Secrets of increasing activity on Instagram. Give likes and comments! How to increase activity on Instagram Why activity on Instagram is falling

No one creates an Instagram account just to exist. Everyone who registers there wants to show others how he lives, with whom he spends time. Everyone who registers there wants likes, comments and subscribers. We will talk about how to increase activity on Instagram in this article.

Activity on Instagram is...

The activity of subscribers in your account is their interest in you and your products. The greater the organic influx of subscribers, the number of likes and comments, the greater the chance of increasing sales in the near future.

The activity of subscribers is the key to your success and well-being.

Subscriber activity is your god, who you need to pray to before eating, after eating and before going to bed. Especially now, with the introduction of Instagram smart feed.

How to check activity on Instagram? Of course, in order to understand whether you should start sounding the alarm or not, you need to understand the current level of user activity on your page. And the easiest way to do this is to look at the number of subscribers, likes and, most importantly, comments. Have you looked? Now we subtract from there what has been twisted, if there is one. And we get a rough idea of whether your subscribers are active or not. Here it is worth considering the “age” of publications and their content. Of course, there will be more likes and comments under a post with a competition, but this does not mean that your page has reached a new level.

You can make it easier to view your activity. An indicator such as “coverage” will help with this very well. We compare it with the total number of subscribers. If the coverage is many times less, it's time to do something.

Methods to increase the activity of subscribers on your Instagram account

Before turning to famous SMM specialists for help, he tries to stir up the audience on his own. So, to get activity on the page we do the following:

Reasons for the decline in activity on Instagram

Have you noticed that for several days your likes and comments have not increased at all or in very small quantities. First of all, analyze what you have changed in your activities. Most likely, the problem lies in the following:

Conclusion

How to increase activity on Instagram? No, this is not a rhetorical question, because now you can read a whole lecture on this topic. You know all the nuances and can use this information. And finally, advice to those who have read: do not abuse giveaways and set stricter requirements. You need to avoid fakes created only for competitions. And before carrying out this promotion, prepare an account: if users see good content, they will not want to unsubscribe after the competition.

Making money on various social platforms has long become not even commonplace, but practically an obligation. Not in other similar projects, unless you are lazy or someone who is absolutely not interested in the opportunity to make money on the global network. Many users are interested in the question of how to make money on Instagram from subscribers. Instagram has long turned into an excellent platform for monetization, and some participants are very successful in using all the opportunities available to earn money.

In one of my articles, we looked at the issue of making money on Instagram from likes, but now we’ll figure out how you can make money from your subscribers.

How to make money on Instagram from subscribers

To solve the question of how you can make money on Instagram from subscribers on your own, you can use several methods. Later in this article we will take a closer look at each of them separately for a more complete analysis.

1. Affiliate programs

This method is one of the most common and profitable. It is widely used among owners of their own websites or blogs, but also demonstrates good effectiveness when working on Instagram.

The main principle of PP is the promotion of goods on the Internet through affiliate links. There is no need to purchase and sell goods yourself; you just need to find a seller who needs intermediaries. The user and the seller enter the affiliate program, where the intermediary receives the corresponding link. By distributing it on his resources, in particular through Instagram, the intermediary can receive a percentage of purchases made by others. The main condition for calculating rewards is that the buyer must be real, pay in full and receive the order. In addition, he must get to the seller's page directly through the intermediary link.

Many Instagram profiles are thematic and profiled on a specific, specific topic. Of course, it is better for the owners of such pages to focus on products from a category similar to the profile’s topic. For those who do not specifically focus on specific topics in their content, you can pay attention to general goods, as well as trending products.

On the global network, there are many exchanges operating on the principle of affiliate programs, where sellers and performers can find each other and begin cooperation. The seller and the exchange are indifferent to how and on what resources the link is distributed as long as the intermediary does not engage in spam or black PR.

2. Selling advertising

Advertising is another popular option for solving the question of how to make money from Instagram subscribers. is still an underdeveloped phenomenon and is mainly implemented under the guise of advertising posts. With this approach, you receive a financial reward immediately from the advertiser. The main advantage of this is that the page owner is not puzzled by subsequent sales volumes, because he has already received his fixed reward. The page owner immediately receives money for placing a post and links in it, and not for the interaction of his audience with these links. The greatest effect, of course, is achieved by matching the topics, but on large live pages, in principle, a sponsored post of any category will work well.

At the same time, there is one drawback, which is that the user’s page must have many subscribers. Of course, we are talking about an active audience, and not fake bots. As a rule, such posts are marked with a special mark and are called sponsored posts. This approach allows you to increase the loyalty of a live audience and at the same time realize your own commercial interests.

3. Selling your goods or services

Some of those who decide the issue on subscribers are themselves sellers of their own goods or services. In this case, they need to personally engage in their business and promotion. Of course, with the right approach, this can be the most profitable type of activity, because the cost is regulated by the user himself, and there is no need to share profits with anyone.

Main advantage- you can start promoting even with a small number of subscribers. The most important point is the correct design of the photograph and text for it. They should not be openly selling, but at the same time, their main task is to encourage action, i.e., purchase a product or order a service. To achieve greater effect, you can use the resources of already more popular portals by purchasing advertising from them or by concluding a partnership agreement and hiring an intermediary. I have already made a detailed publication on my blog on the topic of goods and services.

4. Selling photos

It is known that on Instagram, photography is one of the main types of content, because the original purpose of this network is the mutual exchange of photos between participants. Many professional photographers, as well as amateurs, can promote their products or services. This allows you to avoid the need to work with photo stocks, which, as a rule, have fairly strict rules and selection, and are also characterized by monstrous competition.

In order to protect their products from unauthorized use, photographers put their own watermark on the image, with an offer to purchase this photo for money. In the Russian-language segment of the Internet, this direction is poorly developed and practically does not find a response from the audience. However, there are every opportunity to promote your photos among Western users on Instagram.

5. Selling an account

This method is rarely used on Instagram at the moment, but similar offers can be found if desired. The main principle: the account owner promotes his profile to a certain level and activity rating, and then sells it. The buyer can repurpose an already promoted account to suit his own needs for further promotion or monetization. Many people quite rightly ask the question, how many subscribers do you need on Instagram to make money from selling accounts?

Of course, this is an important question, because the cost is influenced by the following factors:

Number of subscribers;
Follower activity level;
Content quality;
Subject;
Payback;
The potential profitability is either statistical, if the account has already been monetized.

There are even special exchanges and portals with advertisements where you can find accounts for sale. As a rule, the cost is set in international currency – dollars. When analyzing the cost and weight of an account, on average it turns out that one subscriber costs about one cent. It should be noted that the administration of the social network may not approve of such transactions, and sometimes penalties may be applied to the sold account.

6. Likes, reposts, subscriptions

Our other article is devoted to this topic, but this option can be briefly mentioned separately. If we talk specifically about making money from likes, reposts, and subscriptions, then such options are easily implemented on specialized task exchanges, boxes and projects focused on making money on social networks.

In this case, you will need an additional or fake account so as not to clutter up your main page with unnecessary material. By registering on the task exchange and linking your Instagram account, you can take tasks to subscribe to specific pages, repost their posts, or like them. These tasks are checked by the customer and, subject to compliance with all points, will be paid.

Among the methods discussed in this article, this is the least profitable, but also less labor-intensive. It's great for beginners and those who don't want to bother promoting their profile.

7. Smm promotion

Many members of the Instagram social network need promotion for various purposes. Often it is difficult for them or they are simply too lazy to engage in this process and delve into its features. In such situations, they will need the help of a specialist who knows all the intricacies of promotion, SMM technologies and other aspects. Those who have mastered SMM promotion can actually make money by promoting and promoting accounts.

This type of work has a number of advantages:

The ability to independently set the price of services;
Potentially high income;
Great demand;
Low competition.

A person will really need to have all the necessary knowledge. Otherwise, cooperation that is not effective for the customer may not be paid for at all.

Where to start

It’s not at all difficult to start making money on Instagram from subscribers. To do this, you only need to create and design a page, which is absolutely free and will not take much time. It is also recommended to create and configure wallets in several popular payment systems so that you can always receive the money you earn from an advertiser, seller, project or other source.

The next step is to get ready for regular, systematic work to promote your account, promote it, and fill it with original and thematic content. It is advisable to decide on the topic in advance, and only then select earning options for the chosen niche. Further actions will depend on the chosen monetization method, because each of them implies a different work scheme.

How many followers do you need on Instagram to earn money?

When answering the question of how many Instagram followers you need to make money from followers, it is difficult to give a definite answer. Depending on the chosen monetization method, the requirement for the number of people subscribed to the page who are active and interact with the content will differ.

How much can you earn from Instagram followers?

It should be understood that the level of profitability directly depends not only on the chosen earning option, but also on the efforts a person makes. There is no way to earn passive income on Instagram yet, because even links and sponsored posts must be correctly written and formatted. Those who sell their own services and goods, as well as SMM providers, can claim maximum profits commensurate with the level of the average metropolitan salary.

With affiliate programs, everything depends on sales volume. As a rule, with a serious approach you can earn up to a thousand rubles a day.

Conclusion
This article discussed the question of how to make money on Instagram from subscribers and what is needed for this. The profitability of this method was analyzed and the main features of this process were given.

Sincerely, Dmitry Tretyakov

Attachments:

Today we want to turn to the social network Instagram. On the pages of our website you will find information about tools that make it easier to work on this network, but now I would like to touch on the sore subject for many of subscribers’ involvement in the life of the account, about activity and any actions that prove it (likes, comments, targeted actions ). We will discuss this topic with designer and SMM specialist, Evgenia Ashirova.

Post ranking

At the moment, on Instagram, the same situation is emerging that we could see several years ago on Facebook, when initially the publication had a very high organic reach and this made it possible to promote for free. With a good viral post, you could gain up to five hundred subscribers, if not more, easily and completely free of charge.

But after Facebook turned on the smart feed and ranking of posts, the organic reach of posts began to fall sharply, and the fall was forced. On Instagram we are now seeing the same changes. The era of pure organic reach is gone and we now have to overcome smart feed rankings.

Organic reach on Instagram has been dropping quite significantly, especially in the last three weeks, and everyone has noticed this drop. The number of likes and comments has sharply decreased, that is, people simply don’t see your posts. Only some accounts that have very good engagement and a good connection with their followers have escaped this fate. That is, you can make the smart tape work for you, but to do this you will first have to work for yourself. So today we’ll talk about exactly what things your posts are bringing up in your feed. Let's look at this in order of interaction with the subscriber.

Increasing subscriber activity:

1. The quality of the post is important

It is very important to get a good reaction from your subscribers in the first hour after publication, then your post will last longer in the feed and will provoke a reaction for a longer time.

This indicator is affected by:

Photo quality (never publish low-quality, blurry photos, in this case less is more). This rule can only be broken if your audience has come to read you and is already loyal, that is, it is not the photo that is important to them, but the content.
At the beginning of the post, include catchy information that will provoke reading of the post.
Be sure to divide your text into paragraphs: the text should be “combed” and readable.
At the end of the post, you can and even should ask provocative questions in order to stimulate communication with subscribers.

2. Don’t forget to communicate with subscribers

Be sure to communicate with your subscribers, encourage them to continue the dialogue, since comments greatly influence the eventual reach and visibility of a post.

That is, having asked a question, you do not just wait for comments, but communicate, and you must give an answer to all comments.

3. Function “Save post by subscriber”

The next item, which appeared recently, but also has a significant impact on the ranking of a post in the feed, is saving the post (you won’t see the saved information from your friends, but this is taken into account by the application itself). Share useful information so that your subscribers keep it for themselves.

4. Remember that mentioning your friends in the comments matters.

One of the most difficult interactions with your account is when subscribers indicate their friends in the comments. You've probably noticed that giveaways with reposts are now being replaced by giveaways with your friends listed in the comments.

For example, when conducting a drawing, subscribers are asked to indicate from 1 to 5 of their friends in the comments (there may be several comments or friends of your choice), and the drawing is based on these comments.

This way you kill two birds with one stone:

firstly, a certain number of people will see your giveaway and also participate in it, accordingly, the number of Instagram subscribers in your account will increase (virality),
secondly, you will increase the Instagram engagement rate - your reach and activity will increase, and therefore your next posts will be ranked higher.

These can be not only pranks, but also any activity you can think of - use your imagination!

5. Remind your followers to like and comment

The method that some accounts use is to simply ask or remind them for likes and comments. True, there is information that the presence of such a sentence in the text automatically reduces the rating of a post in the smart feed, but this does not prevent many large accounts from using this method of increasing activity.

You can arrange an auction, for example: if a post gets a certain number of likes, you will reveal some interesting and hot topic in your post. Try this option and see how effective it is for your theme. The main thing is to remember to ask for the number of likes commensurate with your account. I think there’s no need to explain that if you have 1000 subscribers, you shouldn’t ask for 1000 likes on a post.

6. Use stories

You can publish an announcement of your post in stories to encourage people to go to your account and see the information, that is, interact with the post. Ranking does not yet work on stories, but unfortunately, not everyone has the opportunity to view them. And be sure to show interesting moments from the life of your project: tell, make you laugh, surprise, intrigue. Then people will be active in your posts.

To summarize, I want to say that if you start working on an account for your project, then in these realities you need to do this actively from the very first day.

Try to publish posts constantly (1-2 per day, at least 4 times a week).
Use high-quality photos and texts.
Communicate with your subscribers, keep in touch.
Conduct engaging activities.
Use stories and live broadcasts.

By the way, I will definitely talk about the latter in the next article.

Happy promotion!

Everything flies, everything changes and Instagram is no exception. If previously, to promote a page, you could limit yourself to mass following, but now everything is much more complicated. Instagram algorithms do not sleep and only allow content that “enters” into the feed. How do they determine this? According to the audience's reaction. In this material we will look at mechanics that will help increase engagement.

Why is this useful?

Coverage increases. If the user liked, commented and was otherwise active on your page, then your posts will be shown to him more often.
The probability of getting to the top increases, which also leads to an increase in coverage.

How to increase engagement?

It's probably your content. Ask yourself: “Is our content interesting for the audience?”, “Are the photos and text beautiful enough?” If everything is ok with the filling, then we move on.

An Instagram user is a lazy user. He doesn’t want to strain, doesn’t want to think, he just wants to consume. Let's consider specific techniques that will push our user to be active on our page.

2. Questions and surveys. The easiest way to get a response in the comments is to ask a question or get an opinion in a post. It shouldn't be too complicated. To make your subscriber's life easier, you can offer response options. And in order to show your interest, express your opinion first.

Example for a cinema page:
“Friends, which of the September new products did you like best and why?”
“The following premieres await you in October (list of films), which one would you like to attend most?”

3. Offer to ask. People sometimes have questions, but they are embarrassed to ask because they think that they will be ignored. Give them the opportunity to ask.

4. Call to action. So ask your subscribers: “Like it, write a comment.”

5. Live consultation. Live broadcasting is a very useful format, thanks to which you can introduce your audience to yourself and your product, communicate and receive feedback. This makes your subscribers more loyal to you.

6. Ask for advice
Example:
"Suggest a good hairdresser in the center" or “Where is the best place to go with the kids on the weekend?”

7. Dating post. Invite your subscribers to tell about themselves, their hobbies, activities, and services provided.

8. Post condition
Example:
“If this post gets 200 likes, I will make a video about instant messaging on Instagram.”

Audience opinion. Find out what people would like to know about in your next post.

Competitions and sweepstakes. There are various competition mechanics. For example, you can give away a prize for the most comments. You can come up with a task: “complete the sentence...”, “the funniest comment”, etc.

“Is it true that posts in the feed are now shown differently?” - I get another question at a webinar on SMM. The new principle of ranking news has made life more difficult not only for specialists, but also for entrepreneurs promoting their projects. How to deal with the fact that records are now shuffled like cards in a deck, and how to increase coverage - in this material.

After Instagram officially announced a new “smart” feed, some KPIs and principles of working with the social network changed: now the race for the number of subscribers, but systematic work to increase reach, came to the fore. They are now fighting to increase engagement in all ways: not only officially permitted, but also “gray”. Bloggers unite in closed chats to which they add their posts. They share publications and then mutually comment on each other’s posts.

In addition to such attempts to increase your involvement, there are services with paid account boosts: Google returns more than a million results for the query “Instagram boost.”

So which posts are winning in the new search rankings?

Posts from people with whom you are corresponding, you know in real life or you are friends on Facebook.
Posts from people whose content you react to with views, likes, saves and comments.
Posts from people you searched for in general social network searches.
Posts from real users (they are given priority for display compared to commercial pages and business profiles).
Posts that are promoted using targeted advertising.
All other posts.

Comment by Ivan Danilchenko (head of the social dating agency GetFame Agency):

Recently there has been a fashion for a new feature: a sanitary day in the account. This is when you block accounts that have at least 1000 subscriptions to other accounts that have Arabic and Turkish letters. I was subscribed to 150 accounts, but per day I viewed a maximum of 20-30 profiles in my feed. Guys who have 1000 or more subscriptions obviously won’t see your profile, but they greatly spoil the statistics.

As we found out, the algorithm randomly shows your photo to some of your subscribers and if they like it, it moves the photo up in everyone’s feed, which gives a strong increase in likes. If the algorithm randomly selected accounts that have a lot of subscriptions, and you did not receive any reactions, then your photo or video will remain in the footer of the feed.

Allowed ways to boost your post in the feed without resorting to dubious methods:

Repeat and remember

The new principle of ranking posts is not clear to all specialists. The algorithm is designed to make the feed more interesting, useful and of higher quality, but on the contrary, it has made the work of many more difficult. What to do in the new conditions?

Forget about illegal methods of cheating, mass following and mass liking, remove hashtashes: they will not help.
Remember the golden rule: high-quality, engaging content is shown first.
Use advertising, actively implement new features, block all inactive subscribers.