Proper promotion on social networks. Product promotion on social networks: secrets of success

But for those who manage to do this, the business brings good profits. How to start promoting, and what to focus on in this process?

Let's evaluate budget ways to promote your business on social networks.

But first, let's determine whether this is necessary in your particular case.

Pros and cons of promoting a business on social networks

Today, 85% of people who have access to the Internet create accounts on various social networks and spend a huge amount of time there.

Russia holds the lead in Europe in terms of the number of registered accounts and the amount of time people spend on the Internet.

Business on social networks: advantages

Small investment.

The cost of one attracted client via the Internet is much lower than when using other methods of promotion.

If in other methods in order to:

• lure potential clients,
• start a community
• conduct a conversation with consumers.

An investment is required, but on the Internet you can do it without spending any money.

However, you need to be realistic: free promotion will always be slower and not as effective as paid promotion.

"Word of mouth" distribution.


Promoting your business online using this method is the fastest. How does it work?

An interesting article is posted in a group.

It was read by 100 portal visitors, 11 of whom shared the link to the unique work with their friends.

Among them, there may also be those who will share with other friends and so on.

It is at such moments that a viral program is launched that will make a business on social networks successful.

By the way, using SEO it is very difficult to get a similar result as SMM.

Development.

Promoting your own business on the Internet is gaining enormous popularity every year, as the number of portal users is growing.

Some facts about the number and age of visitors to various social networks.

Low competition.

Most companies have not yet realized all the benefits that business on social media can bring. networks.

They do not understand how profitable it is, since such methods bring good profits with minimal investment.

All this results in reduced competition (compared to the real market).

Disadvantages of business promotion on social networks

Not subject to detailed analysis.

It is simply impossible to analyze subscribers like, for example, using Google Analytics.

A marketer can only estimate the number of visitors and determine whether the business is moving along the right course.

Control by the administration.

Often such frameworks interfere with full-fledged promotion, and you have to look for workarounds.

Group worker.

Every project requires control, even (especially) if it is built on the Internet. A group or community must have its own administrator.

The administrator's job consists of the following tasks:

• survey of group members,
• publishing posts,
• active support of group communication,
• spam removal,
• content update.

You will need to hire such a person and pay him a salary.

But thereby freeing yourself from petty work and starting larger-scale processes of promoting your product.

If the founder or administrator of the group does not monitor the page, then the clients will feel it very well, and the community will quickly decline.

It’s unfortunate, but this can also affect your offline reputation.

Review of ways to promote in the TOP 5 social networks

1. Promotion of VKontakte.

The website vk.com is the most popular portal on the Russian-language Internet.

The number of registered people (or rather, pages) totals 380 million, more than 80 million people visit the contact every day.

Options for increasing profits from business on VKontakte:

• Placing advertisements in communities with similar topics;
• Targeted advertising (playing content depending on the preferences of visitors), which is paid based on the number of impressions and clicks.

  Example of action: a person previously searched on the Internet for information about air travel to China.

• Broadcast advertising in well-known city groups.
• Creation of a specialized VKontakte page on which all business products will be posted.

To attract consumers to the group, it is best to come up with some interesting and memorable name, as well as a bright avatar.

Basically, the audience of “Contact” is young people, so the goods or services offered should be inexpensive.

2. Promotion in Odnoklassniki.

The website ok.ru is a resource where the older audience of visitors predominates (ages 30–55).

It is not as “crowded” as VKontakte, but it also has enviable popularity.

The number of users has exceeded 201 million, of which 46 million daily visit their page on the social network.

Options for promoting a business on Odnoklassniki:

• advertising in applications or games,
• creation of a personal page for business,
• targeted advertising,
• Promote your business by posting in other popular groups.

Content on Odnoklassniki should be aimed at attracting customers' attention in various ways.

These can be intriguing statuses, interesting videos, pictures that are unobtrusively shown to visitors.

For example, a person put “class” in a group that was founded to sell children's products.

This “like” will automatically be reflected in your friends’ feed. If they like the product, they will like it too.

In this way, you can familiarize people with your business in the shortest possible time.

In Odnoklassniki you can sell and offer services of various levels, since it is home to an audience of different levels of solvency and tastes.

3. Promotion on Facebook.

The website facebook.com is one of the largest networks in the world. There are more than 1.6 billion accounts registered on it! 50% of them are viewed by users every day.

People with average and high incomes, aged 25–45, are often registered on Facebook. In such social Even politicians, entrepreneurs, and stars register on networks.

If, for example, “VKontakte” and “Odnoklassniki” have a more entertaining nature of relationships between people, then “Facebook” is more business-like, since they register there for the purpose of exchanging information.

Ways to promote on Facebook

4. Promotion on Twitter.

The website twitter.com allows its users to quickly exchange information with each other.

Various segments of the population are registered on Twitter, from politicians to loaders and security guards.

Of course, it is quite difficult to promote a business, but there are still tools that allow you to do this.

For example, maintaining an account and creating a personal hashtag for your business helps to popularize and increase recognition.

You can agree to place this hashtag on well-known accounts that “can boast” of the maximum number of people following it.

The hashtag should point to the business page and nowhere else, so it must be absolutely unique.

This promotion method is more suitable for Internet projects, rather than for product sales.

5. Business on the social network “Instagram”.

The site instagram.com is based on the exchange of short videos, photographs and personal messages.

And yet the images are at the forefront.

You can create a page and promote your business by promoting a group.

You can also, for a set fee, advertise your activities in more popular accounts with a large number of subscribers.

In order to attract customers, you need to publish interesting videos, colorful and bright pictures, photographs.

4 methods of promotion on social networks

No. 1. Content is the main promotion assistant

Every marketer will say: “without decent content, it is impossible to promote a business on social networks.”

Three basic content rules:

Consistency.

The material should be systematically updated in the group.

Two, four, six posts a day - these indicators depend on the direction of the business and the client audience.

Posting should be regular and not depend on the number of subscribers.

Exclusivity.

Each material that will come from the moderator to the page must be highly unique and interest the visitor from the first lines.

You should not plagiarize or copy articles from other sources.

It is better to focus your attention on creating exclusive works for business.

Viral promotion.

All materials should engage the client as much as possible.

It is at this moment, as described earlier, that the viral spread of information begins.

No. 2. The role of targeting in promotion

This method of advertising is aimed at a specific audience. The definition of “your client” is based on her interests.

The opportunity to promote a business using this method can be found in all of the listed social networks.

For a better understanding, let’s consider the types of targeting:

For example, a fitness center is opening in Khimki.

This means that information about the opening should be shown to residents of Moscow and populated areas close to the new fitness center.

This is the setting that is set when advertising is launched. As a result, only your target audience sees it.

Socio-demographic.

For example, a novice entrepreneur whose business is based on selling products for children needs to advertise in groups of young mothers and married women.

Contextual.

If a person is interested in fashion, then he will participate in the “Style” and “Fashion” groups, and not in the communities of carpenters or steelworkers.

For example, a person is interested in Latin American dancing and traveling.

Then the owner of the travel agency is simply obliged to offer the person a tour ticket to Cuba.

First, it is necessary to analyze whether the proposed product is suitable for the user. Secondly, create a well-designed advertisement.

No. 3. Promotion in communities

This type of promotion has already been discussed earlier, but it is still necessary to recall its essence.

At the same time, the entrepreneur must realize that the more “promoted” the community is, the more money he will have to pay for advertising on their page.

Within 24 hours, for a set fee, subscribers will be shown the advertising post they ordered.

About detailed plans for promoting different types of companies on social media. networks, Ilya Balakhnin will tell you in his video:

No. 4. Business on social networks: professional promotion

There are specialized services that will advertise your business on social networks for a set fee.

They often develop content themselves, activate the targeting mechanism and negotiate about advertising in thematic communities.

All these functions are offered, for example, by the site plibber.ru. "Plibber" makes it possible to develop a business by attracting customers from social networks.

Social networks allow you to instantly share important information with millions of users. And today business is actively using this opportunity. But promotion on social networks does not always lead to the desired results in the form of growth in the client base or customer loyalty. This is because users, having registered in several social networks, prefer to consume content, as a rule, in one of them - their favorite one. Therefore, when promoting a product on the Internet, you need to know which social network or social networks your target audience prefers, and when developing an advertising strategy, focus on it.

Target audience segmentation is becoming increasingly narrow. Today, standard data on demographics, education and income are supplemented by data on preference for one or another social network. Let’s look at how the target audience of popular social networks differs.

Promotion on the popular social network Facebook

Audience

According to official Facebook data, 2.13 billion users visit the site every month. It is most actively used by people aged 25 to 34 years.

Here is the most advanced audience: public figures, entrepreneurs of large companies, IT specialists. There are many designers, architects, advertisers, and representatives of creative professions on the site. The Facebook audience is active, passionate about business and culture, ready to express opinions on current issues and look for business contacts. Promotion of information products or B2B websites is effective here.

What to post?

Facebook Business demonstrates examples of successful promotion of various businesses.

These are gaming, automotive, sports, educational, restaurant and other areas of company activity.

Promotion on the social network “VKontakte”

VKontakte offers businesses innovations that contribute to website promotion. These are dozens of applications that allow you to automate processes for administrators and make the community more comfortable for users. A complete catalog of official and approved applications can be found. These are true assistants in promotion if you know well who your audience is and what they need.

Audience

Schoolchildren, students, freelancers, young professionals. According to Brand Analytics, 61% of the social network’s audience are users between 18 and 34 years old. Here they communicate, listen to music and share photos, subscribe to communities. Online stores, driving schools, service centers, banks, travel agencies, fitness centers, medical centers, training companies and websites are chosen for promotion on VKontakte.

What to post?

VKontakte is a platform for entertainment and communication. The social network is interested in the user receiving everything that interests him without leaving it, so he expands the functionality with the help of applications. Now on VKontakte you can conduct video broadcasts, create a showcase of goods, and pay for purchases.

Most of the content on VKontakte is produced by communities. They post posts: humor, interesting facts, compilations, etc. On VKontakte, the audience has fun, and to increase engagement it is better to use polls and viral content.

Promoting a website or product on the social network Instagram

Audience

Beauty salons, tattoo studios, art workshops, cafes and restaurants, photographers are active on Instagram. According to Brand Analytics, 77% of the audience here are women. Therefore, the interests include news about celebrities, children, fashion. Instagram has accounts of popular people whose lives users like to follow. At the same time, more than 700 million active users log into Instagram every month, with about 8 million from business accounts.

What to post?

Instagram users love creating content because it’s simple: take a photo on your phone, edit it, post it and wait for likes. It's easy to turn your personal profile into a business account. Instagram itself helps to do this.

Instagram is developing and adding new features: live broadcasts, including joint ones, the stories format in which you can post both photos and videos, add a poll or link. The length of the videos has also increased - up to a minute. Users not only watch, but also read and actively comment on posts.

Instagram is good for posting content that allows users to express their point of view. But we must not forget that this is, first of all, a visual social network. Therefore, first of all, you need to pay attention to the visual design of posts: they must be in the same style and contain exclusively unique photographs of the brand. Stock content is unacceptable!

How to effectively promote a website on YouTube

Audience

70% of YouTube traffic comes from mobile views. On average, a user spends 40 minutes watching a video. Any brand that has something to tell and show its audience can promote its website on YouTube. The site is in great demand among companies involved in training.

What to post?

Don't be afraid to make long videos if they are useful and informative. Their effectiveness will be even higher than that of short videos that cannot fully cover the topic. Videos can be helpful, but they are not required. Entertaining, viral videos on YouTube can also attract a large audience. The picture, sound, light and editing must be of high quality so that users do not want to turn off the video.

We evaluate the effectiveness of the selected social network

You can analyze the results of promotion in social networks using Yandex.Metrics and Google Analytics. Detailed assessments and useful metrics are available in the services and applications Brandwatch, Socialbakers, KUKU.io, Buzzsumo. They will talk about the activity and involvement of subscribers. If you devote enough time to promoting your business and generating good content, then you won’t have to wait long. You can evaluate the success of promotion in social networks already in the third month of work. Very quickly, an interested user will turn from just a content consumer into a buyer.

When is promotion most effective?

The best time to post will vary for each brand and type of content. We recommend checking your account using the Popsters service - this will help you calculate the optimal time for you.

Hello! In this article we will talk about such a promotion tool as promotion on social networks or SMM promotion.

Today you will learn:

• What is SMM;
• What tools exist;
• How to implement SMM marketing.

What is SMM promotion

Many entrepreneurs skeptically wave their hands when they hear the phrase “promotion using social networks” or SMM. Each of them is sure that social networks are not capable of bringing customers, since they are not aimed at sales, but at entertainment. They are right, but only half. Social networks can attract customers and increase sales.

• Sell;
• Inform;
• Teach;
• Entertain.

Selecting tools for promoting a page on a social network

White promotion tools on social networks - all officially approved tools for promoting groups and pages on social networks. Each social network is represented by its own promotion tools.

But the most common ones include the following:

• Targeted advertising– small advertisements in various areas of the resource page, as a rule, they consist of an image and a caption to it. Such advertising is displayed only to a specific target audience, the parameters of which can be selected in the settings of this type of advertising on the social network. Almost all social networks offer targeted advertising. The average cost for a month of placing such advertising is 5-10 thousand rubles, payment is made both for impressions and for clicks (your choice).

• Advertising in other communities and social network pages. Almost every social network has a community platform where an advertiser can place advertisements for their group. Each community sets its own price for advertising, but on average, a one-time placement will cost you from 100 to 500 rubles.
• Competitions– an excellent tool for promoting your company’s group. Organize a contest in which a lucky random person who reposts the post will receive a free gift from you, and users themselves will spread information about your company on the social network.
• SEO—group optimization. Yes, yes, pages on social networks also need to be optimized for results both in search engines and in the results of the social network itself. But in the case of a group, we need to optimize the following elements: the name of the group - affects the results on the social network and in the search engine; group description – affects the search engine placement; URL – affects the location in the search engine.
• Communication with users. The most time-consuming and useful method. It allows you to better understand the consumer and gain his trust.

Gray tools – tools for promoting groups and pages, the use of which is prohibited by the rules of social networks.

These include:

• Cheat subscribers. Not endorsed by any social network. It allows you to rise in search results on a social network, but there is a high probability that the social network will “see through” you and block your page. The average cost for 1000 bots ranges from 100 to 1000 rubles.
• Spam is also prohibited by the rules of social networks. However, it can bring positive results. To do this, you just need to send advertising messages only to those who may be interested in your offer.
• Massfollowing – following someone on a social network in the hope that they will follow you back.

Black tools – those promotion tools that are prohibited not only by the social network, but also by Russian legislation. This is hacking pages and then sending spam.

Content Creation

The main thing here is not to forget who your consumer is and that your ultimate goal is to sell the product.

This means that you must adhere to the following rules:

• Create content that the user would want to post on their page. Your content should revolve around the product, brand or company and at the same time interest the target consumer. Everyone knows that a person “reposts” a post when it reminds him of some situation from his life or himself, take advantage of this fact. This is what the Coffee House cafe chain did, which posted pictures with a funny owl and the captions “Bright morning”, “Sometimes coffee is the only reason why I still have friends and a job.”
• Brand graphic content and videos. Brand your images and videos, otherwise you won't be recognized.
• Teach. Show users how else they can use your product; don’t be afraid to come up with something unusual.
• Open the comments and let users discuss you.
• Create a plan for posting new posts. You need to consider when during the day your target consumers typically visit social media. But in any case, the publication of new entries must be done at least twice a day.

Greetings, friends! 🙋🏻

I’ve been meaning to write this article for a long time, but somehow never got around to it. I get asked very often about the best services for promoting on social media. networks, asking for recommendations or writing reviews. So, in order not to answer similar questions a hundred times, I decided to put together all the services that I use/have used personally and which I recommend to everyone who contacted me with questions.

I'll start this post with a table with brief descriptions of services. This will be useful for those who do not particularly like to read and want to understand everything themselves. After the table you will find more detailed descriptions of the services, as well as links to instructions or reviews on my website, when available.

If you need to switch directly to a specific service, Use the contents of the article to jump to the desired section:

The best services for promotion on social media. networks

Onemorerepost

Cerebro Target

PublBox

Advansets

I would also like to note that the service runs in the cloud, so there is no need to install it. Easy access both from a smartphone and from a laptop or computer.

Free trial period of 3 days and referral system with payments.

Giveaways

Giveaways are the best and, as far as I know, a one-of-a-kind service that allows you to effectively conduct contests and sweepstakes on Instagram.

This is a paid service, but the amount of time you save thanks to it is worth much more!

So, Giveaways allows you to almost automatically run contests on Instagram. The service will 100% honestly and transparently check the fulfillment of all conditions

Currently, using Giveaway you can conduct the following types of competitions:

• traditional repost competitions
• photography competitions
• commentary contests
• circular drawings or, as they are also called, Loop Giveaway

What does the service do?

• automatic verification of subscriptions to all competition organizers (if there are several of them, such as in circular competitions)
• automatic checking of tags in comments
• your own competition page on the service website
• publication of the competition on social media service networks
• the ability to remove unwanted participants from the competition
• automatic determination of competition winners, who will also be shown on the competition page on the website
• detailed statistics on the effectiveness of the completed competition

OnlyPult

OnlyPult is a Russian-language service that allows you to upload photos and videos to Instagram via a computer, i.e. through a regular browser.

Update: More recently, the service has added the ability publish insta stories directly from your computer! I think this is the only service that offers such a function at the moment.

Please note that Instagram's policy has recently changed and they have officially stated that it is now "legal" to use timed posting services on Instagram. So, use it for your pleasure and don’t be afraid of anything - there will be no more blocking for this matter!!!

Advice: when you go to the site, there is a language switcher at the bottom.

Service capabilities:

• publishing photos to Instagram via a computer without push notifications. Onlypult is not an app, but a website.
• the ability to publish to several accounts at once without having to enter a username and password.
• the ability to add employees to publish on Instagram without having to give out passwords.
• the ability to follow account posts and hashtags.
• account analytics.

Pikalytix

Pikalytics is a domestic service for conducting deep analytics of Instagram accounts. This service collects in one place the most important information about 30 different metrics that you need to know and understand about the development of your Instagram account.

Profile audience analysis includes:

• subscriber growth data;
• data on lost subscribers;
• gender of subscribers, geography and their interests;
• number of bots;
• reach of subscribers, that is, the potential reach of your profile.

Audience engagement includes:

• average number of likes and comments over the entire period and per publication;
• dynamics of likes and comments;
• hashtag analytics, which allows you to find out which hashtags bring you the best results;
• top publications by likes and comments.

Content analytics includes:

• the best time to post on your profile;
• the time when your audience is most active;
• the popularity of your posts depending on the time of their publication.

You can also read how to use some metrics for successful promotion on Instagram by following the link.

Parasite

Parasite- another cool service for optimizing promotion on Instagram, which I only recently learned about ☺️

Parasite is a comprehensive service that includes the following functions:

• (from a computer or mobile device), which includes bulk uploading of posts, as well as drawing up a publication plan;
• the ability to create templates and the “first comment” function, which will help save even more time on writing new posts;
• managing Direct messages through the service without the need to log into Instagram;
• account analytics;
• the ability to add from 3 to 30 Instagram accounts to the service, depending on the selected plan;
• the ability to view your feed, other people’s Instagram profiles, as well as the ability to like, write and delete your comments without going to Instagram, that is, while being directly in the service.

In this video you can see what the service looks like from the inside to better understand whether it is right for you or not.

The best services for promotion on Facebook

GoUpLive

GoUpLive is another cool service for creating interactive publications based on live broadcasts.

GoUpLive offers several unique templates that have not yet been used on Facebook and can arouse great interest among the audience. The only problem is that the service is in English, so you need to more or less understand the language to understand the interface.

Templates currently available:

• regular vote heart or like
• voting with horizontal results
• voting X vs Z
• word search puzzle (Latin alphabet only)
• guess what's in the picture
• exposure
• countdown
• video loop

I wish you successful progress, friends! 🙂