How to make money by cooking at home. Delivery of business lunches. How to make money delivering ready-made meals. Profitable sale of your own recipes on content exchanges

This type of income will appeal to anyone who loves to cook. Its essence is very simple.

There are a lot of recipe sites on the Internet that are constantly looking for new recipes with photos of the cooking process.

It is not profitable for culinary sites to create content themselves, prepare various dishes and photograph the entire process. Therefore, they are willing to pay people for this work.

This way they kill two birds with one stone, constantly receive new content for a relatively small fee and do not spend money on products.

Why might this be beneficial for you? Because one recipe can be posted on several sites and you will not only get a ready-made dish for lunch, but also recoup all food costs and even earn money. I will describe how to do this at the end of the article.

To start earning money you will need a camera (a smartphone with a weak camera will not work).

Each site has its own conditions for accepting prescriptions, but the main requirements can be identified:

• All photos must be taken by you. You won't be able to steal photos and texts from other sites
• Photos must be of high quality
• The text describing the cooking process must be unique
• Every step of food preparation should be described and photographed.

I have compiled for you the most comprehensive list of culinary sites that buy recipes.

Websites for buying recipes

• Each site has its own requirements for recipes. Read them carefully
• First, send recipes to not very popular sites, they have weaker moderation. You'll be more likely to have your prescription accepted and understand how things work.
• You should not submit several recipes to the site at once. Make one recipe and see how your recipe passes the test and whether you get paid
• Even a simple recipe can be made unique by changing just one ingredient.
• Use white dishes to prepare the dish. She looks good in photos
• You should have a good selection of different utensils. You should also have beautiful tablecloths and various napkins
• Do not take photographs of the ingredients in the packaging
• Explore the recipes that have already been added to the site. Try to take photos and descriptions of the same quality
• Do not use a flash on your camera

How to increase your earnings from photo recipes

You can post one recipe on several sites at once. But the problem is that most recipe sites only want unique photos and recipe descriptions. Therefore, photograph each step of cooking several times on a different background and on different utensils. Also, do not forget to change the text of the recipe.

Since payment is made regardless of the number of photos, it is not necessary to choose complex recipes with many cooking steps. You can prepare recipes for salads, drinks, and simple baked goods easier and faster.

Another way to make quick money is to translate recipes from foreign sites and uniquely photograph them. You can make your photos unique by slightly changing the light, shadows, color palette, or mirroring the image. But to do this, you must be proficient in Photoshop or another graphic editor.

Be sure to check the uniqueness of the text before posting the recipe. You can check the text, for example, using Advego Plagiatus. Photos can be checked for uniqueness at images.google.com

This is how you can also earn money by preparing delicious dishes for yourself or your family. Write in the comments about your successes in this type of earnings.

* The calculations use average data for Russia

From 20,000 ₽

Starting investments

80,000 - 510,000 ₽

50,000 - 400,000 ₽

Net profit

200%

If you want to open a business with minimal investment, then take a closer look at the idea of ​​delivering home-cooked lunches. This is a great business option for women and aspiring entrepreneurs.

Many catering establishments have verified that business lunches are a very profitable business. But this was the case until 2016, when people actively visited various cafes and restaurants. In 2016, business lunch orders dropped by half. RBC specialists note that the culprit is a decrease in purchasing power. People cannot afford restaurant business lunches costing 300 rubles. But many people have already lost the habit of bringing lunch to work in home containers. So such a time can be considered as a period of opportunity, which is perfect for starting your own business delivering ready-made business lunches.

Trending product 2019

Thousands of ideas for making quick money. The whole world experience is in your pocket..

Food delivery is a fairly profitable business. More and more people are giving up their daily “from-home” containers. Some people don’t have time to cook, while others don’t feel comfortable carrying food containers with them to work. Still others just want to eat a filling, freshly prepared lunch. Still others will not go to nearby cafes and canteens because they want to save money or do not want to leave the office. One way or another, delivery of business lunches makes life easier for office workers, and gives entrepreneurs the opportunity to earn money.

The idea of ​​a business for preparing and delivering hot lunches to offices is to prepare delicious lunches at home and deliver them directly to the clients’ workplace. And at the same time offer low prices - a full lunch can be bought for 170 rubles. A business lunch in the office will be the best option for local employees. It's convenient, tasty and cheap. These three main criteria by which a business lunch is selected must be combined in one project.

What are the advantages of business lunch delivery:

A business lunch delivery business does not require large investments.

A successful business delivering ready-to-eat meals does not require any special knowledge or skills. It is enough to be able to cook tasty food and be careful.

Suitable for home business, women's business and requires relatively little working time.

It is a promising area of ​​catering and has the opportunity to expand its business.

Provides a decent level of profit.

To open a business delivering ready-made meals, you need a minimum start-up capital - you can keep it at 20 thousand rubles. For profitability, it is best to organize the full cycle of the enterprise - from preparing dishes to delivering food to the client. It will be a huge plus if a novice entrepreneur knows how to cook deliciously and will do it independently. By combining both the investor and the contractor, you will be able to save significantly. You can prepare meals in your own kitchen without the help of assistants. At the initial stage, the entrepreneur will be able to cope with the entire volume of work alone.

For a lunch delivery business, you don’t need to take out loans, save for a long time to open and risk large sums. In fact, the only thing you are risking is your time. It will take about 2 months to develop the business. The most important thing in this matter is creativity, decency and clear planning.

How to think through a business lunch menu

The most important thing in this business is delicious lunches and a varied menu that customers will like. We recommend providing a menu by day of the week: the product will not have time to deteriorate, and customers will appreciate the variety. Plus, by offering new dishes every day, you show that you're selling fresh, not yesterday's leftovers. This inspires confidence.

The menu can include various porridges, meat and fish dishes, dumplings, soups, potato side dishes, salads, and baked goods. You can sell set lunches, which include a main course + a main course with a side dish or salad. Or you can offer each dish separately.

Study competitors' offers. Start with inexpensive cafes and restaurants, canteens offering a business menu. Then, when you roughly decide on the offices where you will sell your hot lunches, study the menu of catering establishments that are located next to the office buildings. Gather as much information as possible about what dishes are offered and how much it costs to order. This will allow you to set the optimal price and correctly create your menu.

How to calculate the cost and set the price for business lunches

To set the optimal price for a product, you should calculate the cost of its preparation. And to do this, you need to create a detailed recipe for each dish and calculate its cost, taking into account the cost of ingredients. For example, you are preparing a vegetable salad. Ingredients: 1 tomato (150 g) and 2 cucumbers (350 g). The cost of 1 kg of tomatoes is 100 rubles, and 1 kg of cucumbers is 125 rubles. Thus, the cost of vegetable salad is calculated using the formula: 0.15*100+0.35*125=58.8 rubles.

In addition, you should take into account the time spent on preparing a particular dish (not only your working time is spent, but also energy savings). Also, the cost of business lunches should include packaging and transportation costs.

There is no need to carry out complex calculations to determine the price. It is enough to determine the cost of products and provide a certain markup on products that will cover all costs. The approximate markup on products will be 200%. On average, 1 serving of a full meal should cost an average of 170 rubles. Before setting a price, study competitors' offers. To attract customers, offer prices slightly lower than your competitors. This is the law of starting a business. Don't chase high profits. First, gain your client's trust.

How to register a lunch delivery business

It is better to start a business delivering ready-made meals in the format of a home kitchen. To do this, you do not need to rent a room or buy equipment. You can also avoid SES checks and other bureaucratic procedures. But we still recommend legalizing your business if you plan to develop it in the future and avoid unpleasant situations.

The first instance is the tax office. There you should fill out the PD (tax) form, pay a state fee of 800 rubles, and also write an application for inclusion in the Unified State Register of Individual Entrepreneurs. Next, you should obtain permission from the SES and issue a health certificate (you can get tested at the nearest clinic). In general, completing the package of documents will take about a month and cost 2-3 thousand rubles.

How much money do you need to start a lunch delivery business?

To answer this question, you need to calculate the amount of initial costs. To organize a business, you will need utensils for cooking, disposable tableware and bags for transportation. Let's look at each point in more detail.

We purchase equipment. Even if you have a cabinet full of pots and pans at home, we advise you to purchase dishes specifically for work. And cook in it. An approximate list of necessary utensils is given below:

pots of different sizes (4-5 pcs.);

frying pans (2 pcs.);

kitchen knives (2-3 pcs.);

cutting board (2 pcs.);

• baking dishes;

  other utensils (spoons, spatulas, ladle, colander, etc.).

All the dishes will cost about 5,000 rubles. It is also recommended to purchase kitchen scales so that you can conveniently calculate portion sizes and their cost. They will cost about 1,000 rubles.

Ready ideas for your business

For convenience, you can buy a separate refrigerator to store food. However, in the first stages of business, food supplies will not be very large, and you can completely do without a separate refrigerator.

But you will immediately need to purchase thermal bags in which the finished products will be transported. They will allow ready-made meals to be delivered while still hot. The number of bags depends on the size of your business and the capacity of the bags themselves. A volume of 44 liters will be sufficient to transport lunches. The average cost of such a thermal bag will be 2,500 rubles. Thus, the cost of equipment will be about 8,500 rubles.

Ready ideas for your business

We purchase disposable tableware. To sell ready-made lunches, you will need to purchase disposable tableware - plastic containers, forks, plates. You will also need cling film and paper napkins. Containers will cost from 7 rubles apiece. With an average sales volume of 50 orders per day, you will have to spend 500-600 rubles on containers. Those. for a month you will have to purchase about 120 containers for the amount of 1200 rubles.

We purchase raw materials. To prepare delicious home-cooked meals, you need fresh, high-quality ingredients. To save on the purchase of raw materials, preference should be given to markets and wholesale warehouses. It's cheaper there than in supermarkets. The shopping plan depends on the recipe for future lunches. For the first month, when there will not be very many customers, you should provide for food costs in the amount of 4,000 rubles.

Costs of starting a home business lunch delivery business:

dishes and utensils– 6,000 rubles;

business registration– 2,000 rubles;

utensils for transportation(thermal bags, containers) – 3,700 rubles;

initial purchases of ingredients– 4,000 rubles.

Thus, to open a business delivering ready-made meals, you will need an investment of about 20,000 rubles.

Delivery of business lunches: where to find clients

Your target audience is office employees. Where to look for them? You should mainly look for them in business centers, office buildings, shops, banks, beauty salons, etc. You can search for potential clients in two ways: prepare a flyer about your offer and distribute it among potential clients. You can also contact business managers to conclude agreements with offices for corporate food delivery. A more effective method is to prepare a test batch of home-cooked meals and personally visit potential clients' places of work during lunchtime. Letting the product try is the best way to advertise it! If you like the dinners, the first clients will appear very quickly.

We recommend that you personally visit establishments that may be interested in your offer. It is important to understand whether the idea is in demand among potential clients. Offer an SMS newsletter about the daily menu, provide the opportunity to order certain items from the menu in advance. Use the buzzy business word “customer centricity.” What is a business without advertising? For promotion, business cards or leaflets showing the menu for the week will be useful. Handouts can be ordered from a printing house, or you can simply print them on a color printer. The cost of this will be no more than 1,000 rubles.

How to plan a business lunch delivery workflow

At first, you will have to work alone for quite a long time - draw up a purchasing plan yourself, cook and deliver lunches. Over time, when the delivery of lunches to offices gains good momentum and regular customers appear, you need to think about expanding your business - hiring a courier, a cook and an assistant.

It makes sense to prepare food on the day of orders and deliver hot lunch to the office “piping hot.” Therefore, you will have to get up early in the morning and buy groceries. If you start cooking at 8 am, then everything should be ready by 11. You can deliver lunches yourself or hire a courier. Service hours are from 6 a.m. to 2 p.m.

How much can you earn on business lunches?

Now let’s calculate how quickly we can recoup the investment and how much we can earn. With a 200% increase, you can count on revenue of 80,000 rubles per month. Based on this, the cost of lunch will be about 30,000. Then the monthly profit will be about 50,000 rubles. And this is based on conservative estimates. There is a high chance that your business will pay for itself in the first month of operation. Another advantage of this business lunch delivery business is that it is not limited in volume. You can develop, increase sales, expand your business. If you serve several organizations, you can reach a sales volume of 100 orders per day and earn up to 400,000 rubles per month.

In conclusion, we share useful tips that will make your business easier, better and more profitable:

Study the tastes of clients, observe what they like. Analyze which menu items are most in demand and which are sold less frequently. Eliminate unprofitable items from the menu and offer instead what your customers like.

Always offer customers snacks - salted or fresh (depending on the season) cucumbers or tomatoes, sauerkraut, Korean vegetables, and so on.

Make purchases of products at wholesale centers or food markets. Choose only quality products. Do not save on products; losses from their poor quality can be several times greater than the amount saved.

Make sure that the products are always fresh, tasty, carefully prepared and packaged, and delivered while still hot.

Plan your menu so that ingredients are repeated in different dishes. For example, if you cook chicken noodles in broth, provide a salad with chicken fillet on the same day. This saves on cooking time, saves product consumption, avoids unnecessary food leftovers and simplifies purchasing planning.

Track trends and innovations. Pay special attention to business ideas that appear abroad: the main drivers in the delivery sector are the United States and European countries. Reviews of fresh business ideas can be found.

Get current calculations for your business plan

Hello! In this article we will discuss making money from recipes.

• How much can you earn: up to 500 rubles per day.
• Minimum Requirements: ability to cook, write and take high-quality photos.
• Is it worth doing: only as a hobby.

General information about making money on recipes

Judging by the forums, many housewives dream of making money from their own recipes. Indeed, such a possibility exists. But at the same time, there are clear requirements for recipes, and this type of income is quite complicated.

For recipes you need:

• Unique text. They check it using different services, but most often they use Etxt and Advego.
• Unique photos. You just need your own photos. You cannot use photos from the Internet.
• Interesting recipe. Unique dishes that can be prepared at home are appreciated.

Articles should be written simply and interestingly, so that every person, even who comes to the stove once a month, can prepare a tasty dish. Not everyone can do this, so you shouldn’t think that everything is so simple.

Making money from recipes, as from any article, has its own characteristics, requirements and pitfalls. Let's figure out what ways to earn money exist, what you need for this, and how much you can earn from each of them.

How to make money online from recipes: 3 ways

There are only 3 ways to make money from recipes: write them to order, sell them, and. Let's find out what you have to do in each of the ways, what will bring you money, and what can be considered more for the soul.

Writing custom recipes

Still remains profitable. But you won’t earn much by selling recipes alone. The average cost of one recipe is 200-300 rubles. At the same time, you need unique photographs and often high uniqueness (if you know how to negotiate with customers, then this point can be ignored).

It is best to place orders at. At the initial stage of work, if you make money solely on recipes, you will have to take cheap orders. But there are fewer requirements for them, and photographs are not always needed. When you get a normal rating, customers from the category of 50-60 rubles per 1,000 characters will join you.

Selling recipes

Selling ready-made recipes is similar to the previous earnings scheme. Only you don’t work to order, but put articles on the store, and they buy them. The advantages are obvious:

• Work at a comfortable pace.
• There is no connection to topics.
• Own requirements.
• Your own prices.

The downside here is also obvious: lack of stability. You cannot say for sure when they will buy the material from you, or whether they will buy it at all. Another drawback: difficulty for beginners. Until you have ratings/reviews, customers don't know if they can trust you. Therefore, they will buy only at low prices.

In general, this method is suitable for those who want not so much to earn money, but to get a paid hobby.

On the culinary site

This is perhaps the only way you can really make money. The scheme is simple: you study website building, promotion, manuals for creating high-quality content, screw up 1 - 2 sites and after that create the necessary, interesting project that will bring money in the long run.

But most popular requests are already taken. You will either have to come up with and publish new, unique and interesting recipes, or be content with a small number of visitors.

Therefore, now it will be difficult to join information sites from scratch. An alternative is to create a full-fledged online publication for housewives, which will also include recipes. But this is difficult if you don’t even have some banal experience in copywriting.

To summarize all of the above: you can be content with low income and specialization if you sell ready-made recipes and write them to order. Or you can start earning money and create your own website, but this requires time and money.

What difficulties may arise at the initial stage of earning money?

There are a lot of difficulties at the initial stage. The first difficulty that may arise is uniqueness of texts. Recipes are a specific topic in which achieving 100% uniqueness without writing nonsense and water is almost impossible. And some customers often set 95 - 100% in the requirements, which forces them to spend 1 hour on the article, and 3-4 on adding uniqueness.

The next difficulty is unique photos. The cooking process becomes much more complicated when you have a camera/phone in your hands, and you need to record your every step. This takes more time and effort than just preparing a dish.

The third problem is time costs. To do this, you need to prepare the dish yourself. But a beginning writer does not receive much money, therefore, the salary per hour of work will be very low (from 30 to 100 rubles).

The fourth and main problem is. Healthy competition is good. But competition with non-professionals who are desperate to get an order/sell a recipe is not. It is precisely because of the “oh, nothing complicated here” approach that a natural price ceiling arises. Few people will pay more than 300 - 400 rubles for one unique recipe, even though a lot of time is spent on cooking and writing the article.

But if you go through the initial stage, get better at it and overcome the first difficulties, the process of earning money will go much easier. But don’t think that everything will be easy later. Low prices and complexity of work will always be there.

Where to sell ready-made recipes

There are several thematic recipe sites where you can sell your own articles:

• webspoon.ru: 50 rub. for the recipe;
• findfood.ru: one-time 30 - 60 rubles;
• kuhatpodano.ru: from 35 rubles;
• multi-varca.ru: from 100 rubles for multicooker recipes.

And another option for selling your own recipes - copywriting exchanges. These are not specialized sites, which means that customers come for different content, including recipes. I worked on Etxt for a long time, so I’ll tell you about this exchange.

Selling an article at a high price to a newbie on Etxt is almost impossible.

On average, prices range from 20 to 60 rubles per 1,000 characters. An average recipe for 4,000 characters will cost from 100 to 300 rubles. And for 100 rubles it is quite likely that someone will buy it, but for 300 it is unlikely. You'll have to wait a few months, or even a year.

A small life hack

You can earn more from recipes if you take several photos of dishes from different angles during one cooking. With this approach, you can get 2 - 4 articles. True, you will have to work very hard with uniqueness, because recipes are one of the most difficult topics to adjust for anti-plagiarism.

How much can you earn from recipes?

While I was working at the copywriting exchange, I saw orders for culinary websites more than once. The requirements were approximately the same:

• Unique material.
• Own photos.

Such articles were rated quite low, up to 200 - 250 rubles for 1 recipe with photographs. On professional sites the cost is a little more expensive - up to 400 - 500 rubles for a voluminous recipe (up to 6,000 characters) + photographs. But as you can see, this is still a low price.

The cooking process becomes noticeably more complicated when everything is recorded and a camera is at hand. Therefore, you should not count on more than 5 - 6 thousand rubles per month. And this is the best outcome if you cook something new every day, and your articles will be bought regularly. A more realistic figure is 3-4 thousand per month.

Conclusion

Making money from recipes can be a good hobby for those who constantly prepare different dishes. But this method of receiving money should not be regarded as the main one. If you are looking for a full-time income, then take up related professions - copywriting, website creation or selling photographs.

Street food is a global gastronomic trend of the last decade. The street food market is also growing in Russia (among the leaders is Moscow with an annual increase of 3-5%), and the menu of food trucks, pavilions and kiosks has long been not limited to hot dogs and shawarma. Street food does not require large investments, quickly pays for itself, and attracts investors and entrepreneurs. But there are also risks: the business concept may turn out to be a losing one, and the investment may be irrevocable. Street eatery owners and food business experts tell Inc. where the best places to feed customers are, why you need "many-armed people" and why the owner will most likely have to stand behind the counter himself at first.

Where to begin?

Any business starts with an idea, and street food is no exception. For Russian entrepreneurs, trips abroad are often a source of inspiration, where street food is very diverse: I tried something delicious, fell in love and decided to do the same in my city. This is what Alexey Semyonushkin did, who founded the Pyan-Se chain of Korean steamed buns in Moscow. He came across the idea in Vladivostok, where this type of street food has long gained great popularity.

You can also analyze global trends and best practices in other countries. If, for example, a certain type of street food is gaining popularity in the United States, there is a high probability that this trend will reach us. For example, the founders of the Moscow diner Soul in the Bowl, Andrei Filichev and Ekaterina Kholopova, followed this path. They relied on the increasingly popular Hawaiian street food “poke” - a combination of fresh, lightly pickled fish, rice and vegetables. The main thing here is to get on the right wave and not run into a momentary trend, which everyone will happily forget about tomorrow.

Having decided on an idea, you need to write down the concept of your business in detail. Alexey Semyonushkin advises that the first thing to do is look at your consumer (his age and income) and only then take the next step - start searching for a location, recruiting staff and opening a point. “For example, we focused on middle-aged and middle-income people. Based on this, we determined the price (it is also average for the market - the hamburger was more expensive) and ways to promote our product,” says Semyonushkin. According to him, the main feature of Pian-Se is the time it takes to serve the dish, which usually does not exceed 20 seconds (because of this, there are practically no queues in the establishment).

The founder of the Local Food project and the food incubator School of Gastronomic Business, Anastasia Kolesnikova, advises not to forget about the needs of your potential customers when choosing a concept. “Projects based solely on the personal ideas of their creators about the ideal product, without taking into account the real situation on the market and understanding the needs and problems of customers, burn out very quickly,” warns Kolesnikova. She recommends not only following trends, but also studying marketing reports and observing competitors, “so you can make the right choice of product and concept.”

Anastasia Kolesnikova

founder of “Local Food” and “Gastronomic Business School”

One of the main mistakes entrepreneurs make is to focus on their product and then try hard to sell it to everyone. In fact, you need to start with people - understand what they are missing and how your business could help them. Therefore, when thinking over the concept, first of all ask yourself the question: what exactly do people lack where you are going to open your business. And then you are guaranteed clients.

How to choose a place?

First, you should test your idea at city festivals. For example, in the capital, one of the convenient places to start is the “Local Food” market, says Andrey Filichev, co-founder of Soul in the Bowl. If the test was successful, you should think about your permanent place. The choice of location depends on many components - the product, target audience and average bill - but the least expensive and risky are markets and food courts.

Anastasia Kolesnikova believes that when choosing a location for a snack bar, it is better to start from its business model. In the case of street food, there can be two of them: either you make money through a high markup (and then you can settle in a less crowded place where the rent is lower), or you rely on a high turnover (which means you can afford a small margin). It is precisely these options with good pedestrian traffic and crowds of people that the founder of Pian-Se tries to choose for his points. Semyonushkin's eateries are located in parks and business centers, and he opened his first outlet at VDNKh.

According to Kolesnikova, when choosing a location, it is also important that your potential clients live in this place. “For example, you decide to sell lobster rolls. Who can rate this product? These are probably middle managers - people who know a little about gastronomy and who have the opportunity to buy this product (it is not the cheapest). This means that some kind of business center would be a good option for you,” says the founder of Local Food.

What kind of personnel will be needed and where to look for them?

A start-up street food project needs “universal, multi-handed and very talented people.” After all, they will have to cook and sell hundreds of portions of food all day long. The number of people at the point also depends on the total sales volume. “If a diner can sell, say, 300 meals in a day, you will need 1 cook and 1 cashier. If the demand is 1 thousand or more servings, then the number of employees will most likely have to be doubled,” says Kolesnikova from Local Food.

“Pyan-Se” eateries operate on this principle: there is often 1 cashier working at the outlet - he manages to sell 200-300 portions per day. “There are also record holders who can sell 500 pieces a day. But where there is a lot of traffic, we employ 2-3 people,” says the founder of the network, Alexey Semyonushkin.

According to the law, the staff of a non-stationary eatery must have a medical book and Russian citizenship. But finding experienced and conscientious workers (especially for new startups) can be difficult. According to respondents Inc. entrepreneurs, it is best to use word of mouth, specialized groups on social networks and job search sites to search. Although often, according to Anastasia Kolesnikova, for the first year (and sometimes more) the owner of a diner has to work himself or ask his wife or relatives to stand behind the counter. Otherwise, the economics of the project may simply not work out.

How much and what will you need to invest in?

It all depends on what you are going to sell: pouring lemonade is one thing, frying burgers is quite another. But at the launch stage, your costs will most likely amount to 1-1.5 million rubles, market players estimate (although 500 thousand rubles may be enough to open a small coffee shop). Some entrepreneurs also acquire their own procurement workshop or factory-kitchen - in this case, the budget can grow to 3-5 million rubles.

Investments will be required in branding, menu development and equipment. The last item is usually the most expensive (one coffee machine will cost 150 thousand rubles and more). “You can, of course, save money and buy used equipment from closed cafes and restaurants, but you need to understand it well or have someone who can help with this. Otherwise, there is a risk of spending several times more of the saved money on repairs,” warns Ekaterina Kholopova from Soul in the Bowl.

Anastasia Kolesnikova advises to be especially careful with electrical equipment - you should show it to a specialist before purchasing it. “There is such a metric as inclusion standards,” says the founder of Local Food. “Suppose the stove is designed for 10 thousand starts, by the time you purchase it, its resource may already be exhausted, which means you will immediately have to repair it.” Kolesnikova recommends deciding on the equipment before you start looking for premises. “This will determine how much space you need and how many kilowatts of electricity you will need,” she explains.

Alexey Semyonushkin advises planning delivery times in advance when ordering equipment from suppliers. “For example, the delivery of refrigeration equipment can take 2-3 weeks, but bamboo steamers are made for us in China - we have to wait up to 3 months,” says the founder of Pian-Xie.

How to register a business?

The first thing you need to do is go to the tax office and register as a legal entity (LLC) or individual entrepreneur, says Alexey Semyonushkin. Then - open a bank account and submit documents to the tax service for a separate division (in the location where you open the point). As soon as permission is received (usually it takes 2-3 weeks), you buy a cash register, register it and start trading. If your format involves the sale of alcohol, plan to take more time to obtain a license. “Street trading is prohibited in Moscow - you need a kiosk or a permanent premises. We decided to work in small areas - in kiosks,” says Semyonushkin.

According to Andrey Filichev from Soul in the Bowl, an individual entrepreneur using a simplified taxation system will be enough to operate one eatery. “But it will be possible to choose a scheme - income tax, income minus expenses or a patent - after calculating the financial model,” he says. If you plan to develop a chain of eateries and attract investments, it is worth registering an LLC. A list of all necessary documents is on the tax service website.

List of documents for selling street food:

notification to Rospotrebnadzor about the start of activities;

personal medical records for working personnel with complete data of medical examinations and examinations, a mark on completion of hygienic training (original);

documents confirming the origin, quality and safety of food products, water and utensils: declarations of conformity/certificates for products manufactured in accordance with technical regulations and provided for by the relevant regulations;

logs required in accordance with SanPiN 2.3.6.1079-01, namely: temperature control log of refrigeration and freezing equipment; reject log; a log of examination of hands and open surfaces of the body for the presence of pustular diseases; logbook for the use of frying fats (if used).

According to the food incubator “School of Gastronomic Business”

What about marketing? How and where is it better to promote?

Local marketing works best in street food. “This is working with those who are already nearby - it’s easier for them to get to you than for everyone else,” says Anastasia Kolesnikova from Local Food. According to her, flyers and cards with a free first drink work well - you need to attract people by any means to buy your product for the first time. Don't forget to also work on the exterior design of your location: make a noticeable sign, hang balloons or flowers to attract passing traffic.

The mandatory minimum for any business is pages on two social networks. Kolesnikova advises choosing from Facebook, Instagram, VKontakte and Odnoklassniki - depending on the region and your target audience. In addition to contact information and messages for clients, it is useful to publish videos on social networks with recipes, filmed the process of preparing your dishes, and congratulations on the holidays. Don’t forget about geolocation - mark yourself on Yandex and Google maps. Ekaterina Kholopova from Soul in the Bowl also advises paying attention to rating services: TripAdvisor, Foursquare, Afisha.Restaurants. “Anyone will prefer proven food with good recommendations,” she explains.

However, according to entrepreneurs, you shouldn’t rely too much on social networks - even if advertising is placed, a small share of traffic still comes from them. “In order for as many people as possible to know about you, it is worth creating news feeds and regularly appearing in the media,” says Kholopova. Semyonushkin from Pyan-Se also speaks about the importance of publications in the press - he promoted his first points with the help of the media, but now, when the business has grown, he focuses on social networks.

“At the initial stage, your main marketing tool and main communication channel should be your product,” emphasizes Anastasia Kolesnikova from Local Food. - If you follow the technology and have established a great service, and your product is tested and people like it, everything will be fine. The client bought it - he liked it, bought it again - told his friends, the “word of mouth” effect turned on.

How much can you earn? How quickly will the investment be returned?

There are a lot of risk factors in this business. “For example, a good project opened in the wrong place can easily fail. “The stars must align,” says Soul in the Bowl co-founder Andrey Filichev. According to his estimates, you can earn from 50 thousand rubles to 1 million rubles a month on street food, “but you can not earn money at all, but generate losses.” Filichev considers the norm for return on investment to be from 5 to 15 months. “The cash cycle in the restaurant industry is pretty short,” he says.

It took Alexey Semyonushkin from Pyan-Se about 1.5 years to recoup the first investment of 1.5 million rubles. “It’s optimal for us if we earn the same amount at the point as we pay for rent,” he says. - Conventionally, if the rent costs 300 thousand rubles, then the turnover for the 3-4th month should be about 900 thousand rubles. If not, it’s better to change the point.”

Anastasia Kolesnikova advises aspiring entrepreneurs to remember that profitability in the restaurant business is not that high - it varies from 5% to 25% (if you are a genius).

What could go wrong?

Literally anything can go wrong, says Ekaterina Kholopova of Soul in the Bowl. For example, on the day of the festival it will rain and people will not come. Or vice versa, due to an error in calculations, you will run out of ingredients ahead of time. In the end, even your cashier may end up on the wrong foot, and you'll end up with unhappy customers. “There are a large number of uncontrollable risks in this business: human factor, weather, bad location. But with experience, it becomes easier to predict them and, accordingly, level them out,” says Kholopova.

Alexey Semyonushkin

founder of Korean street food "Pian-Se"

The main point is cash discipline. If everything is in order with your documents, this does not mean that you will not be fined. The attitude of employees towards work may be negligent - they came to work and did not turn on the cash register or did not issue a receipt to the buyer, for example. Such a mistake can result in a serious fine.

The parks are inspected by Rospotrebnadzor once a year. In this case, you need to have a separate folder with all permits and confirmations that the retail outlet meets all sanitary standards.

If you employ citizens of the Russian Federation, then there is one less problem: the migration service will not come to you. If there are foreigners among your employees, they must be officially employed and must not delay registration. The fines for this violation are very large - from 200 thousand rubles to 800 thousand rubles.

Today it is not at all necessary to go shopping, because everything you need can be ordered online. Moreover, there is no need to even spend time preparing food - it is much better to order food delivered to your home.

A business created in this service sector can become very profitable, and it has many prospects. Undoubtedly, there is competition, and even more, but with desire and hard work, you will find your niche, which will make you successful.

Food delivery: features and nuances of business

Food belongs to this type of goods that under no circumstances leave the market, because “everyone always wants to eat”, all the time, despite the crisis or other troubles. Food delivery services, although they appeared relatively recently, are quickly gaining popularity for many reasons:

• busy people in big cities do not have time to buy groceries in the store or do not find time to prepare food;
• some companies provide their employees with the delivery of ready-made meals, so-called business lunches (or office and corporate employees themselves order this type of service);
• many establishments (pizzerias, sushi bars or restaurants, etc.) immediately have their own production and delivery (you can eat there or arrange courier services);
• on a large scale, this business is already called catering and assumes that you can serve large events (banquets, various holidays, meetings or special events).

Of course, you can and should start small, because not everyone will be able to conquer the market right away. Before you start home delivery of food, you need to carefully prepare. It is best to create a business plan, because this way you can distribute all the points step by step and not miss anything.

1. To make your business profitable and successful, conduct an analysis of this market segment by collecting all the relevant information on your city.
2. Decide on the form of your business. There are several options:
   • use ready-made food from a restaurant (cafe), but sell it at a certain markup due to the delivery service;
   • cook yourself (this can be a completely family, home business, when you do everything at home, or in a specialized kitchen). In this case, you can also sell your services in different ways, that is, either involve other relatives in the business, or hire a courier with a car;
   • sell not only ready-made food, but also semi-finished products (you need to be able to prepare them), as well as independent products, doing business through online orders and delivery.
3. Each of these options has its own advantages and disadvantages. To choose where to start, assess your financial capabilities and try to analyze all possible risks. After this, go prepare the material and legal base. Serious work awaits you.
4. Already during the organizational process, you will have to look for a place suitable for preparing and storing food, suppliers of goods, decide on transport and other working issues.
5. Next you will need to do advertising and find clients. This is a very important point, because it will be possible to talk about the payback or profit of a business only if there is an established client base and constant development.

As you can see, implementing this idea will require a lot of effort, time and money. But, having a clear action plan, you can begin to bring your idea to life.

Where to begin?

Before you open a food delivery business, you need to figure out how you can stand out from your competitors. To succeed, you need to constantly be on top, pleasantly surprise your clients and make them come to you again and again. It’s good if you can organize a full cycle of services, that is, from preparing food to delivering it.

If you already have your own restaurant or other establishment (cafeteria, canteen, pizzeria), then you can simply add a new service - food delivery by courier. Then you won’t have to search for premises, suppliers and personnel. The issue of obtaining permits and other documentation will also be removed, and the business concept will be clear.

However, owning a restaurant is not acceptable for everyone. Perhaps at the initial stage you do not have the required amount or experience to start such a business. Whereas opening a food delivery service as a small company or family business is quite possible. That is, you can start from the other side, and having developed and gained a foothold in the market, you can already invest in the establishment of your dreams.

We create our own website

You can order website development from scratch or buy a ready-made project. The second option will cost you less, and besides, you can start working with it right away.

The best option in terms of money and speed of creation is to use the services of freelancers. Also, feel free to entrust them with any tasks that you have as you create and grow your business - writing articles, creating a logo, finding clients, etc. It is best to use a specialized platform, for example, Ispolnu.ru, where the process of interaction with performers will be simple and safe.

Try to come up with an interesting design for the site and work out various marketing strategies so that it doesn’t just “hang” on the Internet as a dead weight, but actually works and attracts customers. Based on the fact of attendance and interest, it will be possible to judge in what other directions you need to move.

Everything is according to the law: the main points of legal preparation

The contents of the package of necessary documents will depend on whether you are already the owner of any catering enterprise. Some entrepreneurs do not want to initially bother with legal registration and begin to deal with it only after some time has passed or in the event of unexpected troubles. But you need to understand that you can’t just cook in your home kitchen and sell food to people: you could get into serious trouble with the law.

You should register your business correctly:

• register with the tax office, choose a form of taxation and prepare a package of documents for registration;
• pay the required state fees and submit an application for inclusion in the Unified State Register of Individual Entrepreneurs;
• if you plan to make non-cash payments, you need to open a bank account;
• obtain the appropriate permits from the sanitary and epidemiological service for the premises you have chosen and the implementation of all planned services (food preparation, food storage, transportation, etc.). The SES checks both working conditions and food preparation conditions. Your employees must have valid medical records, which will contain data from medical examinations and confirmation of completed hygienic training / certification;
• obtain permission from the fire department, whose employees will also inspect the premises and document that it complies with the necessary standards and requirements, and that your workers have passed the necessary certification and can work with food;
• papers authorizing your activities must be signed by both the consumer market committee and Rospotrebnadzor;
• register a cash register and purchase a stamp.

Remember that your business activity must be related to delivery services (you also need permission!), because you will have to enter into supply contracts, sign waybills and waybills for drivers.

Here's what you need to start a food delivery business from scratch. However, you will only need a complete package of documents if you are purchasing and equipping your own premises.

Important organizational issues

You need to decide how you will start working: can you get by on your own at first or will you hire a staff of workers? It is also worth considering the order of work, that is, how and where you will purchase, store and prepare food. There are several options.

1. Products are purchased in advance and stored in cold storage rooms and other appropriate equipment. Of course, this means that the money has already been invested. However, there is a plus: you can post information on the website about the availability of a particular product, and the buyer will immediately become interested. A pre-menu is also made for customers based on their requests.
2. The second option involves purchasing products and preparing food with subsequent delivery only after the order has been accepted. On the one hand, you have less risk of being at a loss, but on the other hand, you will not be able to quickly accept and fulfill customer orders, which will lead to them leaving in search of someone more efficient.

Equipment and raw materials

If you yourself equip your premises for a full production cycle, then you will need to spend a lot of money to purchase at least the most necessary things. The names and amount of investment will depend on the specifics of your food, how you will prepare it, what figure you are counting on, etc. Initially, you don’t have to buy imported and expensive equipment, because at a much reasonable price you can buy it used u.

However, you will definitely need:

• all kinds of kitchen utensils (pans, pots, graters, knives, forks, spoons, cutting boards, etc.);
• get at least one good multifunctional food processor that will replace your meat grinder, blender, mixer and other necessary appliances;
• gas or electric stove;
• microwave or pressure cooker (ideally both);
• special refrigerators and freezers for storing food.

In addition, be sure to take care of the equipment for the food delivery (transportation) itself: purchase special containers, thermal bags, etc. You can order napkins or plastic dishes with your company logo (brand) on them. This should be done before opening food delivery.

What's on the menu?

The assortment depends on the specifics of your business: do you prepare a varied menu for every taste or only dishes of a certain cuisine? Here we can advise you not to focus on just pizza or sushi, since the competition with permanent establishments of this kind is very strong. It is better to focus on the variety of choice. This will help you attract more clients.

You can purchase products yourself (at wholesale centers and markets) or negotiate with suppliers. Remember that all products must be fresh and of high quality, be sure to check the documents.

Assemble a decent team

For your business to succeed, you will also need to find good employees. Give preference to people who have work experience and relevant recommendations, as you cannot risk your reputation.

With a full production cycle (from accepting an order to its preparation and delivery), you will need to employ:

• operator (dispatcher) who will receive calls and place orders;
• cooks (one or more - depending on the situation);
• couriers (usually they hire employees with their own cars);
• the rest can be hired as needed when your business begins to grow and expand (security guards, warehouse workers, cleaners, staff accountant, etc.).

Your employees must be honest, diligent and responsible.

In the future, it will be possible to purchase special vehicles that will be equipped with a thermal body. Transportation costs will need to be factored into the cost of food, but you should also calculate the real costs of car depreciation and fuel.

tell us about yourself

A competent pricing policy with various loyalty programs (discounts, bonuses and promotions) and a well-thought-out advertising concept can attract people's attention and bring you your first stable earnings.

Don’t forget to talk about yourself on the Internet. It’s good if the site has positive reviews from your customers, because word of mouth is the best advertising campaign.

Estimated Costs

Business profitability indicators are quite high (up to 60%), and it can pay for itself even in six months (maximum in a year and a half).

The figures are presented in rubles.

conclusions

Now you know how to start food delivery step by step. Despite the fact that at first you may even have to work yourself, performing all the functions and responsibilities, very soon your business will pay off and begin to generate a stable income, and over time you will be able to expand the business, gaining good momentum and replenishing your clientele. base of regular customers.