Popular questions in Yandex. How to find out the frequency of search queries in Yandex? Instructions for SEO

The Yandex search engine receives more than one hundred million requests every day. What are they looking for on the Internet? About half of these requests are entered in ten cities of Russia: these are Moscow, St. Petersburg, Voronezh, Nizhny Novgorod, Samara, Yekaterinburg, Omsk, Novosibirsk and Khabarovsk. Users of the listed cities launch 18.5 million search sessions, the duration of which, in general, would be 100 years.

On average, a person spends two minutes creating a query and viewing search results. Queries consisting of three or more words have become more popular; queries consisting of one word are much less common. The most verbose Yandex queries are those with five words.

Most often, users turn to the Yandex search engine - 82.7%, then to Search Mail - 36.3% and Rambler - 20.3%. Users from different cities and regions most often request large regional portals that are unknown in other cities.

What is most often searched for on the Internet? In the search engines Yandex, QIP and Search Mail, the most popular queries remain queries on social networks. The majority of users visit them regularly. Next in popularity are queries with the word “porn”; the number of such queries is clearly not decreasing.

Top 10 search queries on Yandex:

In contact with
Classmates
Mail.ru
Porn
In contact, login to the site
In contact login
Auto RU
Porn online
My world
Games for girls

Google also has its own TOP 10 search query:

Download
Classmates
In contact with
Download for free
In contact with
Yandex
Weather
Translator
Programs

There are resources Yandex.Wordstat and Google.Adsense, where you can view and estimate the number of ad impressions in Yandex.Direct; all information is based on user requests. The service works to identify popular topics: the more popular the topic, the more users will be interested in it.

What are they looking for on the Internet now?

What questions are asked most often? Most often, users begin interrogative queries with: how many, which or who. These are the most commonly used questions, they are asked every day to all search programs: why do we need men, how to kiss correctly, where to go to study, what is love, where do children come from, where to buy, whose phone number, when will they open, how much does a wedding cost, why is Putin a crab? , what holiday is it today, who wants to become a millionaire.

About 10% of requests have clarifications or direct instructions - to sell, buy or receive something.

The most common clarifications today are requests for download and free.

Every year the number of Internet users is growing inexorably, so the question is always how to interest and attract people, what resources are popular and in demand. Studies have shown that, first of all, queries in various search engines depend on the age of the user.

What is often searched on the Internet

For example, young people 12-17 years old are most often interested in programming, computer equipment, games, payment systems, cars, cell phones, various possibilities of modern technologies and earning money from home. In the age category of 18-24 years old, social networks, chatting, website development and optimization, games (strategies, quests), music and mobile devices are added to all this.

Unlike guys, girls are interested in educational programs, fashion, music, social networks, cosmetics, TV series, television projects, nail extensions and other things.

In older age groups, the Internet is used as widely as among young people. What are people looking for on the Internet? Many people are interested in dating, with the help of which they are looking for a partner for a serious relationship. Some are looking for new movies, listening to online music, and online shopping is also popular.

Regardless of their position and age, users often request the social networks Odnoklassniki and VKontakte.

The topic of this article is Statistics of search queries in the currently largest search engines Google and Yandex.

I think many people realize that to successfully promote your website on the World Wide Web, you need to fill it with unique content. With this, everything seems to be clear, sit down at the computer, remember, compose, write down. But it's not that simple.

Of course, the first and most important thing here is unique content. However, a significant role is played by correct and competent, from the point of view of optimizing search queries, drafting an article, for which you will need to create a semantic core. This is where statistics services come to our aid.

To get a more or less reliable picture of keyword statistics, it will be enough to use the main statistics selection services:

Keyword statistics from Yandex
Google Keyword Tool
Statistics on search queries from Rambler

You can access the service for selecting keyword statistics from Yandex at http://wordstat.yandex.ru/.

Everything is quite simple here

I just want to draw your attention to the fact that you can request keyword statistics:
- by region,
-by months and weeks.

It is necessary to request keyword statistics by region if you are going to promote your site on a regional scale, thus attracting the target audience from your region. For example, if you are going to promote a beauty salon website, you will need to take into account the statistics of search queries in your region.

Requesting keyword statistics by month (week) is necessary if you offer seasonal services or your product is in demand at a certain time of the year. For example, when promoting the website of a travel agency or an online store selling seeds, this should be done without fail. This will allow you to predict the seasonal growth and decline in the number of visitors who come to your site for certain queries.

After you have entered a key query and clicked the Select button, the service will give you a list of search queries for the keyword, as well as the number of impressions of this query per month. The left column will contain queries containing the keyword. On the right, associative search queries may appear, i.e. queries similar to the one you indicated.

I would like to remind you that search queries are divided into:
1. HF - High frequency requests (over 5000 requests per month)
2. MF - Mid-frequency requests (from 1000 to 5000 requests per month)
3. LF - Low frequency requests (up to 1000 requests per month)

Compiling a semantic core is the topic of one of my next articles. But now I will tell you that it is often better to select several low-frequency queries and move through them, rather than one high-frequency one.

Google Search Query Statistics

Google's keyword selection tool is very similar to the Yandex keyword statistics service. At least the functions they perform are similar. You can find it at http://adwords.google.com/select/KeywordToolExternal.

Here, by analogy with Yandex, the number of requests per month for a specific keyword is displayed. The number of requests in the world (total) and in target regions is shown.

In addition, Google's tool shows, based on the analysis, the level of competition for each keyword.

Since the Google Keyword Tool was designed primarily to find keywords for buying links, you will also find an approximate cost per click here.

Rambler search query statistics

This service is not very developed and does not offer any special functions. The Rambler search engine currently receives a minimal number of visitors. Therefore, using it to select keywords is not entirely rational.

The largest and most popular search network on the Internet, Yandex, has announced the most popular search queries of Internet users for this year. What people look for most in a search engine, what topics they are interested in, and what search phrases they type into the search bar.

So, in the first place is the topic of health, and everything related to it - medications, symptoms, types of treatment, types of diseases, proper nutrition, pregnancy and vitamins, cough and its treatment, herbs and ointments, information about childhood diseases and methods treatment; healthy lifestyle, about allergies (May is the peak month), about clinics and doctors.

More than 4% of search queries are devoted to the topic of health - an average of 7.5 million per day, or more than 5 thousand queries per minute. This is one of the largest search topics - 2 times more than the topic of cooking, and approximately equal to the topic of cars and everything connected with them - reported in RIA Novosti

In terms of the number of requests from computers, the health topic is second only to school topics and movie topics, and on mobile devices it is the leader.

Health-related queries cover many areas, with the largest topics related to finding information about medications, diseases and symptoms, as well as clinics and doctors. In addition, many requests are devoted to pregnancy, childhood diseases, operations, tests, and healthy eating. At the same time, many topics overlap, since they are often asked at the same time, for example, about diseases and nutrition, pregnancy and vitamins, symptoms and medications.

The most popular category of health queries is medicines, accounting for 34%. It includes questions not only about medications, but also about all “conditionally medicinal” drugs - various herbs, substances that may have some healing properties, food additives, as well as various devices and medical equipment.

“Most people are looking for medicines, least of all - homeopathy. Only 0.4% of queries about medicines are devoted to homeopathy - the least in this category,” explained Yandex.

Seasonal factor

In approximately 30% of queries, people mention specific diseases or any health problems, and also describe symptoms. Cough is the most commonly mentioned problem - it is more than three times more popular than a runny nose.

The peak of requests for cough and runny nose occurs in January - this is due to the seasonal epidemic of viruses.

“But this year, a surge in requests was also observed in September - most likely, this is due to the unusually sharp September cold snap and unstable weather in several large regions of Russia at once,” the company added.

“People get sick less in the summer - this can be seen from the number of queries about health. In winter, people are more likely to look for illnesses and cures. But March turned out to be the most difficult month - in March there were the most requests for health in general, as well as the highest interest in medicines. In December, the number of requests related to diagnostics and various tests increases, and clinics search for more in June,” the study says.

Users make the most queries about diets in April.

“Apparently, due to the fact that they want to lose weight more before the summer. And the lowest indicator is right before the New Year, when it is useless to think about healthy eating,” Yandex believes.

The peak of requests for allergies is observed in May. The most typical words for this month are “lilac”, “bird cherry” and “dandelion”.

“But each month has its own set of the most popular allergens,” the company notes.

In every fifth search about health, people indicate a specific body part that is of interest. At the same time, in matters of children's health, the most popular are teeth, in matters of fitness - muscles, and in matters of nutrition - the stomach, in cosmetology - hair is the leader.

And of course, given the approach of the New Year, search queries will increase sharply on the topic of the holiday and everything connected with it - celebrating the New Year and Christmas. In addition, this holiday trend will last until the month of April, until mid-May. Since from December until spring, continuous holidays are planned.

Other category materials:

A new type of fraud with license plates at a traffic light in order to rob the salon

The amount of payments under the MTPL policy has decreased significantly

A 3D printer can do more than just print any food. Now he prepares it himself right away

It all started during an argument with my husband. After the twentieth (or even hundredth?) attempt to convince him of something, I—the Internet doesn’t joke! — I habitually asked a search engine friend how to persuade... He didn’t let me finish the phrase, immediately offering several options for hints:

How to persuade...

...parents buy a dog.
...mom, so as not to go to school.
...a girl to sleep with you.

None of them suited me. Not at all. And in general, the mother who is being persuaded is me, I don’t need a dog, a girl even more so... What about stubborn men?

The guy (may the literary editor forgive me for this word), judging by the first three, is being persuaded:

have a child;
marry;
come.

Where? For a wedding? Or come to the other end of the city to get a discharge from the maternity hospital?

And now inquiries about women.

How to persuade a girl:

have sex;
kiss;
take a walk.

It’s a bit like the children’s task “put the pictures in order and find the missing ones.” This is what I did instead of writing an article about relationships.

So mysterious

First on the agenda was the issue of mutual understanding. Going through in different manners “Why?”, “Why?” and “Why?”, I found out a lot of unexpected things.

Men, it turns out, are interested in why girls:

go to the toilet in pairs;
draw eyebrows;
they make the lips “ducky” in the photo;
use panty liners;
wear thongs;
paint their nails different colors.

And (almost at the end of the list) they take out the brain and change. Darling, I’ll probably forget your holiday romance with your fitness instructor. But going to the toilet with a friend is beyond my understanding!

Women think bigger. They care why men:

cheat, but don’t leave;
do not write first;
love bitches.

And hundreds of thousands of girls don’t know why men grow their nails on their little fingers. And who will know? Pushkin?

When it comes to practice (read: relationships), the tone changes.

The men showed themselves to be rare cynics. The very first question:

why it doesn’t give (there are more than 100 million answers in a popular search engine!);
doesn’t write first (slightly fewer are interested. And what exactly doesn’t write? “Come to me, I’m all on fire”?);
I was offended (by a huge, measly 3 million, margin. How can one not be offended?).

Other pressing issues:

what to do if a girl doesn’t call or write;
looks into the eyes and smiles (but does not write or call?);
doesn't pick up the phone or call back.

Women's requests turned out to be much more predictable:

Why doesn't he call?
does not love;
won't marry.

why doesn’t he add him as a friend (or friendship, or romance - everything is logical);
doesn’t close his eyes during a kiss (that means he won’t close his eyes to everything else?).

The situation with the separation is indicative - the difference in views is obvious. Men are interested in:

How to return;
how to survive;
how to forget.

Girls are worried about another important point - how to take revenge. Questions about revenge are generally predominantly female. Searches on the Internet:

how to take revenge on a friend (did she write to him first?);
to a man (replied to a friend?);
married lover (cheats, but doesn’t leave);
rival (the latter - also with the help of magic). Maybe those who go to the toilet in pairs are performing magical rituals?

Mating games

In marriage, relationships, requests, and questions in a search engine change. For example, “Why doesn’t he call?” gives way to the philosophical “Why doesn’t my husband pick up the phone?”

...looks at other women (it’s good that he doesn’t call them!);
...doesn't wear a ring;
...doesn't give flowers.

Claims of men to their wives:

Why doesn’t he want to? (Did you manage to call and marry the one who refused at first?);
Why does he swear and disrespect?

Why do wives fight? Probably because the husband is not persuaded:

for a second child (a boy and another boy);
per child;
for a third child (well, that’s right, first you need the second and at least the first).

Judging by the search engine, their husbands persuade their wives:

have sex;
don't get divorced;
lose weight.

If requests do not work, heavy artillery is used. Requests with “force” are even more surprising.

respect your husband;
lose weight (again?);
be in love;
be jealous (in vain, is he trying, looking at others and not wearing a ring?);
cook (and how will you lose weight here?).

stop drinking (fair - you stop drinking, and I stop eating after six);
work (apparently, not quit, but start);
smoke(quit);
make decisions (except “not to work”).

Maybe it's just not very successful marriages and the wrong husbands with the wrong requests? Or maybe my region is conflict-ridden, and slender wives from Tula and Kirovo-Chepetsk just want to be given fewer flowers - there’s nowhere to put them (there’s a child in each corner).

Or maybe happy couples just went to listen to the nightingales and don’t torture the search engine with all sorts of nonsense? Following those who, without the advice of the audience and forums, simply called, confessed, love and long ago chose a name for their third child and a nickname for his dog.

TEXT: Arina Borisova

Have you decided to create your own website? This means that you are already familiar with the concept of key queries. Of course, the success of any informational, entertainment or commercial project depends on the relevance of the target phrase by which users will find your site. We present to your attention the most popular queries in Yandex for 2017. This way, you can find out the interests of the public and decide on the core for your project. Data were collected based on analysis of the Wordstat resource. If you are interested in the information business, you will probably be interested in reading the article on the best sites for finding a job! Let's start reviewing the top 10 most popular “keys”.

Top 10 most popular queries in Yandex

Download music for free

The ranking of the most popular key queries on Yandex opens with the phrase: “Download music for free.” About one and a half million searches for this key are registered per month. Actually, it’s not surprising, because everyone listens to music. Social networks, of course, are convenient, but sometimes you need to download a song to your mobile device, flash drive or car. It is worth noting that there are a huge number of resources providing this service. It is extremely difficult to compete with them by creating your own project. In addition, do not forget about copyright!

Movies online

The next position in the niche of popular key phrases is occupied by the phrase: “Movies online.” Well, who doesn't like to watch a good movie? Thanks to the presence of large resources with our own hosting, we have the opportunity to include an interesting film without downloading files. Naturally, watching movies online is in greater demand than the word form with the word “download”. Over 1.8 million users interested in this service are registered per month in the Yandex search engine.

Translator from English to Russian

Schoolchildren, students, employees of various organizations - everyone is faced with the need for translations. English is an international language. All leading companies, websites, brands use terms in English. For this reason, it is not at all surprising that the phrase “Translator from English to Russian” was in the top of the most popular requests. In total, over 2 million occurrences of these words are registered in Yandex searches every month. Naturally, in different declination and order.

Masha and the Bear all episodes in a row

The next position is occupied by the animated series “Masha and the Bear”. We are talking about the most popular cartoon in the CIS. Every month, the query “Masha and the Bear all episodes in a row” appears in Yandex searches about 2.2 million times. It is difficult to explain what causes such a stunning demand for the cartoon. According to the plot, we see an interpretation of the good old fairy tale about a girl who got lost in the forest. By no means, in this instructive and funny cartoon, Masha does not play the role of the Bear’s hostage. Quite the contrary. This very funny and educational project is loved not only by children, but also by adults.

Online radio listen online

Next comes a rather interesting, perhaps incomprehensible request for many: “Listen to online radio online.” It would seem that in the 21st century, radio is not so popular, but that was not the case. Indeed, a lot of people turn on the broadcast literally from the very morning. Taxi drivers, bank employees, service personnel and many other people do not mind turning on the radio while working. More than 2.3 million occurrences of this query are registered per month in Yandex. By the name, you probably guessed which station interests users more than others.

Google translator

It is difficult to overestimate the popularity of the Google search engine and all the tools adjacent to this resource. Continuing the theme of the prevalence of the English language, it is not at all surprising that the query “Google Translate” takes 6th place in this top. Every day, many people use an intuitive resource to translate texts, phrases and words. The popularity of this module is due to its speed and simplicity. Even a novice user can easily cope with the task.

Games for boys

Someone is looking for virtual games;
Someone is online;
Others are interested in developmental solutions.

Of course, most often this request is entered by parents, not boys. For this reason, it is not difficult to guess that the target audience is interested in a way to entertain a child. On average, about 2.4 million requests are registered per month.