since the beginning of spring 2005, all enterprises have also had a system of complete inspection of all manufactured goods. Such a serious approach allows us to establish a 3-year or even 5-year warranty period for the company’s products.


One of the profitable segments of activity is the production of tablets. An example of such a device is the RTB 7.4Q Gun 3G model. This is a modern tablet computer equipped with a large number of useful functions. Among them: Bluetooth and Wi-Fi modules, 3G (as the name suggests), built-in FM radio, and so on.

Another tablet from a similar series is the RTB 7.4D Gun 3G. This device is also extremely convenient for surfing the Internet and listening to the radio. The tablet runs Android OS. It is equipped with a 2-core MediaTek processor with a frequency of 1000 megahertz. The amount of RAM is 1 gigabyte, and the built-in memory is 16 gigabytes. If desired, the latter can be expanded up to 32 gigabytes by installing a micro-SDHC memory card. The screen has a 7-inch diagonal, a resolution of 1024 x 768 pixels and a glossy surface. Support provided. There are also rear and front cameras. Both tablets can be used by their owners like cell phones.

In the fall of 2013, Rolsen released the RTB 7.4Q Game tablet with a 7-inch diagonal. This device was made of black plastic and weighed 348 grams. Its main feature was that it was, in fact, a game console (like the entire line of Game tablets). The device ran on the Android platform. It was equipped with 1024 megabytes and 16 gigabytes of internal memory (plus support for micro-SD up to 32 gigabytes), rear and front cameras, a 7400 mAh lithium-ion battery, Wi-Fi and Bluetooth support.

In the same year, a new thin tablet with a 2-core 1000 megahertz processor was released, which was called RTB 7.4D FOX. Like other tablets from the company, it boasted a 7-inch display diagonal. In addition, the black and silver device received an IPS screen with a resolution of 1024 x 600 pixels, the Android operating system, 1 gigabyte of RAM and 16 gigabytes of ROM. The manufacturer also made sure that the tablet had a G-Sensor accelerometer, support for memory cards, a 2-megapixel main and 0.3-megapixel camera, Bluetooth, Wi-Fi and a capacious 3000 mAh battery. The powerful graphics processor ensured comfortable viewing of high-quality videos, as well as high performance in 3D games.

The RTB 10.4Q Wide 3G tablet had excellent functionality. In addition to the module that allows you to use it for cellular communications and access to the Internet, the device has a built-in FM radio, Bluetooth, Wi-Fi, a 4-core processor with a frequency of 1.3 gigahertz, support for HD format, the Android operating system, with a diagonal of 7 inches and an aspect ratio of 16:9. The tablet was convenient to use as a multimedia player – both portable and connected to a TV (via a special HDMI connector). The volume of built-in memory was 16 gigabytes, and if desired, it could be increased up to 32 gigabytes.

In 2013, Rolsen also released the RTB 9.4Q Guru 3G tablet. It turned out to be a 4-core device with support for two SIM cards. It ran on Android OS. The tablet had 1 gigabyte of RAM. The diagonal of the screen, made using IPS technology, was 9.7 inches. Undoubtedly, the manufacturer took care of Wi-Fi and Bluetooth this time too.


The tablet also had 16 gigabytes of internal memory (+32 gigabytes when installing micro-SD), a GPS module and a 7200 mAh battery. The front camera had 2 megapixels, and the rear one had 5 megapixels plus.

An example of a cell phone from the company is the GM822 model. This device was released back in 2003 and weighed 100 grams. The device was equipped with a 550 mAh nickel-metal hydride battery, which allowed it to work for 260 hours in standby mode, and up to 6.5 hours in talk mode. The phone worked in two GSM frequency bands. was black and white; there was no backlight. The design of this phone was classic. There was a built-in antenna, WAP-Internet, clock and alarm clock.

There was no Russification in this mobile device. There was support for SMS and EMS. In the same year, the GM822 Jeans model was released, so named due to the color of the case. Like its predecessor, it was a very ordinary push-button GSM phone with a nickel-metal hydride and non-backlit display that weighed 100 grams. Its only function was cellular communication.

In 2003, the GM940 phone was released. Initially, it was a mobile device from the Italian company Telit, but the company purchased a batch of these devices and decided to promote them on the Russian market under its own brand. However, she herself was not involved in their production. A few years later, the cost of this phone fell, which made it a cellular device in the budget price category.

The mobile device had a fairly large black and white screen for its class with a resolution of 120 x 160 pixels. This allowed the user to immediately see ten lines of text, a title and service icons. The mobile device did not have many functions, but everything you needed was provided. The body had a graphite color.

The keys were also backlit, which turned out to be very convenient in the dark. A 900 mAh lithium-ion battery provided the phone with up to 170 hours of standby time and up to 6 hours of talk time. A full recharge lasted about 2 hours. The build quality was good, there was no backlash. The phone didn't weigh that much - only 90 grams. An external antenna, WAP-Internet, clock, alarm clock, SMS support, auto-dial and call waiting functions were provided.

In conclusion, we also note such a mobile device as the N7000. This smartphone became another joint product of the company with Telit. It is equipped with MP3 and Java support, a digital camera, a flash card, a color display and an organizer. The screen is capable of displaying 65 thousand colors. A special feature of the phone is its user interface, as well as the Touch Screen function, which allows you to control the device with just one movement of your hand. In addition, the wide screen makes it convenient to use the Internet.

Company creation: in 1994, the Rolsen Electronics trademark was created by Ilya Zubarev and Sergei Belousov, graduates of MIPT. Rolsen Electronics is the final assembly point for equipment from such brands as JVC, Hitachi, Philips, LG, Toshiba, Daewoo for the Russian domestic market. Most of the production facilities are located in the Russian Federation, although the company is positioned as South Korean.

In 2004, Rolsen Electronics became one of the world's top ten television manufacturers. There are more than 350 official dealers in 197 cities in Russia, and a network of service centers providing customers with warranty and post-warranty service for equipment.

Field of activity: production of electronics and household appliances.

Full title: Rolsen Electronics

Rolsen's headquarters are located in Seoul, South Korea. The company ranks 134th among the two hundred largest non-public companies in Russia according to Forbes in 2010. The company's revenue in 2008 amounted to 14.7 billion rubles and in 2009 - 15.1 billion rubles, which indicates a stable growth of the company's position.

Rolsenin the faces

The head of the company is Anselmo Young.

Contact Information

Hotline: 8-800-200-56-01

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The need for inexpensive and high-quality equipment in our country remains consistently high. On the one hand, this is due to the low income of the population. On the other hand, there is a wide distribution of summer cottages, as well as the fact that a significant part of the population lives in villages and towns in which ultra-modern multifunctional household appliances are simply not required. Not to mention the fact that the percentage of thefts in the private sector is much higher than in the city. That is why many buyers pay attention to Rolsen equipment, namely to televisions of this brand.

history of the company

Rolsen Electronics cannot boast of a century-old history, like many famous brands. It began in 1990. It was then that an independent enterprise producing televisions appeared in South Korea.

5 years later, production was launched in Russia under well-known brands, and after another 4 years, our own brand was released - “Rolsen”, under which we know this equipment to this day. Now the company produces a whole range of TV equipment, which is dominated by LCD TVs. As well as several types of audio products and kitchen appliances.

CRT TVs

The Rolsen company produced CRT televisions for a long time. Even when other companies switched to LCD and plasma models. Rolsen CRT televisions can still be found in store warehouses or seen in private advertisements for sale. Small and cheap compared to modern models, they are perfect for a garden or kitchen.

Advantages of Rolsen CRT TVs

Let's consider the advantages of some models produced under this brand:

  1. Affordable price.
  2. High image quality.
  3. Built-in player that allows you to listen and view recordings in DVD, SVCD, MPEG4 (DivX) and MP3 formats. To control the player, use the Rolsen TV remote control.
  4. Absolutely flat screen in the latest generation models.
  5. Ultra-thin telescope.
  6. Stereo sound.
  7. Built-in games, wide range of settings.

Disadvantages of Rolsen CRT TVs

The disadvantages of the models of this company are the same as those of CRT TVs in general. This:

  1. Dimensions and heavy weight. Such an instance can only be installed on a cabinet, but it is impossible to hang it on the wall, like liquid crystal models.
  2. Lack of modern connectors.
  3. Outdated technology.

Advantages and disadvantages of plasma models

Just like CRT models, the Rolsen company continued to produce plasma TVs at a time when all other manufacturers switched to more modern technology.

The main advantages of Rolsen plasma TVs:

  1. High contrast and brightness.
  2. Excellent color rendition.

Flaws:

  1. Pixel burnout over time.
  2. Small, by modern standards, resolution.
  3. There are no connectors for connecting additional devices, such as an external hard drive.

LCD TVs

To date, all developments of the Rolsen company are related to liquid crystal televisions. Several lines of models have been released, including devices with LED backlighting, as well as the ability to view movies in 3D format. The most advanced copies, such as the RL-32L1005U, are no different in their technical characteristics from the widely advertised advanced brands.

Advantages of Rolsen LCD TVs

  1. The use of LED backlight allows you to bring the picture as close as possible to natural colors.
  2. The frame refresh rate has increased to 120 Hz, which increases the smoothness of character movement in dynamic scenes.
  3. Using SuperSlim Frame technology (thin aluminum frame) around the entire perimeter. It visually enlarges the screen, allowing for improved image perception.
  4. The screen resolution allows you to watch movies in FullHD format.
  5. Some Rolsen LCD TVs come with a Personal Video Recorder feature, which allows you to record video while watching digital channels for later playback in HD format.

Disadvantages of Rolsen LCD TVs

  1. Low resolution of most budget models.
  2. Weak speakers that do not provide the necessary clarity and volume of sound.
  3. The viewing angle does not exceed 170 degrees, and if there is a significant deviation from the line perpendicular to the screen, the picture begins to distort.

LED TVs "Rolsen"

The Rolsen company also paid attention to LED models. By using a large number of LEDs, manufacturers have achieved the ability to locally dim and illuminate areas of the screen for greater contrast.

Advantages of Rolsen LED TVs

The advantages of such models include:

  1. Three-year warranty on most Rolsen LED TVs.
  2. Using TruSurround XT technology allows you to achieve surround sound.
  3. The presence of at least one USB connector makes it possible to connect multimedia devices and watch movies from removable media.
  4. The introduction of the PNC system made it possible to obtain colors close to natural.

Disadvantages of Rolsen LED TVs

Among the disadvantages are:

  1. The maximum resolution (1366x768) does not allow you to watch the movie in high quality.
  2. Limited functionality.

It should be noted that the characteristics of specific models in different lines, even belonging to the same series, may differ significantly. And those functions and capabilities that are missing in basic TVs may appear in premium devices.