What to name a group on a social network? Tips and interesting names. How to come up with a band name that will bring success

The calling card of a group on vk.com is its name. It is advisable to call it original. For example, the very well-known community “MDK”, which was previously an ordinary set of letters, but is now a well-known brand. If you are planning to create not just a group, but a real good community on VKontakte, then already at the initial stage you need to figure out what to call, perhaps, the future brand. What to start from and in what direction to think will be discussed further.

Name for the VKontakte group

Let’s analyze the tops by their names, for this we’ll use , and do it by sections:

1. “Sports and Health” - this includes the subsections “Fitness”, “Sports Nutrition”, “Football”, “Other”, “Weight Loss” and “Workout”. The popular group has more than 3 million subscribers:

As you can see, the names of the groups are ordinary, and the leaders were probably created earlier than the others - hence the large number of visitors.

2. “Nature and Travel” with subsections “Travel”, “Nature” and “Animals”:

Here, even the tops only have about half a million subscribers, which is not such a big figure. The names are not original, but there is a springboard for creativity.

3. Let's consider another section - “Society”, with subsections “Professions”, “Politics”, “Religion” and “Geopolitics, Economics”:

We look at the names - they are mostly specific, that is, they reflect what information is published about in the group.

Let's look at the general statistics on VKontakte, that is, the most popular:

Again, we see that the names of the leading groups reflect the direction and theme. Let’s say “In Fun” - it immediately becomes obvious that the group contains cool materials, pictures, jokes and everything from this opera. It is much more interesting to analyze public pages on VK.com.

When creating a VKontakte group, you should carefully choose the name, because it is of great importance. This is what can help attract people to the community or scare them away.

When thinking about what to name a group, you should definitely take into account its topic, but don’t forget about keywords that will help attract people through search engines.

The theme of the group is the basis of the name

The first thing you need to start from is the topic of the community. It should be immediately clear to the user what exactly can be found in this community. The name should be short and clear, and it is not advisable to call the group a set of keywords.

This option, of course, will inform the topic of the public, but will not attract people’s attention. It is advisable to come up with an interesting and beautiful way to use a keyword by which people can find the community through search engines.

Originality is the key to success

In order to attract the attention of social network users, it is necessary to name the public in an original and beautiful way.

You can take a beautiful quote as a basis, but rewrite it in other words, and if the topic of the community allows, you can use humor.

Brevity is the soul of wit

What public names help bring them to the TOP? Of course, they are short, you can verify this by looking at popular communities in VKontakte.

Therefore, if the goal is to make the community popular, as well as bring it to the TOP of searches on VKontakte, you should try to name it briefly. The best option is to come up with one to three words that should reflect the essence of the community.

Simplicity and clarity

You can often find public pages on VKontakte that, although original, have stupid and incomprehensible names.

It is important to remember that the name must be written in Russian, because not every user knows foreign languages, and accordingly he will not be able to immediately understand what the community is about.

The only exceptions may be public pages directly related to the topic of foreign languages.

It is also worth considering the target audience, because people’s interests depend mostly on age and gender. If a funny name with obscene language attracts the attention of teenagers, an adult is unlikely to be interested in it.

Where to get the idea?

Not everyone can immediately take an original, beautiful, and suitable name out of their head, and therefore you can use some methods. To begin with, it’s worth remembering literature and films, this is where you can find a beautiful literary expression, or an original, funny quote that fits the theme of the group.

You can also use an application such as a name generator. Using it, you can choose a name from several suitable words, and this will take very little time.

The generator will select various phrases from which you can choose the most suitable one. To do this, you need to set up a filter and enter keywords.

Naming a VKontakte group is not as easy as it might seem at first glance. To make a successful choice, you must follow the following rules:

1. Based on the topic and target audience.

1. Use keywords.
2. Be creative and original.
3. Don't use more than four words.

These rules will help you come up with a suitable and memorable name for the VKontakte public page that will attract users.

One of the most popular and effective ways is to create a community. And the first thing you need to decide is what to name the group? The main idea is that the name should reflect the purpose as accurately as possible. This could be an official company page, a trading platform, a film fan society, or some personal group.

Features of group names

To understand how to name a group, you should first of all decide on the purpose of the page. For example, it is very important whether it is commercial in nature, for what purpose it is created, and so on. The name and further development largely depend on this.

The first rule to learn is that the group name should not be long. Such names are scary, uninteresting and unattractive. Experts recommend choosing names that consist of a maximum of 4 words. This is the optimal size that will definitely appeal to readers.

When deciding what to name the group, you need to imagine that the first thing a visitor will see is the name. If he doesn’t like it, then he won’t join the community.

Language selection

There are no specific rules regarding language. Of course, it is better that the name is in the language in which all the information on the page will be. But there are also some nuances here, because if, for example, a company is named in one language, and a community is created in another with the aim of developing the brand, then it is better to indicate the original name.

How to name a group if the name is long and the abbreviation distorts its essence? You can use an abbreviation or abbreviation. But in this case, it is necessary to indicate an explanation that will decipher the chosen name to all visitors.

Interest groups

Communities of individual groups of people, for example, closed clubs or student organizations, are very popular. How to name a group about certain hobbies? For example, for fellow students it is better to indicate the name of the group, university and year of graduation. This will allow others to easily find each other.

For writers, the best option is to use your own name in combination with the title of the work. The same applies to musicians, authors of trainings or other proprietary programs.

For a business, a description of the activity is more suitable. When answering the question of what to name a group in order to interest potential clients, you need to find out everything about the target audience: age, religion, country, gender, etc.

If we are talking about some general things, for example, sports, cats, travel, then you should choose something general, but reflecting the direction. After all, dogs can be walked, sold, caught, tamed, bred, and so on.

Funny names

Humorous names are usually chosen when they don’t know what to name the group. If it is created without a purpose and does not have one. Statistically, such communities rarely exist for long. Their founders often abandon this matter.

Although there are many very popular groups that were created just like that and grew into something more. Examples of funny names:

• For those who are trying to run to the apartment before the entrance door slams.
• I will call my son an iron man if the group reaches 1,000,000 subscribers.
• Dwarven opposition.
• For those who have ever tried to bite themselves on the elbow.
• I'll send a million to the last one to join.

The main focus is on originality and accessibility. People are more willing to join groups whose name contains something familiar or relatable.

Page title for the company department

An official group usually refers to pages created by representatives of a company or organization for the purpose of solving business problems. Experts recommend indicating the purpose of the company and the scale of the department for which the community is being created.

Why are they created? Mainly to popularize a service or product, as well as to communicate with people. Therefore, the name of the community should clearly tell all visitors what awaits them and what they can count on.

Thanks to such pages, quite a lot of employees were hired in various organizations, and many clients approached them with interesting offers.

Using keywords in the title

In order not to write to various public pages “help name the group so that it becomes popular,” you need to familiarize yourself with the basics of promotion. All information on the Internet is located using certain words or keys that most accurately reflect the essence of the information on a particular page.

To achieve success, high traffic and a large number of subscribers, you need to use these keys in the name of the community. This method has 2 advantages at once.

Firstly, the chance that a person will find this particular group through a search for a social network will increase significantly, which means that attendance will increase and the subscriber base will begin to grow.

Secondly, the number of transitions from search engines will increase. With proper use of keys and usefulness of information on the page, communities from social networks will be in the TOP of search engine results.

After reading the title, a person should understand for himself that he can find answers to his questions in this group. He should become interested, and for this you can maintain some intrigue, leave something unsaid.

Also, according to statistics, the numbers in the title work quite well. For example:

• 5 ways to lose weight before summer.
• 10 main mistakes women make.
• 7 tips for the perfect first date.

Having a number means there is a specific number of steps or tips that actually work. Not just “how to make your hair beautiful,” but “8 secrets of beautiful hair.” Sounds better, more promising and specific.

It's better to take the time to find the perfect name than to come up with a name on the way home. Very often, success depends on the first impression, and it is formed only once.

So now you want to choose a name for it.

What do you think the name of the VKontakte group should be? Looking at Wordstat, I saw that it is important for people that the name of their VKontakte community is:

• Cool
• Cool
• Interesting
• Original
• Beautiful

In fact, all of these adjectives would be more appropriate when describing a group's avatar. But as for the name of the community, completely different rules apply here.

What does the name of the VKontakte community influence?

1. Place in the internal search of the social network VKontakte
2. For ranking in Google

We won't talk about Google now. But let’s look at the internal search on VKontakte in more detail.

The more accurately the group name includes the search query, the higher you will be in the search.

Let's look at examples

For example, let's take the project "Age Without Borders". This project is for those who care about their health, strive to look young and want to maintain a high quality of life regardless of age.

Let's go to the internal search on VKontakte. To do this, click on the “Communities” button on your personal VKontakte page.

A VKontakte internal search window will open in front of you, in which you can search for communities on topics of interest to us.

Since the main theme of the “Age Without Borders” project is health, let’s see how many communities on this topic are registered on the VKontakte social network. We enter the word “Health” into the search bar and see that 92,258 communities were found on this topic.

Moreover, in order to get into the TOP 5 search on VKontakte, we need to recruit about a million subscribers to our group. We really assess our capabilities and... puzzle over another name :)

Remember that the name of the community should reflect the essence of your project.

Let’s enter the phrase “Health and longevity” into the search bar. Here the picture is completely different. For this query, we see 566 communities, and in order to get into the TOP 5 results for internal search on VKontakte, we only need to gain 3 thousand subscribers.

It was the name “Health and Longevity” that the author of the “Age Without Borders” project, Svetlana Pavlova, decided to take. And I must say, I was not mistaken. At the end of 2015, the Health and Longevity group had about 300 subscribers, and in March 2016, more than 3,000 people joined the group. And the group is at the TOP!

In the group statistics, transitions from internal search on VKontakte are visible. There are few of them yet, but they already exist! And the higher the community rises in search, the more there will be.

IMPORTANT! Getting to the TOP of internal search on VKontakte is mainly influenced by the number of living members of your group.

How to understand what search queries people enter in searches?

In order to select keywords and find out what search queries people enter, use the Yandex word selection service - Wordstat. It reflects statistics on impressions of a user-specified word or phrase, as well as queries made by people who searched for it. I can say that this is a great tool and I use it all the time.

Typical mistakes when choosing a name for a VKontakte group

I would like to warn all owners of VKontakte communities against the temptation to fit their entire range and advantages into the name. There are also big fans of “decorating” the name with various stars, hearts and other symbols. This is not worth doing and now I will explain why.

Pay attention to the number of subscribers in the three communities that are in the TOP for the query “Chinese medicine”

In third place is a group that should rightfully come out on top in the internal search on VKontakte. After all, it has the most subscribers - about 6 thousand.

But thanks to stars, flowers and additional words, the group fell significantly below its competitors.

IMPORTANT! If you want to get into the TOP 5 of VKontakte search results, try to name the group the same way as the search query sounds without unnecessary words and embellishments.

Another illustrative example. Let's consider groups of children's clothing.

The first and second groups are named after the search query “Children’s clothing” and are placed in the search one after another in accordance with the number of subscribers.

In third place is a group with more than 60 thousand subscribers. The name reflects a little-known brand with star decorations. I think that now everything has become clear to you.

There are communities of interests. Being the owner or administrator of such a virtual club is not only interesting, but also profitable. This makes it possible to make new acquaintances, more people, promote your goods and services, or earn money by advertising other people's products. But not everyone knows that in order for a community to be a great success among site users, you need to come up with an original name for the group.

Simple magic of words

If the community has a narrowly focused topic, it is advisable to somehow indicate this in the name. You can use metaphors, for example, calling the charitable foundation “Big Heart”, and the organization of environmentalists - “Green Leaf”. If the group is dedicated to a specific brand, there is no point in coming up with something complicated. For a cafe, just its name and notes like “delicious food” will be enough. If you are going to promote an establishment in a specific city, the name for the group may also include the location of the real object.

How to stand out from the list of competitors?

Many social network users find new interesting communities on the pages of friends. But the problem is that one person can be a member of hundreds of groups, and it is not so easy to find an interesting name among them. Solving this problem and becoming more visible is not at all difficult. It is enough to write the chosen name for the group in Odnoklassniki in capital letters and surround it with any symbols. These can be standard “dogs”, or question marks, or site emoticons.

The names for VKontakte groups also look unusual: they are short, consisting of several letters. The easiest way is to write an abbreviation, but you can distort it a little, leaving two or three first letters of each word. In this way, you can write down an ordinary word, hiding a hidden meaning in it. If you wish, you can keep the letters of different heights (leave the capitals of each word large), but keep in mind that the fashion of writing with a “fence” has passed, and many users find this annoying.

Why do you need a creative and memorable name for a group?

There is a fashion to name communities, describing the common habits of the population of our country. What do you think, for example, of the following name for the group: “The Gum Chewing Club”? Stupid - you say? Meanwhile, hundreds of thousands of people are members of such communities. And all so that an interesting inscription notifying about the habit appears in the list on the page. Collections of thematic pictures and music also collect a large number of likes in such virtual clubs. Of course, such a community is not suitable for posting serious information, but you can earn good money from advertising posted in it.

Accordingly, when coming up with a name for a group, you shouldn’t be afraid to use your imagination. Keep in mind that you can always rename a community, as well as change its direction. It is likely that after such a modernization many participants will leave it, but you can always invite those who are interested in the new topic and name. In addition, the annoying group can be sold or given full control to one of the previously appointed administrators.