Who is the most popular blogger now? Top rating of the best YouTube video bloggers in Russia

Sonya Yesman Photo by Getty Images

Why did their channels become so popular? Perhaps because the characters and themes chosen by the girls so successfully combine everything that their Slavic roots and foreign education gave them?

Sonya Esman (Classisinternal), 1,066,266 subscribers, Canada

At the age of 5, Sonya Yesman and her parents moved from St. Petersburg to Toronto, Canada. As a teenager, she opened her own YouTube channelClassisinternal, in which she demonstrated how to apply makeup. Over time, videos about life in Canada, its fashionable images, travel, healthy eating and cosmetics reviews began to appear on the blog.

The blog became so popular thanks to Sonya’s charisma, charm, high-quality pictures and incredible self-irony (the girl speaks Russian, but with a very cute accent and reservations).

Now Sonya is 19 years old, she is a model working in international agencies, the author of Conde Nast's Canadian platform Fashionation TV, an international Skype fashion ambassador, and her blog gives her the opportunity to constantly collaborate with global brands.

Sonya's motto is “live every day to the maximum.”

Video blog of Sonya Esman: youtube.com/classisinternal

Anna Ovsyankina (Estonianna), 299,186 subscribers, Estonia

Anya started her blog in the summer of 2011, when the Russian YouTube beauty community was just emerging. Her first videos were devoted to weaving unusual braids, creating “star” and everyday makeup, and reviewing home secrets for skin and hair care.

A year later, L'Oreal Paris Russia invites Anya to take part in video tutorials for their official YouTube channel. Together they create about 30 videos in which the girl explains how to create makeup in a particular style using L'oreal cosmetics.

Now Estoniana is a channel about fashion, beauty and travel, which brings great aesthetic pleasure, because each video is thought out in detail, and Anya herself captivates with her positive energy, charming smile and honest opinions about beauty products.

Video blog of Anna Ovsyankina: youtube.com/Estonianna

Elizaveta Soboleva (Lizaonair), 259,388 subscribers, USA

Lisa’s homeland is Estonia, Tallinn, but recently she and her husband moved to New York, where he was invited for work.

Now the girl devotes all her free time to her channel, in which she talks about life in New York, shopping, travel and, of course, cosmetics. Lisa’s main focus is on reviews of beauty products, talking in detail about all the advantages and disadvantages. Helpful, constructive and informative. She is also a shining example of how the beauty industry changes people for the better - just look at how Lisa looked in her first videos, and how now - from a long-haired curly blonde she has transformed into an elegant brunette with a graphic bob.

Video blog of Lisa Soboleva: youtube.com/lizaonair

Mimi Ikonn, 211,087 subscribers, England

Mimi calls herself a “citizen of the world.” And there is a logical explanation for this: Mimi’s homeland is Baku, Azerbaijan, but her family moved to Canada, the city of Toronto, many years ago. Now she is happily married to Alex Ikon, an Englishman and lives in London.

The Mimi Ikonn channel is entirely dedicated to fashion, which is not surprising, because by profession Mimi is an image consultant with more than 5 years of experience. She teaches you how to determine your color type, body type, talks about the basics of a basic wardrobe, new trends, the right color combinations and other subtleties of style. She also promotes a healthy lifestyle: shares the secrets of proper nutrition and effective exercises for a figure. And of course, where without traveling! In general, come here for inspiration.

Mimi is not limited to her personal channel. She has another huge project called Luxy Hair - a mega-popular channel for creating simple and evening hairstyles (number of subscribers - 2,219,649), which over time turned into a separate profitable business project for the sale and distribution of false hair under her brand .

The girl speaks mainly English (sometimes, at the request of subscribers, she makes Russian-language videos), which is good news, because it’s so convenient to combine business with pleasure!

Video blog Mimi Ikonn: youtube.com/MimiIkonn

Victoria Neufeld (MrsWikie5), 113,040 subscribers, Germany

Vika is from a family of Russian Germans and moved from Russia to Germany when she was 15 years old. Now she is married to a Russian German and is raising a little daughter, Anabel.

Vika has a very interesting appearance: luxurious thick hair, plump lips, incredibly long eyelashes and a slightly “overhanging” eyelid that has become fashionable lately.

On her channel, the girl talks and shows how to do various hairstyles at home. This is especially true for those with thick hair, because it is so difficult to style a head of unruly hair; daytime and evening makeup - for girls with a “heavy” look, this will also be interesting, because Vika shows by her example how to apply makeup correctly. She also creates stylish looks for inspiration, reviews not only beauty products, but also clothing purchases, and talks about life in Germany.

Video blog of Victoria Neufeld: youtube.com/MrsWikie5

Daria Tatarkova

YouTube- the third most visited site in the world, which is just under ten years old. In the world of the Internet, this is quite a respectable age, so its influence is great, and the possibilities for earning money are endless. True, when it appeared, no one imagined that the platform for uploading videos would lead to success not only for musicians, but also for “ordinary” people who were starting to master blogging. Fast forward to now: YouTube stars earn as much, if not more, than Hollywood actors, while getting into the heart of their viewers by being “just like them.” We are talking about those who confirmed in 2014 that YouTube is not only a stream of videos with cats and a real black hole, but also one of the most powerful business platforms for bloggers and their projects.

PewDiePie

Felix Arvid Ulf Kjellberg

33 112 077 subscribers

Smosh

Ian Andrew Hacox
and Anthony Padilla

Smosh are the most popular funny guys on YouTube, posting videos almost since the inception of the service. Having started on the site with independent animation Newgrounds, they quickly moved to the then new platform and have not lost popularity since then, moving away, of course, exclusively from flash cartoons. It is not surprising that they now already own an entire entertainment company: under their leadership there are 9 channels, most of which air regular programs created by other people. Over so many years, Smosh have released four albums of their own songs and won a bunch of awards, including in 2014 at the 4th Streamy Awards. Friends had their main breakthrough outside of YouTube this year. They have officially announced that they are preparing a full-length film, The SMOSH Movie, in which they will star alongside other popular channel creators like Jenna Marbles and Grace Halbig, and will be directed by no less than Alex Winter - Bill & Ted's Excellent Adventure. it was his doing.

19 446 803 subscribers

JennaMarbles

Jenna N. Morey

Jenna Marbles is the most popular female blogger on YouTube this year, and she has won the hearts of viewers by being the archetype of the millennial. She does not have any one specific goal other than to live and enjoy life, which she demonstrates to her subscribers. Her channel appeared as a place where she posted funny video sketches with her thoughts on a variety of occasions. Her first video, "How to Trick People into Thinking You're Good Looking," was viewed 5.3 million times in its first week. The channel began to gain popularity, the stream of consciousness began to be diluted with tags, events, video blogs, podcasts, and so on. Jenna has a great sense of humor, a complete reluctance to conform, as well as a degree in psychology and several tiny dogs; There are no taboo or awkward topics for her; she votes for common sense and jokes in life. She borrowed the nickname Marbles from her dog, Mr. Marbles, in the hope that her mother would not google how she swears unprintably in her videos.

14 410 545 subscribers

Bethany Mota

Bethany Noelle Mota

7 930 052 subscribers

MichellePhan

Michelle Phan

There is no need to talk about Michelle Fan in detail once again: she has long ceased to be an ordinary beauty blogger and has reached an almost glossy level in her approach to the instructions with which she began. Over the years of her career, she managed to create her own company Ipsy, which sends beauty boxes by subscription, and the em cosmetics brand. based on L’Oréal, and this year she wrote and published the book “Make Up: Your Life Guide to Beauty, Style, and Success - Online and Off”, and also launched her music label Shift Music Group. In 2014, she also announced a partnership with Endemol Beyond USA, with whom she would create a network to promote millennial YouTube talent.

Her startup is valued at $84 million, which could not but lead to negative consequences. Owners of electronic music labels sued Michelle in 2014 for violating the rights of their tracks: the beauty guru often used publicly available music to design her own videos. Since big money began to be involved in the game, the copyright holders decided to pay attention to this - but Fan sent them a counterclaim.

7 331 144 subscribers

Zoella

Zoe Elizabeth Sugg

6 830 918 subscribers

Tyler Oakley

Tyler Oakley

The young guy with blue hair, who became the face and voice of the LGBT community on YouTube in 2014, was among those who managed to meet the first lady of the United States face to face and conduct an interview - and also visit the president at home. It's no small achievement when you think about it: for a man who once simply recorded himself on a webcam, expressing his thoughts, he has clearly achieved a certain level of influence on the minds of a generation. Tyler's main topics of concern are the issues of LGBT youth, in particular, suicide and the legal protection of minorities, education, and pop culture. In 2014, he went on his own tour, “Tyler Oakley’s Slumber Party,” where he performed in pajamas and interacted with the audience. This year he was awarded five different awards, and his charity campaigns in support of the LGBT community have raised half a million dollars.

6 065 297 subscribers

MissGlamorazzi

Ingrid Nielsen

The sweet girl Ingrid, in addition to making a career on YouTube with her videos about lifestyle and makeup, also launched one of the most touching formats on the network. Nielsen came up with the idea of making blogs (video blogs) based on the principle of an Advent calendar with gifts for every day - only instead of a chocolate bar, viewers received one video about her life. Her followers tagged it #vlogmas
(vlog + christmas), which has since become one of the items on the mandatory program of any YouTuber. This sweet story is very revealing: the cheerful Ingrid was loved by many precisely for her cheerful character, like many others on this list.

Working for a long time on your channel naturally affected its quality, which is now in no way inferior to professional videos from specialized sites. This year, she appeared on the Project Runway spin-off Project Runway: Threads as one of the judges and also appeared at the VMAs as a reporter for CoverGirl. She remains one of the most discussed girls on thematic forums, including, unfortunately, due to the breakup with her ex-boyfriend Luke Conrad, also a YouTuber who found himself at the center of a sex scandal.

3 114 644 subscribers

MyHarto

Hannah Maud Hart

A disastrous and seemingly potentially dangerous idea to cook while drunk turned out to be a gold mine in the world of YouTube cooking videos. We are already accustomed to looking for video tutorials when we need to cook something new, but Hannah greatly expands the boundaries of the genre. It’s not for nothing that her channel is called that - Hart knows Japanese, so the name cleverly plays on both her last name and the word “heart”. Hart's most popular series, My Drunk Kitchen, this year received a companion book, My Drunk Kitchen: A Guide to Eating, Drinking, and Going with Your Gut. Written with a fair amount of self-irony, this parody recipe book became a bestseller in the States in August of this year. In 2014, Hannah won Best Comedian at the Streamy Awards, and her comedy film “Camp Takota” was released, in which she starred alongside other popular YouTubers Grace Halbig and Mamrie Hart.

1 666 916 subscribers

EatYourKimchi

Simon and Martina Stawski

EatYourKimchi is made by two English teachers from Canada who moved to South Korea six years ago and dedicated their lives to strengthening Canadian-American-Korean friendship. Despite the fact that on a planetary scale this is a much smaller story compared to the others on the list, almost no one has such a close-knit fan base and cultural achievements as theirs. Their channel was at the epicenter of the fashion for Asian pop culture, in particular South Korean - and Western audiences began to need its guides. At first, the couple told their parents through the channel how they lived in a distant country, then they told subscribers about cultural differences and the peculiarities of life in Korea: things that were impossible to read and certainly not watch on the Internet. Their discussions of pop culture gradually improved, and the quality of the videos and the degree of absurdist humor grew.

The spontaneous Simon and Martina instantly melt any heart, as do their dog Spudgey and cat Doctor Mimersworth. That's why the foursome have incredibly loyal fans, whom the hosts call “nasties,” and a carload of insider jokes. Last year they opened an office and hired several employees, finally turning EatYourKimchi into a real company; In this case, they opened their own cafe, where, in particular, classes in Korean and English are held. They go on numerous tours, attracting audiences like rock stars, participate in international conventions, interview Korean A-listers and make plans to conquer Japan.

639 676 subscribers

Well, the Live Journals service (popularly known as LJ) is still relevant and popular. And although top bloggers have long acquired accounts on fashion social networks and many of them have already become stars there, their main field of activity still remains their Live Journals. Do you want to know who you should definitely subscribe to on LiveJournal, who you should read and who you should follow, so as not to be branded a retarded person? Our review will help you with this. So, the top 10 Russian bloggers whose LiveJournal is worth bookmarking:

TEMA

Live Journal tema.livejournal.com belongs to Artemy Lebedev. For those in the tank, Lebedev is a famous Russian designer, blogger and traveler, owner of Artemy Lebedev Studio. Known for his selfish position, shocking antics and abundance of obscene and expressive expressions in his work. Lebedev's LiveJournal blog - tema - has been in the top 10 of this resource in terms of traffic for several years now. During his tenure, about 2.5 thousand entries were written, for which over 1.3 million comments were received (a LiveJournal record). He is on the friend list of just under 80 thousand LiveJournal users; he himself added only 20 users to this list.

How much can you earn from a blog? A pressing question for novice video makers or a whole army of fans of top YouTubers who are interested in counting other people’s money.

Meanwhile, YouTube has long ceased to be an ordinary video hosting service, having evolved into a platform for interactive Internet television, where anyone can become a celebrity, making hundreds of thousands of dollars from their popularity, and this is far from the limit.

How do video bloggers make money on YouTube?

Video bloggers have at least four sources of income:

Contextual advertising. Many users still believe that YouTube pays royalties based on the number of views of a particular video. But this statement is obviously incorrect. The fact is that a blogger’s salary depends on how many clicks on advertising banners and video screens the viewers of his channel make.

For example, famous YouTubers on the Runet manage to earn 50¢-$2.5 from contextual advertising within 1 thousand views of video content.

Product placement. You've probably already come across videos in which, in the middle of the video, the channel host advertises manufacturers of goods and services. This is far from a cheap promotion, because the same EeOneGuy, Max +100500, Katya Klap and other equally popular YouTube stars cost advertisers from 30 to 100 thousand rubles.
Selling links that are placed under the description of the video – 5-20 thousand rubles.
Partnership programs. In addition to standard privileges: free access to the media library, conducting training webinars and round-the-clock support, an affiliate program can increase a video blogger’s income from contextual advertising by 20%-40%.

How much do YouTubers earn?

Probably, each of us was interested in how much top video bloggers earn on YouTube? Naturally, none of them will tell you about the size of their official fees, since famous YouTubers are often bound by contractual obligations to affiliate programs, advertisers and Google Corporation. However, you can calculate the approximate earnings of a particular video maker yourself or by using special online services.